Your Brain on Story

From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory” that can be applied to actual corporate communication challenges: engagement, attention, transportation, relevance and influence. From repositioning a big corporate brand, to crafting a persuasive narrative that explains groundbreaking science research, Haven contends that if a story does not engage the audience quickly, it is unlikely to exert influence in the long run. To achieve influence and relevance, communication professionals, researchers and storytellers alike need to take into account the mechanisms of a story, including what Haven calls the ‘Neural Story Net,’ the Curse of Knowledge, and a Story’s Influence Potential.
mediax.stanford...

[@talytasbarcelos]

I'm so glad i get to find and watch stuff like this

[@jimsignorelli3039]

Kendall Haven is THE most important contributor to the science of storytelling. This video shows why.

[@Bobyslav]

Very interesting, useful and totally new to me. Thank you for making this talk publicly available!

[@tobinspired]

Incredible work, Kendall Haven!! WOW.

[@berniasd012]

Glad I found this, I'm writing my thesis about how the storytelling changed via the evolution of mediums, and how can new platforms like video games can potentially lead new generations to a more progressive and more prudent thinking, which can eventualyl affect the social life as we know it. This will be a lots of help thanks! :)

[@berniasd012]

just found this, graduated with 85% thanks! :D

[@Roan7995]

Story Theory is reminding me a lot about the control of dialogue in 1984. Even more reason to be skeptical of every bit of rhetoric I hear.

[@timp918]

Admittedly, I have yet to read 1984, but if I understand your meaning, I think it's already been happening. There is a documentary on Netflix about a particular company having scary powerful influence on voters through social media. Ever notice Facebook asking you to tell them whether or not you are registered to vote? It's not just to "tell your friends." They use the art of storytelling to essentially create your reality. Scary...

[@immaculatesquid]

Tim P Twitter Snapchat Facebook KZbin and Instagram will decide our elections in the future, especially after the boomers die off in mass, which will be around 2040. The government will realize before then, and the politicians will give themselves that power. It seems inevitable. The US had a great run. Idk where to move to. Hopefully China if they overthrow the communist party.

[@valdezinatorpro1377]

It's a bit ironic how a story convinced you to be skeptical of stories.

[@stevebanhegyi8152]

Let Story do what story does best. Let Data do what data does best.

[@jamescallahan7297]

Great presentation - too bad there's no storytelling to talking about storytelling...

[@TheCakeIsNotaVlog]

Honestly. That's fucking terrifying

[@eliotk1385]

Story is style. Lit studies people have been saying this for years. ;)

[@TheFoamBox]

Who uses comic sans for a powerpoint! :(

[@DainDunston]

I would love to see a presentation on the neuroscience of bad fonts.

[@Undergroundexpedition]

I believe a storyteller might use comic sans.

[@tylerkroontje1278]

for a "master story-teller", he sure stutters a lot.

[@BartmanSA]

He sounds a bit like Steve Jobs in the way he speaks.

[@AsNightAsMyWitness]

Amazing lecture and bold discoveries. However the last 10 minutes or so are horrendously explained. Convoluted examples where a Genetics company is now being compared to the parts of a car. Ugh. Terrible. Just use examples of classic lit

[@JonesDTaylor]

I found the ARAMCO example clearly explained but as you said the second one was confusing. I would say the last 2 minutes and not the last 10 :)

[@jakewalko1632]

Fucking beautiful.

[@MaryLee-r2v]

Lewis George Hernandez Anna Lewis Kevin