Youthforia Foundation Controversy: A Timeline of Events

[@Lol-ll5gh]

i saw a girl paint her Pointe shoes with tjat foundation. she compared it to the vanta black it was wild

[@yoursalwaysliyah]

omg i didn’t realize she did that!

[@melanie-m2t]

what was the name?

[@BunnySpaceMachine]

This is a lie. You can't just go out and buy Vantablack.

[@Cole_Cross]

@@BunnySpaceMachine SHE COMPARED IT TO THAT. so no. this isn't a lie. calm down.

[@BunnySpaceMachine]

​@@Cole_CrossI should calm down? You're typing all in caps, little dude. You calm down.

[@vexine]

Someone used the term “hostile compliance” as a way to describe what they did with releasing those shades and I think that is a perfect way of describing it. They basically said “ here you go since you want to complain”

[@cloudly_cane1534]

I’ve heard people refer to is as the “Shut up foundation,” because how it’s interpreted as them going “oh, you want dark? We’ll give you dark.”

[@reesecopeland7337]

it’s so hilarious

[@showusjustice523]

Exactly what I was about to post

[@sanah6933]

Exactly!!!!!!!!

[@plainmaryjane]

first thing I thought too

[@miyuchic]

Definitely not a mistake "it's not like the darkest of black people don't have undertones"

[@vsTantastic]

Exactly. If the palest have undertones, Y wouldn’t the darkest? SMH

[@MBJK_baby]

@@vsTantasticit does tho. An Asian dude with a warm undertone put it on for rage bait but it was obviously brown, not black. Id like to see someone like Nyakim Gatwech put it on before any of yall go around saying it’s a black face paint.

[@valeriesantos8178]

@MBJK_babymind Your statement is contradictory and one thing has nothing to do with the other. Oh and BTW, “b4 y’all go around saying she’s black face paint”… that female is dark brown… Not …black paint.

[@Lizzyd789]

Frr

[@RufaroShariwa]

​@@MBJK_babyshe already made a video and said it was simply too black there is noone who is white with no undertones nor is there a pitch black person you are just showing ignorance

[@underurbed277]

deff not a mistake. they were like "yall whining abt dark shade? wete gonna give ur dark shades" its just a way of telling them to shut up and that they dont care

[@florance333]

It's almost like people can go and buy foundation in other brands where they can find a better shade for their personal preference ✨

[@kyunaxd]

@@florance333 or maybe a MAKEUP COMPANY thats labelling itself as inclusive should actually live up to that title, people want to try this formula as its "sleepable" in unlike other brands, this also includes those of darker skincolors. lets not blame people of color for simply wanting to try makeup by a brand incorrectly labelling themself as inclusive and instead degrade the brand on their ignorance and bring surface to how toxic their company is.

[@florance333]

@@underurbed277 that's an ableist slur you just used

[@florance333]

@@kyunaxd so what they're not inclusive, just shop brands that are better for you personally. You know how many clothing brands will claim that they're inclusive if asked, but don't actually carry any sizes that fit me? I'd never go around trying to "call them out". If they don't cater to me they don't get my money.

[@Cassidy-t3e]

@@florance333um that’s how this works. When someone lies you fall them out. This is racism

[@Kiterpuss]

I heard it described perfectly as a "shut up shade" akin to when one partner wants to get married and bugs their SO until they give them a "shut up ring." Literally placating condescendion. "You wanted darker shades so here's your black. Now hush."

[@jennyhateseverything]

Not everyone needs to own a business, she should go back to a 9-5 if this is how she’s going to treat consumers who are requesting something valid.

[@88xxx]

@@jennyhateseverything it’s her business + she’s making bank. Why would she cater to literally super dark skin shades when literally that isn’t their demographic? Not many ppl in the americas r that dark. Maybe if she’s selling in Africa, sure, make it all brown and tan with few white shades. But girl she’s in America. It’s fucking expensive to make every single shade ever and have like, 2 purchases on some of the “inclusive” shades. Tell me u don’t have a business without telling me lmfao.

