Xbox Needs To Start Making Sense

Xbox has had a hard time with mixed messaging lately and while the latest Xbox news has been exciting, I hope they keep building hype. There has been a lot of weird messaging lately that has them saying one thing and doing another that has had fans upset for weeks. Here's my plea for Xbox to start making sense and to stop with the messaging that makes them sound like they're constantly operating from a challenging place. Get us hyped again.
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[@DestinL]

Do you think Xbox needs clearer messaging for Xbox fans? Let me know and please consider subscribing! kzbin.info Become a Member here kzbin.info/door/gUOWrjLEhmHE9tqYtoeS_gjoin/join`11`

[@bobhawkins9598]

Yes I think he should just spit it out now for the fanbase well what's left of them and say we're still making a next gen console based on PS5 architecture and where going 3rd party so there

[@funkdoctortexas69]

Holy s**t! You know it's over for Xbox when YOU have a come to Jesus video about Phil Spencer and Xbox. 😂

[@Roach22]

Great video Destin!

[@paulkinder8440]

A great video Destin, I've been playing Xbox since the OG Xbox to the Series X and it's always been my preferred place to play, I do own a PS5 and Steam Deck but most of what I own are on the Xbox eco system. Whilst I don't always agree with what you are saying, I do feel there isn't consistency in what Phil is saying and for me personally there are things I've been disappointed about this generation.

[@cismontane]

So here’s the situation as I see it, with no intended disrespect for anyone. - Xbox has told us their strategy and they’ve stuck to it. Moreover, they’ve just said they’re profitable and fiscally sustainable in expediting that strategy. Yes, sometimes top level executive messaging (gaming for everybody, exclusives are not sustainable or desirable, Xbox’s core brand identity is as a set of services, not a single platform, we’re commmited to guiding our brand through future generations of both new hardware AND software and service delivery models with a portfolio approach) is muddled a bit by lower level marketing excess (meanwhile, while we get to our desired strategy, we’ve got some exclusives for you). Marketing is always on autopilot. Their job is to sell games, not to debate or reveal strategy. And until they get specific instructions to change things up, they’ll just keep selling games the way they’ve been doing it for a long while. That’s not mixed messaging. That’s just how large siloed organizations work. - PlayStation has recently told us, albeit buried in a lot of corpo speak, they need to reassess their strategy from the ground up, their current business model either isn’t profitable or is rapidly becoming unprofitable, their prioritization of sales growth over sustainable performance is killing them, their costs are out of control, their average revenue per console user and their attach rates are abysmal, and change is in the cards. They haven’t told us how they’re going to change yet, except that cross platform on PC is going to be a key part of it, but we’re only 9 days into the current management regime, so they likely don’t know yet themselves. No doubt, they’re having crisis meetings all over their organization to work it out, and we’ll likely hear from them by the end of the year what their future plans are. Marketing is on autopilot, blissfully unresponsive to all of this drama, as it is at Xbox. Because that’s marketing’s job. - Failing to respond to fanboys, pundits and social media influencers with their preconceptions and conspiracy theories isn’t mixed messaging. It’s just prudent management. Your strategic messaging isn’t confused just because your fanboys and the competitor’s fanboys aren’t paying attention and making up their own narratives. They’ll always do that no matter what. Ignore them and move on.

[@BujuBanchan]

Xbox has been overpromising and under delivering for years now

[@jamesthompson6557]

Yeah, but to be fair, so has Playstation. Not that that's any excuse mind you.

[@benjamincurtis1412]

​@@jamesthompson6557what did PS over promise?

[@jamesthompson6557]

@@benjamincurtis1412 :) Well, not so much over promise (however they have a legacy of breaking promises - remember the "we believe in generations" thing?), but I was more referring to the under delivering - which is why my PS5 pretty much because a dust collected within weeks of purchasing (and I was a day one preorder). Don't even get me started on the disaster that is the PSVR2.... My point is, whilst it is fun to rag on Microsoft for the current mixed messages and lack of (apparent) direction they have, Sony (and to a lesser extent Nintendo) are no better.

[@saesang352]

@@jamesthompson6557 Would it have been better if Sony didn't even try to do the PSVR 2, and give you nothing like XBOX? 😆

[@jamesthompson6557]

@@saesang352 Lol, YES, that is EXACTLY the point I was making. PSVR2 was worse than anything Microsoft has ever done since it costs a small fortune, many of us (including myself) invested in it and then it gave you NOTHING - not a SINGLE game that makes the system worthwhile. You got it in one.

[@kodiakcanuck]

I agree, Phil's rhetoric has been full of cryptic and hollow promises.

[@kthebarbarian8223]

They aren't cryptic, they're just flat out lies and reassurances to save face. He literally goes on an apology tour every year, and the Xbox faithful pat him on the back and say "there there, we know you're trying Phil!💚" The fanbase consistently makes excuses for the rapidly changing messaging, and strategies The leaked MS emails literally explained that he has a cult following, with Phil himself saying that The fan base will "evangelize" anything he says... They literally called their fanbase "cult like" and they're still defending him, proving he was 100% correct 😂

[@susanna8612]

Phil has fullfilled many of my wishes at least. Now when we will still get COD and Crashbandicoot to game pass this year, Im quite content.

[@donjuanw]

Xbox as a whole is in shambles, and some people just doesn't want to admit it

[@quirkypurple]

Its starting to make sense why PS executives stay quiet.

[@GreenStreetSlim]

Except they do the same thing, Jim Ryan got up there and said they believe in generations. Also said PS would die if Xbox got COD. Both completely untrue. Truth of the matter is these are corporations not a friend or a colleague.

