You Go, Girlboss: The Bizarre World of The Sims and Celebrity Partnerships

A deep dive into the celebrity partnerships of the sims franchise. Yes, that Paris Hilton photo is real. Shockingly.
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translations:
hen = hun
howay/oway = come on
us = me (e.g. don't look at us like that = don't look at me like that)
our = my (e.g. our mam = my mam)
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[@Plumbella]

LMFAO DREW CAREY WAS NOT IN A CHRISTMAS STORY WHAT A PLOT TWIST

[@iguanacashmere]

Thank god you said it haha

[@tiki92090]

😂😂😂😂😂

[@starkidchickie928]

I was SHOCKED by this information and I am now choosing to live my life as if it was fact.

[@annakatherine2891]

No, BUT the actor who was in Christmas Story is indeed Ming Ming in the film Elf. Plot thickens.

[@HaleyHinman]

Damn near rocked my world! You should watch A Christmas Story, you heathen.

[@icalinneaica]

I like how thailand did the normal thing and replaced drew carey with another comedian while sweden was like "who do we have that has kind of the same energy and image as drew carey?" and chose the prime minister.

[@jennayyye2525]

I shed a tear laughing over this.

[@TheseastarTV]

Yeah I was like... The Swedish version shipped with what?? Though to be fair, he does have the weirdest energy of all the more recent prime ministers, so...

[@fynnh5459]

I've googled it and in the German version it's just some random sims visiting...meh 🙄😅

[@queenigelkotte]

To be fair, Göran is pretty iconic. The interview he did with Grynet about desserts is amazing.

[@elinsulin]

Vänta va? Göran Persson? xD

[@LoveLoveLoveTropical]

The idea of the Swedish prime minister turning up to your party to say “yeah it’s fucking banging, absolute belter of a party mate” is SENDING ME

[@Kameaux]

Boris Johnson for the next celeb party cameo!

[@josefinarivia]

Haha, im very late to this video but Plumbella got it wrong I believe. I'm swedish and in the Swedish version of the game its still Drew Carey, but it was a common joke among swedes to call him Göran Persson because they look extremely similar in game.

[@TheSkinnyZ]

Life imitates art. In 2022 the Finnish prime minister got into hot water for having a private life and attending a party.

[@tigerlilley]

I had no idea Baby Ariel was a celebrity until this video. Thought she was some unfortunate name generated in my town.

[@bridgiiejones4703]

I remember hearing way back in the day that Christina Aguilera didn't like how skinny they made her sim so she made the sims team change it.

[@Milowna]

christina was starting to not look that skinny during this time and tabloids started to destroy her image cuz of it and as a fan I'm 100% sure that she probably demanded them to change her caracter to look less skinny lol that's so her

[@CatGhostYT]

Icon behavior

[@lorrbabykay]

I’m sorry but I saw a tiktok recently about all the ppl that hate Christina Aguilera and why and some of the reasons were seriously messed up. I stanned her as a kid bc I was obsessed with her in the movie Burlesque but hearing all of those things about her really gave me the ick…

[@serene3175]

@@lorrbabykay what are they saying about her??

[@KagamineRinVocaloid]

@@serene3175 I think it began because of the #FreeBritney movement. Britney called out Christina Aguilera for walking away from a question about her conservatorship, but I don't know more than that.

[@kevine7780]

There's no denying that Katy Perry Sweet Treats being as objectively awful and infamous as it was, is what makes it so iconic

[@leena75]

Sweet treats is a vibe for me I cant hate this pack anymore, it launched when life was carefree

[@razu_gif]

it was a cultural reset for me i wanted DVD Box so bad with Showtime KP edition

[@antitheticaldreamgirl]

i love it so much lmao it's so camp. but that may also be because i was a katy perry fan as a kid when it came out lol.

[@TheBeautifulFearsome]

I truly dont like the pack but I have it because I wouldn't be able to create my best friends home inna way that is true to them and their tastes

[@Cyberlucy]

The only Sims 3 pack I didn't own.

[@albinjohansson5975]

I'd love to see a video on the rise and fall of The Sims Medieval. I personally think it's a great game, so i don't know why EA abandoned it.

[@SirFaceFone]

There was a rise?

[@BBaaaaa]

@@SirFaceFone idk if there was one on the community but one definitely happened in my heart, loved that game

[@ParishaUllah]

yess Sims Medieval stans unite!

[@BabyKaleido]

I didn’t even know that existed, I would have played for sure

[@JaneMB87]

Ugh yes! I loved the game, but it was very sims 1, when it should have been more sims 2.

[@oliviafigas]

I remember when Sims 2 collabed with H&M, not really celebrity but what an iconic collab, loved seeing Sims 2 being sold in my H&M store

[@kae6766]

And they collared with IKEA as well!! it was so fun to see my sims having same furniture as me lmao

[@minmogrovingstrongandhealthy]

