WTF is This? Herbie Hancock - Rockit REACTION/REVIEW

WTF is This? Herbie Hancock - Rockit REACTION/REVIEW
BizMatik Reviews and Reacts to WTF is This? Herbie Hancock - Rockit
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#herbiehancock #rockit #reaction

[@hongfang2348]

Herbie became famous for playing keyboards in the Miles Davis band in the 1960s. He is a jazz legend. Herbie flirted with pop music. Rockit is an example.

[@pilesovinyl]

Jazz fusion. Herbie Hancock was a keyboard master and this video won awards. He has played all styles but is primarily a jazz artist. I loved it. He's still around.

[@spikebeans9563]

Before the was rap and hip hop, We were blessed with Herbie.

[@JJM3rd]

It’s hard for somebody just hearing it now to understand, but back when that song came out it was very futuristic and cutting edge. That song came out during the breakdance era, and Herbie combined several styles of music and was using new technology to make something really different sounding. Listening to it now when you’ve heard all the music that came in the intervening 40 years, it’s hard to really understand just how unique this sounded back in the day. It’s really no different than somebody who’s a big fan of today’s hiphop listening to old school hiphop from 40 years ago and thinking it’s corny. Yeah, if you know the evolution of everything that came after it, it sounds rudimentary to you, but at the time… I was 9 when this came out, and that video used to creep me the hell out. Herbie started out as a straight jazz musician in the 60s, and then in the 70s was one of the artists spearheading the fusion/jazz funk movement, along with his old boss Miles Davis. Other people have mentioned Chameleon, which is definitely worth a listen. He also has some other songs you might recognize as having been sampled, such as Hang Up Your Hang Ups. He also has some stuff that’s just straight nasty funky, like Palm Grease and Fat Mama. The constant with Herbie is that he always embraced the latest keyboard technology, going from acoustic piano to electric piano to synths, and embraced new technologies into his music.

[@keithmurphy5356]

Well stated!

[@spikebeans9563]

Herbie was an inavator. Genius musician.

[@clifton8929]

Now you know what they were Poping and Lockin' to way back in the day. Yeah, Hancock is a Jazz Fusion Icon Genius.

[@happymethehappyone8300]

An absolute classic waaay ahead of it's time.

[@763kv]

You might remember that song cantaloop (flip fantasia)- that samples another of Herbie Hancock's song, Cantaloupe Island

[@onsesejoo2605]

That "metal guitar crank" on the intro and onwards appeared later on many techno dance tracks...Snap ! I Got The Power is the first to cross to mind. The video is by two former 10 CC members, Kevin Godley and Lol Creme and it won several awards back then.

[@AviarSavijon]

Herbie Hancock was a cross over artist in the 80s bur is more well known to me for his jazz and jazz fusion music he is currently 83 years of age.

[@alrivers2297]

Oh man! Me and my friends loved this song and video back in the day. It's weirdness still holds up

[@marcjones2493]

This track introduced scratching to the world

[@jenniferfoster1692]

This was really a huge song back in the day, and the video, too.

[@robc.8269]

The "Head Hunters album from '73 is one of his best. Herbie is a legend, the '70's period is the best.

[@rayr4320]

Head hunters is great.

[@lisarainbow9703]

Herbie Hancock is pure brilliance. Check out "Watermelon Man" from his Headhunters album, which is still one of the top selling jazz albums of all time. Herbie was a groundbreaking pioneer of sound...

[@ThePittsburghToddy]

I was into hip hop in the early eighties and my pops finally accepted that it was actually “music” because of Herbie Hancock and this track!🖖🏼

[@loisrogers9042]

Wow! Herbert Hancock! Now that's a throwback for me 😊

[@garyclark9618]

No doubt! I almost thought I had time traveled back to the eighties!

[@isabeljimenez6067]

Herbie Hancock is a God in Hip Hop.