[@glowinTHX]

@@GreenStreetSlim yup "We believe in generations" Proceeds to make all first party games crossgen

[@nathanquinn8273]

Comparatively PS has not had to do much PR. Xbox is constantly trying to correct their errors and explain what means what. Like Green said, Jim Ryan said 2 things and they were stupid as all hell.

[@ryanb3908]

Last place Sony has zero games all gen to compete so nothing to talk about other than Sony's daily L's and being the most anti-consumer company on the planet.

[@TheTomorrowProject]

@@ryanb3908 "Last place Sony"? At this point what PLANET are you on? Phil Spencer said they lost the console war. PS5 is outselling Xbox 3:1 and is up 300% in sales while Xbox is DOWN. Helldivers 2 is killing it, Stellar Blade is selling like hotcakes (zero games?). These are facts. Okay, sure, you like Xbox. That doesn't mean you can just invent your own reality about what's happening. To have a conversation you actually have to use facts and speak from reality because you're not even close to that.

[@DetroitsReaper]

Imagine sea of thieves getting exclusive items on ps but cod can't get exclusive items on xbox 🤦🏽

[@De1usionsofGrandeur]

Ya that is absolutely ridiculous...

[@FighterChamp.]

For one Xbox has exclusive stuff as well and even more exclusive stuff if you played at launch. Also This game has been out since 2018 are you that upset over an older title adding other players… I play sea of thieves and having a ship set doesn’t do anything… Xbox had the same and it can’t be used or bought by PlayStation players… do you even play this game or do you just cry about older games?

[@DetroitsReaper]

@FighterChamp. it should have exclusive stuff it's an xbox owned game lol it should be exclusive period. I been playing sea of thieves since it came out since you asking none of what you said mattered. Yall say oh it's just older games hifi rush came out last year lol you actually falling for the PR of its just 4-5 games same way ori was the only 1 at first right yea ok 👍

[@De1usionsofGrandeur]

@@FighterChamp. only issue I have with things is that their shouldn't be any exclusive content at all for playstation. As for old games going to playstation I am fine with it as long as old playstation games also come to xbox...you simply dont give your games away with no games gained for your own gamers

[@nathanquinn8273]

​@De1usionsofGrandeur this is time & manpower dedicated/WASTED to promote their games on other platforms. In the end, it is a joke and we are here to suffer on the green team.

[@mitchellshuster8563]

Hellblade 2 isn’t going to change anything either

[@ContrastCopy]

I mean, it’s not really meant to? It’s just a good looking exclusive title, it’s not being marketed like a blockbuster.

[@frankkent5567]

Xbox stopped making sense *ages* ago, Destin. Poor messaging was the norm even before the Xbox One launched.

[@ryanb3908]

Chin up little last place, gameless unicornkid. Only a year and half until Baby Steps. Don't forget to order the deluxe edition that comes with the diaper to wear while you play. 👶🏻👣👍

[@frankkent5567]

I don’t know what this person is talking about. Does anyone know what this person is talking about?

[@ryanb3908]

@@frankkent5567 Your next game in a year and a half is Baby Steps. Unless you can name a single first party game last place Sony has before that? Of course not. Chin up little gameless unicornkid, always have Xbox videos to cry on. 🦄😭👍

[@frankkent5567]

Xbox aren't the only ones who need to start making sense.

[@ronniepatterson2827]

@@frankkent5567 lmao Ryan is "special" alright. Everyone on both sides make perfect sense, but then this 13 year old from a broken home shows up, talking how first place really means last place lol. Poor kid loves his imoji's though. At least he has some imoji's to share with every silly comment

[@drekkey]

When ps5 and switch are more of a priority then you're own platform you know there's a problem 🤔..!?

[@De1usionsofGrandeur]

Don't see how they would be...

[@Boss_Fight_Index_muki]

Valve: _hmmmm... strange... there's been a unidentified order of 200 steamdecks all at a single address in Redmond Washington..._

[@hammersticks7138]

That kind of funny podcast was very telling about the mindset of xbox. Phil made it clear they were very aware and ok about being number 3. He said they dont focus on trying to put out 10 out of 10s. That they can look at a game and be happy with a 6. That blew my mind because not every game has to be a big AAA game to be good. It can be a lower budget or smaller scale game and still be a hit.

[@TheTomorrowProject]

The weakness of Series S and Game Pass basically guaranteed mid and underpowered games. There's going to be a low profit ceiling due to Game Pass, and the Series S needs to be able to run it so 10/10 powerhouses are unlikely.

[@Sand_1995]

​@@TheTomorrowProject wtf are you even talking about? GOTY elden ring runs on ps4, god of war ragnarok runs on ps4, TOTK runs on switch. Literally every switch/ps4 exclusive is miles better than whatever series S can run. It's not the hardware, it's the company that has no talented studios.

[@moister3727]

​@@TheTomorrowProjectThat's not the point. Is saying that not every game needs to be a hollywood production to succeed or be good

[@hammersticks7138]

@@TheTomorrowProject I don’t think those things attribute to their stance on being complacent with producing quality games. Because with that mindset there could be no good games from generations prior. They have unlimited money and powerful consoles, they could still put out bangers on a budget. The issue lies with them saying we are ok with making a game that reviews at a 6, promise features in games and never deliver like with halo infinite, or put out totally busted unfinished games like redfall. Hell even starfield was missing basic features like a map. I’m hoping that this changes and games like Indiana jones, gears 6 and fable slap tho. I think their focus on keeping employees happy and being inclusive as opposed to having talented programmers and creative writers is hindering their their output of quality.

