Xbox President on the Gamer's Future | Asmongold Reacts

by @Bloomberg_Live • Xbox President Bond on...
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[@nTrylo]

I love watching two people who don't play games talk about solving a problem they are paid so much money to not relate to.

[@ToxMod]

Bro, they’re literally talking about finances. Were you sleeping?

[@chrisa8863]

​@@ToxModthey don't play games

[@mugin11223344]

@@ToxMod But the finances are dependent on whether the product are good or bad. You cannot separate the two.

[@ToxMod]

@@chrisa8863you were sleeping

[@remn8636]

@@ToxMod I was

[@OscaReyLich]

She talks like politician, she talks a lot but says nothing

[@eth7928]

Exactly. They seem to come all from the same place.

[@eliaseal331]

a PHD in word salad, cope, gaslighting, corporate struggle-sessions 💀

[@mitchanson8476]

Facts

[@NotYourBusiness-bp2qn]

Corporate types are EXACTLY that - politicians. The board is elected, the CEO is nominated. Exactly like politicians. So it follows naturally they act the same.

[@m4nt1c0r3s]

Thats the only way they survive on their positions, Don Mattrick for all his faults told the truth and got canned for it, and all the crap that he was told to push with the Xbox One came from Execs such as this one, that have a great product but cant help but push more and more until they ruin it.

[@Sheriff_Bruce_Lee]

"Hi-Fi Rush didn't make enough money..." - Referring to a game that they literally didn't tell anyone about and then gave away for free.

[@gucciguy3408]

Yea only heard praise about the game personally…Wonder what would’ve happened if it was allowed to sell itself before going on gamepass. Nowadays it is so hard to see indies or what not worth anything without word of mouth. As steam as a PC store is one of the only ones that allow discovery and even then it has almost 100k games on its store(most of which are just trash games tbh) I can’t imagine the discoverability on other stores or consoles.

[@Raptchur]

Yeah as i said on another video... I heard a lot of great things about Hi-Fi Rush. I don't know a single person that played Hi-FI Rush.. Let's be honest here, it's niche af.

[@sadsenmmxvi]

So sick and tired of these companies acting shocked when games that had barely any marketing don't make any money

[@DanaOtken]

I did buy it (on PC), and I didn't buy it on sale, but I didn't hear about it either and bought it quite a while after its release. It is in fact awesome, although I found the timing for some of the last rhythm sequences in the story somewhat counterintuitive and was stuck for a few hours (from watching streamers, either it's just me or the timing was changed in a patch later). I'll replay it sometime.

[@MarkHendren]

They should have fired the marketing…..

[@lasjames7516]

Took about 0.01 seconds to identify the problem

[@MartinOReilly-mb4um]

lol. But true.

[@devinoutfleet1998]

LOL!

[@Lone_Wolf_91]

😂😂

[@signas9896]

I can't even say I don't get it cause I agree with you 😂😂😂

[@saku0207]

100%

[@PastelowyCebulak]

It’s an interview for shareholders. Not for gamers.

[@wailrimouche1171]

It's on Bloomberg what did you expect?

[@thenonexistinghero]

I don't see how it would excite any shareholders either. If anything seeing someone as incompetent and out-of-touch as her would make me think about selling my shares and going elsewhere instead where someone competent is at the top.

[@christopherheiser6090]

This is the issue

[@janitorizamped]

​@@thenonexistingherowhat did she say that made you think she was incompetent and out of touch? What are you basing that on?

[@ghostblackmormor8120]

@@janitorizamped the fact shes completly vague, you look at someone like Gabe Newell, he will specify what exactly he is talking about, what project he tried and is not profitable. Also she blaming the market for their own lackluster isn't helping at all.

[@Clydiie]

why is some soccer mom who tells her kids to stop playing games the fking president of xbox

[@mig1017]

💯🎯Bingo

[@federalbureauofinvestigati3564]

Because Microsoft needed to fill a quota.

[@AXharoth]

bc shes hot idk

[@SWOTHDRA]

DEI

[@Mizikame]

Blackrock Baby!!! 🤑

[@Taiylim]

Any CEO, Stock Holder, Board Member who thinks there is "Infinite Growth" and "Year over Year increases" are beyond mentally deficient.

[@CDX7]

Nice bait for getting thumbs up, but look up the total addressable market for video games over the next years. It’s still growing and there is massive opportunity. If Xbox doesn’t grow into that market opp then Sony or others will. So they absolutely can and need to grow

[@madant7777]

@@CDX7 Actually (smart) growing and forcing it dry with no clue are two separate things.

[@Taiylim]

@@CDX7 It isn't a bait. It is reality. There is a finite number of people and a finite amount of money. There is even more finite people that want to game or swap / join a platform. You can't have infinite growth of money and new users year on year. It is physically impossible, but these delusional big-wigs think they can hit 10-20% growth by forced movement. This inevitably leads to dips, reductions, and major changes. Why they should target is more feasible numbers and focus on maintaining numbers rather than forced "all the money, all the user, we have all the control."

[@SkipBaley-hb6nc]

@madamt7777 They’re trying to wring the last drops of water out that rag.

[@madant7777]

@@SkipBaley-hb6nc I was thinking more of the pushing through unlubricated, but sure, sucking it dry also works 😎

[@matrixmdog]

The worst thing i find about this is the pure lack of passion in her voice

[@masoe]

She's a dead-eye robot. Typical Corpo bullshitter.

[@Shadowsunsi]

Passion and profit are two completely different things. One is not dependent on the other and like someone else already mentioned, this is a financial discussion not a gamer discussion.

[@gcelite36]

Why is the Xbox president someone who doesn’t identify with her target audience at all? This explains a lot.

[@tesladrew2608]

Inb4 dei

[@--Traveler--]

The hiring of wh’tes (who invented most western game industries) is down 600%, active systematic anti-wh’te discrimination.

[@matta2738]

Black+Woman= Qualified Apparently

[@Artsificial]

If she could actually relate to the customer base, it would make it really, really hard for her to grab that DEI bag.

[@ccrazool]

She's a brave, stunning, bold and courageous woman of color, so obviously she needs to be in charge of whatever we do here. -xbox, probably

[@Rauzwel]

She's talking like she's coming up with answers to questions in a job interview she's not qualified for

[@asaffin1]

That is 100% the vibe here

[@michaelschafer1026]

She is definitely not qualified lol

[@beeman4266]

She's a DEI/affirmative action hire, what do you expect? Then the higher ups can throw their hands up and say, "we don't understand, we hired a black woman, why aren't gamers fawning over us?"

