Why America’s Biggest Companies Are Going Anti-’Woke’ | WSJ

[@wsj]

Corporate America drew back from DEI. The upheaval isn’t over: on.wsj.com/4aeGGrx

[@hitthedeck4115]

Since corporations follow the money, I guess being woke starts to not being trendy anymore.

[@newlineschannel]

DEI has ruined society

[@gregorymilla9213]

@@wsj and they ran right into the arms of the H1-B Visa program The only DEI going on at John Deere is them moving jobs to Mexico

[@trevinblount7746]

So is WSJ trying to capture some of that sweet, sweet right-wing market share by pushing this guy's agenda uncritically; including some very brief, surface level criticism of it; and then using their audience to promote some activist's claims? Or is there some other reason? Frankly, before we start accepting his ideas uncritically like the WSJ has, I want to see some hard numbers that support any claims that he makes. I looked up the outlet on a couple media bias sites earlier today. It seems like your rating of being centrist is dead wrong.

[@richardgrant418]

The “upheaval” will never be “over” It’s the pendulum of history and evolution of society To be that simplistic, makes me think you might have got a degree at a pretty mediocre college. Or was it written by AI?

[@dresdenkiller]

For the first few minutes I wondered why was Starbucks getting all the anti woke credit

[@PHlophe]

Saaaaame ! , i was QQing the whole time trying to piece info together and then someone in the comments said his named is starbux

[@sallyisabel]

Lol me too

[@Jermimahhermadinkle]

If you focus on wokeness or whatever, you are distracted from class conflict. That is what the elites want

[@Mj-yf5ci]

sameeeeeeeee

[@AMPProf]

Wsj reported this.. Thats lol

[@davidgellatly1975]

Perhaps the most telling point is that a single voice is able to persuade these companies to change supposedly deeply rooted values. Makes you wonder just how deeply rooted these policies were to begin with and how much of it was public posturing and pandering to the squeaky wheel.

[@ev.c6]

I don’t think the companies really care about this guy. They are just cutting costs and nothing easier than these programs.

[@fb150185]

Exactly. This guy is presented as a sort of trailblaizer But companies never cared about any of the policies to begin with. They dis it necaise it wa sin fashion. And ot os falling out of fashion now, so they change.

[@WD00777]

And how it was randos on the internet and paid rioters from the start…

[@taldrori]

WORD.

[@T1kr3b3u]

@@ev.c6 DEI didn't work out too well for Boeing.

[@ChrissyGotTheCoils]

I feel like DEI was implemented incorrectly. Why doesn't DEI focus on upholding values of treating everyone with equity and the same respect? It has been reduced to meeting quotas and ignoring people's value/skills.

[@wanderer117Playlists]

That's a fair point. Creating a policy that combats racist highering policies is difficult. How do you determine if a policy is racist? Compare the company's employees to the country's population demographics? To the area around the company's demographics? Compare the hired employees to the rejected applicants?

[@chronic_adventure]

Everything in corporate America is always reduced to quotas and kpis. Not arguing against you, just my observation.

[@IrresistibleWitch]

@@chronic_adventure not when it comes to hiring

[@bngr_bngr]

My company went the DEI route to gain clients that wanted DEI programs. In reality they trailed their industry in revenue growth. They ended up firing thousands of people as they eliminated DEI.

[@theconformist2399]

That's because corporations usually don't actually care about social initiatives like this and will do the absolute minimum to look good to the public. This is regardless of whether a corporation leans left or right. The goal of DEI should've always been to simply promote more compassion, understanding, and biases with it comes to hiring (especially with regards to how you may overlook candidates who don't look/talk like you). Combatting nepotism, etc. Instead, all it did was implement forced quotas that satisfied nobody in the end.

[@Saukingalpha]

The irony his last name is Starbucks 😂😂

[@lavirgule]

Yes and also a dude in his garage using Apple products which is a company that promotes what he doesn t like...

[@bngr_bngr]

@@lavirguleApple did start in a garage.

[@Cp-Ct-777q]

@@lavirgule that was Bill gates with his Polish friend now called Microsoft. Apple was originally called Macintosh.

[@drummaster786]

Lol. This guy sued the Tennessee Republican Party. Because they didn't want to diversify or include him. The irony is suffocating. 😂😂😂

[@danyo6317]

@@drummaster786 Not really. In our 2 party system, running as a republican is probably his only real chance at winning, and it looks like the republican party is gatekeeping him out.

[@JohnnyWordSmith]

Are we replacing dei consultants with anti-dei consultants?

[@dnhn.design]

Liberal: one thing Conservative: another thing Libertarian: Neither.

[@huckfin1598]

Merit consultants

[@rundown132]

Still better tbh

[@chincity]

@@huckfin1598 lol everytime someone uses the word merit, they remind me why DEI is so important. Folks are not getting hired due to lack of merrit, DEI has been a great way to help folks who do merrit positions to actually get them. A great example of this is to think of the federal governments Small Business Enterprises, or prime and sub contractors! Many prime contractors don't win contracts if they're not working with a smaller sub. Which in turn helps that sub become more recognizable in spaces where they wouldn't have before.

[@cule189911]

@@dnhn.designlibertarian, the thing but from a private business not the government

[@Theprofessor1212]

Most companies change their policies based on the current government. It’s in the benefit of billionaires to stay on the friendly side of leading politicians. America was blue for a long time and now it’s going red and so will the companies. That is the simply the reason. Follow the money so you can make more money.