[@tinobrown1780]

Xbox doesn’t seem to understand that the message they’re sending is they don’t believe in their own brand. See the plan through. Don’t get second thoughts before you even really begin. Build your brand back up with conviction.

[@susanna8612]

I think the pressure comes from somewhere above. Phil dont own xbox or Microsoft. ABK deal was crazy expensive and they need to show investors that they are making the money back and every year more growth and more profits. More, more more all the time and faster $$$...new models of phone, cars, games, computers every year...which needs to sell. Business in capitalistic societies creates lots of pressure for those who runs or leads them but also for consumers. Everything is so short lasting and short shighted.

[@tinobrown1780]

@@susanna8612 I know the decisions come from above Phil’s head. I’m not speaking directly to him. That’s why I said Xbox.

[@susanna8612]

@@tinobrown1780 Allrite I got it. I was pointing more towards big bosses in Microsoft. Xbox is just their one brand... For me its allmost feel that Phil and xbox team has or at least had big visions but cant straight forwardly go for it. If they didnt/dont hit their end year goals, they might be pressured to do something differently from above or because investors start to drop out. Thats why the confusing messaging. But who knows...

[@Derrickb1990]

The original Kinect was the beginning of their downfall, of course they’re focusing on backwards compatibility because they can’t make a good new ip to save their lives

[@IMDLEGEND]

I think that the Xbox business update should be a regular thing, like twice a year to update Xbox players about where things are and where they are going. Having said that, I think one part of that meeting that often gets overlooked is when Phil talked about releasing games on other platforms that don’t hurt the Xbox.

[@manakakisaragi9121]

Don't worry, their next blog or podcast will make everything clear, with more doublespeak, open ended statements and slogans that can mean anything and contradictory subsequent interviews. But at least their balance sheets have huge numbers on them and they have great legal victories left and right, which is what gamers are here for.

[@varno6793]

Yes, thank you Destin. This is the center of the frustration many of us have with Xbox leadership & their branding/messaging lately. I know theres some crazy console-warriors out there, over-reacting to every bit of news.. but the last 2-3 years, it feels like constant whiplash or muddied waters, when Xbox leadership makes public statements. It was getting so tiring that so many were trying to gaslight us into believing that this was "always the way Xbox was gonna go, its been clear as day!".. when infact, there was plenty to point to, to show that Xbox has been all over the map lately. So i'm glad to see a video like this from you, thank ya!

[@quirkypurple]

Thanks for making this video. I'm sick of the flip flopping. Xbox is an inconsistent wild card. I can't trust them. I don't know what they'll do the following week. It feels like in some kind of abusive relationship. One moment they do these exciting, hopeful things, next minute they're backtracking. I thought they were playing a longer game but it seems they want makena quick turnaround. I'm losing faith.

[@FoxyBoxing1]

Thank you Destin! You are literally the nicest commentator on Xbox's behalf. If you of all people is saying this, then truly they have an issue they need to address. Microsoft has lost the plot in terms of engaging the gaming audience and Phil can't keep his stories straight. As much as people think Phil has been good for Xbox he hasn't had a single release or cultivated anything reaching atmosphere of mainstream success that Xbox had during the 360 era.

[@n.i.gcode_name_nation3971]

After the Xbox one X I stopped supporting them..

[@NOXX1985]

Same here, I saw writing on the wall after I bought that stupid xbox one x bc of the promises Phil was spewing ... I wasted $500 for absolutely nothing and I abandoned the brand immediately. Here we are again as xbox is using the same blueprint with Series X, over promising and then under delivered just to get your money ... Nah not this time Phil, nice try tho...

[@n.i.gcode_name_nation3971]

@@NOXX1985 I do believe they will make a decent 3rd party publisher. Just leave the Exclusive to Nintendo and Sony.

[@n.i.gcode_name_nation3971]

@Aerith_FF7re I tried to work with them in the one era.. you live, you learn..

[@bobbypaycheque]

They should focus on more AA than AAA and give more creative freedom and more output. I don't care for the big budget third person interactive movies that reviewers and normies seem to love. I want the creativity to come back to games as well as greater output in the middle. There should be more between indies and AAA.

[@MagumoKawasaki]

Creative freedom is why xbox is still getting 30 fps games when it is the "strongest" console. Redfall, starfeild and now hellblade 2 are all 30 fps. There needs to be some sort of standard in there games. Also them porting games to other consoles created such a stigma now. Even other reviewers and journos are saying shit like they will wait for the PS port of games instead of playing it on xbox.

[@theone5404]

Not in the 360 days. They made sense then. Microsoft needs to get rid of Mr. Spencer.

[@Paul-PharaohTV]

LOL here we go. Destin is chasing the views swinging from one side to the other. These 4 games going to other platforms is no big deal.

[@geraldjeffcoat392]

I don't like how he's conviently been selected with Phil's words, especially about Bestheda. I research myself. Phil went on to clarified in another article that of course all of Bestheda games won't be exclusive. But he I guess whatever get you the views.

[@Paul-PharaohTV]

@@geraldjeffcoat392 you are bang on. Unfortunately it’s the IGN narrative. He’s usually really awesome but the views must be slipping. I had to unfollow Ryan Mcaffery for the same reasons and I followed him for years. I am all about being critical of a platform but do it in a constructive way and not a narrative driven agenda that is pro PlayStation and anti Xbox.

[@aweskr]

Destin went from everything is fine, to "Xbox Needs To Start Making Sense"

[@DestinL]

Both are true. Xbox is fine. But their messaging is bad and unclear.

[@STEMB0B]

Maybe Xbox needs to be more hands off with the fans, like playstation, they have NOTHING coming till April 2025 and don't get moaned at.