[@joshuatucker2521]

But she's dark wahmon which is much more important for their ESG score 😏 I'll be so happy when we can stop with the DEI nonsense one day.

[@mig1017]

It's like that person at work who's done nothing all year getting their end of year appraisal & scrambling to come up with something justify their employment.

[@stapleman007]

Women talking to women about games whose playerbase is 95% guys.

[@nickmando2329]

Representation lool

[@gucciguy3408]

I play a decent amount with female gamers and these two seem to not have touched a video game.

[@iyaramonk]

Stuck in the past over here. Women make up nearly half of gamers now. Why do you think stuff like Stardew Valley is so popular? Even old ladies are playing Candy Crush

[@legacysquid0625]

@@iyaramonkcandie crush doesn’t count

[@anonymousnekokamikannakamui]

@@iyaramonk candy crush isn't a game any game you can run on a iphone isn't one its that simple counting mobile games the same as aaa shooters where players have 1000s of hours played and my granma who plays candy crush on the car ride to the doctor's office aren't the same thing its like if we compare brain surgery to getting a flu shot in the cvs parking lot they aren't even in the same zip code or market its wild you would even try and say playing candy crush and spending $5000 on a gaming pc to play games on steam its the amount of commitment and investment that makes a gamer people who play free to play mobile game slop aren't gamers they're mindless sheep killing time

[@gmoney1610]

The problem with cloud gaming is that the markets that can't afford gaming hardware are literally decades out from having fast enough internet to support cloud gaming.

[@Markeveli237]

exactly

[@pricemac]

"Games are more expensive to make" = "We spend money indiscriminately: assuming more means better"

[@Serahpin]

This is how stupid people actually think.

[@yewknight]

Most of that money goes into her salary and salaries of people who contribute almost nothing to the end product.

[@visitante-pc5zc]

Spending: DEI stuff

[@vegitohaze2081]

You realize it was Tango doing the spending, right? You are really saying TANGO spends money indiscriminately and they had to shut them down because they were losing money. Ridiculously ignorant take.

[@bigpurplepops]

It's like any other metrics, think about it like school... If a studio needs a 75% to pass and scores 50% on 9 different games by their metric; even putting out a full 100% game at the end doesn't bring the grade up enough to pass...

[@Shizzmoney74]

This lady has never picked up a controller on her own in her life

[@johnnyklash5883]

I was thinking the same fckin thing.

[@JustSomeChatter]

That's too reaching tho.. maybe she did held the controller but didn't play any game.

[@ArielCleirigh]

And she does not need, her job is making MS earning more money thats all.

[@shinobicl]

@@ArielCleirighshe does need to know at least what the gaming experience is.

[@dyllinroberts1442]

​@@ArielCleirigh and that attitude is precisely why growth has stopped. The games are now lifeless and over "diversified". Too large of budgets with no real care and then they keep putting in terrible ideas that have to be corrected with massive updates a month after launch. So her bad financial decisions are tied to a lack of interest and involvement.

[@brettsmith8491]

It's crazy they STILL have the mindset of "MUST SPEND LOADS OF MONEY TO MAKE GAME" When a lot of the more beloved games that have come out recently in 2023-2024 have been games with small teams and smaller budgets.

[@LezArtist5iG]

0:41 Easy. 1) Don't require games to be played online only. 2) Allow players to own their games Sales would go up +80%

[@escarretada]

Palworld, helldivers 2 prove the opposite, that really dont matter

[@LezArtist5iG]

@@escarretada No it doesn't. You can't prove the opposite, with two fails. That doesn't negate the 60% drop in sales from my two examples.

[@thepennsylvanianamerican9215]

​@@LezArtist5iGVery smart, the guy above you is a mouth breathers for sure

[@disistheway2010]

“Make games more accessible” = “create more soulless corporate slop”

[@theonemav]

Or it just means to get more market share.

[@AnalyticalReckoner]

"Why have stairs when everything can be a ramp?" -- AAAA Game Studio

[@GarryGri]

“Make games more accessible” = More Broke Woke.

[@altrag]

Well... yeah. If "soulless corporate slop" or "broke woke" makes a billion dollars while "real games" lose money, the corporation is going to go with the billion dollars. Corporations don't exist to make you happy or provide you with good products. They exist to make money. If making you happy and providing good products makes them more money then great, everybody wins. If making you happy and providing good products doesn't make them more money, they simply won't do that. There's way too many people - especially in the US where decades of deregulation porn has desensitized the population to corporate overreach - that cling to the idealized entry level description of capitalism where everybody needs what the other guy builds, and we're all better off when we trade. There's a reason that's _entry level._ It's not the full story, and definitely doesn't account for the existence of shareholder-owned corporations. Stop believing that corporations are going to do whatever you happen to think is "good", or even whatever is objectively "good". They're going to do what makes the most money, end of story.

[@makaisenki]

Games are plenty accessible I know people who have severe disabilities that can still play tons of games and hunt platinums. How can they talk about accessibility when I still have no idea what I was supposed to do with my Mojang account.

[@Gaias_guardian]

The vibe she's giving off is so depressing. It's a shame Xbox isn't the same as it was back in 2007.

[@randybobandy9828]

2004-2011 Xbox was amazing.

[@eliaseal331]

No lie, I still only play on my X-box 360. Considering an upgrade to Xbox One, but I would also need to upgrade my tv to benefit from the “advance” in resolution 😂

[@ricardohoang8452]

xbox has fallen much 🥲

[@THEF4LLOFM4N]

Before ESG ratings dictated company agenda

[@nowomanplsnocry1271]

imagine paying xbox to utilize the internet you already pay for to play online

[@deltor5849]

Man this is a great interview, she answered every question while not answering any of them. That must be some kind of skill...

[@MrChongkahtze]

In Asia , she'd be a Taichi master

[@emanuel3617]

She's a suit person, that's literally just corpo talk, every higher up, executive/ CEO does that, it's insane people expected something different, interviewer was great tho

[@janino8]

because the interviewer only asks scripted questions

[@AnyMEmdq]

32:26 And that's why your games make no sales, they are all on gamepass from day 1. Why would any gamepass user buy a game they already get on their subscription, that won't ever be removed from it?

