Apple’s Craig Federighi Explains Apple Intelligence Delays, Siri’s Future and More | WSJ

[@wsj]

Watch the full, wide-ranging interview with Apple’s head of software Craig Federighi here: on.wsj.com/4dZdJ3c

[@AngeAlexiel]

you could have asked way more things , like what's happening with Apple and Meta not signing the AI act in the EU ?? and if maybe they want to control their AI so much that it's lacking the thing that makes AI fun in the process... i'm still an Apple fan , but i'm a bit skeptic about their approach , even though theirs is more reponsable than all the others with our data.

[@mahlstadt]

@@AngeAlexielyou could acknowledge the good things she did too

[@RaceCarLogic]

Apple lied. They just copied ChatGPT LLM and waited for them to finish to copy entire code. NUXN AI..

[@timur1761]

We wanna #IPadmini titanium and the ability to link Apple Watch ⌚️ to iPad

[@smhca]

@@AngeAlexiel Nobody cares about that junk pal lol

[@ennis_w]

You can tell Craig is at a high level of Apple since he can express his own thoughts and opinions, not like others in interviews that only repeating newsletter and announcement words.

[@AM-gt9uo]

His opinion ends up being Apple’s opinion in many ways indeed

[@duyo7027]

He’s literally the one person making any all of these decisions for all of Apple softwares

[@ronaldbardalez6318]

You're dilusional if you don't think there's a whole team of communicators and PR experts rehearsing with him on which words to use and how to approach every potential question

[@mrnatram]

Well, someone has to be the leader/author inside Apple or any SW company. And Apple especially always felt like a company with strong personalities and their individual ownerships.

[@赐福-f4w]

But he still cannot admit Siri sucks, and sounds like will continue to suck

[@design4nyone793]

He’s a master of the interview. He didn’t avoid the question, yet he also didn’t give a straightforward answer. It was the kind of response that seemed to offer everything, while actually revealing nothing at all.

[@GlogGlog-l6c]

This is very likely pre-rehearsed and scripted, Apple wouldn't allow tops execs just speaking their mind on camera.

[@User57655]

Yeah, he’s very adept at seeming to engage with the question but actually just repeating talking points

[@Jada_RE]

Adept? I'd have called it out. Word salad giving basically no new content

[@RK1974]

Conman.

[@hiloknowsall7462]

Total politician…actually no he’s better, pollies just don’t even engage / answer what is asked…they just lie like 🐖 on its side. 😂

[@TechOutAdam]

I want Craig to be the next CEO of Apple.

[@cesramm1120]

Someone younger would be nice

[@priyanshu1667]

He probably will be when TIm steps down in a few years

[@tiagomaqz]

Me too. I think Graig is one of few that still has the savvy, vision and honesty to innovate without compromising on quality and experience.

[@christianbearden28]

He’ll be as bad as Tim.

[@bismarchiavelli]

It’ll be John Ternus (SVP of hardware engineering)

[@Anonanimous]

I actually like Federighi's response to the debate on what is a photo. It is nice knowing internally that there are debates whether that cleanup feature should be released and consequence of it when it does change the idea of what a photo is. Personally, it's unfortunate they're going to release for probably reasons surrounding the nature of competitiveness between tech companies.

[@tiagomaqz]

Me too. I truly appreciated that part of this interview. Although I think it’s a risky move from a business pov I respect that approach and it does align with Apple’s vision.

[@Paulo-i9h]

LOL its an excuse to hold back on features. Photoshop has been around for many decades. People have been photoshopping photos since the 90s. Google and Samsung have fixed this issue and that is by putting watermarks of edited photos and metadata. Apple have done the same but their cleanup features is justhorrible compared to competition.

[@Aggie4life77]

@@Paulo-i9htheir cleanup feature is in beta and hasn’t even Ben released yet lol!

[@Paulo-i9h]

@@Aggie4life77 Except their trash cleanup tool isnt actually AI. Its just the inferior erase object which has been around for decades.

[@39zack]

@@Paulo-i9h lol on you! People been "photoshopping" photographs since before Photoshop was made. Its still an good conversation to have tho.