[@ryanb3908]

Too busy crying about Xbox to notice last place Sony has zero games all gen to compete.

[@TheBean87]

That’s because their crowd is clueless and spend more time on Xbox videos. which is why people Xbox fans are upset when in reality it’s just the negative ps fan.

[@nicholasbrown1436]

Sony got more games than xbox do last place ain't gonna cut it I been Sony fan since ps1 I buy everything from Sony Microsoft is going down hill on gaming games at 30fps wow

[@LeePhan79]

​@@ryanb3908you never heard of stellar blade?

[@ryanb3908]

@@LeePhan79 What about a third party children's game?

[@Kapono5150]

I think it’s too late. The casual probably already assumes games will come to PlayStation, why would they buy an Xbox

[@jamesthompson6557]

Xbox has been all over the place since the start of this year. As a long time XBox fan I have, for the moment, given up on them and have started buying all my games on other platforms that actually PROMOTE their platform (I own all major consoles and do so every gen). Xbox has quickly become the platform that has absolutely no identity and no reason to own. Hopefully they sort themselves out and decide if they WANT to be a platform.... or just a publisher releasing on other platforms. At the moment no one seems to know WHAT they intend, including themselves.

[@susanna8612]

Only if you follow these you tube dramas. But if you just own xbox and enjoy playing games this gen and backward compatiple and gamepass... nothing has changed for you. My bought digital library is stored in external hardrive which can be played offline too, so I can allways play them. I would not be able to play them with PS or PC. And dont even own them. Xbox is not my identity, I love Series consoles with backward compatipility and fast return facility, controller, my games from 360 times to this and Gamepass has been good. I have got more than enough for my money. I dont care about exclusivity, all games from all platforms could and should be in all consoles. Then people like u who buys consoles o ly because of exclusives would not need to waste money to buy every freaking system. Nobody has time to even play that much... and I at least have other uses for my savings

[@sendingevac]

Thank you for covering this.

[@MrRawnch]

THANK YOU!!!!!! This needed to be posted! Sometimes It's like Phil knows he's in the gaming business but isn't observant about things like quality, consumer needs/wants, and updates on what teams are working on. Sometimes it feels like Microsoft is saying, "We have and make games!" but it's painfully obvious to everyone that Forza, Starfield, and Redfall needed more time to be polished and should have been in development years ago. Everything Phil is doing is reactive and not proactive. I don't understand the need to spend billions on studios when those funds could go toward shaping studios and improving the output of games. We all knew that Microsoft was going to be stonewalled by Japanese developers. The whole point of an American console was to change the landscape and make sure that the biggest market would start getting top-shelf products, and those gamers would be put first. Since the Xbox One, Microsoft was been crossing its fingers and hoping games end up on the platform.

[@afroamerican4029]

"but isn't observant about things like quality, consumer needs/wants, and updates on what teams are working on.." this has always been a problem with microsoft..as a company they have always been terrible with consumers and it ain't gonna change.

[@daksans6764]

​@@afroamerican4029That's an unfortunate reality. They are just not good at consumer facing business.

[@anarchythreat8284]

At least we have games, what does it matter if they put it on all the consoles and PCs? Exclusive games are not good for anyone, for example, Play Station spent a lot of money on Spider-Man and did not receive any profits.

[@neolid1051]

Yess!! Thank you! Took the words out of my mouth. It’s such a slap in the face having spent as much as I have in purposely getting all my games on Xbox because it’s my preferred platform and the one I want support the most only to see those games that make the platform alluring be handed to other platforms that won’t send their great games to Xbox in return. Might be good for investors but investors don’t buy and play your games Xbox and Microsoft, you should remember that.

[@De1usionsofGrandeur]

That's why no more game should go to playstation till playstation starts porting games to xbox... even Phil made it known that he would have liked helldivers on xbox.. giving your games only works if your gamers also gain games from the other platforms... cause doing so with no gain for your own gamers only results in your platform dying while the others thrive it's simply bad business

[@johnwright8413]

You sound like a big baby crying over a brand that wants to make money over anything, justice everybody else. Destin is a 40+ sounding a child.

[@nickstark8479]

Is a 1 year timed exclusivity plus all their games releasing day one on their service not alluring enough for fans?

[@daksans6764]

​@@nickstark8479Yes that's not enough

[@chasejackson7248]

Playing on 1 system is your fault.

[@victoralistein2481]

Perhaps if the media did a better job, we would be clear on things. It often feels like Jason Schrier is the only journalist out there other than bloggers and influencers. I think you guys should be out there at Redmond demanding answers if you really want it instead of waiting or expecting a publicly traded company to come out telling you, their plans.

[@jamesho8258]

Phil is a fly by the seat of his pants type of guy. Go with flow if you will. Makes it up as he goes along...ah you know the thing

[@garrenseifert790]

I think we’ve got a couple different factions inside of Microsoft trying to do different things and Phil is kinda in the middle of it. I think Phil might have made some promises to the board and nadella in order to get activision

[@geraldjeffcoat392]

I 100% agree with that statement. I just commented on a different comment. Look at what Microsoft is doing and you can figure out where Xbox is going.

[@xcrack6364]

Like you, it’s all about the ecosystem that makes Xbox or Gamepass make sense, especially for the cost.

[@thomasszur8131]

I think they want to start releasing all of their exclusives on other platforms, but they are scared to just come out and say it because they know they are going to lose a portion of their die hard fans. So they are gradually trying to ease into it which is creating the confusion in their messaging.

