Karen Eber: How your brain responds to stories -- and why they're crucial for leaders | TED

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.
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[@Piyussh]

Don't wait for a perfect story, take your story and make it perfect.

[@Imbored1716]

Ohdamnn that's cool.

[@Piyussh]

@@Imbored1716 let's inspire everyone with your story (:

[@yesss8794]

Quite so! 👌

[@Imbored1716]

This talk was more educational than all of my science classes combined of this week. True power of storytelling skills

[@kitoytek]

All my emotions suddenly burst out the moment she said Michelle is her daughter. That's a story teller.

[@carolynscott3789]

Had the opportunity to see her in person at a local library today. This video is amazing but the in person experience was even more so. I teach middle school and from the moment Karen first started speaking, I was taking in everything she said and imagining how it could apply to my classes and my ability to help better engage my students so that they can be more successful. You don’t have to want to be a writer to benefit from the ability to become a better storyteller.

[@shari-ananna8573]

Wow, I’m blown away. It’s so true, why leaders don’t tell stories and on Banking side, no one has time to share anything but data. Thank you for a great talk :)

[@jessijoy6088]

i love these meetings , i have 15 years , my language native r is spanish and is very exciting for my to understand interesting topics like this

[@kinsmed]

A simple presentation. But it has the potential to be one of the most powerful. I have a municipal interview tonight. Now I'm confident about ending with an anecdote.

[@davidsovereign4958]

SO GOOD. And this is so important for me as a songwriter. Thank you for this.

[@rebolognesi]

Same here... I feel grateful, too 🌹🎶❤️

[@FoosballwithLinh]

still one of the best ted talks I've ever listened to

[@ayutari31]

I listen to this and get inspired. Thank you so much

[@flowercloud6250]

Awe. Loved this. Thank you for sharing.

[@user-rh8hi4ph4b]

I like that she spent a fair portion of her speech clearing the misconception that decisions are made 'either rationally or emotionally'. In reality, our rationality merely fulfills the demands our emotions have already stated beyond our conscious awareness. This hierarchy is so deeply entrenched, you can even observe it when calculating cold math in your head: Solutions 'feel' right, they are satisfying, whereas mistakes are the opposite. Our unconscious emotion rewards or punishes us in each step of our conscious decision making or problem solving process; we are slaves to it yet allowed a soothing illusion of free will.

[@ABhattacharya]

Amazing! What a brilliant presentation.

[@gbasandani]

Excellent coordination between sub conscious mind where emotions are stored and conscious mind which is rational by forming a story and make a convincing communication. Wonderful. Love and Grace

[@jasonodell6472]

Great video. I found myself pausing and taking notes. Thank you

[@amycarter5492]

You are an amazing story teller, I'm smarter just listening. thank you1

[@charmaineandrews5435]

Wow...I love this lady🎉Here's your flowers🎉

[@saswatinayak7832]

A very good talk on , stories also communicate with the brain.

[@kassiikaraa86]

Can’t wait to watch this one!

[@vaishnavaramjass]

Once upon a time I heard a story from TED and I got smarter

[@mataprasadpandey8999]

What was the name of that video

[@sadunthilina1180]

Yes, of course

[@HMALDANA]

Super interesting! Thanks for sharing!

[@AffirmationsForGrowth]

More great content. Thanks Ted.

[@oliviao2238]

Trust accomplishes 2 things. 1- taking advantage of a situation in which we provoke. 2- Coordinating behavior of logic within reason of a part of a larger caliber of self well being.

[@arlinegeorge6967]

Great talk . Few great leaders are not only expert at the art of story telling but people follow like pipe piper n manipulate for personal gains. Thank you, bless you. All your dreams come true.

[@itsarali]

A wise, intelligent Karen! People we need more of this representation!!

[@siyaramkijay]

Thank you 👍

[@footballg44]

Love from India..❤️

[@Mratta911]

Great information!

[@bruv7521]

The wisest karen to ever live

[@pangajackterhor]

LoL 🤣🤘

[@ericjohnson530]

😂😂😂😂😂😂😂😂😂😂😂😂

[@VincentFischer]

How karen of you to say this after seeing one ted talk of her

[@kylebenoit787]

13:19

[@DaftarMenarik-DM]

It was amazing 👍❤️

[@trys24]

Thank you

[@andresencolombia]

I would never forget a company meeting that took place over 20 years ago. The new CEO wanted to reorganise the company and presented us with the story of an hypothetical company which introduced those changes. Few people did understand what it was all about but presented my resignation right after the meeting. The hypothetical company wanted to increase responsibilities with the same salary. In other words modern exploitation. The remarkable thing is that I still remember the details of the story and now I am aware of how powerful it can be to produce change at all levels.

[@Rl-tn1ys]

thank you

[@sumankalyan1614]

awesome talk..

[@ishamendhe4243]

KZbin always know what I want hear. I really need to hear this from long time ❤️

[@nasrdn5231]

thanks ❤️

[@cabdilaahiaspiima6604]

Always here any second 😌

[@govindbagariya9784]

So great video

[@oliviao2238]

Storytelling is a systematic way of learning and accepting doubt around a circumference within a binary accomplishment of everyday life.

[@wregenerous3401]

It's my first time watching a video from TED. And i thought, i have found knowledge. Good Channel ✅

[@Matthew-fj6eu]

Where have you been? 😂

[@wregenerous3401]

From another universe

[@cosmopolitan623]

That moment when you present a data and fail to convince but your peer tells a story without a data and get a position.

[@Mratta911]

Emotions is the scale of life

[@RodneyDaut]

Context, conflict and outcome remind me of the ABT method of creating stories and powerful narratives.

[@finhouse9793]

It is really wonderful!!... With some weird experience!!!