''I liked seeing ... '' yeah YOU liked it while billions of people in the world didn't and from a business standpoint YOU are pointless because if a corp want to sell something to the masses that something needs to be damn great and have wide spread instead of pleasing one or two randoms like YOU. Both are oddball choices, HM and Ikea in this case, considering neither of these are world market giants. Especially back in a day barely even a home country of Ikea had enough stores let alone in Europe or the world or lets say USA where Sims was originally targeted for. It took them decades to go anywhere and even today these are not spread or famous stores in any way because we have far better alternatives. Heck even local small pop n mom shops offer far better service then a giant ever would and rather support local crafts then mass produces garbage. I havent seen a single Ikea store in my life and I traveled a lot, same for HM. Even getting a catalogue was a pain bcs I had to ask some random person from Sweeden online in a chat room to scan me those into jpeg. Which back in a day was hard to do for a every day person to gain access to internet so as gain access to scan and upload high-res images. Mostly impossible even. Just to see what they sold out of curiosity because even if you would like to buy something it's not available anyway. Their company based offers were basically non-existing and you had to go out of your comfort zone to find out that your local store have far better things anyway and you shouldn't care for these silly game adverts and cross-promotions because they are for some dump in the world that you will never visit in your life. As a company such as EA I would branch out to much as possible giant corporations for cross-promotions and work hard for their own regions. These were expensive stuff packs that barely appealed to anyone it was basically self-destructive decision to make these.

[@kae6766]

@@minmogrovingstrongandhealthy what the heck did ikea and h&m do to you

[@definitelynotashark1799]

Ok but remember how ESSENTIAL the H&M and IKEA collabs were for custom content? So much CC used them as bases because they were on a whole other level than many of the basegame items that weren't modern in any shape or form.

[@emcyrose]

I had no idea that those CAS items were Baby Ariel merch- I’ve been unknowingly dressing my Sims as Baby Ariel stans- 🤭

[@izzykate1806]

literally same lol, I use the oversized tee all time for my sims!

[@Mielikkiii]

I didn't even know that Baby Ariel is a real person, I just thought she is a random townie with a weird name :D

[@emilybarker6405]

I didn't know it was a collab lmaoo. I thought it was like how they have a travis scott townie that just coincidently had the same name as a celeb hahahhaha

[@elizabethb4168]

Honestly, speaks to the quality of the merch though, it's so wearable that I had no idea it was merch

[@MelissaB724]

me either omg 🙈

[@CryptidCoffin]

If I remember correctly (and as someone who never grew out of their emo phase, I’ll be upset if I’m wrong) the reason My Chemical Romance turned down the twilight soundtrack wasn’t so they could record Na Na Na in simlish but because they were trying to move away from the vampire schtick and just didn’t want to be associated with twilight (and I can’t blame them for that). I think Gerard Way saw it as selling out. They actually wrote the song Vampire Money about it. Thank you for coming to my emo TED Talk.

[@fradulentghost]

i second this

[@CrowMaiden]

yup. Gerard said that he didn't fault Paramore for taking the offer to write songs for the film, but it felt like a sellout move for him and MCR. it's unintentionally hilarious, because Vampire Money sounds so anti-Twilight and then he's like 'yeah, respect for Paramore but it ain't for us x'

[@Phee_B]

This is a delicious morsel of information 😍🙌🏻

[@nerdychocobo]

I remember reading that gerard said that twilight is cringe bc vampires are meant to be scary not romantic and sparkly but that might be a rumour lmao

[@fairyperry1265]

i didn't know this but listening to the lyrics of the song that makes so much sense

[@instupidbliss1394]

I had no clue this whole time that Baby Ariel was a real person, I just thought it was a weird choice for a sim's name...also I'm realizing I must be quite old because I've never heard of any of the Sims 4 collabs at all. I've never been hip, but I was at least aware of the Sims 3 people so I guess I'm officially out of touch.

[@hanl5507]

Hahaha I also had no idea who baby Ariel was, I thought she was just a celebrity made by the sims for the pack 😅 oops

[@maetodecember]

Hoooooonneeeeyyyyy, Trixie Mattel would be an amazing collab for the Sims. Not only does she actually play the game and has been on the summer event, she is also actually very good at selling things and has a wide following. She will learn everything about that thing, use it all the time, talk about it all the time, and will also let you know that yes, she is in fact selling you the thing.

[@AlexaFaie]

Who is Trixie Mattel? Plumbella didn't actually explain much who any of the people talked about are/were. Just sort of said "you'll know about this person" to people I've never heard of.

[@maetodecember]

@@AlexaFaie Trixie Mattel is a world famous drag queen with a passion for makeup artistry... And dolls! And easy bake ovens! She has a KZbin channel of her own, and also has a makeup company. You can also check out her show on KZbin called UHHHnnn. And if you're down for reality show + competitions, she was on RuPaul's Drag Race Season 7 :D

[@osnapitzmaia]

@@maetodecember just to add! she is also a touring musician! and she was a guest judge on WOW's new drag competition singing show, Queen of The Universe i believe

[@Miiiiaaa]

I was thinking the same

[@wilthewannabe9442]

I think it would be perfect whenever sims fixes clothing to either body frames. Also I feel like a large amount of the sims community like Trixie

[@bladeofSteele]

My favorite "celebrity partnerships" in the Sims is by far the songs that were re-recorded in Simlish. That's how I personally would want future partnerships to look. I also really like the new Bretman Rock ad campaign.

[@floriansommer8339]

100% yes. Couldn't agree more. The Simlish version of Pressure by Paramore is THE most nostalgic thing for me. I'm still listening to it every now and then. It's always taking me back to my sister and me playing The Sims 2 when we were younger.

[@Kat-ls7117]

@@floriansommer8339 when I was a kid I like "knew" the simlish words to that one and sung along in gibberish 🤣 and still like the simlish version better than the original I'm sorry Paramore 🥺

[@floriansommer8339]

@@Kat-ls7117 You're clearly a person of culture. The original version is great and all but the simlish version? She's an icon.