[@Captain-Chats]

Personally I’m sick and tired of the mixed messages, the 3 steps forward 2 steps back, I’ve had enough of waiting and I’ve been waiting over a decade it’s put up or shut up time now. I’ve personally god rid of my Xbox console and moved to pc and ps5, As an Xbox user of 20 years who now feels like a second class citizen I had enough. I think I’ve been more than patient. Their marketing over here in the U.K. is atrocious 95 percent of my friends have a PlayStation, it’s embarrassing that the flaws are coming from a trillion dollar company. I still have access to all Xbox games via my pc and get to play at higher frames etc so I’m not loosing out there at all. I gotta do what’s right by me and currently that means not owning an Xbox console.

[@matthewrivera5528]

I like Xbox, but the over promising and under delivering is a huge problem. Maybe Phil needs someone to help him with messaging. SONY is much better with this.

[@daksans6764]

Sony talks with actions not words. That is the biggest difference

[@matthewrivera5528]

@@daksans6764 I can agree with that.

[@susanna8612]

​​@@daksans6764what actions? Shutting down studio in London, canceling games constantly, has literally stopped making AAA games all together and is now putting heavily its focus on PC too. Nobody needs ps5 pro for remakes or 3rd party timely exclusive indies like rise of ronin. Xbox has made much more big moves and took action and delivered in past few years than Sony. Only good action sony took is changing the leadership.

[@susanna8612]

What have you been lacking? The capitalist thinking and demands of more, more, bigger and better constantly and never stopping to enjoy or appreciate tge good u have is sick. Gamepass is still amazing, xbox delivered 11 first party games last year and many more games are on making and like last year this year too will start to come out from spring onward etc. What are u expecting... god coming to fullfill all your dreams? And Sony delivered nothing last year other than Spiderman 2. This year only 1 first party, those 3 others are 3rd party timely exclusives. Rest of the year nothing. At least it will now start to bring all its games to Steam... good for other gamers :)

[@matthewrivera5528]

@susanna8612 like I said. I like Xbox. I have bought every single console they have released. I have even purchased some for my family. Gamepass is a really good service. I pay for mine and have purchased a years worth subscriptions for my two siblings. To me, it's bad timing as a consumer to release games on other consoles after studios have been purchased, and the promise of exclusive games has yet to reach its full potential. I am just saying my opinion. Redfall was a disappointment, and we are still waiting on Fable, and perfect dark. I think Sony's plan is not as consumer friendly, but it is good for their business. Xbox has been ahead of the curve, and for the most part, consumers have not appreciated it. I even liked the Kinect. I think it's important to recognize the potential the xbox brand has. To do that, they have to recognize the areas of opportunity. The messaging is not good, and there are many instances of delays. I want to see them succeed.

[@nuclearthrone2497]

Hi Destin, what is your perspective on Xbox building a sub tech studio that could service the other studios and build a game engine for example. They acquired and have a lot of talent in this field (idtech, slipspace). They could even license it out.

[@avi-jk7wv]

Phil needs to step down

[@kidgyro]

If Phil steps down then you're really not going to like what happens to the Xbox brand. Phil is the one keeping it together. Maybe you'd like a Tim Ryan clone so that profits start to shrink and Microsoft decides to pull out of gaming.

[@xshadowscreamx]

@@kidgyrowe want Phil to have 343 to develop odst helldroppers.

[@daksans6764]

We need someone who talks with actions not words. Useless interviews and appearing on gaming podcasts does nothing for the brand

[@avi-jk7wv]

@@daksans6764 correct phil is not saving xbox he is literally killing it

[@daksans6764]

@@avi-jk7wv I believe that at this point Spencer doesn't have much power and authority. He is just mouthpiece for Microsoft. It's someone else who is making decisions for Microsoft's gaming division.

[@305backup]

We still have no exclusive items on Diablo 4

[@epsipsychpt]

They announce a team specialized in BC, then one week later they announce the future closing of X360, out of 2000 games only 400 are BC, it is still better than the competition, but the thing is they say one thing but they do exactly the opposite while launching nothing new and exciting.

[@evp159]

How is that "Exactly" the opposite?

[@epsipsychpt]

@@evp159 you just gotta think if you didnt understood what was written cant help you there.

[@evp159]

@epsipsychpt I read it and it's not "exactly" the opposite. So I asked. But it makes no sense. What did they do that's opposite of what they said? Look ill help you...they said we put games where gamepass is but now games are going to switch and ps5. See that's the opposite. Now you go.....

[@WilliamSmith-ex9et]

Destin is finally beginning to see the light! I often wonder how many console sales were lost just under their chaotic naming schemes?

[@PigeonGoGaming]

Well, Destin go there in the end. Good to see

[@gromitmug467]

I'm just bored of Xbox and their fans saying "this is our year!" Every year. It never is.

[@dgmayor]

I've been an Xbox first guy (have them all, primarily play on PC), but I can't agree with this more. I'm a Systems Admin that lives in the MS ecosystem and I can tell you that MS in the business world is the same. Mixed messages, left hand not talking to the right, changing strategies mid lifecycle, etc etc. I don't think this is a Phil issue as it's an overall Xbox issue. Maybe they would be better if they were spun off of MS, but then they don't have the MS wallet to back them up...