[@cmair77]

DEI isnt Boeing's problem, its executives ruining their planes

[@undrgrnd734]

DEI is corporations weapon to accuse anyone of racism or sexism when they raise genuine concerns

[@dnhn.design]

DEI is just conservative Bogeyman

[@MohamedAhmed-i1t1n]

Late stage capitalism is Boeing's downfall and why their planes are falling

[@huckfin1598]

How do executives ruin planes?

[@MohamedAhmed-i1t1n]

@@cmair77 Late stage capitalism is what is affecting Boeing planes Ironically I put this exact same comment and this pid platform took it down

[@SantoshDalai-z7q]

Zyphura Money by Hunter Zypher

[@Max-me9ol]

is it a US thing to call everything you dont agree with "communism?" i mean im not agreeing or disagreeing with him, im just not sure if he or any US citizen for that matter ever used the word in the correct context.

[@derpyeh9107]

You should look into the Frankfurt School if you're unfamiliar with the connection between critical race theory and communism.

[@xibalbalon8668]

In America "communism" just means "bad", even when billion dollar corporations who only care about money do it. Look into the John Birch Society or COINTELPRO or red scare propaganda, it has destroyed America's idea on labor movements

[@elenasorana]

Communism in the sense of redistribute wealth. Tiday it's called equity, but its basically the same

[@poopoo-dk4hu]

They’re not- America has spent nearly a century successfully setting up anti-communist propaganda

[@Mrjonnyjonjon123]

Its because he is lying for money and attention

[@LanaDelReysBabe]

2:21 A majority of private farms and ranches in Cuba pre-Castro utilized sharecroppers and slaves. His family was most likely perpetrating humanitarian rights abuses.

[@anthonyfiorito6260]

Equity is not the same as equality. An un-level playing field based on what you are, rather than what skills you bring to the table, is inherently unfair.

[@PHlophe]

Tony, you outdid yourself here. 2025 , baby

[@MrSurrealKarma]

You still have to be qualified for the job.

[@freedom4651]

​@@MrSurrealKarma the problem is company with DEI policy mostly struggles to fulfil the DEI quota. When the quota isn't met, they fill it with unqualified people and hope said people can improve themselves along the way. Some of them are indeed improving and successful, but many of them are just dragging down the whole team. Worst, even in some case the race or gender cards were used on the team instead of giving problem solving idea.

[@DRJ-ytp]

Americans love grifters. Starbuck knows how to exploit issues in exchange for fame and fortune

[@vertigoz]

Have you bought your Trump bible already? ;)

[@cxzact9204]

Lol yeah cuz massive corporations are totally not grifters and are very honest with a great positive impact on society ...

[@skyak4493]

What an ignorant dismissal of a man who works against great powers for universal human rights!

[@johnnywang206]

What fame and fortune?

[@SuperFrog-f4b]

And this is the ultimate white privilege.

[@Zeitman3]

When I heard him say that he fled Cuba with his family and Being that he is an elite, it all makes sense

[@user-ws7cp3ec4g]

Same point I was like yep

[@jean-phil]

Hmm timestamp ? He said they fled cuba at 2:25 but nothing about being an "elite". Having a ranch being confiscated does not make you "elite" .. and even if he came from a weathly family, it does not make his arguments/crusade invalid

[@Zeitman3]

@ never made a comment on him being right or wrong, just made an observation that his circumstances make him equate stuff that is left of center politically Marxist/communist.

[@GassedAfterTacos]

@@jean-phil it does because you are upholding the status quo that many people in the US are not satisfied with.

[@kendellfriend5558]

@@jean-philhe was. A lot of the Cubans who owned the ranches before the revolution weren’t even actually Cuban. And they WERE elites. That’s why the revolution was started in the first place in addition to US meddling and influence. But the elites were considered the ones who owned land and ranches producing tobacco and sugar, the top commodities being exported at that time from Cuba.

[@ReasonablySane]

The reason it's rising, in my opinion, is that we are no longer afraid of being canceled for condemning it. Once both sides are given a free voice to say what they think, the stronger position will win.

[@Boofus90]

You never were “cancelled” for it, the most prominent figure pushing for “anti woke” agendas only gained national prominence due to it. You have the false notion that companies were genuinely woke, they never were and simply did so for profit. The incoming administration clearly has a vendetta, no corporation is looking to be targeted and hence why Trump has received millions in funding from the wealth. Corporations are not “woke”, the fact conservatives believe that shows you have no idea what the term ever was.

[@elliotjordan2326]

Any company that says they are stopping their DEI program but still has "we are an equal opportunity employer" or "diversity" or "inclusion" in their job description actually has NOT stopped their DEI program. They are just lying.

[@slacker2016]

​@elliotjordan2326 they're stopping the program cuz it costs money and y would they spend more money than they have to?

[@SouthernIg]

Discrimination, Exclusion, Indoctrination.

[@Korloko]

Victim

[@B.D.F.]

Yes, that is the alternative many people are fighting for. Thank you for understanding.

[@skyak4493]

Companies need to hire people for what they can and will do for the company, not for what someone that looked like them five generations ago did to someone else.

[@netizen_m3919]

Awww such butthurt

[@kyekruchoski1457]

@skyak4493 exactly in my opinion if a company doesn’t hire due to race religion ethnicity gender and not who’s the best person for this job just let them do it. overall it’s just ending worse for the company if they base it off any of those things and not who’s gonna bring the most to us just hurts them

[@tonyl7286]

DEI=Destroy Every Industry

[@anandisrocking007]

Did'nt Earn It

[@michaelhernandez_13]

Yes!

[@FunnyDirector101]

Amen

[@Theonetruegod-hw2ei]

DEI= conservative hires.

[@Neojhun]

DEI = I'm brainwashed to spam right wing talking points.

[@Maximum_Warp]

McDonald announced today that they are the latest to fall. They just cancelled DEI.