[@LaptopLarry330]

Herbie Hancock is a Jazz pianist/organist/synthesizer player. This song and music video is important, because Hancock combined elements of Techno-Pop, Rap-style record scratching, and Jazz organ music into one great instrumental recording, one that had crossover appeal to fans of all of those genres of music, and was easy to dance to on the dance floor. By using record scratching as a form of percussion to establish rhythm to the instrumental, it did a lot to legitimize Rap music as a genre of music in the eyes and ears of the music listeners and the music critics in the mid-1980s. The music video for “Rockit” got a lot of airplay on MTV in 1983, as the video art mechanical sculptures and the clever editing of the music video to match the rhythm of the record scratching machine, made for great visual entertainment at that time.

[@charlielinville1384]

It essentially had a hip hop flavor, and Herbie talked about the equipment he employed for that album.

[@catserver8577]

I was in high school and was babysitting when this came on Friday Night Videos. It was probably about 11:30 at night and scared the crap out of me. I had already heard the song on the radio, but ever after seeing the video it gives me the shudders. Hadn't seen it in many years, turns out it's as scary as I remember.

[@robwalsh9843]

Saw Herbie last week at the Hollywood Bowl. Packed crowd of all ages too! He was great.

[@mikecaetano]

Future Shock! MTV ran with that video big time back in 1983. Herbie Hancock "Rockit" made a statement about the compositional possibilities of the what back then were the latest technological advances in musical equipment. The way the video shows us Herbie Hancock is interesting too, starting with just his hands on the keyboards dropping the riff on top of the bass and drum patterns. Then all the razzamatazz with the dancing animatronics takes over. The sound of the song was fresh, so fresh many other artists followed its lead in the eighties in pop music as well as hip-hop. "Rockit" was an early single with serious scratching on it, iirc. For context, Run-D.M.C. released their debut album in 1984. Herbie Hancock as a Dr. Evil type is a funny notion. The catalog containing his work as a pianist is crammed full of legendary jazz albums. He landed his first gig out of college with Coleman Hawkins in 1960. He recorded his first solo album, Takin' Off', in 1962. It featured "Watermelon Man", a spry composition that bounces along well that caught the attention of Miles Davis. He joined Miles' "Second Great Quintet" in 1963. He recorded dozens of sessions for the Blue Note label with other musicians such as Wayne Shorter, Tony Williams, Grant Green, Bobby Hutcherson, Hank Mobley, Lee Morgan, Freddie Hubbard, and Eric Dolphy. He dropped the now standard "Cantaloupe Island" in 1964. You might have heard samples from that used in other songs. He wrote the score to the legendary 1966 film Blow Up, which includes a performance by The Yardbirds. And that's keeping it short. Herbie Hancock is legendary.

[@regularsizeruss3874]

Herbie is playing an outdoor show tonight (June 23rd) at Clinton Square in downtown Syracuse at the Syracuse Jazzfest ... FOR FREE

[@daveguitarnowski4402]

hope you went! I haven't gotten to see him yet.

[@TheOriginalFILIBUSTA]

One of the best for break dancing; that and some Kraftwerk stuff.

[@UncleCharlie111x2]

LOL @ WTF is this!!! I remember watching this in a bar early 80's wasted out my mind!

[@robvegart]

This thing was colossal before the Colossus of Rhodes was colossal! It was a monster when it came out. This was played everywhere! I might still have the original LP 45... It was breaking, popping and rocking... The early 80's was incredible!!!

[@jackolson8775]

Yo Biz, when this 1st dropped I was still only listening to KISS, Zeppelin & AC/DC. I just thought it was stupid. A few years later though, and a dude gave me a mix tape with old, old, OLD School Hip Hop on it : Grandmaster Flash, Sugar Hill Gang, Kurtis Blow, U.T.F.O. and a whole bunch of shit . BOOM , the light went on & I totally got it. So now when I hear stuff like this I listen much differently. This song still isn't something I would play , but to hear it now from a different perspective so much later, I can totally get it.