[@CannabisTechLife]

"I get too many notifications about my garage door opening and closing..." I literally loled

[@joshs3916]

Lol

[@OnlineCitizenTV]

Kicked him in the nuts 😂

[@kaidenreally]

That shows how the level of tech-savviness of the tech journalist...

[@tiagomaqz]

I liked that. Although it has nothing to do with Apple I liked the funny moment.

[@avlan9074]

how can someone be overwhelm by garage door notifications 😂

[@Alan.Ostunna]

I just need apple to do 2 things, 1) make split screen apps enabled and 2) never allow Siri to say “here’s what I found on the web” when you ask it a simple question.

[@howcanimiss]

Everyone uses the phone differently

[@georgefloydtv.]

People think Siri is for looking up information, it's not

[@gwvaio]

Split screen would be amazing on these giant phones

[@Keemory23]

All I need is a back button. Or at least a swipe on the right side of the phone..

[@jevonsims900]

You don't want 120Hz display on the cheapest base model iPhone 16?😂

[@h.c4898]

GPT knows about this guy more than siri does.

[@Danny-fs1hk]

Yep; it’s great (and sad for Apple).

[@heyaisdabomb]

He's your classic VP. Full of everything and not telling the truth. ChatGPT knows WAY more than the beta "Apple Intelligence" siri does about me. I can ask chatGPT to tell me about myself, and it's pretty scary how good of a job it does describing me. Apple Intelligence says "two wind turbines turn to each other, and they say..." blah blah blah on and on. What a joke... Literally, it describes me by telling a bad joke, that has nothing to do with me.

[@AM-gt9uo]

Why would a public company exec say something negative? But he didn’t technically lie about anything.

[@Raidom]

That seems kinda obvious, GPT has access to an entire datacenter, while Siri is only on device (for now).

[@alstonmiller212]

@@heyaisdabombdid you not watch the video he explained that they don’t have your information because they don’t want to keep it

[@swarming1092]

I think Apple are taking the right tack. AI and LLM have huge potential, but also huge risks as well. I appreciate that they’re taking their time to get it right the first time around.

[@nourtaha5330]

This might be the first time someone asks Apple actual questions that dont sound pre-rehearsed or scripted, Great job!

[@GlogGlog-l6c]

This is very likely pre-rehearsed and scripted, Apple wouldn't allow tops execs just speaking their mind on camera.

[@igor_patrick]

That’s the difference better tech influencers and actual professional journalists

[@puffinjuice]

She isn't a good reporter. She isn't asking any difficult questions. She is just selling AI for Apple.

[@carlosmendoza2352]

I know! Not even mkbhd did.

[@bradenwelke111]

The fact that Apple is discussing the ethics of implementing something as unassuming as Clean Up is putting other tech companies to shame.

[@dimiberberu]

Apple is master of marketing/own profit & opposite of Ethics for customers ;)

[@a-terrible-fate532]

@@dimiberberuexactly, pretending as if they care about the ethics of it.

[@jacquesgilbert2774]

Apple care about the ethics of it also because it is good for their profits. That’s how they differentiate themselves from the others and that’s what will protect them when the inevitable consumer backlash happens. It also helps that they have enough profits that they don’t have to cut corners in order to make the next quarter, and they should absolutely continue to make sure they do. But please continue to use whatever you prefer, Windows Recall, Google, Meta, they are all there for you.

[@jointtask]

@@dimiberberu Let the other companies also pretend to care at least

[@MrLaeddis1]

This is a marketing video and you just ate it up. That puts you to shame.

[@Fitz_42]

This man is an excellent communicator. So smooth.

[@louistech112]

Ngl this interviewer is great she needs to keep doing tech intervenes

[@puffinjuice]

She isn't asking any difficult questions. How does this make her a good interviewer? She is practically selling Apple AI.

[@velociraptor5962]

This was actually a really great interview, well prepared. Proper questions and good answers. Good journalism. Well done.

[@gcamarine]

Man, I sure hope they are actually committed to not stealing out data with their AI, because every other company is just hogging it all and nowadays nothing is truly private anymore.

[@tiagomaqz]

Based on my experience in the past 15 years as an Apple customer, I can safely say that Apple is the only standing company I still trust with my data. So I agree with you, I hope they deliver on their end on this matter.