[@skyak4493]

All these companies will continue to pursue DEI. What they are doing now is giving up blatant racist and sexist policies they enacted to avoid confrontations with powerful special interest groups.

[@kindredsense]

Not really. Mcdonald's press release sounded like they were just modifying their plans and instead of calling it DEI they changed it to "Global Inclusion Team." So yeah. Sounds exactly the same

[@ricardobarahona3939]

Kiss the ring

[@r.a.h7682]

good

[@AnteBoss]

They are caving to Trump and Elon, not to Starbuck

[@AMPProf]

Funny part is WSJ a giant corporation news... Lol

[@Monsuco]

It sounds more like they're caving to their customers.

[@GouverPanel]

I plan to retire at 62 in another country outside the US that is free, safe and very cheap with a high quality of life. I could fully just rely on only my SS if I wanted to when that times arrives but l'll also have at least one pension, a 403 (b) and a very prolific Investment account with my Stephanie Janis Stiefel my FA. Retiring comfortably in the US these days is almost impossible.

[@DhaliaKaimkhani]

I know this lady you just mentioned. Stephanie Janis Stiefel is a portfolio manager and investment advisor. She gained recognition as an employee of neuberger berman; a renowned investor she is. Stephanie Janis Stiefel has demonstrated expertise in investment strategies and has been involved in managing portfolios and providing guidance to clients.

[@GobinderLuymes]

I’m planning on moving to Thailand in the next 5 years if trump’s government doesn’t do anything with the high prices of groceries and taxes What about you??

[@MafArdoleda]

Been debt free for two years thanks to Stephanie Janis Stiefel. So sad to see my friends in their 40s with car loans, mortgages and credit card debt.

[@YaxelBurone]

My sister lives in Aussie. They have good healthcare better than America. I am also moving there after I retire.

[@emmabeyza6036]

Please stop gentrifying countries

[@zeroedout]

Not anti-woke. They just went back to normal

[@Zyugo]

Starbuck is that neutralizer.

[@IVORYong]

Tbh, this guy comes off as very condescending and smarmy towards liberalism and "wokeness" in a manner that rubs me the wrong way, he is a political activist, not a budget consultant. We should stop framing individuals who campaign towards a political agenda with the help of mass marketing teams as public servants acting out of the interest of the many. Boeing and Toyota are not "conservative" companies in so much as they dont cater towards them. His demands to reform personally "offensive" practices out of the interest of one faction in politics is slimy. He doesn't need his fingers in every honey pot.

[@FunnyDirector101]

Why are companies focused on diversity instead of merit? Shouldnt companies hire people based on their skills instead of what they are?

[@tauIrrydah]

Ooo someone believes in the magic of meritocracy.

[@allenrojas6157]

Corps have dried us up. There is talent but they decide to outsource for cheaper. Would this not be a corporation issue? Take it up with them?

[@ahhno4662]

Companies were always doing DEI just to look good This Starbuck guy doesn’t understand that these cynical CEOs don’t believe in the policies they execute.

[@anonymouslyopinionated656]

you must not be american, with all that common sense

[@FunnyDirector101]

@@anonymouslyopinionated656 I am american lol

[@donkan683]

DEI actually HURTS minorities and women… when you elect a non-qualified person purely based on their ethnicity, race, or gender… and they eventually mess up and cause damage due to them being unqualified to do that job… the reputation harm done to everyone belonging to that persons ethnicity/race/gender is embarrassing and degrading. It’s absurd! We should hire based on competence and capability.

[@XXman23]

@donkan63 Companies do, but people like you watch a little too much fox news and don't understand any nuances.

[@donkan683]

@ ah yes, true. Wanting a competent coworker regardless of their race, ethnicity, or gender makes me a Fox News watcher lol Love it.

[@jz4461]

@@donkan683 We should hire by competence, but people from marginalized groups were often excluded

[@duckmercy11]

You're basically admitting it's okay to stereotype people, which is ridiculous.

[@elliotjordan2326]

Any company that says they are stopping their DEI program but still has "we are an equal opportunity employer" or "diversity" or "inclusion" in their job description actually has NOT stopped their DEI program. They are just lying.

[@AutumnKnights]

If DEI is a good thing, why do people get so offended if you ask them if they are a DEI hire?

[@ShizuokaJoe]

Because for the people who decry DEI, they automatically imply that the person hired was unqualified.

[@blazer9547]

​@@ShizuokaJoe maybe they're?

[@ShizuokaJoe]

@@blazer9547 Maybe so, maybe no. I’m talking about the automatic assumption.

[@blackdash225]

lots of conservatives use it to mean unqualified or non-white male

[@dstarrII8442]

Because it's just another way to say because they're minorities they were unqualified

[@camillecotillard8706]

Young Robby sharing his dreams: "one day I will go to America to fight against inclusion, equity and diversity. This, is my American dream".

[@DAMfoxygrampa]

DEI polices are racist and sexist to begin with. It's disgusting what some people believe

[@derpyeh9107]

It is good to fight against corporations who want to publicly promote a political or social message, or who impose a moral code upon their employees.

[@AthenaTennosN]

As if DEI was any of those things. Next to nobody challenges the left on their _ideals,_ it's the implementation of their policies that drives people mad. Trust me, most conservatives are fine with equality and aren't at all racist. They just don't like things getting rammed down their throats and pseudo-equality that comes at the cost of humiliation of the majority. Reversed flow of oppression is not justice, contrary to what you think. Think about the reason why conservatives have a soft spot for Bernie, look at his proposes policies and how he was shafted by his own party. Meditate on it.