[@NuclearWinter69]

Movie fans have been screaming to stop spending 300m to make a movie. I say the same to video game devs. Not everything needs to cost 500m with 9,000 employees

[@ParallelUniversity]

True. Pulp Fiction cost $8 million to make, and grossed over $200 million. But it was a risky film to put out. Studios want the sure thing, they don't want to take risks. They think they can buy their way into being a blockbuster with a lot of CGI and family friendly jokes. No risks, and a lot of money spent. Both game studios and movie studios need to take risks on smaller, ballsier projects that push boundaries and expectations. Focus on making it fun/entertaining, not just "impressive looking"

[@Level_Eleven]

I wonder how much games like Elden Ring or Lies of P cost to make

[@sabdy935]

Don't completely agree on this, games like cp2077, Baldur's gate 3, hagwarts legacy, elden ring all were big games with large teams and big budgets. The problem lies in the fact that money people interfere with devs works and turn the game into shit (and you are right this shit happens much more to big budget games )

[@619Bulli]

The issue is not the cost of the games, it's that they're not good. A $300m movie isn't a bad investment when the movie makes twice that back or even a billion.. GTA6 is going to end up costing Rockstar about $1b to make but it's easily going to make that back 3 or 4 fold so we know it's a good investment. The problem is not how expensive a game is to make but why are you investing so much into a bad product.

[@knightsouls]

@@ParallelUniversity Memento cost $4.5 million, Primer cost $3,000 and they're probably two of the best films of all time.

[@Baneling93]

Gabe Newell is one of the only executives in the gaming industry that i believe actually plays videos games and cares at all about the industry beyond taking as much from it as they can.

[@tappy8741]

@@ciarroam Who isn't?

[@Cam-nq8br]

We will always love GabeN

[@__-gf3zn]

@@tappy8741 Bill Gates is awsome imo

[@momofighter3211]

@@__-gf3zn Bill does like viruses tho

[@nathanaelovalles346]

The fact they take 30% of the profits of EVERY COPY of EVERY game EVER sold is kind of crazy though, as much as i love steam there needs to be more competition to bring that 30% down to at least a 20%. So far there's nothing that even comes close to steam and since its been around for so long people get pissed when there's any kind of competition cause they want everything in one place. I love steam but Taking such a huge cut of profits for simply allowing them to sell on their platform negatively impacts the gaming economy as a whole as it allows less money to be reinvested into developers making more games, and im not talking about just triple AAA games. Tons of indie games and AA games are affected by that enormous steam tax. Its both a blessing and a curse that steam is as good as it is for consumers.

[@Always-Hustle]

She's DEI hire for sure... Sack her and Phil.

[@streen]

When I was a student at UWT she was a judge for a competition the School of Business was holding, and I was a moderator. I got to talk with her for a few minutes during a break. She really is fantastic, and I was excited when she was promoted. However, I don't think that Microsoft has anyone, including Phil Spencer, that care as much about the art of games, as they do about the art of business.

[@Ashbrash1998]

This is how you know the people at the top don"t care about games and don't play them.

[@MachFiveFalcon]

But she's wearing a green dress! Can't you tell how much she cares about Xbox owners?! No programming or hardware engineering experience, but she IS an Ivy League business school grad! 🙃

[@mig1017]

💯🎯 She screams 'I don't play games, and I dont care, just give my my paycheck'

[@ThatGuy-187]

Phil Spencer stands behind Sarah Bond 👀

[@are3287]

@@ThatGuy-187 Perhaps she kneels before him

[@therebelfrogy9287]

​@@are3287 nice~ I laugh too much my stomach hurts 😂😂😂

[@ToxMod]

Her whole demeanor told the story of how Xbox is doing at the moment.

[@1985NEVETS]

Right? I was about to comment the same. You can tell somethings up with her. Almost like she has dead eyes probably from the stress.

[@nosferiazafora]

Yikes, relatable.

[@mig1017]

Lack of sleep & she knows, we all know they're failures, have been for a while. Written all over her face.

[@drsyndrome3486]

Are you referring to Microsoft wanting more profit? Xbox as a whole is killing it with game pass. Microsoft just wants even more money.

[@Syldarin]

@@drsyndrome3486are they really though? Phil Spencer needs a MASSIVE growth in subscribers to offset the bethesda and ABK aquisition and so far neither Starfield or diablo 4 on gamepass has increased subs. So… copium much?

[@slow9573]

My favorite thing about AI is that my entire life through the 90s and 2000s people in media and tech have been telling me that my blue collar skilled labor job is going to get replaced by a robot and that I need to switch careers for the future, and yet lol lo and behold the AI automation is actually replacing tech jobs because that shit is much easier to automate that the human skill intense things that are in manufacturing

[@TK_GX]

Why did you close those game studios? "Did you hear about that Fallout TV show? TV TV TV TV"

[@webber7217]

Interviewer: "Share your thoughts on the recent closures of the 4 studios." Sarah: "Fallout tv series was great"

[@ohmygodbecky6829]

She looks like she has a passion for business, not for games She doesn’t care about making something great She cares about making her resume look great

[@denghyurfhurshureshure289]

And she carries a minute amount of business acumen.

[@denghyurfhurshureshure289]

Bet she knows the entirety of colonialism however.

[@juancarlosalonso5664]

@denghyurfhurshureshure289 Colonialism? Tf are you talking about?

[@Angelfyre.]

She’s the type to push the “You Will Own Nothing and Be Happy” agenda

[@denghyurfhurshureshure289]

@@juancarlosalonso5664 lmao Juan Carlos

[@jacobsmith8377]

"Talking without speaking, hearing without listening. Praying to the neon gods they made"

[@moosewild4239]

"I don't know what she just said". Yep. Psycho babble.

[@JustAnotherAccount8]

I'm sick of these greedy people who don't even play games (and very likely think they're nerdy and a waste of time) run the companies. There is a ludicrously easy solution to this; either get a gamer in charge of the company, or engage with the community and f*cking listen to us. Quit guessing or assuming what the customers want and just ask.