[@cathie3874]

@@tiagomaqzapple steal your data in the most secret way, in the highest standard to the extent that you think it’s not stealing but it’s stealing all the time.

[@acwesty]

@@cathie3874 The only problem with that is there’s no evidence of that occurring.

[@Hash6624]

Remember when peoples deleted iCloud photos started reappearing in photos again, even on devices no longer signed into your Apple ID

[@0Mastamind0]

@@Hash6624 there’s articles online that explain why this happened and it’s not what you think

[@BobBack86]

4:03 at least Siri knows his voice, because he just activated Siri here 😂

[@CharlieCharlie88]

@@goonspaI agree, what a beautiful bear

[@BobBack86]

🤣🤣🤣

[@mattieboombatti]

Same! I guess our voice is close to Craig's.

[@BobBack86]

@@mattieboombatti makes total sense, that’s probably why it happened.

[@detexr]

3x times for me

[@tituroy7323]

joanna is so on point with her questions, love her interviews so much

[@CatAywa]

she still feels soulless

[@adamhenderson6943]

I just want Siri to work. I asked her to play the song “Should Have Been a Cowboy” this weekend, and she asked me if I needed her to call emergency services. Twice.

[@garyjsimm]

😅

[@TheWefikus]

I mean she’s not wrong I would’ve asked the same thing

[@Roshan_420]

“Hey siri whats the weather right now?” Siri: “Calling youssra…”

[@its_argho]

I just tried the same thing, and it played the correct song in one go? Not sure why it does that.

[@adamhenderson6943]

@@its_argho Oh it may definitely be how I talk, which can be fast. I also had to say "Play the song Should Have Been a Cowboy by Toby Keith for her to actually play it.

[@jeremytheoneofdestiny8691]

Good interviewer! She riffed with him well and made him confront the delays and misleading marketing.

[@noctisarcanus7894]

What an smart and eloquent man!

[@magic____micah8687]

This is a real interview! Thoughtful questions without blowing smoke up Apples you know what

[@youareawonderfulman]

It's clear that Craig is a key figure at Apple, as he articulates his own thoughts and insights during interviews, unlike many others who simply regurgitate phrases from press releases and newsletters. This ability to share genuine perspectives shows his deep understanding of the company and its vision. Personally, I appreciate leaders who can engage in meaningful dialogue rather than just echoing corporate jargon. It adds a refreshing authenticity to the conversation

[@icanbemoore]

The one thing I will give Apple credit for is how thoughtful and intentional they are about product development and implementation. It’s truly admirable. On the other hand, it’s weird when you see how sloppy, at times, the software can look or perform.

[@Realreal12345]

Joanna Stern asks the questions we all are wondering like will Siri be as good as ChatGPT Voice mode. Well done Joanna! WSJ you need to give her a promotion!

[@Nutraceuticals1]

I like the way Federighi communicates, he is plain and realistic

[@kokomanation]

I really admire his work for Apple

[@dubzxn2460]

I’m so glad Apple has the correct mindset when it comes to photos photography and AI

[@iMadOnSocial]

Sad that Joanna hasn’t asked Craig why AI wouldn’t be available in Europe

[@BramGroenveld]

That‘s because of strict EU data / privacy regulations

[@ismailcalsr2226]

@@BramGroenveld thought they weren't infringing on our data? wouldnt that comply with eu?

[@aluimmumitat]

They said it will be available but much later. It has something to do that iPhones are registered as gate keeping devices in the EU. You will get apples AI on Macs due to they don’t have the same restrictions.

[@galaxspace1]

@@BramGroenveld Gemini on Pixels and Samsung AI on Galaxys have been available since launch

[@cawashka]

It’ll he available in EU countries in April 25

[@Rishabh_Sharma]

Awesome❤ loved it. You took Craig just as how a real journalist should!

[@ItsNerradT]

Tech journalist 👍she asked all the right questions.

[@MyDogSteppedOnaBeee]

Keep up the good work Joanna! Thanks to your reporting we have improved security on iPhone if lost or stolen, and no more butterfly keyboards! 😉 👏

[@l-y-d-s]

i have used siri maybe 3 times ever and i've been a long time apple user

[@0Mastamind0]

We don’t care 😂🤷🏿‍♂️

[@randomoneforstuff3696]

Really? I use it all the time on my watch for setting timers when cooking.