[@allyip5777]

We should never expect big corporations to drive social movements. Start sending our kids to local public schools and stop moving when black or Latino families live in your neighborhoods. Join a church that has racial diversity. Changes should begin with us.

[@derpyeh9107]

1. Why would I ever send my kids to public schools? 2. Who moves out of their neighborhood when Latinos move in? Is this the 1970s?

[@allyip5777]

@ I meant that social movement should be a personal choice. When someone wants DEI to happen they must start doing things in their personal lives and this involves “sacrifices”. Any social movement imposed on people is tyranny.

[@derpyeh9107]

@@allyip5777 I don't disagree with any of that, but I fail to see how enrolling my kids in public schools has anything to do with it. My second question(s) still stands; does that happen anymore, and especially with Latinos?

[@allyip5777]

@@derpyeh9107 I’m a Chinese American from Boston so I can only speak things from my own lived experiences: 1. This question should be best answered by the “progressive” middle class families living in Boston or NYC area. On one hand they would scream BLM and DEI slogans, on the other hand they would send their kids out to mostly white boarding schools to avoid “bad influences”. Whatever with these people… I am grateful for the privilege to have gone to a public school in Boston… so I could actually experience the struggles of growing up with diversity. 2. Asian upper/middle class families coming from Asia who are basically dreaming of living in an all white or mostly white neighborhood.

[@AMPProf]

Irony 101: big corporation WSJ news report!!

[@LookingForTheTop]

Conservatives really put a lot of effort into companies changing any policy except actually increasing wages or benefits. Weird.

[@quietspark8703]

conservatives: I got laid off and had to sell my house to pay off my medical bills but at least corporations are patriotic again!

[@xibalbalon8668]

They are useful idiots for corporations

[@cadesmandela1935]

@@quietspark8703Thats the disturbing part. They frame any company or even any media that includes minorities as “woke” regardless of if these people truly were hired due to their individual merit. It went from a seemingly “well-meaning” argument into a reactionary reflex against any minorities being included anywhere. Just look at the online discourse about any company having minority executives, any media having minority main characters. It’s “woke.”

[@samuelhoran7898]

Funny how you never complain about the billions wasted on stupid ideological indoctrinations that hurt the poors and minorities the most. This entire DEI stuff is nothing but an elitist sham, but you don't want to see it.

[@dabi2k]

You can’t reshape market forces through activism. Billions of people making hundreds of billions of purchases every day ultimately determine wages. The activist is powerless in the face of 8 billion consumers. Businessmen value their customers more than your opinion.

[@ISirSmoke]

I see this man also likes to fight windmills

[@jfm148]

But is killing wokeness in Corporate America... 😉

[@ryanwalters6184]

How big is the windmill on your house?

[@lucassilvas1]

@@ryanwalters6184 what does that even mean?

[@gregorymilla9213]

@@lucassilvas1it’s a reference to the book Don Quixote. It references someone fighting epic battles with non-existent foes .

[@oliviao2238]

@@gregorymilla9213 "Wow, that’s a bit too personal; it feels like a low blow."

[@pjacobsen1000]

A much better video on this topic would be to focus on whether Robby Starbuck and his activism has actually had an effect or not. This can obviously be hard to substantiate, but they could look at corporations Starbuck has criticized versus those he hasn't and then see if there is a marked difference between the two groups. Personally, I think it is just as likely, if not more so, that the whole woke/DEI/CRT trend has simply lived out its life. It was a sudden wave of social upheaval, it quickly grew to massive proportions, but then slowly people got tired of it. It's like fashion, or music: Here today, gone tomorrow.

[@samuelhoran7898]

Even if there's a cultural backlash, that ideology still dominates the universities and various other important institutions. It's way to early to declare it dead.

[@EyreEver]

It is his threat of exposure of illegal hiring that caused these companies to pull back. They know they're guilty

[@pjacobsen1000]

@@EyreEver You don't really know that, but you believe it.

[@quinneaton4466]

Imagine dedicating your life to hurting people....

[@jallen1227]

Companies are just realizing financial performance and profitability is the most important thing

[@injectchen]

The formal Harvard President should take all credit of this stop DEI awareness. Seeing her reaction after congress testified, I started realizing how ridiculous DEI is.

[@yellowlynx]

DEI was totally ruined by a lot of misdirected efforts, policies and legislations. My city would be considered woke during the mid 90s, when the Equal Opportunity Commission was established, and then laws were enacted to protect the rights of women, people with disabilities and different ethnic/racial groups (the one for LGBTQ was unfortunately stalled by homophobic Christians). Initially men at offices were unhappy that they could not make "jokes" about their female colleagues, which the men saw was just them relaxing in between hardwork, but actually was very embarassing and hurtful in many situations. Today most people would not accept such talks as "jokes", but back then the men thought it was their "rights". Of course the society progressed, and as a result, the workspace became safer and more respectful for women. The same goes for people with disabilities, but we still need a lot of work. The key was that there is a neutral public organization (non-partisan) that acted as the body to arbitrate when disputes arises between the employer and the employee, and employees can make complaints to resolve it, and the courts also played a crucial roles.

[@Dr.Jekyll_]

The smartest thing to do is to stay neutral and not pick a side because that alienates the other side. Just don’t pick a side shut it and make your product. Why are you preaching you’re a greedy corporation with no morals. 😅 the moment they see it doesn’t make them money they abandon the values so stop the cap.