[@minmogrovingstrongandhealthy]

Simlish is dead-noise and you are bombing your brain with toxic information, it's not healthy. Stop doing that to yourself before it's too late. ''nostalgic'' self-destructivness is nostalgic ?! People come up with lots of excuses to be self-dustructive but labeling it as nostalgia is news to me.

[@kikibunni]

the best simlish song collaborations are the kero kero bonito songs. they fit so well

[@crispywizard]

Nicole holding the game upside down with a random man is honestly a vibe

[@silkcatgirl3597]

I honestly burst out laughing hahaha

[@SirFaceFone]

Straight out of Simple Life

[@aimeeinkling]

Totally agree about Trixie Mattel. I’d like to see Juno Birch too, since she’s iconic AF and is basically a Sim IRL.

[@wilthewannabe9442]

100% agree

[@ThatBlackPiano]

I didn’t recognize ANY of the collaborators for Sims 4 other than Millie Bobby Brown, and LilSimsie. I don’t know ANY of these celebrities to the point I was thinking, until watching this, that there WERE no celebrity collaborations in Sims 4.

[@viktoriiaushakova380]

exactly the same. I didn;t even know they had a collab with any of them. When she moved to Sims 4 I thought there would be none.

[@TheOG-GG]

Because they began prioritizing UNDERRATED celebrities and want to promote unknown ones they thought deserved attention ^^

[@PointsofData]

​​​​@@TheOG-GG Maddie Zeigler, Kiki Palmer, Baby Ariel...all of them underrated and unknown huh? Yeah no, they had millions of followers/subscribers when the Sims team contacted them. If they didn't, the Sims team wouldn't have heard about them. They are literally the modern equivilant of celebrities with how much pull they have. Hell, they're doing a mixture of TV celebs (Maddie/Kiki), Hollywood (Millie Bobby Brown) and internet influencers (Baby Ariel, Bretman Rock.)

[@LCR10dogs]

I know this is a bit niche compared to the other celebrity collabs, but I remember they had the voice actress of Moana narrate the trailer for Island Living in sims 4. I thought that was so cool at the time :]

[@lithiumkid]

yooo why is that niche that should have been talked about, that’s so cool

[@handsoaphandsoap]

I guess it makes sense that it’s not talked about cause they basically just hired an actor to do voiceover for them so it’s not exactly a collab. Still pretty cool though, good casting choice by EA.

[@tangocatz7488]

i love the one where gerard way endorsed the sims 2 and talked about his goth teen family, that’s my favourite one lmao

[@tangocatz7488]

OH MY GOD YOU DIDNT MISS IT YAYYY

[@emilyjackson5744]

She included that one, iconic

[@Nirax3]

I love how so many comments focus on MCR, the Sims community is just a bunch of recovering 2k emos

[@MissTrish1993]

Loved that. I remember reading the issue of Kerrang! that was in and thinking "He's not playing it right! He hasn't even drowned someone in a ladderless pool or set a room full of sims on fire!"

[@loudemopsychic]

@@Nirax3 recovering? I have tickets to TWO shows of theirs lmao. Cannot take the emo out of me

[@1111811aircom11811]

Just casually saying that Trixie Mattel watched your videos and dmed you about it is just an ICONIC humble brag

[@crestfallen_moon]

You should do a full history of simlish. I'd love to know who comes up with the words and all the fun stuff we might not know

[@BellsGAfanTV]

2 years late on this comment, but if you’re interested, there’s a podcast called 20,000 Hertz that has an episode on the Sims and Simlish. It covers everything from how it came about to interviewing the two voice actors who recorded the language etc. Its a really cool listen

[@crestfallen_moon]

@@BellsGAfanTV Thanks! Will definitely take a look

[@EmmaAD]

My fav celeb integration to the sims was definitely Black Eyed Peas. Though not a main Sims game, the Sims Urbz and the simlish version of Black Eyed Peas songs will always hold a special place in my heart

[@CallumReuben]

the soundtrack for the urbz was fire!!

[@strawbeary4421]

That collab was 🔥🔥

[@elizabethrobinson6661]

Underrated game!!

[@samantharoberts1987]

I was so in love with this game! Wish I still had a PS2 just so I can play it again

[@westanimesims]

I still remember the Simlish version of their songs! That was a great era in the Sims history

[@elizabethb4168]

Jake Simpson, a developer on Sims 1 and 2, posted a few threads on Twitter of stories from behind the scenes, and he talked about the celebrities in Sims 1! "Another thing about Superstar was Celebrity involvement and endorsement. It really started with Drew Carey, who was an unabashed fan. They ended up doing a Sims themed episode for The Drew Carey Show, and Patrick Barret coded a bunch of scripts specifically for that. We did add Drew as a walk on NPC sim, just because he was a decent person, but his interactions were extremely limited. He was just happy he was in there at all, as I recall. But when Avril Lavigne came along for SuperStar, it turned into quite a lot of back and forth. Her team were really just interested in using this as a vehicle to promote her latest album. There were so many approvals we had to get and so many restrictions... She couldn't just be "another sim" because there was no way that her team would let a representation of her just pee on the floor, for example. So we had to code a massive amount of specific scripts, just for her. It upset the social game too, because you weren't allowed to have a relationship with her either. Going forward, the team basically said, "Never again" because of the amount of work required to make this work. EA kept trying to get the team to use celebrities, but it was just too much work. We always seemed to be a vehicle for them to promote themselves, rather than them promoting The Sims, you know?"