[@MrMightyZ]

Xbox, Xbox 360, Xbox One, Xbox One X… Xbox making sense? That ship sailed long ago. (All they had to do was publicise development of the 1st console and name the prototype “Xbox” and show it around in public but then tweak its appearance or HDD or any other tiny detail and name the final release “Xbox2” and stayed in-step with Sony. But instead of that super simple move, a committee got together in the boardroom and everyone had 4 shots of goofy juice and then came up with THE dumbest naming convention on any iterative device, clothing, vehicle, game console or just anything that is or ever has been iterative in the entire history of mankind. It demonstrated right from the start that there was a seam of silly corporate nonsense running through the development of an otherwise great bunch of consoles and it demonstrated an insecurity around PlayStation already being up to PS2 when the first Xbox came out. So insecure that they wouldn’t even use numbers to name their consoles. The 3rd and 4th consoles had “one” in their names. You can’t get more stupid than that. I love my PlayStations and my Xboxes, I love bespoke machines, but this meant a public perception of silliness and of Xbox always playing catch-up. The little things are the important things. Believe it or not.

[@ReginaldCarterII]

Wow u r right. I like Xbox too.

[@jermainerucker2027]

I’m an exclusive Xbox player and I’m pissed You’re right They don’t tell us anything And they don’t seem to care about us as their fan base All the exclusives they showed off how many have we got? Do they even talk about them at all? No. Give us a reason to remain on Xbox Looks like you’re trying to treat other platforms Better than your platforms Give us our fucking exclusives

[@calebmarking342]

I do think its crazy that Phil said that about great games. I am a HUGE Xbox fan! I did end up buying a PS5 also because of the games that they have - great games! You might not be able to convert people entierly, given peoples library investments in a specific ecosystem, however, you are sure going to pull a ton of people over to feel the GREENER grass on the other side.

[@southrnsmoke187]

Destin is spitting some facts here! Stop giving our Xbox games away Phil!

[@daksans6764]

Destin was supporting this decision and doing damage control for Microsoft but changed his tune after seeing Xbox community's low morale.

[@Axtmoerder]

To be fair , gears was not 6 years ago when we got hyvebusters and gears tactics in late 2020, so it’s more like 3.5 years

[@NOXX1985]

Xbox fans rather receive less than nothing at all .. I don't blame them at this point 🗣

[@charlestrudel8308]

hey, sometime im right, sometime im wrong, probably more often, thats an humble way to look at yourself, you merit a like only on this.

[@Blasko86]

So are they opening up 360 and OG back up or is this just for Xbox one/current games? Just an honest question. I like hearing this news about backwards compatibility, I reward them 1 point so far.

[@Sikeyourdead]

The only reason I bought an Xbox 6 years ago was because I had friends in school who had Xbox, now at 21 and some of my friends don’t play, glad I bought a ps5 for my games and Xbox for some cross progression games just to play with my friends, I don’t give a crud about exclusives but PS has some fun games

[@Doomski85]

Don't really understand why Xbox would have to make announcement of every plan they have for next 5 years just so Destin and other influencers are happy. They invested heavily by bung Bethesda and Activision, so they committed to release new games and grow Xbox brand, we know about 1st party exclusives that are coming out this year and we know that next year looks promising too with Fable and other games already announced. Every time when Sony gets few good games in a first part of the year ( which I admit Microsoft always forgets it even exists ) people like Destin, Colt and Jez making it out like Xbox is finished etc. Then when second part of the year hits, they will produce videos on how good Xbox is now...

[@Omgitsjoshers123]

The gamepass having less games rumor is so fucking stupid. Just look at the service and release cadence…

[@xshadowscreamx]

Xbox players want games like helldivers 2 and stellar blade. But they get starfield and redfall. Hellblade was a pretty but long art gallery but the gameplay was errrr an afterthought. If 343 is not working on odst helldroppers than it’s another fail for 343 and Phil.

[@PhantomRavn]

I respect you a lot more for making this video great job calling them out and expressing a lot of our concerns

[@NBetweenStations]

I think Nadella and other execs are applying pressure to Phil and his team to sell games on other platforms as Xbox isn’t growing as fast as they’d like it to. That’s why the messaging has changed. I think Phil and his team are trying to execute on this as much as they can without hurting their core console business and kind of ease the their players into the idea over the next few years. So they have this mixed messaging about games everywhere. It’s not a great look and makes Xbox as a platform look weaker to customers and 3rd party partners when compared to their competitors.

[@geraldjeffcoat392]

They've been saying that for awhile. When Phil was like Playstation isn't there competition. What did people think that meant? They weren't all of a sudden selling more consoles than Playstation. It meant the ceiling was higher that just the console market. So this was going to be the case, selling everywhere: PC, mobile, competion, etc.

[@huntertuggle2667]

The layoffs are something I found pretty encouraging. All facets of the tech industry is over-bloated.

[@richisgamin]

This is exactly where I been trying to come from. You put it in a better way than I can say. I have people thinking Im not an Xbox fan when I game only on the Box and PC.

[@dukmahsik]

You are right, they need to be more clear. I think the cause is that the strategy is constantly shifting and moving even from just a few months ago with ABK was approved. June Showcase better have clear direction for the next couple of years.

[@JonnyReturns]

The entire industry is changing, and they know it's not going to be easy for the faithful diehards of their brands to accept it. There's no more budget to keep game exclusive. The demand for quality by the consumer, as well as consumer habits on where they play and how they purchase games, has driven this change. The entire industry is shifting and Xbox is at the forefront because they are the ones that need to change more than their competitors right now. Its only a matter of time though.

[@kjh4496]

That’s essentially what is happening. Millennials and older are having a hard time accepting that it’s 2024.

[@JonnyReturns]

@@kjh4496 I’m old but I’m glad it’s changing. Exclusives benefit no one. I just want to play my games where I want.

[@DestinL]

That can be true. But Xbox needs to stop saying one thing, and then saying another internally or in an interview a few days later. Just be clear and concise and let the world react how they may.