[@lawrencearabia9007]

@Dr.Jekyll_ The Corporations might think that of they make each side feel individually special or favored by their company then both political sides will shop with them, which honestly just backfires in the end because Political and cultural conflicts are just to fickle to manipulate comfortably for long periods of time and yeah it’s probably wiser to just stay neutral politically

[@BakouMOH]

I strongly disagree with him that equity is supposed to be a bad thing. Communism is about "equality" (in theory, anyway) where you are bringing DOWN everyone to be on the same playing field. That is a very stupid thing to do. Equity is about trying to level the playing field by bringing UP those that deserve it, but who started in life with a disadvantage. I.e.: you are a genius, but grew up poor. Chances that you go to the best universities are slim. On the other hand, the dumb kid of a billionaire will absolutely have access to the best universities.

[@bradleydougherty1768]

You are comparing the aspirational sentiment of DEI, to the reality of communism (really socialism). In reality the aspirations of both are really similar. That is to lift up the lives of disadvantaged groups. The reality of this is that it is extremely difficult to do quickly, without bringing down another group. It's not possible to bring about statistical parity quickly without systemic discrimination. Different cultures and people have different preferences. As a toy example you won't get half the programmers in the world to be women, if as many women don't choose to become programmers as men. So what's the solution? Mandate a 50% split and leave many of the men out of work? Provide scholarships only for women to go into programming and thus discriminate against men who want to go into programming? Create coding boot camps only for high schools girls, and thus discriminate against high school boys? This is just an example, but pick any type of parity and protected class and you can run the same thought experiment. There are real steps that can be taken to eliminate actually prejudicial barriers, like blind hirering, changing where recruitment takes place, etc. But these measures can only go so far

[@jamielancaster01]

I personally wish there were more gay men! That just leaves more women for the rest of us!

[@VishalPal-zy7cc]

Bro playing the long game 😂

[@SimuLord]

One of my best friends is gay. He's one of the few friends I have who I trust not to try and talk my girlfriend into his bed.

[@Empathlib]

I don't see how sponsoring pride events and donating to people in need is hurting anyone.

[@joeymarshallbivens7100]

Do more research

[@JoKrPH]

@@joeymarshallbivens7100”do more research” yet doesn’t elaborate.

[@ryanwalters6184]

Then do it with your own money. Not somebody else's.

[@isaacrawlings1651]

@@ryanwalters6184after you spend the money it stops becoming yours and companies can spend it how they plead

[@JoKrPH]

@@ryanwalters6184 You mean the business? 😂 what are you even talking about?

[@Dotthel]

It's easy to dismantle but hard to build. What a sad, sad individual.

[@LatinScribe1]

BS

[@Cube_Nerd]

lol, what have you done?

[@A_massive_wog]

DEI is destructive

[@richard5614]

How is it sad that he's literally trying to make everything fair for everyone

[@johnnywang206]

It must be tough to judge people on their skills and merit instead of their skin color.

[@Transforsen]

I wonder why Western companies in the Middle East don't have a DEI policy? 🤔🤔

[@avip1617]

Forsen

[@WebyProductions]

Turning coats as the wind blows, just a few months ago they all had pride flags in their profile pics

[@longliverocknroll5]

This reads as an insane puff-piece. 8 minutes of promoting how effective he is, literally 1 minute of "criticisms". Not surprised to see it from the WSJ.

[@carl3063]

He holding those statements like they’re trophies

[@dumdumsaregood]

Ironic that a Cuban immigrant wants to shut down inclusion efforts. Must help his case the he is so light-skinned and white passing.

[@OXHAMMERSTONE_NYC]

he’s not white passing he’s a white man

[@mrde0mrsai]

Starbucks is also not a Cuban sounding name. Did he change his name to sound whiter

[@KnowledgeNerd123]

Or maybe he's just competent and feels confident that his skills and experience are enough to get him a job and doesnt need to be gifted positions based on the color of his skin

[@stopgettingtriggered]

he is white

[@derpyeh9107]

Imagine thinking that "Latino" is a race, and that there isn't diversity within the various Latin-American cultures 🤣

[@davidsamuelson2089]

Why isn't he fighting these corporations & govts to pay a living wage, control gredflation, hire people, get affordable housing, educate the populace (most in these comments for example) and build infrastructure instead of scaring single digit IQ people with the boogey man to line his own pockets?

[@taktuscat4250]

Why though? There's no engagement on that meaning no money. But griefing on minorities does

[@derpyeh9107]

"Why aren't you doing the kind of activism that I want, and that you don't believe in?"

[@teezy5619]

There’s more money to galvanize YT ppl to go against anything that has to do with the progress of people of color

[@teezy5619]

There’s more money to galvanize right-wingers to go against anything that has to with the progress of ppl of color

[@DAMfoxygrampa]

^ what a tone deaf comment

[@sfondi0801]

He has a point ☝️. And the fact that companies are ready to change so easily means that they never rly cared about inclusion anyways

[@thinkinting]

I don’t think he made a point in the video. The reason that companies fall so quick can be they smell the right leaning tide coming.

[@prometheus7387]

If you asked the rich to contribute back to society, chances are that they won't, unless you force them. Companies wouldn't have donated to charities if it didn't give them tax breaks. Monopolies were busted only because the government back then actively sought to.

[@mburks3748]

Yup. Multi-billion dollar companies only care about that all-mighty dollar. This guy basically accomplished nothing.

[@ricardobarahona3939]

​@@thinkintingYou actually think unlike most of these comments who suck up ring wing propaganda fostered by the algorithm.

[@blacklotus654]

Do away with DEI. No place in the business sector, none.

[@elliotjordan2326]

All these companies that say they no longer have DEi still has "we are an equal opportunity employer" or "diversity" or "inclusion" in their job description . They didnt stop their DEI program. They are just lying.

[@jtbrown51]

Kudos to this man and anyone who fights against racism and inequality.

[@JoKrPH]

Where’s the racism?