[@sneakydeekie5472]

THIS! I absolutely get it so much and it really makes sense on both sides. They did the same thing with Journey to Batuu as well with the Star Wars characters being NPCs that couldn’t be added to families or anything obviously because it would ruin their brands.

[@pineapplepharaoh9056]

Thank you so much for posting this! Was about to type up the same comment; if you think of how they did the partnerships in the sims 2 you can definitely tell they had issues with with Superstar ones.

[@heg203]

Great info! thank you!

[@newhumantype]

OMG. I grew up watching the drew Carey show, I have to find that episode

[@milesbarnes6777]

EA higher-ups vs higher-ups in the American music industry… both groups are the same money-hungry people. Music industry only wants to promote their talents to get money. EA only wants to work with them to get their hands on some of that music-industry cash. They probably got along wonderfully in their meetings… And then the people actually making The Sims are like “oh gods please no” as both EA’s and the music industry’s higher-ups don’t understand how video games work yet demand for x y and z things to be done 🙃 Support indie music, indie game development, and acknowledge the dev teams and people with musical talent that suffer under disconnected, incompetent, and abusive upper management.

[@marthalewenstein1412]

The Bretman Rock Collab reminds me of something that James Somerton said in a video about queer representation in video games, I don't know the exact words but he referred to the Sims 1 as being the first mainstream video game that allowed queer relationships and basically opened the door for more queer rep in the industry although we still have a long way to go.

[@belfrybb]

I strongly dispute that Drew Carey was "never that famous" in America. He was everywhere in the mid-late 90's. Both The Drew Carey Show and Whose Line Is It Anyway were huge hits. His fame has definitely fizzled out in recent years - although he's still hosting Price is Right which is a big gig to get - but in the 90's he was hugely popular!

[@abigaildorismae]

@@BengtBagels im offended lmfao! i love the price is right and ive loved it since i was younger

[@katrinalemcke2806]

Can confirm he was a tv fixture in the late 90s, early 2000s for this Canadian.

[@bookcat123]

His name was just one that was omnipresent and oozed into the subconscious without you ever watching any of his stuff. I associate him with dumb humor? Not sure if that’s right.

[@forrgle]

Every single American from 13 on up knows who Drew Carrey is....I think he is a big deal🤷🏻‍♀️

[@lithiumkid]

@@BengtBagels nah even my young ass knows white people of all ages loved that show

[@mattveslino252]

The Trixie Mattel suggestion for the next collaboration feels so perfect. She actually plays the game on stream occasionally, AND she's a fan of SimTubers? I mean, come on! Not to mention, The Sims' CAS system, especially with the robustness of its system in TS4, is the perfect allegory to real-life drag. It feels like such a natural collaboration that could and should happen. It'll attract Drag Race fans into the game, and it'll appease Simmers because she's a celebrity that's ACTUALLY interested in the damn game she's endorsing!

[@CreatEr1n]

They also featured her in one of the Sims 4 summer festivals

[@punkrockerlego]

Or Juno Birch. Wish they partnered with her and did the "Meet the Birchs" thing instead of the Brettmans...

[@jillettax5393]

A queen for the peehole Trixie Mattel!

[@cubsmcgee9076]

They NEED to put Drag Queen makeup in the game along with Drag Queen hair. I'm so tired of my drag queens looking so dumpy.

[@jillettax5393]

@@punkrockerlego don't disrespect Bret like that... he deserves it too as apart of the LGBTQIA+ community and as a POC influencer. I love Juno and think she deserves one too but saying he flat out doesn't deserve it is rude especially all the stuff he has done for people like Miss K on his channel.

[@melodye14]

I agree with Kayla the current influencer partnerships are really weird and random. I feel like it's definitely EA continuously trying to market younger.

[@fynnh5459]

It's extremely weird to the point it's actually pushing me off. Maybe I'm just petty, but this whole influencer vibe isn't what I want Sims to be.

[@lithiumkid]

@@fynnh5459 i strongly agree. it’s honestly gross to me

[@asmrtpop2676]

Yeah Drew Carrey wasn’t weird or random. /s

[@OpheliaFantasy]

The wild Sims Online party actually feels like a Sims party. A dance floor in a private property, with the cage, a bunch of early 00's fashion and celebrities and some random people playing on a computer awkwardly placed in the middle of the room.

[@WowWomble]

Trixie Mattel would be an ideal person for the Sims Team to work with. However, I would also love to see a collab with Juno Birch!

[@viktoriiaushakova380]

who are those people? 😂

[@becodeku]

@@viktoriiaushakova380 drag queens who actually play The Sims, Juno Birch primarely plays it while Trixie mentions playing it every so over often

[@kristinastone7838]

The Nicolas Cage picture is an edit. The original photo is from a poster that said "READ" across the top and he's actually holding a book called Siddhartha. It was a poster promoting libraries and reading. You can look up American Library Association READ posters and a whole ton of them come up. Shaq had one, Britney Spears had one, Barbara Walters had one. They actually still do them to this day. Channing Tatum, Constance Wu, and John Cena are some of the more recent ones.