[@vibrantchill7212]

​@yanchingyi is it valid though????? There are plenty of dark skinned creators who test products and have found perfect shade match after perfect shade match. Not every brand needs to be for you and that should be okay. Embarrassing to bully a small biz 😪

[@emi-eg9bu]

@@vibrantchill7212the only thing that’s embarrassing is putting black face paint on a black model and trying to act like it works for them LOL💀

[@jennyhateseverything]

@@emi-eg9bu literally istg someone needs to take that stupid kids phone away

[@Jasmine_breeze]

Honestly, this foundation isn't even deep black... It's dark graphite. People don't have that kind of skin. Skin also contains red, yellow and blue elements. You can't create foundation without undertones. It's actually rude, because the cosmetic looks like it was made haphazardly. The dark skin is beautiful and you can easily find models with dark skin.

[@SadiaKausar-xz8by]

It's more than rude. It's absurdly outrageous.

[@tiffanyaknox]

yup! and when mixed with a lighter shade it literally turns gray!!!! how disgusting

[@LukenYo]

Sorry but they do... I mean Anok.

[@LukenYo]

​@@SadiaKausar-xz8bysorry but isn't Anok's tone this same? And she's always with lighter tones of foundations bc there aren't many of this tone

[@0202Gorilla]

@@LukenYo​​⁠unless you don’t have blood pumping through your veins (in which case you wouldn’t be alive) your skin has an undertone. I would imagine she’s alive, so no this color would NOT work for her.

[@hollystop]

I’ll say it for the people in the back YOU 👏 CANT👏USE👏PURE👏BLACK👏AS👏A👏MIXING👏PIGMENT👏👏👏👏👏👏IT MAKES GRAY!!

[@Heartsfor_sal]

South Africans have grayish skin what’s ur excuse?

[@freed1820]

@@Heartsfor_salall skins have sub tones, therefore no skin is can be grey

[@Autchoiiy]

@@Heartsfor_salno skin tones are grey, gosh why are people so uneducated

[@Heartsfor_sal]

@@Autchoiiy nah , some people are lol

[@Heartsfor_sal]

@@Autchoiiy educated based on example

[@AlleineDragonfyre]

Racist hostile compliance. Asked for darker tones and gave blackface. This wasn't a mistake or oversight. They are letting people know who they want as customers. Stay far away.

[@Minyoowo]

Cry about it

[@AlleineDragonfyre]

@@Minyoowo racist much?

[@Duo-achi]

​@AlleineDragonfyre huh?

[@BestillaDjajSupremacy]

@@Minyoowogo touch some grass

[@Minyoowo]

@@AlleineDragonfyre ok and ?

[@noble604]

Imagine making a foundation that’s just plain white or crayon yellow. 😞 Who does that? 🙄 Who does this?

[@DizzyBuns9]

Well they actually do, I have multiple products like that so I can lighten whatever I’m using/darken it. I have a pure white foundation for mixing with my other foundation for the winter months, some products are made to be mixed with others.

[@noble604]

UnsinkableShips - You are shifting the purpose. This one shade was not “meant to be mixed with other shades” since we all know this one shade is a stand alone meant to match skin tone -- as it is -- just as all the other shades were created to match skin tone. Let’s not create some new and different intention for this one product that’s unlike all the other ones. It’s simply a shade on the spectrum of shades... just like all the others. We’re clear on that.

[@DizzyBuns9]

@@noble604 I wasn’t creating a new intention or shifting purpose. I was responding to the comment above questioning the making of a plain white foundation, don’t blow my response out of context.

[@noble604]

UnsinkableShips - The puripse of those mixers is to *add to existing foundations. This is an *existing, stand alone foundation and not a mixer or what you mentioned so you are shifting what rhe intention of this is.

[@VintageMemory]

​@@noble604 When in their reply did they mention that the black foundation was meant to be mixed? They were commenting on pure white foundation only, just to let the person know that there are pure white foundations that exist. The person then added their own context, saying that they mix the white foundation to lighten. That is all they said. They weren't shifting the gaze on the black foundation issue. Shifting the gaze would consist of: "The black foundation could also be used to mix in shades to darken foundations and stuff. I think that is what their intentions were when releasing that shade."