[@leighsaldivar4439]

This song became famous on an Eddie Murphy movie Beverly Hills Cop 👮‍♀️

[@bennemer489]

Herbie Hancock is a genius. It takes a few listens to "get it".

[@ed.z.]

I think you nailed it. Without knowing about Herbie you are spot on. Herbie was touring with Miles for years. He played with Santana, too. He is a real genius. This was just fun.

[@DavidAn-bz9dh]

Thank you for the understanding of futuristic legend of 80's.

[@SteveGans-y4k]

This track was a big hit and really brought scratching into the mainstream.

[@stevedahlberg8680]

Wow, one of many parts of the fabric of my yoot. Hey, if you can say schlyrics, I can say that for youth. He was borderline moreover in the Jazz world, but this was a huge hit at the time. It was just right for the time and plus it's one of the earliest commercial successes of lots of scratching. Grandmaster Flash and the furious five or doing it for this of course, including on the Brooklyn Bridge by think around 1978 which led the way. But it had to be happening all over. But Herbie Hancock took it to another level with a weird Jazz pop punk whatever kind of hit it was. It just felt good to hear definitely you wanted it in your playlist

[@brandothecatmeow]

I remember first hearing this song and seeing this video. It was groundbreaking at the time and stil kinda is. Hancock is a great jazz musician

[@maryellenazack4466]

Break dancing on huge cardboard in the subways of n.y.c. is what my mind sees when this plays lmao

[@MacTopher]

There was a breakdance performance at my high school in 1981. This was a key track

[@ericq9049]

This song, and others like it in the infancy of the cutting & scratching era of hip hop, heavily influenced hip hop producers like Mantronix, which helped bring the genre and culture to the mainstream.

[@jowsmith1904]

herbie is a master.

[@keithmurphy5356]

Herbie is one of the jazz giants who wasn't afraid to play outside the box. His work with the great Miles Davis is landmark stuff. Then he came into the 70s as one of the leaders of the jazz fusion movement and had one of the biggest selling jazz/funk albums of all time. Both R&B and rock audiences snatched up the Head Hunters album. "Rock It" was just another artistic leap for Herbie...combining synth funk and hip-hop. "Rock It" was the first mainstream song to feature scratching and that wild ass video won a TON of awards. Ahead of its time.

[@KronnangDunn]

This song inspired DIG IT by SKINNY PUPPY and DOWN IN IT by NINE INCH NAILS...

[@treydog317]

Check out “wiggle waggle” and “fat mama” from Herbie Hancock album “Fat Albert Rotunda”

[@skyblueo]

Back in the day it was a number 1 club hit.

[@James-hd6ez]

Fun fact in 1982 Scottish Rock band Simple Minds were recording their classic album "New Gold Dream " and Herbie Hancock was listening in and they ask him to do a keyboard solo on a track they were recording called "Hunter and the Hunted " he made up the Solo on the spot in only ten minutes and it is amazing! Give it a listen.

[@junk66]

I remember taking mushrooms with the guys and watching this back in the 80's. Nightmare fuel ! 😂😂

[@timbaker6540]

Great song and Video

[@melaniebrown4660]

When I hear this I have an urge to start poppin’ and lockin’ IYKYK 😂

[@jonbower194]

He is a Jazz legend. I had this vinyl album, and it came with a fold out breakdancing mat (for doing spins on) with breakdancing moves illustrated on it.

[@barbarabweaver1]

Dive in!

[@garyclark9618]

Damn,I almost thought I was a little kid in the 80's again! Such a Weird science Revenge of the nerds vibe!! That's funny, right as I was typing about Revenge of the nerds Bizmatic started talking about nerd music 🤓🎵🤓

[@helmutkurtneumnn2026]

Hancock legendary nuff said

[@richhillyer3448]

This was cool when it came out. Have fun.

[@robinschulze934]

The 80s were fun!!! Lots of different time of videos 😂❤!!!