[@neekondrums]

​@@randomoneforstuff3696 I honestly love this feature. I've never been a " I want a voice assistant" type of person, but setting and labeling multiple timers is the one thing I've tried using Siri for that is actually much more convenient and useful than I was expecting it to be. It's the only thing I use Siri for, but I use it every day.

[@LeftEagle51012]

I mainly just use it for timers, reading/sending messages and shortcuts

[@ChrisPark]

great interview, with a laid back Craig. Loved it.

[@arevee9429]

Nice dance-around answer on improving Siri. It's all coming "soon". Siri has frustrated and lagged behind since day 1. "I found something this on the web" is a prime example.

[@CGingerbreadman]

It's not really a dance around it. It is coming soon. Apple Intelligence is already rolling out in beta. More features, including the ChatGPT integration, were just rolled out today.

[@ryangerrity2851]

If they do Apple intelligence right it's going to be incredible. It will be the first actually intelligent assistant that understands the context of your life in almost every way, and will be secure, pretty insane stuff. Worth the wait.

[@rynebraun1401]

The interviewer did a great job, throwing hardball questions at Apple and not falling over to say how great they are. 👏👏

[@Jedmanuel91]

Next CEO.

[@jordenkyle675]

I would love this.

[@cesramm1120]

Why not someone younger and new. a whole new group to replace all of them would be cool with the same mindset they do

[@tiagomaqz]

To be honest I’d love if that became true. I think he’d do a great job at guiding Apple back to taking more risks on innovation like in the early 2000s. I understand the “playing safe” move but I’d like more balance between playing safe and risky moves.

[@Stranger_In_The_Alps]

Sad,y the CEO of Next passed in 2011

[@namkhanhng1802]

I hope so, but most likely not. John Ternus seems like the likely candidate.

[@ghostinthenutshell3207]

Beautifully delivered. I trust this man, this I can support

[@NBTJacklyn]

Amazing interview!!

[@2hief]

You and Joanna should interview each other :D!

[@NBTJacklyn]

@ that would be so much fun!:)

[@rolan2dr]

Great interview Joanna

[@timbd87]

The ability to produce custom emojis will be world changing.

[@albert7463]

🫣😅

[@longpheu]

awesome, now I can finally make the legendary seahorse emoji to resolve my Mandela effect

[@chrismv102]

There's much better functionality than silly emoji's.

[@albertoguerrero007]

😂😂

[@tiagomaqz]

That’s only true if you ask it to change the world emoji. Not otherwise.

[@vatsalkulkarni]

Craig: “For a photo it’s important to us that we help purvey accurate information, not fantasy” Well said 🙌🏻

[@querty292]

Siri is so dumb it got triggered while watching this video

[@60_069]

YOU'RE ABSOLUTELY CORRECT!

[@Takudza]

Apple dropped the ball with Siri so badly. They need to catch up rather than make excuses.

[@0Mastamind0]

@@60_069mines didn’t 🤷🏿‍♂️

[@0Mastamind0]

@@Takudzago cry about it 🤷🏿‍♂️

[@vladcampos]

😂

[@danielyao5485]

Really good and straights questions. Good job, I appreciate it.

[@OnlineCitizenTV]

Hey siri: how many brands work with Apple HomeKit? Siri: Greg’s garage doors. 😂 I’m also offended when he said Siri works just fine

[@daniel_dumile]

Yes Siri is awful and they abandoned improving it just like Amazon did with Alexa GPT forced their hand to actually try

[@_september_4799]

@@daniel_dumilethey never truly abandoned just that every Siri team they have assembled has been cursed into gridlock; even had 2 separate teams competing to create a prime new version years ago that went just as bad. Just a series of unfortunate events mostly

[@tiagomaqz]

I agree. I use siri all day long but for very simple tasks. Since over the years I leaned its limitations and effective prompts, I now know how to properly use it without getting frustrated. At least most of the times.

[@AlmostDailyRider]

"Craig"

[@MalcolmREBORN]

This was a great interview. He's very intelligent.

[@ShomeAvi]

I believe this interview is saying that Apple intelligence will get delayed even more...

[@johnflannigan1289]

Great Interview - Can't believe Munn bounced back so well.