[@lliamthrumble]

Unfortunately goving gamers exactly what they want is far far FAR less profitable and then they wouldn't be able to inject social politics as easily as they can right now

[@friarruse1827]

CEOs are not hired because they are play video games, they are either hired due to nepotism or how well they can kiss shareholder ass. Most execs have never touched a video game in their life

[@heronumber009]

@JustAnotherAccount8 NO, unfortunately your solution will never happen/work. They are the publisher, they are not there for the love of gaming, they are there only there for the BUSINESS of MAKING MONEY from games AND to please the investors. SO whoever sits on that seat, it's all fucking the same! The easy solution to this, is just simply vote with your wallet, stop paying these crappy/shady companies all together. But that's only on theory. Look how many people still pay for EA and their exploitative practices, like the "surprised mechanics, over the years? Or support/defending shady gaming companies, after they have fucked the community over and over? And how much money those Gatcha games, mobile games, games plagued with micro-transaction and gambling mechanics make? The gaming community should first take some accountability and look at what we are supporting all these time. And because of the money that was thrown into those shitty practices in gaming, that's why the gaming industry is in such a state.

[@halflife352011]

Yeah, just remember they have a group of dei consultants they hired to tell them what the public wants in their games. That is our representation they are listening too.

[@Vicitive69]

You didn't watch the video

[@HellYeah.McKracken]

"Make gaming more accessible " the f*ck. Thats not the problem. Stop trying to bring in more people and take care of your current customers

[@iggyig420]

Shes talking about the Gamepass

[@Ungood-jl5ep]

IMO it is a huge part of the problem, it's just that they're alienating their current customers by trying (and failing) to reach new ones.

[@joyboy6752]

Yeah you aint understanding dude, bringing old games to new consoles. Its such a no-brainer success strategy and its one of the main things PC be doing right

[@gecgoodpasi1654]

@@Ungood-jl5ep meanwhile palword just smashes steam records and helldivers 2 has one of the most insane retention rates ... just making games cheaper already makes them alot more accessible which shows with recent steam trends.

[@DrunkOnRatPoison]

Take notes, America.

[@wildtejasxd]

Did the Fable reboot shutdown?

[@fmartingorb]

About cloud gaming. It all depends on bandwidth and data center logistics to lower latency and ping. Distance to the datacenter and how you connect to it through your ISP is key

[@anonvoila4883]

The crazy thing is, I can't seem to find any ties between her and the gaming industry before she became president of Xbox.

[@aga1nsty0u]

DEI hired straight from the street

[@anonvoila4883]

@@aga1nsty0u hmm I can see that, that would explain the weird announcement Phil Spencer made about Xbox doesn't plan to make any female characters like Eve from Stellar Blade

[@JerDog1984]

She was manager at Activision

[@anonvoila4883]

@@JerDog1984 hmmm 🤔 still doesn't qualify her to the president of Xbox as a whole.

[@SWOTHDRA]

Because she is a DEI hire

[@OneTwoMark]

It’s no secret why all the best games lately are either Indies low budget games or eastern.

[@GeneraluStelaru]

It has been so for a long while.

[@NoNo-ll8og]

Indies are popping off! Love it. And then there's cases like "Dave the Diver" which people assumed was an indie but turned out was made by an offshoot of a huge Korean company and the success story of Supergiant (Hades, Bastion, Transistor). Those games are more like AA but really impressive nonetheless.

[@McDLT999999999999999]

ESG is like the grim reaper killing everything in western entertainment

[@Diogo85]

​@@McDLT999999999999999 It's not killing everything and not everything you might not like is ESG. Most AAA games are not ESG and what's wrong with ESG?

[@DivineEnvy]

Because Xbox has no vision for their games. Indies are just always safe to bet their money on. If it succeeds then it’s a hit. If it fails no one cares because it’s a indie title.

[@fal1ngsumo]

03:29 she just told us "the customer is always right" does not work and that she knows what is good for the industry and the customers

[@jamesdillan1928]

Guys as someone who works at EA and in business management, right now is a really tough time for both devs and publishers. What we’re seeing here is an industry struggling to grow but new consumers aren’t being added and current consumers aren’t spending more money.

[@Medieval_Dead]

Yeah no shit. The whales finally realized what the rest of us did over a decade ago. “AAA” gaming is dead and the bottom feeders are finally sick of eating its rotten flesh.

[@HaZY.-]

I guarantee you she hasn’t touched a Xbox controller once

[@dieseluk2k]

The MINIMUM requirement for being a CEO of a company relating to video games should be that they are a GAMER.

[@Devilish__]

Phil Spencer is a gamer

[@niallharrington3636]

she isnt the ceo

[@IncognitoActivado]

@@Devilish__ And he still ***.

[@mig1017]

Phil Spencer a gamer alright. He played all the loyal diehard Xbots fr over a decade.

[@Alldur]

Honestly I think the future of Xbox and or Sony is more of an OS than a console. Imagine being able to connect to your library and stream games to your TV and being able to install them on a PC for a higher quality experience.

[@MuttonChops24]

13:30 Asmongold is talking about a metric called Click Through Rate, and it is absolutely tracked. It’s an industry standard KPI for B2C businesses.

[@tacky187]

That action tracking is called a funnel. And every step or option added to the funnel adds friction. Companies spend a ton of money figuring out how to reduce friction to get more people through the funnel and spending money.

[@tyler.walker]

The irony of talking about gaming and you have 2 women who hate video games and gamers talk about the state of the industry lmao

[@iyaramonk]

Gonna need some context here bro. Most of us have no idea about either person

[@camfreed9829]

@@iyaramonkyou know that thing about categorizing humans based on how they look…specifically for their skin color…what was that called again? 🤔

[@Dungpie64]

​@@camfreed9829Something about racing...and Nascar, definitely something about Nascar.

[@camfreed9829]

@@Dungpie64 😎😂

[@barnabybot]

​@@camfreed9829😂 when the hell did the comment mention her ethnicity?

[@weimorefun]

“Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.” - Steve Jobs

[@firestarter000001]

From what i read about Steve Jobs, i dont like him, but he is 110% right here, i think thats the truth.

[@user-ec3rm9wr1n]

He's dead and wasn't gay he has a daughter and Palestinian I guess the fact should be shared ..... Oh communities drum hits so high

[@gaminggaming.6071]

​@@user-ec3rm9wr1nwhat does that have to do with this quote?

[@user-ec3rm9wr1n]

@@gaminggaming.6071 just sorting things out he ain't my role model or girlfriend

[@Serahpin]

There's a name for this cycle. Funny enough, I used to be able to google it to post, _but it doesn't come up in search anymore._

[@SomeOne-wl6wp]

Me watching this while playing "Manor Lords" made by one contant dev : "Yo fuck that. I haven't played any Cod /Halo/ GTa in half a decade"

[@roycebryce5863]

The generation that pushed consoles and creative games forward has gotten older and has almost left the gaming market altogether. Todays generation is all about how fast can I complete a game and doesn’t care about the story, graphics or which console its on.