[@louiskantrowitz2765]

I was gonna say, I could have sworn he was holding a book in that exact pose on a poster in my middle school library

[@kimberleywilliams7802]

did you know that Siddhartha is Buddha's name from before he was enlightened?

[@CalicoShoes]

Former librarian coming here to comment same thing :-)

[@nobuddy8679]

thank you for your service

[@CakedCrusader9]

I was just going to comment this! I LOVED the READ posters in the 90’s, glad they’re still doing them lol!

[@alexiaspicci2027]

I honestly admire Jess so much, like she puts so much effort into her videos for us and it shows! So excited to watch this over and over again

[@zoelovesballet]

Jesse's progression of holding jesus on the cross to the harry potter wand to a gatorade is beautiful.Thank you Jesse for keeping me on my toes, you are truly a multi-faceted content creator

[@rainbowlack]

I just feel the need to mention the Simlish cover of F.U.N.'s "We Are Young" because it's a fucking bop

[@beckyhankins7134]

My favorite thing about this video is that I now FINALLY understand where the pictures of Elijah wood and Paris Hilton holding the sims boxes comes from. Thank you!

[@lizamichelleva8375]

Another celeb ts4 collaborated with is Hwasa who is a famous singer in korea and they made like a whole song and music video with her named "Play with Life" and it's actually a bop? Like they put so much effort into this? They also hosted some kind of competition but I don't know too much about that bc obviously this whole thing was specifically aimed at the korean audience. But I think that was an interesting and exciting collab.

[@caitlinfurgal2146]

I was going to comment about this too! I was really impressed with that collaboration. They also collaborated with BamBam from Got7 as the Thai ambassador for their Play With Life campaign a while after Snowy Escape was released. He did I think 3 streams where he built a modern house that I was actually really impressed with and played as his simself for a bit. It would have been cool if he'd done something music related too, but I think the streams were a good choice because they showed that he actually does play the game and he did a good job of interacting with people and explaining a bit about the game as well in Thai, Korean, and English. If I'm remembering right, someone offhandedly asked about realm of magic and he kind of went off the rails and spent a good chunk of the stream making himself a spellcaster lol. Anyway, I'd be interested to learn about what promotions/collaborations there are for other countries as well!

[@literallyzia]

yes!! i love mamamoo (the band she's in) and hwa sa's collab with the sims was so fun, i wish it had been promoted more amongst an english-speaking audience

[@lizamichelleva8375]

@@caitlinfurgal2146 wait omg why did I not know that? It's so cool that he actually played the game!

[@sadgirlchanel.]

Don’t forget the collaboration with The Sims 3 and One Tree Hill! They had an episode that showed the characters as Sims. I never watched the show but I remember watching that episode just for the scenes that featured The Sims 3.

[@Jeanmccormack1994]

The Urbz: Sims in the City on console (I had PS2) with the Black Eye Peas. You'd meet various members of the band around the city!

[@Sasoubree]

LGR'S review of Katy Perry sweet treats is one the most iconic game reviews on KZbin and I love it so much

[@candyak9985]

YES! I'm going to rewatch it now. (Actually, I wonder if he'll notice a small spike in views on that video after Plumbella's?) If anyone hasn't seen it, go check it out! It is indeed iconic 👌

[@cottoncandy6273]

i love LGR!! i think that was my first video of his i ever watched

[@Life_Universe_Everything]

“Marilyn Monroe is Dead.” Well so is Andy Warhol, but they still included him.

[@friskybriskyy3997]

I used to play the sims 2 pets on PS2 and was shocked when Hillary Duff showed up randomly in my town just casually walking around. I still find it hilarious.

[@danif4546]

loved the LGR cameo, haha. he was one of my fave reviewers back in the day. also, as a huge fob fan, I'm legally bound to tell you that you missed Patrick Stump's Simlish cover of one of his own singles, 'this city'.

[@felixgrabowski1149]

I think my critique for the way Sims 4 handles partnerships goes in line with my general critique of The Sims 4 where I would really just wish for them to be more unhinged again

[@Crose182]

I agree. The collabs and partnerships with ts4 seem a little bit more preachy (to me). Like they’re pandering towards younger and younger people. Very much “how do you do fellow kids” vibes with the tiktok stars and random people and high end brands that i feel arent the vibe?

[@seatheparade]

@@Crose182 Ahaha yes definitely feel this! It gets annoying & feels dishonest because it's so obvious that the reason they are collabing with celebs is to promote their game, not because they're trying to actually improve social issues. Ofc there will be those in EA and the sims team who actually care about these issues, not doubting their characters, but the main motivation for celeb collabs come from EA execs/marketing teams who obvs have the main goal of promoting the game to new audiences. It'll be nice if they were just more upfront about it instead of pretending that the main reasons are altruistic

[@asmrtpop2676]

@@Crose182 Obviously Drew Carrey was such a vibe

[@EnigmaticLucas]

At this point, TS4 is so hinged (yes, I used "hinged" as an antonym of "unhinged") that it feels more like an E10+ game than a T one

[@elenas3571]

I would like to see more collaborations like what EA did with Snowy Escape. Having simmers build the lots got fans exited for the game but wasn’t intrusive for those who were unaware of the simmers that built the lot. It felt natural to have people who build in the sims for a living to build official lots for the game!

[@renberger3332]

Agreed! It made Snowy Escape/Cottage living seem more exciting for fans of the people building lots and all but it was pretty easy to ignore if you didn’t care.