[@QuarterRican04]

​@JoKrPH helping anyone other than the commenter above is actually discrimination against him or something

[@SkepticalChris]

Where's the inequality? Or is "inequality" when blacks, women, gays, trans people start being treated the same as a straight white guy, and suddenly he's "losing" his rights?

[@DAMfoxygrampa]

Dei is true racism

[@AMPProf]

TELL THE WSJ TEAM THEY FK OUT OF DATE.. old news SLOWER than NYC Goverment

[@moose5.9]

Imagine hiring folks with adequate skills for the job. Amazing

[@tpop3723]

The intolerance and hate is strong with this one.

[@SamPashmi]

You mean truth

[@SQERDOMOONLIGHT]

Affirmative action = racial prejudice = RACISM

[@Phuc_Yhou]

Yes its truth that Starbuck is intolerant and hateful.

[@netizen_m3919]

@@SamPashmi Nope he meant Intolerance and hate.

[@taktuscat4250]

Crying for "merit" and equality while shutting down others. That guy is nuts. Welp maybe that's the side effect of having your land snatched on you

[@cloudperson5325]

yes yes this is exactly what we need. we need to focus on dei and not exploitation of the working class, genius

[@RunaroundAtNight]

This is exactly what I was thinking. There are so many other important issues, why in the world waste your time and energy on this.

[@RajivKumar-xp9qn]

Then why were we implementing dei in the first place... If there were more pressing matters, why does considering race and gender before merit come to your minds first (by your, I mean most Americans, nothing against you brother)

[@derpyeh9107]

"They're the same picture"

[@RK-cj4oc]

Both is good.

[@MichalisEfstathiou-xf6bm]

This guy is whiter than white and his name is robby starbuck, but he says he is cuban? Jesus christ

[@anon-soso-anon]

Good. Corporations should be non-controversial. Just make your products and don't support political agendas.

[@JoKrPH]

I agree with this. Goes double for corporations that give money to political campaigns.

[@ryanwalters6184]

Seriously. Stop raising our prices. So these CEOs can spend millions of dollars to make themselves feel better.

[@RileyJoseph-nl4tx]

That’s the dumbest thing Ive ever heard. Businesses are people.

[@ryanwalters6184]

@@RileyJoseph-nl4tx Then they can go to jail? 😂 Businesses are not people. People go to jail when they break the law. businesses, just break up and maybe pay a fine. Most of these businesses are owned by shareholders. Those shareholders could be computers at this point. 😂

[@JoKrPH]

@@ryanwalters6184 ikr? The guy is referring to case law as the courts view business as “people” or “persons”.

[@saradavis6581]

WSJ cant colormatch between 2 cameras ouch

[@beepbeep_moo]

DEI- didn’t earn it

[@matthiassventoest6800]

are you speaking about the autistic in this case ?? those who have autism, are one of the groups that are trying to be included and involved in the workplace. ..

[@PoliticalMan-p6w]

True

[@JoKrPH]

I say the same about people who benefit from nepotism

[@iconlion]

Donald, Eric & Ivanka

[@user-si1oy7fg5c]

We got right wing Karan before GTA 6

[@tomsanders5584]

Starbuck stole the race hustler's playbook and used it against them. Instead of asking companies "You don't want to be labeled racist, do you?" Starbuck asks them "You don't want to end up like Bud Light, do you?"

[@esankie]

How many minorities are in a C suite possition in the top 500 companies? That's usually a good indication of how much companies actually care about DEI. I'm not quite clear about what this man is trying to achieve and his intention behind it. This man doesn't appear to be an ally to any minority group (although he's a second generation Cuban American).

[@artair70]

MANY, Indian CEOs are infamous all over the top companies.

[@RemyBeast]

A lot of companies hire strictly based on a subset of what qualifies a person for a job. As a software engineer I can say it's important to know software. I can also say that communication skills are just as valuable which is something heavily lacking. If managers spent more time trying to put together more balanced teams that work as a unit, you wouldn't need DEI programs. A lot of the diversity would solve itself.

[@narutocrazy91]

100% agree. Having a diverse group and culture does make the work place more interesting. I work in IT and have a diverse team between cuban, thai, white, black, indian, etc. The culture and work ethics between each background varies. I personally learned alot from my indian colleagues on work ethic and their processes. I feel like I changed the way i work and talk because of them for the better. This is the benefit of having DEI programs.

[@samarch2189]

The problem is: The people in charge will always hire their Straight White Christian Male friends regardless or their qualifications over a more qualified Person of Color, Woman, or LGBTQ person, if their are no guardrails to protect against it. DEI is not hiring anyone because of the color of their skin. It is ensuring everyone get considered, because if not the Straight White Christian Male will always get the job regardless of their qualifications.

[@-ism8153]

I'm impressed how impartial this video is. While I'm sure it's made with the expectation that most viewers will react negatively to some of it, this guy seems to get a pretty proper chance to speak and explain what he's thinking. The fact that you have viewers with different takes sticking their tongues out at each other in the comments means that you managed to reach a varied audience.

[@RobbyStarbuck]

Agreed

[@kindredsense]

@@RobbyStarbuck I'm glad you finally found a grift that works consistently after failing at every other project you've ever pursued Robby Newsome

[@brendasmith3244]

Equity needs to start at the top with the CEO s and board members taking pay cuts and giving their wealth to the poor. That would be REAL DEI.

[@GodSent559]

*Happy New Year🎉🥳🎊* *I'm favoured only God knows how much I praise Him,* $230k every 4weeks! | now have a big mansion and can now afford anything and also support God's work and the church.