[@kenbuechler6681]

She is really good at not actually answering the question.

[@kevina6416]

The perfect DEI hire

[@beansdestroyer]

just like bidens press secretary

[@toodlepop]

it's because answering clearly, honestly, and concisely are never their top priorities. you can probably tell who she votes for based on the way she answers questions.

[@ThatGuy-cb3yv]

She talks like kamala Harris. A lot of word salad.

[@janitorizamped]

​@@toodlepop"she doesnt talk like 5 yo child so she must be a democrat" Lil bro thought he was insulting her by saying this lmao

[@Lultschful]

It's the old saying. "We don't want to earn money, we want ALL the money."

[@fdnfdnasd7714]

But they get only dik)

[@beansdestroyer]

corporate gibs me dats

[@serza7254]

I notice alot of people quit gaming around me cuz of the cost of new games. Its about 100+ euros for a full game nowadays with DLC etc.

[@Blunter1234]

Blows my mind that they think they cant improve on games unless its graphics are better.

[@beyondearth6418]

The eye blinking on this lady would throw a judge under the bus.

[@ToxMod]

👁️👁️

[@slaapliedje]

I got the 69th like. Giggity. Also, that is a sure sign she is lying about something... likely that she gives a crap about any of what she is saying.

[@tbidzzzz]

Giving me anxiety.

[@DrSmokeTrees]

That's not how that idiom works lol

[@highheatrichie]

I blink a lot but I got allergies 🤣

[@Boss_Fight_Wiki_muki_twitch]

Host: Share your thoughts on the recent closures of the four studios Sarah: Fallout tv series was great

[@KevKlopper]

Yeah I felt this was another Xbox One moment

[@NotAFanMan88]

The most wild thing about this was using "Heartbeats" as their intro music.

[@cyrus05w]

At 6:00 I was trying to think how to make a non derogatory comment about the v-neck shirt the ladies wearing and how I wonder if it's that big so it doesn't mess up her hair. That's a pretty deep v cut. I realize though after realizing there's no buttons that I can see just in case it is a button up and it's intentional the shirt matches the background color I wonder if that was intentional :) ?

[@09RHYS]

I think every gamer here collectively sighed during this entire interview. It honestly feels like an episode of Black Mirror. Where tf is Phil Spencer??

[@1000Gamernerd]

I think he's honestly starting the process of moving away from xbox. Her and Matt Booty pretty much took over what Phil's job was in xbox while he moved on to another position. At this point, I think microsoft itself decided to take over the Xbox division. Satya Nadella's mark is all over this.

[@user-gb4jy6sp4u]

Not Asmo. He praised her. What is happening, did Microsoft sponsor this video?

[@tazn1]

"PC prices going down" ... Ähhh no? The opposite happend for the last decade now. Like what the fuck.

[@papi7953]

why can't they be like steam just go with the flow. Let passionate people do the work and enjoy the money.

[@mf_rat]

@@papi7953 That interferes with pushing T h e M e s s a g e

[@Serahpin]

@@papi7953 Because they are taught to maximize profits, and don't see the correlation between messing with systems and the systems failing. They always blame something/one else for their own failures.

[@billyboy-mc7xn]

yea ill just pop down the shop and get myself a rtx 4080 lol

[@SilverJoystix]

I don’t know what the fuck Asmon was talking about at this point in the video. Has he heard of Nvidia? 😂

[@TheInnocentRabbitofCaerbannog]

Didnt know what the xbox president looked like This explains so much now

[@thekingfin8171]

This feels like the Xbox one showcase from 2013 when the guy in the suit said we have a console for poor people it's called the 360 that's what this feels like

[@RandoBurner]

The future of gaming for me is playing the vast backcatalogue of actually great games, that I never played in the past. So for me, the future is the past.

[@brianestrada1993]

Same like all game development can suddenly stop and we still will have plenty of indie and older games to play on emulators.

[@tyguy3876]

Right I'll be lucky to beat all the games I have before I die.

[@mig1017]

That's a great point. I'm jumping back to games like Sleeping Dogs. Modern gaming is dying because its driven by DEI hires like this. Sad to see.

[@randybobandy9828]

I'm right there with you. Ever since I got my steamdeck OLED o have been playing the 80 or so games I have in my back log that I paid pennies for on sales over the years. It's great.. I have beat about 13 or so since February

[@randybobandy9828]

​@@mig1017 I just started playing sleeping dogs last month but got sucked into some resident evil games and haven't gone back. It is definitely one of my next games.

[@MarkJones13453]

Interviewer "So what are your thoughts on the recent decision to shutdown 4 major studios?" Sarah "The Fallout TV series did great."

[@charlieswan1514]

I'm a gamer and I give a shit about studios closing, especially studios who have made some of my favorite games of the past decade (Dishonored/Prey).

[@speakertrees]

The played the knife heartbeats for er intro. Loloo

[@emptyforrest]

the constant talking points of the corpos: "industry isn't growing, its flat". flat is good. you cant expect constant endless growth "price of making games is going up", price of everything is going up, but also almost no of these big budget games NEEDS to cost hundreds of millions. there is nothing unique about 4th sequel using the same engine, same mechanics and lazy and terrible writing. they absolutely fail to see why these small studios and indie studios are dominating the market right now. because they are selling entertainment AKA: "a fun game". while the large studios are selling products, not designed to be fun, but easily marketable and make money. and the gamers at large are FINALLY starting to see this. this why Ubisoft is bleeding, EA is bleeding, Activision/blizzard is bleeding.

[@tbidzzzz]

Thank you reasonable human. Grounded in reality is so refreshing.

[@nazaxprime]

It's because the game they're playing as chutes and ladders. They think they're too far up to bother looking down on us lowly Indies.

[@piotrjeske4599]

You go tell your boss from a PUBLICALY TRADED company that next years growth won't be bigger the prior years growth.

[@are3287]

Price of making games isn't going up, it's going down. However amount of money spend on bloat and useless hires is going up at a drastic rate.

[@hiiambarney4489]

When you say "dominating" you talk about Helldivers and Palworld, both of which are not Indie in every sense of the word. In that case, Indies aren't dominating at all. They are so indifferent about a Hollow Knight sequel, they couldn't care less. If anyone they would deserfe the big time bucks but they don't. What is "dominating" the market is mobile and mobile ports. I wouldn't be surprised if Genshin made more money even just this year as the last 10 Years of real "Indie" Titles combined during their lifetime.