[@TheBomber15]

9:00 That’s a great answer.

[@jdelarosa89]

You actually asked him tough questions. Good on you.

[@animeshingh]

Siri is probably the dumbest virtual assistant ever.

[@grabiarz86]

You forgot bixby

[@jed23ify]

It’s definitely one of worst

[@axskifree]

I don’t know man. It’s been really good at setting timers and alarms for the last 15 years.

[@blahblahblahblahblah9920]

Google Assistant: hold my beer

[@kentio]

how much they paid for Siri, 13 years ago, billions?

[@urfavspacecadet]

CF is so graceful with his answers well done

[@HenrikoMagnifico]

Craig knows what's important. He should be CEO

[@jonathanchai465]

wow Craig is well PR'd, great answers, mentioning the benefits or siri and hopes of apple intelligence.

[@iWeaverOS]

Joanna is one of my favorites. She does such a wonderful job! Always love hearing from Hair Force One.

[@chinchorrero]

Great interview! Apple is a responsible company

[@bradenwelke111]

I’m inspired by how well-spoken he is. It’s also cool to see him in a natural, calmer state compared to his more professional presentation persona.

[@LateNightIM]

Nice work here, Joanna.

[@Raidom]

Oh my god he actually said the words "Artificial Intelligence"

[@twentyvue]

They’ve also said that in prior events and interviews

[@visions1818]

You’re behind, they started saying it months ago

[@DumisaniEKadango]

Great Interview. Very clear.

[@AndySquire]

This is a great piece of press by Apple's PR department. Fantastic ad dressed up as journalism.

[@olethembones]

Exactly.

[@newagain9964]

Ikr. But journalism at this level has always been 90% fake.

[@Aneliuse]

@@newagain9964i would rather have the companies mention current issues and doing something about it than going the samsung route, releasing hot trash with no care for responsibility of the outcome.

[@josegasca4969]

This was a great interview.

[@fureytha]

did she just say "apple is never first to any new tech" to his face🤣🤣

[@Blaze0647]

She's kinda right tho... Apple's entire ethos is to be the best at a feature, not necessarily the first to discover it.

[@SanderEvers]

@@Blaze0647 And they never were. Apple didn't invent the PC, they didn't invent the smartphone, etc. But they improved them and made the perfect version.

[@HassanRaashid]

​@@SanderEvers says who? Samsung has much better features, but their promo is so bad compared to Apple

[@titilopeadefuke1965]

Excellent communicator.

[@jfojw21dfs9]

That GPT vs Siri and the reporter's look had me die laughing hahaha.

[@SubstreamNewsNetwork]

Federighi NEEDS to be the next Apple CEO.

[@dougkiphut1362]

Is anyone talking about why Apple and all of the phone carriers are allowed to market the iPhone 16 as “it has Apple Intelligence” right now, when it very literally does NOT?

[@pizzanguyen537]

technically, its available on beta versions of iOS

[@tiagomaqz]

Technically they could easily be sued and they’d lose but no civilian seem to be willing to put up that fight. And that’d be a huge fight that would go for years and years and years and millions of dollars.

[@tiagomaqz]

@@pizzanguyen537not the same. Legally they could be sued for false advertisement but no one is willing to put up that fight with the biggest company in the world.

[@iAm50Cal_]

@@tiagomaqzall the marketing has a disclaimer regarding the availability of Apple AI and not once did they market it as available at launch of the 16 lineup

[@0Mastamind0]

I’m pretty sure Phone carriers. Let people who buy the phone know that Apple television isn’t on the phone until later in the year and next year, so it’s not that big of a deal chill out 🤦🏿‍♂️

[@notnotjake]

Craig is a national treasure. What a guy!

[@zelbarnap]

I greatly appreciate Apple, taking the time to do it right instead of cobbling it together and then throwing it on there and making a mess

[@AndreaDoesYoga]

Craig's insights on Siri's future are fascinating! 🍎

[@ylzno]

Apple needs to expand the HomeKit availability, you go to stores today it's all Google Assistant and Alexa, but no HomeKit.

[@MrOrtmeier]

What a great guy an he’s doing good work at Apple. They are lucky to have him.