[@violetquartz8817]

Its like someone else called it . Its the "shut up" shade. They put this on the market for people they should have worked harder to make a shade for but wanted them to shut up about them not having shades deep enough

[@armlsf]

And their audacity to compare it to r.e.m beauty while r.e.m have undertones

[@moonbaby222]

this! + r.e.m beauty actually have pure black and white concealer specifically for MIXING-they express that there aren't any undertones in them like their other concealers...youthforia pulled out pure black and said foundation- PLEASE😹🚶🏾‍♀️

[@S.coups_Wife]

Watch them compare it to sunset makeup

[@yazzyari9746]

@@moonbaby222EXACTLY THIS !! The white and black shades are in concealer which us already a different argument and can be used for mixing in this case, if not used by itself for people who are really pale as highlight or people who are really dark as contour [since contour is meant to mimic shadows and supposes to be more cool toned / more shades anyway]. I’ve seen people use it on youtube by itself and it worked well !! This foundation is not trying to do that, it’s just a slap to the face

[@lambylvr]

@@S.coups_Wife sunset make up is for cosplay right? i have seen their goth sets and such !

[@vanillac0keh3ad]

No ones talking about rem beauty yall just wanna bring ari into the conversation 😂 like

[@MiracleMags]

For me it’s almost worse that for this product to hit the shelves anywhere, DOZENS of people had to see the product, in and out of packaging, the marketing for it, and no one stopped this. It’s one thing to have mixer products or things to help adjust your other product to match a winter or summer shade of your skin. It’s another to say that a product with only black pigment is a foundation on its own.

[@composimple364]

Why tf can’t they release black to let you do whatever you want with it? It’s not the only color they released.

[@MiracleMags]

@@composimple364 it was released as a foundation. Not a mixer, not an additive. And when you mix literal black pigment into any other color it doesn’t make any human skin tone like they said it would.

[@cathenlea]

@@composimple364 There is a difference between face paint and foundation.. the way Youthforia branded it was as foundation makeup.

[@thekingkoopabowser]

​@@composimple364 are you slow??? It was released as FOUNDATION, not a color corrector, that's pure black! It won't even color correct shit, stop making an excuse for them

[@juliab383]

all skin has undertones. even the darkest skin isn’t exclusively black pigment with nothing else. it can’t even be used as a mixing shade to make a too light foundation darker bc the last clip shows that when you mix with it, it just turns gray.

[@eezekiel07]

But it's grey if you mix it with white. What if you mix it with yellow?

[@bobsayshello7112]

Its the same thing as wanting lighter foundation and getting white paint in return cause some people won't acknowledge whats wrong any other way

[@bananafish4384]

The difference is there is a girl who made white foundation and everyone was all for it and said "well you can use it for goth makeup", well I can use this black foundation for some make up looks that include cosplay, etc... but in that case they call it racism, but in the other case it isn't ofc, smh

[@followingheartlines]

​@@bananafish4384the act of painting ones face for a cosplay isnt itself racist. what is racist is the failure to acknowledge the histories of violence that painting oneself black has. someone who is aware of those histories and doesnt want to perpetuate harm would be a lot more considerate of painting themself black. its is complex tho but thats what colonialism and racism has created for us.

[@aves1099]

@@bananafish4384white people don’t victimise yourself over something where you’re not even the victim challenge: impossible

[@florance333]

​@@followingheartlines what is racist is assuming that painting your face black is always about making fun of black people

[@paranoidwaffles880]

@@florance333plz educate yourself, it’s not that simple. Firstly, there aren’t many characters or things that would even require blackface to cosplay (most characters are white, and you don’t see black artists using white face to cosplay them). Secondly, you must not experience much racism to even equate the two things, and that is part of the reason why white people should not be making themselves appear black, or giving their opinions on blackface.