[@Skullbushi]

It's physically painful to witness these higher ups talk about the gaming industry, it's always the most incompetent and disconnected NPCs that hold these positions, they're not even puppets, just empty husks devoid of any semblance of intelligence.

[@Medieval_Dead]

“witness these DEI higher ups” Fixed that part for you 👍

[@altrag]

24:00 -ish. You could do it, though it would probably have to be done in such a way that it _only_ targeted cloud players. There couldn't be any cross-platform between cloud and non-cloud, and the controls would have to also be more lax in cloud to accommodate the additional lag. The same goes for basically any game that's remotely reaction-based though. Even something like WoW playing completely casual would lead to far too many deaths just doing WQs and the like if you were suddenly stuck with another 500ms latency. The other possibility they could attempt would be to create an entirely new set of APIs that let them divide up the GPU (and maybe CPU as well) work between the client and server. Increase the minimum requirements for client hardware in order to reduce the latency somewhat. They would of course need developer buy-in on that as it wouldn't be (or at least I suspect it's very unlikely) to be something that could be done transparently within the cloud server drivers, but unlike their competitors, MS also controls DirectX and they could absolutely make a DX13 that focuses on that client/server division of work. (That said, I have no idea how - or if - such a division of labor would work or if it would be a true net positive for the games. Just an idea that _might_ work if they can define the APIs well enough.)

[@Lucromis]

Back in the original Xbox, Dreamcast, ps2, and GameCube days: games could be made cheaply and made faster. They need to look back at that era and stop putting all eggs in one basket, especially since there’s more taste and more variety of gamers than ever. You can’t have one game for everyone more than ever.

[@arimill1045]

As a software developer and game dev in my spare time for well over 16 years now, can confidently say that large software projects with ballooning budgets are a thing of the 90's that have persisted into the future because of ignorance. Attempts to solve it were being agile and running rapid prototyping, which worked before people like this decided to redefine "agile" into their own corporate version of events that we work with today. Want to solve this problem outright? Break your studio into small teams and host internal game jams over a 2mo long period. Give any that are good another 4-6mo of iteration and release the damn games.

[@StarContract]

This times 100×

[@SpaceDogeYT]

Welp

[@jamesdillan1928]

Woah, okay I work in the business management of a AAA game publisher. Do you mind sharing a discord or something? I’d love to hear more of your thoughts

[@arimill1045]

@@jamesdillan1928 arimill 🙂

[@cab222]

This is how chatgpt would answer these questions.

[@lamikal2515]

She's clearly an NPC so, that's quite right.

[@boxtears]

You're not giving ChatGPT nearly enough credit. ChatGPT would've sounded a lot better.

[@redflag4255]

Literally a hired mouthpiece for a board. Someone perfect to take a fall and a diversity hire on top of that. Win win for the board.

[@Devilish__]

She was clearly using Microsoft’s in house AI to answer the questions.

[@SwanCollins]

That's an insult to chatGPT.

[@NickMinkler]

Is no one even going to address the fact that Tango didn't have Mikami any longer? it's also entirely possible that Tango was rudderless for the last year and couldn't figure out what to do next right? Not saying closing was good, but just curious on the other non-financial reasons that don't seem to be covered.

[@icntsywhtiwnt2]

Starfield with AI would have been amazing. Imagine a story rich side quest thats long and interesting and taylored to your interests that no other player experienced. Thats the advantage of an AI DM in RPGs and Starfield coming out just before that was possible is sad.

[@SaintConnor]

It's is absolutely mind blowing to hear them say "making a triple A game is expensive and hard" when Nintendo is sitting across the competitive table from you. Stop spending money on celebrity guest appearances and keep the money in your games and it wouldn't be a fucking problem. Nintendo regularly makes award winning games and is competitive yearly for game of the year with titles on 2 generations old hardware and not a spoken fucking line of dialogue in the game. Don't sit there and act like it's hard when you have a thousand examples of why it's not right in front of you.

[@gryph0n55]

Hey my guy, Japanese companies are a very VERY bad example to pick from about judging if a product to make is hard and/or expensive. For one thing, Nintendo games are expensive to make, you’re just saying that for no reason, you’ve never been given any reason to think they aren’t expensive to make. Do you honestly believe it didn’t cost a fucking fortune to license as many non-Nintendo franchises as they did to use in Smash Bros Ultimate? I would almost guarantee you if Nintendo was public about exact costs of things that Ultimate would have one of the highest post-launch content costs of any modern game with how expensive it was to get so many DLC characters in there. Nevermind how extremely expensive Nintendo’s extensive global marketing absolutely is given the scale of it they do for almost every major title they release. But beyond that, the main issue, you implying “well this Japanese company can regularly put out high quality games relatively easily”, without any sense for the fact that Japanese animation and game companies are notoriously some of the most difficult, overbearing, stressful, and crunch-intensive entertainment and content creation companies in existence. So I guess you using Nintendo as an example as to why it’s not hard to make a AAA game does work, so long as you ignore the mountain of debilitated, depressed, exhausted, underpaid developers and coders and designers that created these things under crunch conditions that often put western game companies to shame. Yeah that appearance of Nintendo managing to consistently not have a hard time making good AAA games is built on the back of some of the worst working conditions and pressures in the entire industry of game development.

[@LazyActor]

@@gryph0n55 why are you conflating the cost of making a game with the cost of purchasing the rights to make a game with someone else's intellectual property?

[@gryph0n55]

@@LazyActor Because when that’s how you’re making your game, that IS the cost of making it. That’s not a conflation, that’s how cost works. If it costs X dollars to make a game, and X includes this specific thing, then that specific thing is included in the cost to make a game. Basically every game licenses shit, that’s a part of the cost of basically every game. Halo has done it for 20 years, COD does it every year, Fortnite does it every few months, Smash Bros has done it for almost 20 years, Far Cry does it, League of Legends does it, Overwatch does it, let’s not even mention engine licenses or pre-made model/textures bought off asset stores. Why are you acting like a normal thing that appears in virtually every game that is part of the cost of making the game shouldn’t be included when talking about how much it costs to make a game? Also btw, my point also made it clear that Nintendo’s games are all expensive, not just Smash and not just because of licensing. There’s literally no reason to NOT think they’re expensive. I was just using Smash Ultimate as an example because despite the argument this guy is trying to make, Nintendo would actually be among the top in terms of how expensive it was to support a game’s content post-launch given the cost to do what they did with DLC. So not only are they just generally making expensive games anyways, but they even have a relevant example of going even above the industry standard of expense to make a game.

