Your Views Are Down Because YouTube Is Changing

[@Marketinginhereyes]

Are my eyes deceiving me! Video Influencers is back! Great to see you!

[@christianadventure]

This was very interesting hearing you guys go through the history of KZbin. I always believed that people just hitting record and sharing things out of their lives, true “Reality TV, as opposed to scripted fake reality, was what got KZbin popular in the 1st place. I don’t know if that’s just because it is the type of video I enjoy making, rather than spending my time and energy making videos for clicks and views that other people want me to make, but I’m glad that things are going in the direction that they are now. Welcome back!

[@videoinfluencers]

glad to hear you like hearing the history, because we're excited that it's headed that direction too. thanks for watching!

[@tobias-steinert]

What I really like about this video: No ADHD cuttings, no AI voice, no brand sponsor etc.... It's so real, easy and good to just listen while doing something else on a different tab.

[@CollinMichael]

Here I am listening to this while editing thumbnails. Not really watching you at all. Also find myself putting something on as “background noise” to entertain me while doing something. Or on the TV while on my computer.

[@AttitudeCharter]

Great comment. Thanks Collin.

[@videoinfluencers]

the “background watch” is a huge deal. the same way people used to come home and turn on the TV for the evening, people come home, go to their TV, and **open up KZbin** today. game changer.

[@MrBrindleStyle]

Why do you mention it?

[@DabsR]

it looks like a good strategy. and it is one reason audio may count more than the video, as people listen, but don't really watch.

[@DunnDifferent]

You hit the nail on the head when talking about long videos taking away from the time people would have usually watched shorter videos. I noticed this about a year ago when many big KZbinrs started talking about how KZbin was promoting longer videos. I noticed their viewers doubling while mine went down 4x or more. I then released two videos around an hour long and they did well… but those videos took weeks to make. It’s definitely a conundrum for those of us that are used to making 10-20 minute videos.

[@ElevationEveryWeekend]

I do shorts to basically promote and drive traffic to my long form video, which I use the feature to Link at bottom of the screen.

[@videoinfluencers]

curious about your strategy - what’s in your Short vs. what’s in your longform?

[@ElevationEveryWeekend]

@@videoinfluencers I do bike based content. My long form will be usually be bike or equipment reviews or educational in nature. I will simply use the shorts to promote the topic of the long form and then steer people to those videos

[@IntoTheMystery13]

What camera did you use to film this? I like the colors. Lots of great info in here!

[@JacksWorldofWildlife]

Really have been cracking down on producing better and higher quality videos but I’m still in proportional decline from the last 2 years. Pushing as hard as I can but I don’t know how much longer I can push it for.

[@Kakibot]

One minute in an I hear my brain going "I bet I could also grow my channel bombastically if I had hair like that Austin" I never even thought about how on KZbin, even a relatively inactive channel can be a competitor within a niche. Which is almost the most frustrating, as there is no longer the opportunity to connect and collab (for both fun and growth!).

[@FrankMontano]

Hey from the other side of Seattle👋 taking notes btw! I feel like I’m aligning with everything you mentioned. Tried to come in polished on the platform and struggled. Recently I’ve shared some authentic vlogs that are out performing my previous stuff.😅

[@CollinMichael]

Woahhhh he posted! 🔥

[@videoinfluencers]

👀👀

[@PhilChandlerArts]

I’m surprised you didn’t comment much about doing “livestreams”. I’m finding a lot of creators I like are doing livestreams more often and getting a lot of views.

[@VisitLiveLoveMaui]

By the way, I saw your episode on Think Media when you talked about this new style of vlogging - I applied what I learned and guess what - my latest video on my channel, is a walk and talk inside Costco Maui, is "blowing up". Not radical blow-up but slow and steady gaining lots of views. I wish I can show you the graph in the analytics - so much fun to look at. And itʻs just me and my IPhone walking around Maui Costco. Thank you. Thank you for sharing your knowledge, experience and expertise.

[@v4vfx]

very informative

[@VisitLiveLoveMaui]

Last previous post was 3 years ago; this new post was 3 hours ago when I watched it. Yay! They are back!

[@WindwalkerHomestead]

This is awesome! So glad to see you back on VI. Look forward to seeing all the episodes 💪😎

[@videoinfluencers]

🔥🔥🔥

[@sizzleserveyum]

What?? Video influencers?? My eyes have not deceived me! Yay🎉🎉

[@TravelWithBek]

It’s so frustrating! I am not keen on making short form content. I spend so much time and effort on my videos so not getting the views/subscribers is disheartening. I noticed under my ‘reach’ tab, the videos it’s suggesting mine next to are not even relevant to my content. Why is that?

[@TeslaOutage]

I just started and getting views. I mean it’s not a lot but something. Thank you for an insightful video.

[@SelinaVeronique]

Seeing a video on the Video Influencers channel made my day 🤗 thank you for an insightful video

[@videoinfluencers]

thanks for watching :) we're excited to be back!

[@benjaminfairbourne]

youtube is not changing. human psychology is a bit. and the ultimate fact is there is sooooo much content out here to choose from and tons of competition for creators.

