Chemist Breaks Down the Ingredients in $54 'Clean' Foundation | WSJ Label Lab

“Clean beauty” does not have a regulated definition. In fact, foundation makeup products often include long labels with names only a chemist would understand. Until now.
From coconut alkanes to iron oxides, cosmetic chemist Kelly Dobos dissects the ingredients in Ilia’s True Skin Serum foundation and explains how the makeup gets its color, consistency and “clean beauty” branding.
0:00 Meet Kelly Dobbs, a cosmetic science professor
0:29 Pigmentation in foundations: what are iron oxides?
2:29 Breaking down main solvents and fillers
4:06 The three moisturizing strategies cosmetic chemists use
4:44 Beneficial skincare ingredients in foundations
5:14 Preservatives, stabilizers and emulsifiers
#Skincare #Science #WSJ

[@HaHaBIah]

"Aloe is 98% water. Making it a good substitute for... well... WATER"

[@Pbdave1092]

EWG really? You cited a scam group instead of the expert in front of you?

[@rainpoolraiu]

Absolutely disappointing

[@italianlifestyle7911]

Exactly what I needed these days.. there should be more content on KZbin on clean beauty products❤

[@DOLARHOYOFICIAL]

Un buen comentario. .

[@user-us6ce7me8k]

Agreed

[@amatvkhmer]

Dare not use

[@MNP208]

Or marketing that isn't legitimate. Like she said... "clean beauty" is not defined.

[@AudreySlatkin-to3qv]

Could listen to this expertly done voiceover all day. Anyone else?

[@MNP208]

I am looking for a video explaining cosmetic safety. It's really hard to find. Many brands are marketed as "safe brands". I'm wondering if all cosmetics are safe or if some are better than others. Is it worth spending more money? Are mineral foundations necessarily safer?

[@JoshuaJones-eg2sc]

Cameraperson missed focus in the lab shots... great info, but the visuals are distracting because of the soft focus. They fixed it for a split second near the very end.

[@sankimalu]

Who came up with this idea? Brilliant!

[@TomNook.]

It's great to breakdown the marketing BS

[@joypecarski3115]

The editor wrote Kelly "Dobbs" in the segment breakdown PS

[@vibhukumar1189]

Pronouncing those chemical may take months if I try

[@FutureCommentary1]

Sodium chloride

[@rorybenson1]

That one is so tough and you got it fast

[@etutorshop]

What would happen if someone accidentally consumes it ? 😵 Or say if pets ate it?

[@MNP208]

The dose makes the poison. Depends on how much is ingested. Also, pets and humans are different species.

[@SandraCvjetko]

Rust 😆

[@snowflake7593]

looks like cosmetics are 99.9% safe to use 😁

[@MANNAFHOSSAIN]

good job

[@amatvkhmer]

Dare not use