[@SaintConnor]

@@gryph0n55 For starters "my guy", I gave specific categorical examples as comparison between Nintendo and other companies. At no point did I say it was inexpensive to make a game. I'm well aware that it's costly in the grand scheme of things and you can't just make a game with some pocket lint and hopes and dreams. And I sure as fuck didn't bring up licensing so no idea why you threw that shit in there. My *point* was these companies OVER spend on shit that isn't necessary to making a quality AAA game. I think it's super funny you bring up Far Cry because the whole thing I'm trying to drive home is no one gives a shit if Giancarlo Esposito gets slapped into the game if the game is trash. That's money wasted that could have been added polish to making the game better. There are plenty of talented voice actors, that cost far less, that you could create an original character around that would fit the bill and create a greater experience. This is exactly why I brought up Nintendo. Because Tears of the Kingdom, while yes, was also expensive to make (especially due to delays, remote work/COVID), it wasn't near the cost of FC6 and they did it on, again, older hardware and with characters that grunt, groan and cry for dialogue. Also on a budget comparison, TotK had a roughly $183 million budget including marketing and all costs. Modern Warfare 2 had a budget of $200 million....IN 2009.... The point is, and has always been, make good fucking games and the rest of the shit doesn't matter. These AAA studios forget this and would rather swing their "look what I can do" dick around instead.

[@christonchev9762]

90% of the Nintendo gamers were made for the kids audience and do u think that kids of a 12y old age got work? or even $$$?no their parent are buying them those Nintendo's and a Super Mario or a Picman on PC/Consoles will not sell at all unless if they throw Zelda games on those 2 markets cause PC/Consoles users are use to play AAA games

[@Hollyclown]

These people are more out of touch than a burn victim’s nerve endings.

[@grndzro777]

Or a quadriplegic lepur.

[@LezArtist5iG]

2:39 Look at Last Epoch and PoE(& PoE2), not triple A games, yet still successful (or will be, in the case of PoE2)

[@Valkrill]

Ngl, I never even heard of Hi Fi Rush until these past few Asmon videos

[@ijones1153]

"If you want a picture of the future, imagine a boot stamping on a human face- forever"

[@isaacmalown7003]

love this song

[@TheMasterJCL]

That's from 1984 bro ​@isaacmalown7003

[@KevKlopper]

1984 George Orwell

[@matta2738]

Like how Edward Nortons character in American History X put his boot on that man of dark skin complexions head? Hope so

[@jackisgallant]

​@@matta2738 Wtf? That's one of the worst scenes in any movie ever.

[@aab350z]

A black woman, obvious DEI hire, that doesn't even play video games, acting as a speaker head telling us what the future of gaming is. What a time to be alive...

[@Key-Premise]

The acronym is D.I.E (But they shifted the letters, because it's too on the nose) - Never forget.

[@wombatillo]

The corpos have finally taken over. I can't really see them failing hard enough for them to be kicked out and disgraced. There is no recovery possible for these AAA gaming companies. We can only support old games and new A and AA games and hope that something changes.

[@ryucartel351]

Kali Yuga

[@ToxMod]

Now it all makes sense

[@ryucartel351]

​@@wombatillo Corporatism, AKA fascism.

[@Tasytot]

I imagine with Hi-fi Rush was that if that studio was just, on it's own, making the game without being bankrolled by Microsoft, the amount of money they made would've been a success to them, at least in the short run. But when you have someone else bankrolling, the line you need to hit to break even is now higher because you need to not only pay off all the expenses internally of making that game, but also pay back Microsoft along with delivering to them a profit. The actual statistics for people playing the game isn't aligned with the level of the budget they used. The numbers are closer in the overall to a successful indie game that had less marketing, not something big budget with a major company funding it.

[@theblackandwhiteclan2952]

i miss the feeding frenzy, toy soliders, that aracade ass game where you where a tank and you upgraded as you went through the levels, kingdom of keflings days

[@MilkN8utter]

"My mouth is moving and words are coming out but I'm not saying anything. We need to make more money"

[@IRaoulDuke]

Yup just throw in the correct buzzwords whenever and that's all thar matters.

[@mackadam5894]

This is the problem with Affirmative Action and DEI: She very well could be the most qualified person for this job. BUT! In the back of my mind, there's a small voice saying, "I wonder if this Black Woman got the job as the PRESIDENT OF XBOX because she's qualified... or because she happens to be Black AND a Woman." If AA and DEI didn't exist, that question would never come up in my mind. I would see a black woman as the president of Xbox and it wouldn't even occur to me that she might have been hired based on her immutable characteristics. I would just assume she's the most qualified for the position.

[@JackoWillMakeLives-loveu]

She is definitely not the most qualified person for the job. That goes for pretty much everyone else at the head of Xbox. All political commissars with not a shred of actual gaming talent.

[@SkipBaley-hb6nc]

There are plenty better people who can throw out non-answer word salads better. So I’m gonna go with she wasn’t the most qualified just based on what she said.

[@bradcarpenter1881]

The farther up the chain you go in any company, the less they have a clue about anything. The president of xbox is completely clueless.

[@Dangernoodlle]

the only game ill play on mobile is osrs as its a full game that made a osrs client that also plays with pc players and u can do everything on mobile version

[@bradleyspinks7922]

She has probably never played a video game in her life

[@LukePW]

Yeah unlike my boy CEO of MCdonald's that spends his free time making hamburgers right? Wake up to reality!

[@wombatillo]

A lot of these people making decisions for gaming companies and for gamers are not gamers and in general are just professional managers. There is no passion, there is no fire, there is no drive. There are only stock values, market shares and quarterly reports.

[@doesntmetter6431]

​​@@LukePWyou are comparing wrong things. That's more like CEO of McDonald's who has never been to fast food restaurant.

[@LukePW]

@@doesntmetter6431 You're right but my point is that those Head CEO's/president's of companies can care less of quality of their product because they see numbers and trends to capitalize wich is the main goal for them.

