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He's an English business magnate, media personality, and political advisor.
In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest and best-known business venture.
He has joined the “billionaire’s club" with an estimated fortune of £1.4bn.
He's Alan Michael Sugar and here are his Top 10 Rules for Success.
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1. Your destiny is in your hands
When he was young, his family lived in a council flat.
2. Recognize failure
After leaving school at 16, he worked as a statistician at the Ministry of Education.
3. Seize opportunities
He started selling electrical goods out of a van which he had bought with his savings of £50.
4. Have a good work ethic
He founded Amstrad (AMS (his initials) Trading) in 1968.
5. Stick to what you know
The company specialized in consumer electronics.
6. Appreciate your team
At its peak Amstrad achieved a stock market value of £1.2 billion.
7. Have discipline
He appears in the BBC TV series The Apprentice.
8. Track your progress
He was knighted "for services to the Home Computer and Electronics Industry".
9. Analyze your marketplace
He is a fan of and the former owner of Tottenham Hotspur.
10. Let your product do the talking
A qualified pilot with 30 years' experience, he owns a Cirrus SR22 four-seat aircraft.
Iain Fairley:
Could you do a video on alan sugar
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