[@EnglishSimmer]

I'll always miss my superstar sim brintey spears

[@KaiKatasukii]

maybe this is just me, but i think the reason current day celebrity collabs don't feel as "real" (for lack of a better term) as they did during the early 2000s with other sims games is because of how important celebrities were back then. i mean, yeah, a lot of celebs are huge now, but growing up in the early 2000s i could definitely say i feel a difference in how celebrities are perceived now vs then. back in the day it felt like celebrities were the reason the average person would even touch something they weren't familiar with, but i feel like gaming is such a commonplace sort of thing that people will pick up whenever they feel like it (think of last year when animal crossing new horizons came out and how so many non-gamers jumped to play it) that the sims doesnt really /need/ celebrities in the same way they did back then. idk if i worded this right but it makes sense to me

[@denaboogaard4633]

I as a 12 year old girl when the pack came out loooooved Katy Perry Sweet Treats. I wasn't even really a Katy Perry Stan but I was obsessed with putting cupcake chairs and ice cream lamps in my Sims bedrooms

[@nxgan1088]

Can't wait for the video essay era of Plumbella, I'm here for it hen.

[@sulgkoolon3891]

They're honestly my absolute favourite! I don't pay a lot of attention to the Sims anymore, but always watch these videos 😛

[@syluno]

tbh i LOVED the katy perry stuff pack 🤩 the candy furniture, the outfits. i liked it for making gingerbread houses. Edit: i still have no clue if Baby Ariel is a singer or a dancer

[@JuanJose-fw1eg]

Hilary and her dog also show up as townies on the console version of The Sims 2 Pets. Also I just want to say that the simlish version of Pressure by Paramore is a BOP.

[@Bethdropp]

Okay so I had no idea Baby Ariel was a real person. Literally thought she was just a sim.

[@JC0816]

Unfortunately that Nicholas cage photo was from a poster encouraging children to read. The original photo had him holding a copy of Siddhartha- I remember seeing it in my childhood library.

[@abcephei]

I have the Katy Perry collector’s edition of showtime (to this day) because my little brother was a fan of her. Never bought sweet treats tho for some reason, he played the sims the most of all my siblings back then

[@caspenbee]

Lady A also did Need You Now for Ambitions and I listened to it on repeat. Did NOT know about MCR. Absolutely iconic.

[@TalkinEverything]

The sims online event is just fever dreams vibe. The pictures truly does make life feel like a simulation, because thats just absurdity turned up to 10

[@nh808]

Depeche Mode had a song in TS2 as well! It was a simlish version of Suffer Well and the machinima video was about a plumbot that fell in love with his creator.

[@nh808]

@@lithiumkid kzbin.info/www/bejne/moKXg6Z9r5J8j9U here's the link to the vid

[@daveshif2514]

That video feels like a fever dream ty

[@Natacoolname]

In Poland we had for many years one celebrity "ambassador" - singer Agnieszka Chylińska. This was a perfect choice bc she's a gamer and she really loves the series (even to this day, sadly she's not an ambassador anymore) in couple of interviews where she talked about The Sims she knew what she's talking about and she was always positive about the game.

[@KagamineRinVocaloid]

A thing that wasn't mentioned (and It isn't Plumbella's fault, since it's something that Spanish speakers /Spain and Latin America/ know more about it) is that during the release of The Sims 2: Pets, they collab with a well-known Spanish band called "La Oreja de Van Gogh" (Van Gogh's Ear). They added one of their most popular singles "Dulce Locura" (Sweet Madness) into the game. In Simlish, of course. I don't know if the song is part of the overseas versions of the game, though. If someone could tell me, I would be thankful. /////TW: Suicide. It is a beautiful song about a couple who break apart from each other; then, the girl kills herself because she feels she is guilty about the split.

[@elenas3571]

4:31 I babysat for two kids who moved from London to Houston and were disappointed that America wasn’t like what they thought it was through pop culture. I remember them asking me questions like why plasters were called bandaids. They were ecstatic when they found out they didn’t have to wear uniforms to school!

[@stevielawler1028]

As an Australian I can confirm that we too go through an 'obsessed with America' phase because so much of our media growing up was American too

[@giovanac4820]

As a Brazilian, I can confirm we do the same. The US has a chokehold on the entertainment industry lol

[@Karin-fj3eu]

I mean same as a swede

[@g0thdoll]

The Drew Carey show was really popular at the time the pack released, and he did a lot of weird cross promotions including a guest appearance on Sabrina, The Teenage Witch

[@edumeleroverdu8509]

Drew Carey's collab was actually very interesting! Drew was in fact a fan of the game and made a couple of gags and sketches based on it on his show, which was being made at the same time he appeared on House Party. They even made a scene filmed on the game.

[@thunder-san1377]

According to a twitter thread by a former developer they never made TS2 Showtime because of the nightmare that was the legal stuff involved with the celebrities, particularly that they had to recode the entirety of the behaviour just for a few Sims because they couldn't have Avril Lavigne piss herself randomly because of the contract with the celebrities' management

[@YrsaIris]

This makes me so sad. It would have been so cool. Sims 1 super star is still forever my favorite pack.