[@videoinfluencers]

a wise person once told me: the KZbin algorithm is a reflection of the viewers. so, if human psychology changes, so does KZbin ;)

[@ClaudioBernasconi]

Right when we all consider quitting, Video Influencers is back, like in the old days! Let's go. 🚀

[@videoinfluencers]

all that is old becomes new again 🚀🚀🚀

[@dreamdisturber]

I thought that was your son at first!

[@kamaladevi1441]

Benji has a son?

[@dreamdisturber]

@@kamaladevi1441 I didn’t know if he did or he didn’t, but for a brief moment when the video started, and I saw him walking with that guy who told me could’ve been his son.

[@kamaladevi1441]

​@@dreamdisturberYes, they sure look like father & son. Benji is a good father, as the son is a better speaker than the Dad. Benji taught him well.

[@Gil_Gilbert]

I never watch shorts. I know there will be a long form of the subject I’m looking for, somewhere else.

[@videoinfluencers]

what’s the average length of videos you watch on KZbin, you think?

[@Gil_Gilbert]

@@videoinfluencers My preference is 5 to 15 minutes, depending on the subject matter. I could watch someone just walking the streets of New York or DC or Paris for an hour. No editing, just raw video. 😄

[@TabithaGomes]

WELCOME BACK!!

[@PhilipLemoine]

YOOOOOOOOOOO welcome back lol

[@AliexFolgueira]

And it just gonna get Worse with Ai generated content

[@OrphanRed]

Longform videos may be winning, but spending the first 20 minutes of your video saying nothing other than that is not how to win, guys. Longform vids that offer about 1 idea per 3 minutes are winning. Not those repeating the same thing for 20 minutes in a row and especially not when that 1 idea you took 20 minutes to repeat and dance around is so mind-numbingly simplistic as "longform videos are being prioritized, are getting more views, getting the ad-money, even the ones with low production value - as long as they're providing interesting content and ideas." The only reason I made it to the 20 minute mark of this vid is I had it on 2x speed and I was doing something else and didn't take the time to interrupt what I was doing to come click off this.

[@videoinfluencers]

isn’t it amazing that we have videos play in the background now like you were doing for this one?? we think it’s a game changer.

[@OrphanRed]

@@videoinfluencers No. I was annoyed that I was listening to the equivalent of nothing. I'm not being mean. Just trying to be helpful and honest. My experience made it so that I won't click on long vids from this channel in future.

[@videoinfluencers]

that’s a good point - in an upcoming video, we talk about “earning” the length of a video, especially early on, and your experience here does a great job of explaining that idea. are you interested in being a part of that episode?

[@positivegroove]

You hit it bang on. So is it worth it to create videos still in the hopes of making a living online? Or do we wait for the next big thing, the next app to move to?

[@AdamBlue]

Do what makes you happy. The authenticity grows the audience.

[@videoinfluencers]

we think there’s an opening for people to start again now with lower production and smaller teams. give it a shot to see how it works for you!

[@ben.tested]

If your reading this you will be successful on KZbin

[@andrewscot8553]

Good video. I’m going to take a break and come back to this video later

[@videoinfluencers]

excited to hear your thoughts!

[@andrewscot8553]

@@videoinfluencers as a testament to what you are saying, I enjoyed THIS video’s simple edit, and longer format. I think we could all take something away from this in the way it influences our content creation. Thanks Video Influencers!

[@videoinfluencers]

thanks for tuning in :) there's more where this came from!

[@tube-master]

Interesting perspectives

[@videoinfluencers]

any big takeaways?

[@tube-master]

@@videoinfluencersyou provided some great insights into the current state of KZbin. I'll definitely be trying out some of the tips you shared 👌

[@Gnosara]

Team long videos!

[@benjaminfairbourne]

sam sulek doesnt even compare to mrbeast in views

[@VladimirKostek]

Yea but one's a fraud and one isn't

[@videoinfluencers]

you’re totally right - but Mr. Beast has an entire business, employees, and a huge team. Sam Sulek commands views even with easier production, less time spent, and a smaller team (if a team at all?)

[@benjaminfairbourne]

@@videoinfluencers mrbeast can upload a black screen and get over 30 million views. but I agree with the content strategy of least input for most output 1000%! but it confuses many beginners, especially lazy beginners.

[@videoinfluencers]

totally. not everyone can be a Mr. Beast on day one ;)

[@PhilChandlerArts]

I think I’d rather have a channel with a lower sub and view count like Sam Sulek than Mr Beast though. Mr B is way too involved, over produced, too many people and too much to keep track of. Sam just shoots and uploads. And even tho he still has a LOT of viewers, he still has more of a “community” feel to it.

[@jackl4laughs]

Try to pass some info along and well lets just say only one reply is up but I got 2 email notifications from the channel. You have some good info, but your stats are bad and your first reply showed me who you really are.

[@videoinfluencers]

fascinating notes on your experience - we're seeing the opposite when it comes to recommending new vs. old channels. how often do you see channels with a sub count under 5K?

[@Genny-Zee]

Me :5 i just made a video on it

[@NkProdTV]

OH SNAPS