[@JohnHurt-ym5jq]

@@LukePW your first and second comment dont relate, they are not making the same point at all just so you know. also the point the OP is making is that the CEO of mcdonalds SHOULD be someone who is an expert or at least highly knowledgeable about the ins and outs of what goes on in the restaurants, not some disconnected suit who only looks at graphs with lines going up or down. corporate culture and the world it creates are actually hell and destroy humanity and any form of artistic creation/humor/passion/love etc.

[@Triixster]

I might sound stupid, but I feel like it should be mandatory that the president of a game company actually play games. Heck, if you just work in the game industry in general, you should be expected to actually play some games. More so for the people who have the power to make some decisions.

[@Devilish__]

Xbox is part of a corporation. These people are just trying to climb the corporate ladder. She won’t be at Xbox in a few years. Guaranteed

[@jessy8a10]

Tbh in that sense they need to learn from nintendo. U can definitely see a difference in their love for videogames

[@petemisc4291]

WTF , even game devs don’t play their own game, that’s why we have so many bugs!

[@bladelazoe]

@@petemisc4291 Well, Imagine if you had to talk to 20+ people for permission to solve 1 simple bug in code. Now imagine the more complicated bugs. lol

[@bcorey3660]

@@petemisc4291Devs play the game. This is something insecure gamers say to make themselves feel superior

[@tacgenesis2356]

Bro half of what these people say is AI isn't even AI... NPC AI behavior would be a type of reactionary input. R6 Siege has an AI playlist but a built in algorithm with a default program to kove someone aeound isnt the same thing as actual artificial intelligence.

[@cthulhucraftian]

why do all the questions/answers seem to be provided by chatgpt...

[@Ioria89]

She sounds like those moms invited on tv shows talking about how videogames will fry her kid's brain

[@janitorizamped]

How?

[@Ioria89]

@@janitorizamped by deflecting all questions and not knowing what she is talking about.

[@janitorizamped]

@@Ioria89 when did she indicate that she didn't know what she was talking about? Did we watch the same video?

[@TheMostWickedThey.veEverSeen]

@@janitorizampedno, no they didn’t, they’ve come in w preconceived notions 🤦‍♀️

[@Kievitzi]

And there it is "making gaming more accessible", she has no fkn clue what kind of games bring revenue in. Accessibility is just a fluff-word.

[@SM5T001]

They think that expading the player base by 1% while spitting on the 99% of the old player base will somehow make them more money.

[@Amatiel]

Yeah, because Elden Ring really hold everyones hand, and thats why it was so popular. (Sarcasm). This lady is F*cking clueless about what makes a game sell or become popular.

[@craigbrown6628]

Making gaming more accessible is fine. Trying to make every game be for everyone? That leads to beige garbage.

[@fredq6118]

"making gaming more accessible" has absolutely nothing to do with in-game accessibility. It's to do with expanding the market to people that previously wouldn't have been able to play. An example would be cloud gaming

[@lliamthrumble]

Lol the bold assumption that youve cornered so much of the market that increasing accessibility will increase sales but actually it leads to a massive drop in sales cos all the actual gamers dont want that at all.

[@HyperMario64]

I appreciate to have the unfiltered business outlook of Asmon on these topics. Great insight.

[@nero_x6456]

The thumbnail alone explains everything lol

[@filidhdeklend893]

Dear Gamers, Microsoft and Sony are telling us all that we aren't their customers, that ESG companies like Blackrock are. Listen to them, stop buying their products, stop watching the movies and shows they fund, stop giving traffic to their websites and generating ad revenue. Let the ESG companies like Blackrock foot their bills. We'll support self-published indies instead.

[@JayUchiha17]

We hear you, sir👍🏾

[@bigde131]

Problem is indie games aren’t good. Or at the very least, aren’t good enough to be a cultural hit. They’re worse games. I played stellar blade and had a BLAST. I’ve never played an indie game half as good. And that’s just a game that came off top of my head.

[@reapersasmr5483]

Problem is the people who still do aren't online like we are so they don't even know about the crooked crap !!! But I am with you

[@disgoyknows88]

​@bigde131dude never heard of Valheim, Palworld, Project Zombiod, Tarkov, PUBG, and more.

[@bigde131]

@@disgoyknows88 yeah I’ve heard of them. They’re just games for little kids. Or at least that seems to be their target audience. The last of us is better than all of those games combined. That’s the issue. Everyone keeps saying play AA games but they aren’t as good as AAA games. People would rather wait/pray/hope that a big studio releases a good game instead of play a going through the sea of mediocre indie fsmss

[@Neiru24]

Bro when she heard mobile she becomes lively oh no

[@xtremegamer78]

lol it's over

[@jedmerrill]

Consumers are rightly turning against companies that prioritize DEI over their core audience. Many are playing games released 5+ years ago to avoid the propaganda.

[@AchmasSmati]

you got the AI part backwards, she was asked, she doesn't actually have any plans for AI, but it's absolutely forbidden for any company nowadays to say they don't care much, so she had to make up generic contextless speech about how AI is good and important lest the stock prices drop, and she only did that because investors would pitchfork her if she says she doesn't know where to put AI in games, and they're more concerned about cloud bullshit and reducing the costs of making games

[@user-uw6ob1rn9c]

Xbox peaked on the 360

[@Moiz.7]

I upgraded my ps2 with a 360 and both those consoles were so goated at the time, even tho I got ps4 and 5 on their releases I still think 360 was the best console time wise

[@randybobandy9828]

Absolutely. Xbox 2013 E3 fcked it all up with the bullshit "always online all in one media box with a standard Kinect sold for all consoles" they also tried to make playing used games not possible anymore 😂 they shit the bed.

[@toshironikko]

Need to bring back Rumble Roses

[@mrcz7575]

Just created a ANOTHER new character on my 360 with New Vegas 2 weeks ago! My kiddos have had the new stuff and somehow dont seem as satisfied as me lol.

[@DanielAnderssson]

True that PS3 online sucked compared to the 360 live. I wonder who was in charge back then

[@Lem0nsquid]

Video games can’t be viewed through the lens of quarterly earnings reports. They can only be viewed through the passions and shared interests of its patrons

[@Eyrothath]

Raph Koster is apparently working on some cloud gaming multi-verse it's called Playable Worlds and they are going to release a MMORPG along with it.. And if anyone can give us the next big thing that will forever change the game industry it is him, he has done it before.. I recommend his book A Theory of Fun.. There's actually a good youtube video that talks about it titled by the same name..

[@xigbar777ify]

I don't want to need good Internet to play my offline games. I don't want another mandatory sub just to get access to the Cloud to play my games.