[@gregputnam7243]

Sidenote: I love Jessie's "American" accent. It is not quite Valley Girl, it not quite Surfer Bro... It is kind of in middle and I chuckled when I heard it

[@ReynDrake]

Fun fact, in Poland there was also a celebrity partnership, specifically with a popular singer, Agnieszka Chylińska. It first started in Sims 2 with the possibility of downloading a Sim based on her. Then in Sims 3 era she was featured in one of the previews before the game released. AND THEN when Sims Medieval released, one of her song's music videos was apparently inspired by the game, even being uploaded to the official Polish The Sims YT channel: kzbin.info/www/bejne/bHmzlHmBgMufZrc

[@lilyyoung841]

Thank you so so much for sharing the footage of celebs singing their songs in Simlish it has me absolutely WHEEZING

[@sayjay198080]

Jane Austin, Louisa May Alcott, Classic novels collab would totally bring me back to the Sims. I mean Pride and Prejudice, Little Women, Frankenstein, Dracula (because Vlad needs an upgrade or more competition) who doesn't want those clothing and character options?

[@rosiecooper8030]

I just want a corset/stays and some high-neck dress shirts

[@dorothywasrighttho5129]

Honestly, a victorian extension pack sounds really good. Having an entire city being historic, with no electricity and such would be a breath of fresh air, with a different gameplay (but not that much new coding since they already have the off line objects and locations) made and a lot of gowns. Gorgeous gowns. They could make it a collab with Brighton if they need that neflix money too.

[@heg203]

Cool idea! Plus a lot of that content is public domain, so EA wouldn’t even have to pay anything to use the characters/material.

[@nintenhoe8240]

Yes even sims 1 deluxe maybe even basegame had the medieval larp clothes

[@rachelsmith7713]

The Sims games for consoles had a lot of celebrity collabs, like Black Eyed Peas for Urbz and (my personal faves) Paramore for Sims 2 on the PlayStation

[@SunnyViolet96]

Yesssss!!! These two are my favorites.

[@megr.707]

You know, we give the sims a lot of sass, but when it came to music, they brought so many genres of sims covers into the games.

[@Moon__Bunny__]

Referring to Lindsay Lohan as Cady Heron instead is SENDING ME ♡ but this is a whole deep dive of Sims and Celebrities I didn't know I needed

[@AnaSequoia]

Someone trolled you when they said Drew Carey was the child from A Christmas Story. That child was/is Peter Billingsy :) Drew Carey had his own television show called The Drew Carey Show about a guy who worked a dead-end office job he worked as the assistant to the assistant director 🙂

[@blahblahblahEMILY]

Yeah, Drew Carey is wayyyy too old to have been the kid in A Christmas Story; it came out in the early 80s and he’s 63

[@southchild_]

@@blahblahblahEMILY that makes what she said even funnier 😂

[@onemorekayaker1934]

They might have been confused - a Christmas Story was shot in Cleveland, and Cleveland was where the Drew Carey Show was set. It was a big deal for Clevelanders for a while, and someone might have heard these things secondhand and gotten them mixed up 🤷‍♀️

[@maisieghosted3592]

yea i just looked it up and i was sooooo confused

[@blahblahblahEMILY]

@@maisieghosted3592 it’s ok, I looked it up too 😂 just had to make absolutely sure

[@LumiDoodles]

I believe the story is that Drew Carey was included in House Party because he was a fan of The Sims back in the day! He also made one or two parodies of The Sims on his TV show. I am not American either so I had no idea who he was until I started watching Whose Line as well :D

[@-Desire]

I love Nicolas' picture so much, it makes makes laugh for no reason everytime I see it

[@averyeml]

1. Drew Carey was very popular in America for a very specific amount of time, since he was in ABC’s pocket during its big moment when it was bought by Disney. Now he does Price is Right and that’s fairly iconic as far as American TV goes. 2. For me, the definitive celebrity Sims moment was when I was playing and discovered that Paramore was on the Alternative channel. Changed my life and was basically the only song I allowed my sims to listen to lol 3. So many of these are ones I NEVER heard of, lmao

[@lilnuisance]

There's some youtubers that could make any type of content, and I'd watch it religiously. Jesse falls into that wonderful category

[@CharlotteKos]

Yes!

[@chichigames4589]

Completely agree!

[@PA-of6lr]

"This video is sponsored by me" is honestly a mood.

[@pandapotatoess4538]

Lmao 😂 4:57 “that man has been at my house in the sims” 😂 I love you so much you’re one of my fav KZbinrs ♥️

[@DiniRoshier]

I was six when Sims 1 came out and played from day dot (I don't think my mum knew how uhhh raunchy the original series was) but growing up in Australia we also have that weird part of your childhood where you're obsessed with America and I vividly remember keeping print outs of Hilary Duff's Collab pics on my wardrobe door, as well as downloading all the simlish songs and making my friends watch the trailers with them in. Those song ones had a hold on me in my teens and I remembered that interview you showed with devs WORD FOR WORD cause I watched it so much (in saying that, Sims dev videos were my special thing at that age) I don't know who Baby Ariel is and didn't even know she was in game but I am truly happy to see Bretman introduced because it feels like Sims is becoming more aware of how many simmers are living out our LGBT life on the Sims when irl we aren't always able to. ANYWAY EXCELLENT VIDEO RAMBLE OVER

[@emilybarker6405]

I can't believe you forgot about the partnership between iconic big celebrity LilSimsie and TS4 when they named the cow plant after her!

[@janesullivan692]

I thought you were just making fun of lilsimsie, but then I looked it up and they did.