[@JonnyReturns]

@@xers6704 ‘no one’ as is in the consumer, Sherlock. And Nintendo would make boatloads more money if they put their games on everything anyway. So it would benefit them as well. Consoles sales do not mean anything if you’re not selling games. Sony couldn’t even make money off Spider-Man because of budget issues and they sell insane amounts of consoles. Something has to give.

[@JonnyReturns]

@@DestinL True but I think they don’t know the exact answer themselves. They are in a volatile position where they know they need to change but they also know the consequences. Which is why Phil even said ‘A case by case basis’ when he was asked about game exclusivity.

[@Kxycxx]

He finally pointed to the right spot (bottom right) at the end of the video 😭

[@oldschoolanthems]

Xbox needs to reset and go back to the core values of the OG and 360 era days. Do that with todays hardware and make fans, more fans is more money, which means more investments in future games which means more fans..

[@ironaspect6850]

All I've ever wanted them to do is have the courage of their convictions. Weather the down time while forging consistency and anchored branding.

[@SHOman_86]

Every morning the Xbox team put their hands together and shout: 1 step forward, 5 steps back!! …ready, break

[@zybch]

#1 START MARKETING!!!! Its been literal years since I saw ANY xbox commercials. But EVERY time I go to a movie or turn on a TV I see Sony PS5 and game adverts! The casual gamer and normies have utterly forgotten the platform even exists!

[@samletsplaygames]

They either need to go radio silent, or bee clearer with their messaing

[@geraldjeffcoat392]

They tried going radio silent, they even admitted they had to do the business update sooner than later

[@inkdreaper874]

The thing is, Phil is only talking about stuff at the surface level. He doesn't speak on the deep-rooted plans. He doesn't have to. He's making big moves, with big $$. As long as it pays off for MS. I'm not on board with everything Xbox does, and as long as they don't completely screw me over, I'm good. I'm fine with them shipping games to other platforms. It makes them more money. I've never been one for exclusives anyway. My only real issue is that it appears the next Xbox console (yes, there is more hardware coming) will be all digital. I am not on board with that. I use my disc drive.

[@vandammage1747]

Woke. Low standard 30fps first party games. Forced pc crossplay. Exclusives going multiplats. Backcompat is basically the only saving grace and it wasn't team Phil who made that happen. Xbox needs new leadership, fast!

[@joeevans4065]

Why not tell people about paying more about Gamepass? Because suddenly those games will cost more.

[@BubblegumCrash332]

All these comments from Phil are genuine but when the Microsoft overlords demand XBOX starts making more money, anything is on the table.

[@DARKZONE-ul2mx]

You better hope sea of Thieves don't do well on Playstation because thay will bring more on Playstation switch and what ever else thay want to put games on

[@moh1t]

OG Xbox and 360 had an edge, felt disruptive and exciting. Xbox One and beyond have been extremely uninspiring. Xbox leadership and marketing have no guts, they just seem happy to plod along in last place.

[@jacobnordquist3448]

I just canceled my gamepass as I'm just not playing any games on it... nothing new being added is interesting to me. I played D4 for like a week and realized I'd rather re-download path of exile. Was hoping we'd get some call of duty games for the campaigns but nothing so far so I stopped throwing away money.

[@MultiSpokes]

Destin, you seem to be jumping ship. Nowadays you're more of a critic than you are an ally, which is kind of disappointing. You''ve become lukewarm.

[@MrBreakthompson]

The decline of xbox started in 2013 with the Xbox one. The nail in the coffin for me was Halo Infinite. They killed Halo. I repeat: MS let Halo die. Their flagship title. Forza Motorsport failed as well. Almost nobody is playing that. Starfield, THE game to turn everything around FAILED to deliver. Xbox is never gonna recover or compete with Sony, Switch and PC in terms of great exclusives anymore. They will become the Netflix of videogames were you can play either old, Indie or double AA games on your preferred platform. The end result of being passionless about games, like they have been for more than a decade.

[@jamesthompson6557]

What the hell are you talking about? Halo Infinite was fantastic - not as great as the first game was in its time, or perhaps even Halo 3, but still a great game and a pleasant surprise after the truly awful Halo 5.

[@MrBreakthompson]

@@jamesthompson6557 im sorry but if you think Infinite did fantastic then you been living under a rock

[@LastActionHero_]

I hope that by now xbox fans should be able to tell who is expressing genuine concerns and who is outrage farming.

[@billclay2701]

They have gotten this far without haqving any real sense. Maybe that's what is working for them now. People defend no games exclusives are horrible we shall be on every platform but by our special box.

[@kristijan0590]

Maybe start talking about this on Unlocked and not be just a yes man to Ryan, who thinks that he's this massive xbox fan, but would cheer for anything that favors PS and diss everything that would make xbox better (the flip flops on exclusives are just ridiculous). Also get rid of people that never even played on xbox and couldn't care less about it (Stella)

[@treaper512]

The goal is to bring games everywhere😂 PlayStation included

[@De1usionsofGrandeur]

They already so that through gamepass... their goal is to grow both xbox and gamepass... giving games to playstation with zero gain for themselfs achieves nothing it only weakens their brand

[@treaper512]

@@De1usionsofGrandeur I wouldn’t be so sure games will go everywhere PlayStation and Nintendo included

[@mustafab.5261]

That 4 playstation 3 party exclusieve are not just games but big AAA GAMES

[@dustinlee163]

I been with xbox since the og xbox launched. I grew up with xbox as my main system well into my adult years. I held out with the og one system, even won it through the MTN DEW and Doritos points. I upgraded to the series x day one. Then I switched to PC and I get all of the xbox games through PC gamepass (there is a lot of games but most of them I dont wanna play) I bought a PS5 recently and the amount of classic games from my childhood are on there and I actually wanna play most of the games they offer. I didnt think I would say this but PlayStation is a far better with what it offers. the cost is more grant it but I see the value in it unlike the offerings from gamepass as of late.