[@doubletspodcastify]

People are hard on Apple, but I dunno, I’m fine with the delay of Apple Intelligence if that means they are making it work exactly how it should. And them being late to the party on features in general is fine too, I like how they aren’t in a rush trying to put all the “cutting edge” technology in their phones because they always do it their own way and it just works well and intuitively. Apple is by no means perfect, but I’ve always genuinely enjoyed the iPhones I’ve used

[@veduci22]

The announcement of Apple Intelligence was rushed and that's why people are dissapointed, it's not like people really want unfinished mostly useless implementation of AI features...

[@doubletspodcastify]

@@veduci22 yeah I could see that. But personally I upgraded to the 16 pro max, not necessarily feeling like I needed A.I. day one. I came from a 13 pro max so there were plenty of upgrades outside of that (always on display, action/camera button, Dynamic Island, much better cameras, longer battery, more RAM, processer, etc). I’m interested and excited to see how Apple Intelligence does, but I guess I give Apple leeway because I trust it will come and it will preform well

[@BigLob2]

Well said.

[@Aneliuse]

@@doubletspodcastifyif anything im EXTREMELY happy that theyve at least considered the importance of adding meta data to the photo if the user make a “cleanup” on it. Keeping reality from fantasy. I mean, its already bad with all the processing, but this is a good step to take

[@BG-ir1ii]

Apple should have not announced AI at first place when they don't have it...yet. Honestly, that is the most annoying part and that betrays the trust.

[@ArthArmani]

Craig would be a cool next CEO for Apple.

[@iqueque]

That hair? He must have a personal stylist to create such immaculate style every time he is on stage

[@ellsworthbaxen6341]

Thanks for this interview and asking all the questions I was asking. Truth is they were slow in getting going with AI.

[@RoyJblack]

We need something that blurs the line between IpadOS and McOS... something like Samsungs Dex. As a student, this would be amazing.

[@newagain9964]

Apple already has capability in OS. But they don’t want to ruin iPad and Mac (and iPhone) sales.

[@RoyJblack]

@newagain9964 I hope they dont ruin the buyers experience with this, I am seriously thinking of buying a new Ipad pro, but the lack of Dex or something more computer friendly is stopping from doing so.

[@RoyJblack]

Can anyone respond to the few questions I have. First, is this a good college device for someone going for mechanical engineering? What if I need to take proctored exams? Can the M4 Ipad defend itself and be allowed to take this exams? With such a powerful device, it would be a shame it's limited to be beneath a Windows device. I must know that before enrolling soon, if anyone can help, it would be greatly appreciated.

[@newagain9964]

@@RoyJblack there are (iOS for sure and likely iPad OS) apps that mimic desktop environment. They’re just…not there yet. Apple could enable in one day, if inclined. iPadOS does have a desktop mode. But can’t speak on it. Don’t have one. Y bother? It’s like buying an Apple Watch. lol.

[@nurgarciaterrassa8593]

Great interview

[@arpankar6609]

That's why we ❤ Apple

[@mikoajmikoajczak9255]

Craig is so cool

[@UrWack007]

he's literally the only person in the world actually using Siri...

[@hiloknowsall7462]

Yes, or the only one who doesn’t simply abuse that 💩 box for the lulz.

[@nuvotion-live]

I use it 20-30 times per day, switching lights, sending messages, asking weather, setting timers, calculations, flashlight on. Everyone I tell this thinks it’s weird, I really like not having to touch my phone to do these basics.

[@UrWack007]

@@nuvotion-live I guess in my mind I just found google home was more accessible than Apple home. Plus I’m not a homeowner so maybe I would feel differently if I actually had a garage

[@adamgibbons4262]

Really excited for future apple intelligence developer tools. Hope we get some next year.

[@adeshwarmuruganathana36]

Hearing him is literally exhausting!

[@comrade_rahul_1]

I really like the part where he thought about "What is a photo?" and how companies treat the data. That's very logical and true. I love ChatGPT but I like the Apple's approach of on-device LLMs (SLMs) here.

[@MikelDaPikel_1]

I love Craig, but he looks genuinely nervous in this interview 😅

[@tiagomaqz]

I agree. I think they’re cooking something big for 2025 in AI and hardware and he was concentrating on not spoiling it.

[@christianbearden28]

Because he knows they’re behind.