[@GodSent559]

Only God knows how much grateful i am. After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

[@FrankTheodore0]

Wow that's huge, how do you make that much monthly?.. I have been looking for ways to be successful, please how??

[@GodSent559]

It's Ms. Evelyn Vera doing, she's changed my life.

[@GodSent559]

I started pretty low, though, $5000 thereabouts. The return came massive. Joey is in school doing well, telling me of new friends he's meeting in school. Thank you Evelyn Vera, you're a miracle.

[@Monicalang286]

Wow...I know her too she is a licensed broker and a FINRA agent she is popular in US and Canada she is really amazing woman with good skills and experience.

[@passengertonight]

As an European, I find ridiculous to think of socialism as the boogeyman. Our biggest left wing parties have a socialist DNA (the democrat party policies would still be considered right-wing in Europe). True democracy is having a country that has a wide spectrum of political ideologies and not just this two-party system which limits political expression. Europe is a combination and balance between left-wing and right-wing, capitalist and socialist ideologies. Not a perfect system, but better than most in the world.

[@937553]

He doesn't understand DEI himself. By doing a public shaming of a business he's not proposing any solutions.

[@charithdilshan7791]

DEI is trash 😂

[@anonymouslyopinionated656]

you do understand that public shaming of companies is an old left-wing tactic, right? how do you thin so many companies agreed to spend millions on these programs to begin with?

[@Jermimahhermadinkle]

@@anonymouslyopinionated656please stop conflating liberalism with the left wing. Liberals are our enemies , they put profit over family and community values. They are no different from so called conservatives, who also erode family and community values for profit as well.

[@failingsideways979]

This guy was so cringe Michal Scott would make the face....

[@FenrirsBite77]

This man is a Hero!

[@markkuantero1427]

He represents greedy corporations which doesn't care about environment nor human life. Only their own wallets.

[@Worldaffairslover]

This man is a white guy that speaks Spanish, he’s not a racial minority

[@emmanueltrejo4226]

DEI is the worst’s thing that happened to America

[@AlizioHerman]

Yes, because it was explicitly stated the qualifications would lower to accommodate gays and minorities. Where did this idea originate from?Please tell us, when did we say they didn't have to be actually qualified?

[@kindredsense]

Personally I would've said the worst thing to happen in America was overly growing dependency on the economy of military industrial complex and making money for the numerous weapons used in foreign wars. But yeah, DEI is totally up there.

[@Stargazer469]

@@AlizioHerman If they were the most qualified then DEI wouldn't be in place to accommodate them. We pick them that are qualified enough but not the best candidate out there.

[@soapa4279]

Social media and giving a voice to hatred, bigotry, and racism is a lot worse. And the creation of MAGA fueled by this.

[@emmanueltrejo4226]

@@kindredsense as an American I’ve never met anyone who directly or indirectly works for a military contractor. Oil and gas yes

[@mori_mana__]

I tried to understand who he was and what he claimed before. Unfortunately, I cannot get the point of his work. He claimed he had the right to fight for freedom while attempting to restrict other's freedom. Like everything should be up to him😍

[@JoKrPH]

Correct

[@Vincent_de_Paul]

Oh the irony! 😂

[@gabrieljaen6480]

What is exactly would you define as “freedom?” While DEI does attempt to find equity for minorities it inherently focuses on aspects like race, background while simultaneously disregarding other people’s race, background. The most important aspect of work is skill and DEI says that skill is not the only importance. Where is the freedom for an individual who is restricted based on their race when they have the skill but happen to be a middle class white American?

[@derpyeh9107]

Whose freedom is he attempting to restrict, and how-so?

[@obsidianjane4413]

He is just pandering to reactionary conservatives, telling them what they want to hear and running to the front of this particular mob.

[@muira58]

Starbuck out there doing the lord's work!

[@EyreEver]

A true patriot

[@elliotjordan2326]

All these companies that say they no longer have DEi still has "we are an equal opportunity employer" or "diversity" or "inclusion" in their job description . They didnt stop their DEI program. They are just lying.

[@frieddata]

Worlds greatest Karen 😂

[@davidsamuelson2089]

Racist out of touch multimillionaire CEOs were concerned that people would realize they were racist out of touch multimillionaires? So this guy comes to their defense.

[@robertortiz-wilson1588]

Very underrated guy! Very good straight reporting WSJ.

[@LauriSuoranta]

DEI should have been suppressed by strong law enforcement action as it aims at discrimination of individuals based on race. Protection of equal employment opportunities and fair treatment shouldn't be up to one activist. DEI is also against shareholders' interest. I think shareholders' should be contributing to elimination of DEI as management is accountable to them and eliminating DEI is in their financial interest.

[@Empathlib]

@@LauriSuoranta you can't enforce such laws on private corporations; they can hire whoever they want.

[@LauriSuoranta]

@@Empathlib I don't know if the US has federal laws regulating hiring and other employment practices. But state laws certainly exist and they apply to all employers.

[@berkekadircelik6282]

@@LauriSuoranta How would you enforce that exactly though?

[@gabetalks9275]

Corporations should not be held accountable to their shareholders. The consumer should be king above all else. Shareholders don't care about the consumers. They only care about money, regardless of whether or not it comes at the consumer's expense.

[@LauriSuoranta]

@@gabetalks9275 Then we would have no companies/corporations serving consumers. Every company needs capital. Why would anyone invest in or lend to a company that has no accountability to its investors? If you tell that the government, i.e., the public, should make the necessary investments, that's exactly how it was in the Soviet Union. For some odd reason, consumers weren't that happy. By the way, the shareholders care more about consumers more than consumers care about the shareholders. As amusing as our discussion is, I'm not going to spend more time on this.

[@guavaguy4397]

Talks about American companies Shows a Japanese company in the thumbnail.