[@janetsworld9734]

This is so good!!! Very true stories are moving, data is not something we connect with on an emotional level usually

[@shahbajkhan9508]

We have been storytellers since the beginning, 200k years humans sitting around a fire listening to others. The stories are still the same.

[@feero9680]

but do people listen to stories the same way?

[@duckmeat4674]

@@feero9680 of course not. That implies we all comprehend a story the same way

[@YouAndImpact]

Great video 👍

[@areizjosh9044]

thnk you

[@lordspencer6195]

Great video

[@filosofando_filosofia]

Great video.

[@umidjon6138]

That is really cool

[@jaiminsharma]

love her name!

[@williebrown2795]

This is world Class

[@yellowmanusa]

Good lesson for marketers. :)

[@JakeKilka]

Now I get why sometimes people tell stories that I've told them as their own

[@alexalex0718]

😂😂😂

[@El_Diablo_12]

Don’t wait for a perfect story, steal a story and make it perfect 😂

[@mykhailohohol8708]

That's actually quite good

[@trainkinder-getinspiredtol6433]

The mind always needs proofs and stories provide them.

[@X8FAUST8X]

Context Conflict Outcome

[@rickharold7884]

Very nice

[@h2hsuresh]

Lovely 👌👍👍👍

[@User-dl4ni]

Conclusion: Data + Story = 🔥

[@afifiazizi2705]

It was posted only maybe 9 minutes ago and ppl commenting having watched the entire video 💆🏻‍♂️

[@CanyonF]

so? People speed video up when watching

[@sunilpower147]

Done 🎉

[@syrilsabu]

💚

[@just.donutssss]

Man that story of Michelle really resonated with me.

[@X8FAUST8X]

Someone should use the comments to take solid notes

[@adamallen1097]

Some who say it’s not what you know it’s who you know

[@curlyprivat22]

Well... that explains, why it is so hard to make decisions after trauma. Trauma leaves the amygdala in hightend arousal or leads to dissociation. Ofc. you can't make decisions in either of those states - being it your amygdala overfiring or simple inability to feel. Oh boi.

[@GaasubaMeskhenet]

Oh my God youtube has been hiding the ted videos I actually want to listen to!!

[@Kongolox]

kinda disagree with the data thing... many times we have no clue/feeling of what to do/choose, so data here to help us with that.

[@fuoser]

i love when hr people feel their work is important

[@Gilly_NillyGaming]

Man i watched so many thing that i don't know me like how im made of other peoples opinions and ideas that i just makes story's that are taken from other peoples experiences and ideas.covid changed me.i now know what meme really is 'a selfish gene'(its a nice book)

[@BADALICE]

Once upon a time, there were those not unlike you, that rose to an occasion, and lived happily ever after. Tradgedy they called it for those that failed.

[@ligiasommers]

👏🏻👏🏻👏🏻👏🏻👏🏻🙏🏻💖🌷

[@gabrielnicolae9583]

Well, that was a nice story

[@elinope4745]

As a strange overly rational person, I prefer that you explain things with logic over stories.

[@thecalmest9685]

4th!

[@ThatNameIsCute]

One of first

[@naturepositive7707]

I want teacher like her 👈

[@infantepedro1]

I want to buy an electric bycicle for going to my job but the green premium is very high and is far away from my budget

[@msilence2009]

Making decisions based on emotions? Well.. good luck with that. Decisions should be made based on rational logic and yes data/evidence.

[@msilence2009]

@@joe9434 don't need anyone to.

[@mando8222]

What's your story?? 📙

[@newbrand4564]

how people understanding the meaning of stories by learning to understand starboy always writing stories and people always living on memories of Greatest man Alive data word using for human being to mirror personality in reality changing human beings to self education teaching no data need to learn and data require to copy in education business idea worth sharing and nothing idea of understanding subject of video and comment proud on sharing to caring for defining courage real time of comment define innovation virtual time of vi#### define nothing just data science people nowadays believe in magics not science

[@daniellesebire2508]

Kind of shocking it needs to be pointed out to people they need to recognise and care about the people around them and this is spun as a self serving leadership technique.

[@jerkevandergeest8142]

Nowadays everyone wants to be a leader - it's disastrous.

[@karenmelikyan377]

- Are you a leader? - Yes! - I am a leader too.... Everybody is leaders. The blunt capitalistic system

[@lucybdavies6192]

Perfectly ended

[@guyontheinternet6034]

Damn Bernadette has aged.. time flies

[@sithachristine2307]

to all education ministers out there...

[@TheJaxcen]

Thumbnail.....thought she was bernadette from big bang theory

[@aakstatic]

Bernadette! Is that you?!

[@andrewguy3717]

1:10 how’d he call her when she had no phone

[@meenagwenne1208]

through the office phone call

[@rodrigovazquezoficial]

9:22

[@robertgregg979]

I think it would be impossible to find a person more full of themselves!!! Wake up people are you serious!

[@MG_StorieDiSuccesso]

epic

[@StephanieReid]

Storytelling (fiction) from leaders is called propaganda and it’s been well documented throughout history. How long does the supposed change in a human last after hearing a story? 🥱

[@ABhattacharya]

Maybe a lifetime.

[@AutoHunter]

Nobody literally nobody: Bots :don't lie, Whose being a true fan of me for over a year now? N

[@prkzoomin6994]

Best Quote, Chase Dreams, not People.

[@blakebeaton8410]

The myth that people need 8 glasses of water per day is based on data that was misapplied and misinterpreted. You do not need to feel guilty about... One day Johnny forgot to drink 8 glasses of water per day. He didn't feel guilty at all. It was wonderful. The end.

[@maxstefanski]

Ted just be lettin anyone talk smh