[@ilovemydog879]

I don’t think it was a mistake. I think the brand knowingly did that as a way to respond to all the people who were complaining that they weren’t darker shades. Honestly, pretty gross. Would not be purchasing anything from this brand in the future.

[@queefmaster444]

Now you're just taking shit outta your ass y'all complain abt it being too light now it's too dark when people with that skin color DO exist. Sooooo embarrassing yikes.

[@violetblue2406]

There are people that kind of black colour. But I do not think that you can find in america that kind of black maybe 10-20. In someafrican regions some are very black like a paint. Maybe like 1000people in the world. That is inclusivity.

[@hornetfromhallownest]

​@violetblue even the quote "darkest woman in the world" doesn't have skin THAT DARK bffr.. 💀 if u know a basic thing about melanin or color theory you'd understand that all humans have undertones, and NONE of them are straight up black. and guess what? thats because theres no black in our body )unless we count the eye), not even in melanin

[@sonakshiawasthi]

​@@violetblue2406 now u need to stfu. A South Sudanese creator reacted to it too, they r supposed to be one of the darkest ppl on the planet. This foundation didn't even match them, coz the darkest ppl alive also have undertones that black face paint won't have.

[@lila44411]

​​@@violetblue2406Hi, bona fide born, bred and raised African here. It doesn't matter whether a person is Ghanaian, Sudanese, Congolese, Egyptian. There is not a single person on earth who is pure black, in case you meant your comment honestly out of ignorance. Even Albino people, who lack melanin completely, have undertones. LET THAT SINK IN. A lack of melanin still means that people with Albinism can't wear the same foundation because they don't all have the same undertones. As seen in the video, there are no ingredients for undertones included on that bottle of black face paint. Also, when mixed with other colours it makes Grey, showing that it is purest black, not a mixer colour.

[@YURIMASTER666]

i hate the "proof of concept" being purely white shades and a little bit of darker shades. it just shows how people think that light is the standard

[@user-zw3jd8yb6z]

Pretty weird how Nigerian makeup stores seem to think darker shades are the standard.🤔Almost as if it goes by the country's majority demographic who will buy the goods. Look, it would be nice if more makeup companies in North American made products for darker skin, but it also makes sense from a money standpoint why they do what they do.

[@faridahalani7316]

@@user-zw3jd8yb6zno it really doesn’t. This is an American brand. If they really wanted to make money, they would increase shades which will make more black Americans buy. You guys really need to stop making excuses for these companies

[@thekingkoopabowser]

​@@user-zw3jd8yb6z hey bozo, noticed how this is an American brand?? If you don't know maybe, black people are in huge numbers in America

[@chelsea911]

​@@faridahalani7316 It's a business. It's about making money, they obviously thought it more profitable to make lighter shades. They don't care to try to be racist to anyone.

[@faridahalani7316]

@ please. You’re clearly naive if you think business can’t be racist. Go educate yourself before you speak on something you don’t know

[@catalinacaro8183]

As a digital amateur artist ive realized most skin colors are an orangy undertone, in fact the darkest of "black people" are just a really dark orange-red, so using plain black is ignorant, and with the amount of color experts they have I doubt it was an honest mistake, also because of the plain black when mixed with lighter shades you get a grey instead of a lighter brown

[@kaleeevans2376]

If they had a red white and yellow as well, I'd be here for it. Having corrector shades for pefect color maching is great. But having just the black shows that they wornt going for that

[@RaniTsunami]

I was literally just thinking this. I am extremely fair ( Dracula skin ) cool-neutral and color corrector foundations are a saving grace since I don’t want to put foundation all over my neck, chest, arms and hands (I also have severe anemia and vitamin deficiency. My skin LITERALLY hasn’t seen sunlight since 2019) but this shade is a straight up slap in the face. It’s equivalent to a “shut up ring”. I don’t have to be a cosmetic chemist to see that that’s pure black pigment. My knowledge of color theory for human skin ended with 11th grade IB art class and apparently that’s all I needed.