[@uswwt]

Starbuck is the real hero! Not Starbucks.

[@virgiliovargas3052]

Everyone is tired of this forced "inclusion", not just him

[@netizen_m3919]

So if a woman or a person of color earn their seat in a company, that's forced "Inclusion"? Interesting.

[@PHlophe]

Virgil, Papito, tolerating other humans is not a crime. machines are the ones that will be "included" and you will cry wolf.

[@whatyousee-f7j]

@@PHlophe It's alright. People will be singing a different tune once they realize all of this was just a smoke screen.

[@dezau]

Money. The answer is always money.

[@HassanElmi]

What a terrible human being.

[@markvasiliauskas3417]

Elaborate

[@grymek737]

Usa a cabeça moço

[@eltopo71]

@markvasiliauskas3417 He has a ponytail.

[@blazer9547]

​@@eltopo71 gonna cry?

[@derpyeh9107]

@@eltopo71 That's the most fair criticism of him I've seen so far.

[@maverick2377]

I'm so thankful to have a guy like Robby helping America heal. We need to get rid of discrimination policies that DEI has brought us

[@xXChamplooXx]

i'd rather just have cheaper groceries, but whatever placates the masses & drives up shareholder profits i guess

[@kindredsense]

Yeah thanks Robbo for focusing and helping on the true problem with corporate america. Diversity. And totally not the fact that a concentrated amount of wealth is always relegated to a select amount of oligarchs and shareholders while exploiting and abusing their working class employees who can barely afford to make rent and buy groceries. Other than that. We are totally healing .

[@S.Longstride]

Its so weird that people think this is bad. Amazing work

[@howa08]

The strong conservative push we are seeing in the United States and across Europe it is not due to this guy or any one person, it's the fact that we had so many years of a strong liberal push on politics and everyday life. It's one of the reoccurring cycles we will experience just as the economy goes through peaks and troughs. College campuses used to be quite conservative nowadays are all quite liberal. We will likely see a change there as well and in time they will flip back.

[@alpacamale2909]

How can DEI proponents claim it's good for companies when these companies are not hiring based on who's best for the jobs?

[@4362mont]

He's lied twice in the first minute...

[@jfm148]

Explain

[@vascobranco5296]

What exactly?

[@Xob_Driesestig]

@@vascobranco5296 I tried to respond but youtube auto-deletes comments with certain "controversial" words in them, so that makes it really hard to talk about them, or in this case, point it out. KZbin also doesn't tell you they've deleted your comment (and pretends it's posted by still showing it to you) so perhaps OP responded and youtube deleted it.

[@SamPashmi]

On what?

[@oppai.dragon1]

Starbuks: we are going to expose " why WSJ is woke?" In next video

[@tapiwanashezvaita1419]

It’s not being anti woke it’s just common sense and logic

[@ricardobarahona3939]

It isn't, Murdoch media reigns Supreme

[@hansel2001]

The Starbuck name is like the Rockefellers and Carnegies of Cuba.

[@coolcreep]

Just like most things, it all comes down to implementation. Are you enacting quotas that make hiring more about identity than quality? That's bad. Are you implementing training and processes that help to alleviate bias and make sure that the most qualified candidate doesn't face discrimination? That's good. As an example, when Orchestras switched to blind auditions, it helped women players get more seats in the orchestra. That's a great DEI policy - it's helping remove potential biases so that the most qualified candidate gets the position. If instead Orchestras had just created a quota that 50% of their players had to be women, that would have risked underqualified women getting positions.

[@thrivingmoni]

Unfortunately very few of us understand the simplicity and truthfulness of this comment.

[@obsidianjane4413]

@@thrivingmoni Some willfully so.

[@Windy-Pie_is_best_girl]

Based.

[@chapagawa]

I hope that the firms learn how to respect employees without enforcing a social bias. I was getting DEI emails daily from the DEI leader to show support for the “DEI” people, even though I find their life style choices to be morally wrong. Why should I be ordered to respect lifestyle choices that are anathema to my moral compass?

[@DinKnight]

Robby is awesome. Say no to BS DEI!

[@signpost5596]

Everyone knows why there's no DEI in the NBA. Equality of outcome is anti-reality.

[@sam.houseworth]

Unlike most activists, Starbuck also focuses on the positives (in his views.) He will congratulate and promote companies that move in a direction that he views favorably. So if nothing else, props on that.

[@HuyNguyen-nc1tw]

“He views favorably” sounds like a dictatorship just like Castro.

[@PHlophe]

Onkel , Shalom, i can't be the only one who noticed he copied the tech bro dress . He is not interested in fighting minimum wage . the same person will tell people that applaud him "you are broke ? well too bad ! "

[@kindredsense]

Yeah lets just ignore the massive harrassment campaigns he launches with his fanbase on twitter to attack multiple companies. Other than that, super positive and friendly guy.

[@RR-rx5cl]

I work in IT from past 3 years, for first year I have worked hard, completed all the task in deadline but organisation promoted someone else to meet DEI quotas, same thing 2nd year, now i have stopped putting extra effort in my work if my efforts are not converting to tangible rewards there is no point in it. The quality of our platform is degraded considerably the organisation is losing money. But none of this is my problem anymore

[@davidblick2192]

Come on Costco. Join the movement!

[@nathanngumi8467]

The tide is turning against DEI like it did against ESG.

[@TaataGeo]

He’s a hero to many … keep it up starbuck

[@ricardobarahona3939]

Murdoch wins again

[@D.C.Whitfield]

Ugh this is so dangerous. We put the wrong focus on DEI, however it is so much more than race, creed and sexual orientation/identity.