Your Rishta, In Your Hands | Muzz TV Ad |

The traditional rishta culture in Pakistan can sometimes feel restrictive. Family involvement is key, which is wonderful for honoring tradition and our religious values. But it can also lead to a situation where singles have little say in who they meet. A woman might be judged primarily on her looks and family background, while a man's career and earning potential take center stage. But what about shared values, interests, and that all-important spark?
The newest player in the marriage app market, Muzz, has taken a bold step to highlight this issue with a powerful message and campaign. Their #MeriBhiSunLo campaign empowers men and women to take control of their rishta process. A young woman stands passively while a critical Rishta Aunty dissects her appearance for a room full of judgmental eyes. But then, the woman breaks her silence. She wonders when someone will ask her what she wants too - "#MeriBhiSunLo". This simple phrase shatters the one-sided power dynamic, demanding that her voice, her desires, and her personality be valued as much as her outward appearance. For too long, the rishta process has been a one-sided affair, neglecting the dreams, aspirations, and even basic preferences of the woman or man at the centre of it all - the individual’s perspective.
Muzz's TV Ad masterfully exposes this blind spot, reminding us that love is a two-way street, and a successful marriage requires a foundation built on mutual understanding, not just societal checklists. The commercial ends with a final line that encapsulates the gist of the brand’s messaging “Aap ka rishta, aap ke haath mein” delivered by the veteran actor, Salman Shahid.
#Rishta #RishtaPakistan #MeriBhiSunLo #Muzz
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Join 10 million single Muslims finding their perfect partner in a halal, free, and fun way. Alhamdulillah 500,000+ couples have already found success on the app around the world! Quality profiles, advanced filters, photo privacy, and cutting edge security make it easy to help you find the ONE.
Get Muzz. Get married. 💍
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go.muzz.com/yo...
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