[@chvena]

Herbie is the bridge between hard bop and turntable-ism, with a long, fertile gestation in the funk.

[@charlielinville1384]

Big big 1980s video! The album covered some Curtis Mayfield material.... Future shock was one of Mayfield's compositions.

[@jaketm4500]

That was the song that was playing when Break Dance was being born bro.! i was there lol

[@abmqa]

What¿? You don't know about Herbie? Try Chameleon from 1973....it's perhaps what made him famous

[@chuckhollands7528]

Oh yeah!

[@drums4b]

Break break break break Dance dance dance dance...BATTLE

[@v.j.3029]

Classic 80's break dance song. The video makers were obviously smoking something very strong.

[@darrygswa]

Hey you should see the Live version on the Grammys in 1983

[@hadleygrass]

Watermelon Man and Chameleon should be next from HH.

[@ronwilliamson8446]

This song was used in the movie colors. This is rockets song.

[@loisrogers9042]

The video was creepy for sure. It looked like the one jerking on the bed was suffocating!!! I remember the song, but never saw that video😮

[@sst3d]

MTV was the last bastion for overall creativity getting exposed to the general public…. Epic times

[@MikeRoftHolmes]

Lol Creme and Kevin Godley from original 10CC made this video if I remember correctly......

[@stevedotwood]

Love that tune and the video. I can be wrong but I think Godley & Creme (ex 10cc) had something to do with the video production.

[@jamiedimond9419]

Herbie is insane. try Chameleon

[@unclemeat7310]

I forget how great the music video is. Back in the days when Mtv was a music video channel?

[@michaelwilsonbarber]

In the early-mid 80s rap and hip-hop were moving away from the cardboard and moving into mainstream and yes MTV. While I would say, you can easily listen to this and enjoy it without the video, the video was a big part of this overall experience. I know the video is kind of weird but by 1980s standards on MTV it was kind of normal, if that makes sense at all. With his extensive background with Jazz, it seems like this was a project or idea he wanted to envision and create. Listen to the Beverly Hills Cop theme song and see if you don't see any overlap with this Herbie masterpiece....... The first major hit with scratching on it, very innovative!

[@misterk4580]

Head Hunters. Whole album. Every note. 1973. Find it and listen.

[@vickiroman189]

The video still creeps me out, but always loved the song.

[@lynnieiapichino1121]

☮️💙💙💙

[@cameronstestingart794]

You just had to be there at the time. If you didn’t have the actual experience of the music back then, I can see how one would have trouble relating. Believe me, we didn’t analyze, we just liked what we heard. Check out old break dancing to this and others in the movie Beat Street from 1984 and you’ll be amazed how it would make sense. btw he won a Grammy for best RnB instrumental

[@trishriley9681]

❤

[@beowulf1005]

When do I play this? When I'm cleaning the house. 🔥

[@mgthestrange9098]

That was the 80smy friend, the 80s.

[@charlenewebb5893]

We All Remember . Big Hit I Want My MTV ! LOL Herby Hancock is a Legend Man . Guess You Have No Idea. Who Herbie Is Man Lol

[@matzabean]

Guaranteed to make the cardboard come out on the subways and streets of NYC in the early ‘80’s.

[@ready2blowup]

The music video is wack compared to the grammy version 1984. Do a reaction to the live at the grammy's it will put more of a perspective on the time. This introduced breakdancing to the world beyond Michael Jackson. Also scratching was introduced by this live event.

[@rirchardrubio5621]

Can't believe you never seen this video or song.

[@quezondelrosario5222]

Dj remix scracth days

[@bigdaddygee64]

Bruh, that's from the '80's and that's All keyboards.....

[@trespire]

Just the average English household in the mid '80s !

[@farmhome904]

I'm thinking there was considerable cocaine involved... Welcome to the 80s!

[@Thomas-we5cy]

Ahead of his time.

[@tednicklas3538]

Scratching at its finest