[@SuperCacapedo]

He was probably sent to do damage control on Apple Intelligence being late, they probably smell a class action lawsuit on the marketing for the phone coming

[@HearMeLearn]

@@SuperCacapedo not possible since all the marketing has in fine print that the features are coming, not out yet.

[@robertdr2010]

@@tiagomaqz They missed the "AI train" long time ago. All they can "cook" is a pizza

[@fatayirashid2960]

Honestly he gave the right answers… logical answers.. I can’t be mad at that The iPhone needs a split screen or another screen Add wireless headphones in the box Bring back the SIM card while still maintaining eSIM (gives the customer options) different geographical location may not be as eSIM friendly as u might think

[@RealSerie26]

Ah, the company that launched the first digital assistant only to be left in the dust by EVERYONE. It also took them over 12 years to come up with a calculator for the iPad because they wanted it to be perfect. There are only so many ways you can build a calculator.

[@teddy327]

give joanna a raise 2024

[@joeking88]

I get the feeling that Craig is in the trenches with the development teams at Apple and knows what is going on right down to the finer technical details which is good because when he talks you get that feeling he knows what he’s talking about. Tim Cook just feels like a regular boss who probably only has cliff notes when he reveals new products.

[@Turnpost2552]

Honestly good feature. 9:20 usually not on Apple side of things but this is solid absolutely should be mainstay feature.

[@SpinTheFlo]

Siri is useful, Siri understands you... Wow he said that without blinking.

[@alvinantonio8033]

Yes please tell us how to clean your Apple AirPod’s

[@motiyosef7804]

apple always sends craig when things not going as planed

[@joe3276865536]

Your spelling of "planned" did not go as planned.

[@el.blanco552]

Apples super streamlining itself is actually really impressive they’ve been making great progress. Went from lacking devices to the best laptops and the most stable phones ever

[@Dada228822]

That clean your AirPods guide? It’s a video that launched on Apple support channel 13 Days ago😮 This WSJ video is so old apparently… Maybe this was even filmed around the iPhone launch🧐

[@Aneliuse]

They might have had to do some editing and all that first

[@guntarion]

I subscribe WSJ because of Joanna

[@唐人街快车]

Siri has been complete garbage for home automation

[@OnlineCitizenTV]

Nothing supports HomeKit

[@tiagomaqz]

100%. Almost no cheaper devices are supported. In my country (Brazil), only the very expensive accessories are compatible and I hate that.

[@Rohank05]

@@OnlineCitizenTVthere are various mods online for that

[@Domziiee]

google is bad too. I feel like there's a lack of care in that department

[@MrAmad3us]

You’ve got to love how Apple always controls the interview setting.

[@Sunless-Sunny]

Apple internally saying they’re 2 years behind… That’s the real reason

[@0Mastamind0]

And yet they will be better than the companies that were two years ahead 😌😂🙂

[@NicholasHall-mo1ww]

​@@0Mastamind0🤡

[@kaseyc5078]

@@0Mastamind0 0 evidence of that

[@unathiandile4144]

​@@0Mastamind0no they won't

[@jch7687]

⁠more like 4 years behind

[@masterwatch]

Federighi is great.. He and Tim are very good executives these guys are very good at what they do.

[@gutzbenj]

Still you have this weird Mac OS settings window that you can’t maximize though there’s the button on the top left signaling that you can.

[@masterwatch]

@@gutzbenj right now the latest macOS is buggy as I do keep finding little problems and strange visual aesthetic errors.

[@AeyGee]

Maybe Craig should answer why his company is falsely advertising and misleading consumers about a feature that is not even ready yet.

[@MicDubTV]

I’ll be honest. That’s probably not a question for him. It’s a question for Tim Cook or the marketing team.

[@excarnator]

All iPhone 16 ads have a footnote mentioning its upcoming release. You think them that stupid?

[@AeyGee]

@@excarnator As if people read the footnotes in an advertisement. Do you read every T&C and Privacy Policy of companies that you interact with?

[@excarnator]

@@AeyGee False/misleading advertising is not a matter of opinion.

[@AeyGee]

@@excarnator There's no opinion. It's called "ethical business practices". And currently, Apple is misleading customers by constantly harping about a feature that they don't know when it is coming out.