[@nxgan1088]

I think I was intrigued enough seeing emmet from legally blonde but when Jack Osbourne popped up holding the game like its a cherished newborn child I became fully invested

[@annah-g6274]

I wasn't allowed within 50 ft of a sims game growing up but recently started playing for the first time. I was very confused about why I hadn't been allowed to play as a child but that sims online party explains a lot 💀

[@lamebabe147]

This was such an amazing video!! Ty Jess for all the work you put into it! ❣️ I actually just wrote a uni term paper on community engagement in The Sims series, and how that’s affected the games. Reminiscing abt the celebrity partnerships I remember has unlocked so many memories

[@aspennie5321]

Jesse’s hair is so beautiful!!!!! Thriving hen, thriving.

[@katejones8705]

Baby Ariel is a person? I ran into her the other day and was annoyed that an npc downloaded from the gallery had such a silly name. On the topic, definitely optional content, like sessions, than shallow in your face content. Eg I owned Katy Perry Sweet Treats but only bcos I am a completionist and wanted every pack. Never once used the content, though it was installed. A celebrity being dragged in for their name value, knowing they didn't play the game or care about it at all was just insulting, not fun or cool.

[@jams_obseoyo]

Legit didn't know til this video, I thought Baby Ariel was a fictional celeb for the Sims. Lemme find out next Judith Ward is real 😂😭

[@DittoAPokemon]

She was huge of Tiktok back when it was still musical.ly.

[@pluutonius]

I watched the Sims 3 late night trailer on repeat as a kid. It ended up launching me in to my emo phase about a year later. NA NA NA NA NA NA NA

[@erotermann]

I watch your videos while I'm doing the dishes or other long boring chores because it's like having someone talking with me about the Sims to pass the time, and I laugh a lot & sometimes learn things too! Thanks from Canada 🇨🇦

[@kathleenball2800]

I distinctly remember when Patrick Stump did "This City" in simlish for sims 3 because I didn't play sims 3 (least favorite game, I literally kept playing sims 2 straight until 4 came out) and i was a huge FOB fan. I remember he talked a lot about it! Back then I felt like they did more promotion for their involvement

[@literallyzia]

oh my god i didn't know about the sims x fall out boy connections! thank you so much

[@WesloPresto]

“Are you really telling me you didn’t make your gay sims kiss before you knew what being gay was, then you find out multiple years later you’re a little bit gay?” How dare you. I didn’t ask to be read like this today.

[@daybykay]

i love this long form content and definitely wanna see more of it! i’m living in a sick haze atm and these long form videos from my fave creators are getting me through the dayyy

[@tarutomoe]

i love these kind of videos, your entire history of series is one of my favorites but your variety of these long form talking videos and building & gameplay are what keep me hooked. i love you and your content so much!! i love learning more about the franchise. i'd love to see you play more of the gtw lets play you started. you're so funny

[@caitlineden3516]

45 whole minutes of plumbella!?!??!! We don’t deserve you 🥺 made my bloody week hen!! 🥰

[@charlotteparker3221]

Obsessed with this longer form video type. It's definitely what I consume most on KZbin because WFH means I want to put something on and not have to keep finding more content. Great video, I remember having the Katy Perry Showtime and Stuff pack in Sims 3 when I was maybe 8-11? and even then I thought it was weird!

[@knockxout213]

I loved this video, it was really fun, thoughtful, and informative!!!! Having other simmers/the sims community answer "interview-type" questions at the end was really cool and helpful too!

[@marymarthaw9]

Love these deep dives! Long term fan of the sims and it’s so nice to feel like I know a bit of the history behind my hobby!

[@aliceexrosee]

This video has conceived me to one day throw a 00s Sims party like they had for Sims Online that was absolutely iconic

[@Dean_W1nchester.]

FORTY FIVE MINUTES my exam revision can wait, sorry Lady Macbeth but you’d want me to watch a girl boss video 😂

[@erinslays]

i didn’t even realise it was that long HAHAHAHA whoops…. it was worth it though so no regrets

[@johanna-yay]

When I was into the sims as a kid and showtime came out I was also a huge Katy Perry fan. And I was so sad that I couldn’t afford it, so the fact that it got so cursed came as SUCH a shock to me when I got into sims content on youtube lol

[@samuelcp179]

I’ve been in hospital the past two nights and a 45 minute video from you is like Christmas coming early 🥰

[@phoenixjewel3192]

When you talked about your song “my intestine be protestin’ “ I laughed so hard my cat woke up and the leaf blowers outside stopped. (I have IBS that is more constipation based so it hit home)

[@ambercangelosi5371]

Millie Bobby Brown dealt with a lot of online bullying, so to me, it makes sense that she did the Positivity Challenge.

[@avamendham8349]

I just adore you Jessie, whenever I watch your videos I feel like I'm listening to a best friend who is also oddly obsessive over the sims. I just love you and the safe haven you've made with your channel. 💗

[@RubyExperiment]

I like the Moschino stuff pack. The boots for men and their sweater are great. I love the industrial windows too but need more sizes.

[@BonaparteBardithion]

Moschino is a decent example of a branded pack done right. I have absolutely no interest in the brand, and the clothes aren't a big draw. But the photography skill is a huge improvement. (When it's not bugged out like half their other game/stuff packs.) There's actually incentive to get this pack for something besides the clothing line.