[@nicholaswallingford7742]

I couldnt agree more. As a day one OG Xbox fan (Nov. 15 2001) I dont think im alone in saying that they are slipping. Im the adult McDonald's kid coming back for more only to discover over and over again....the ice cream machine is broken. I want Xbox to succeed because im a fan of the brand and the ecosystem theyve built. But they need to do better...try harder for their fanbase.

[@RyanParreno]

If Xbox stops making sense, it'll look like they're burning down the house. They'll lose their once in a lifetime chance, and gamers might even say a girlfriend is better

[@MysticGargoyle]

Why can't MS just replace Phil Spencer with somebody that knows how to handle a huge gaming brand. He simply doesn't have the confidence to think of Xbox Series X in the same league as Playstation 5, which is a shame. Buying up companies without any solid plan does not automatically make them the first choice. They should have stuck to the old model, produce awesome games and support their hardware as the first choice going forward. The Gamepass model should be treated like an option for older games, a way to preserve their history. Like it is now there is no incentive in paying full price for their games anymore, when you can just play them with subscription. Another problem is that they have tons of companies under their belt, but there is almost zero new games coming out small or large. Phil seems to have lost control over the Xbox ecosystem, making it more about having games on every piece of hardware out there, rather than just focus on making good new games to play. Total chaos, it's a shame how they have turned around once a great company into a shitshow!

[@CensorTube84]

I swear most of these “gaming “ channels I watch just dump on Xbox. Like no other real content, just Xbox sucks, Xbox has no games, Microsoft is a monopoly, Xbox doesn’t advertise, Phil Spencer lied to us blah blah fn blah.

[@ryanb3908]

Just jealous Sony fans who have zero games, features or specs to compete all gen so only have Xbox to cry about.

[@ArielCleirigh]

"Only four games " I wonder how that phrase will rant.

[@ryanb3908]

Actually zero all gen and nothing for a year and a half until Baby Steps. Hopefully Sony has a single game to compete for the Ps6.

[@booease4241]

Is it possible that the play is games to on-demand shows for Xbox right now? Halo, Fallout...

[@yarection]

I see a future where only casual gamers will play on consoles. PC is growing rapidly bc of stuff like this.

[@ahmedseghiri]

Pc gamer? You have 1500$ for a pc gamer? With the économique crisis you thing its time to buy a pc gamer? I prefer a console thank

[@MattD402]

You still believe in Xbox? I lost my belief in Xbox in 2013. They're not the same Xbox I enjoyed during the Xbox and Xbox 360 generations. I'm glad I switched to PS in 2014 I haven't looked back on Xbox since, they just seem to make promises all the time and never deliver on those promises, like they promised to get rid of their DRM but no you still need a damn internet connection just to set the console up, you can't even set it up offline like you can PS, and then they promised on delivering great games but those great games never came. It's been a decade of overpromising and underdelivering. Xbox has been dead to me since 2013.

[@F1BERFRENZY]

PC is the place to play, Sony games on PC, Xbox games on PC, PC games on PC, Emulation on PC. There is no point in buying a console.

[@chrisdesanges2704]

As someone who was always team Sony (recently joined team PC too) I used to enjoy the back and forth of the console war... but that was when it was an actual war. Now I'm just more disappointed that xbox has given up on their own customers and supporters. When Phil said it's not about making good games it felt like an insult. Like you have all of these people defending you and fighting for you but that doesn't seem to be reciprocated. Xbox supporters have to watch consistently good and epic games (most of the time) come out for ps5, and even when they remain loyal for YEARS, it never seems worth it. Sony has had their foot on yalls neck and there seems to be no more fight left. Not cool at all.

[@NevrNewd]

I don’t know Destin. I’ve long thought that Xbox and MS makes perfect sense when you stop thinking they exist for gamers and start realizing that they exist to make money. And every decision they make is designed to make the most amount of money. Yes, they are gamers and they care about gamers. But they care about making money more. It’s really pretty simple. I also can’t believe you say Phil has a bad history of saying one thing and immediately turning around and doing something else. Then, as the example of that, you point to something that happened after a *three year* gap. Things change in three years. What he says one day can be true, and then that thing changes over the next three years. Fans, and especially “journalists,” holding him to something he said years ago as if the world hasn’t changed in that time, is just ridiculous.

[@HungryHungryDude]

My dude Destin nailed it with this video

[@juniorbatera4434]

Games is more than profits....is passion!!!

[@TheSilentTiger89]

Destin being mature and respectful with your argument is what I really admire about you and your channel. Yes we love Xbox but it is very important to be critical of them when needed because at the end of the day we just want to see them survive, succeed and make great entertainment for us all. Hopefully Phil hears this message because I think it’s a great point and they have been getting to comfy and messy with the success of Gamepass.

[@danumis_]

Xbox doesn't make sense only when you spend your entire time on YT and Twitter posts about Xbox. They have been clear; the content creators and influencers are the ones making everything confusing because of comprehension issues. People don't understand context.

[@garethsmith6611]

I left xbox years ago when going full steam ahead with pc. Never looked back. Got sick of Microsofts lies and greedy corp attitude. Mostly though, it was when they lied and advertised the next console as a monster with no compromises. When it came out it was nothing like that. Anyone who experiences a pc game with over 100 fps, its so hard to go back. Now i cannot even stand 60fps. I dont know how anyone can play a console after pc. I will never buy a console again.