[@hollystop]

You literally CAN NOT use this as a mixing pigment! As it is pure black it would gray out any color used to mix with! It would be near impossible to use!

[@corinazzz1347]

But this can’t correct any shade. No shade has any black in it. Skin tones are made with blue, yellow, red and white.

[@Alissandre_Iskander]

There's literally a clip in this short that shows that black cannot be used as a corrector or mixing shade.

[@ego_peyseyshestvo]

​@@RaniTsunamigeez now I'm concerned for you,,,,, you can't live without sunlight, please take care of yourself

[@isatuk1682]

If “ugh fine” was a company

[@DipshikaSarki-z3g]

The first GIRLY IS ABSOLUTELY beautiful

[@OopsIDidItAgainUh]

She's Golloria and she's a very reliable source for dark skin make up related content. She's unfortunately also the target of very racist attacks whenever she criticizes a company for creating very limited shades for dark skinned people. For instance the very video you saw here of her being disappointed by the company's audacity to create that "shade" of foundation is filled with hateful comments on Tiktok and Instagram because apparently she couldn't be happy even when the brand catered to people of her skin tone or darker. So if you are interested it'll be great to check out her content on any social media platforms you're on and show her some support.

[@phoebegreig6523]

That’s definitely a “shut up” shade. The complaint was “they don’t cater for ALL shades”.. And is it now black face for a black person to put it on? They’re the only ones buying it

[@whatrtheodds]

Not true. Your looking for drama. They included plenty of dark shades in re release. It wasn't the only shade.

[@ly_sho]

​@@whatrtheodds “re release”

[@Cassidy-t3e]

@@whatrtheoddswe asked for dark shades and they gave us pure black, stop defending racism

[@treubaking]

They’re just making a joke out of us. we complained there wasn’t any exclusivity and she just said “here you go, black paint since it’s not enough!” 😂

[@shelbylaf319]

It was like a you want a dark foundation well here ya go kind of move

[@incognito_tab43]

This just goes to show no one is completely BLACK, it always varying shades of brown. No one is as black of night

[@zozozozo-kw9xe]

I mean I think everyone knows it? that's the point of the controversy

[@L31415x]

What about darkest model in the world? She is extremely dark brown, looks total black. This foundation def would suit her

[@Cassidy-t3e]

@@L31415xyour disgustingly ignorant. No human is pure black everyone has undertones

[@OopsIDidItAgainUh]

​@@L31415x nope I can assure you that once the foundation oxidises on her face it will appear grey. Just like how the person with the lightest skin in the world isn't pure white the person with the darkest skin in the world isn't pure black. I know that you didn't mean that the model is pure black but the foundation won't blend into her skin tone.

[@tiffanychill8219]

I won't ever spend a dime on this brand !!!! This is disturbing and spiteful !!!!!

[@CyndeLooWho]

Okay. Don’t then. FFS people just gotta be pissed about something. After all, it’s a day ending in Y

[@heyysophie9928]

Oh no, they’ll go bankrupt without you!😂

[@faridahalani7316]

@@CyndeLooWho​​⁠ of course they have every right to be pissed? You can just give someone a pure black foundation and expect them to be happy. So black people don’t have undertones or what? You’re not black so I’m not expecting you to understand because your colour is literally catered to almost everywhere around the world. But imagine you do have a problem with getting your skin shade every where you go and you ask a brand to provide your skin shade for you and they just hand you white paint with no undertones no nothing. You wouldn’t be saying people were getting mad over nothing then

[@Ghoulieanna]

⁠@@CyndeLooWho yeah you’re right about people being mad on any day of the week that ends in y. After all, you seem pretty pissy that people have an opinion that is different from yours 😂 what a snowflake

[@M00N_MEGADEATH]

​@CyndeLooWho let's give white ppl chalk white foundation then don't complain

[@alytyler219]

The fact someone compared it to sunset makeup’s pure black goth/cosplay foundation/concealer and they looked identical was telling. That shade was a fuck you I feel

[@iridiumSerpent]

And no, its not a mixing pigment, if you mix pure black into anything it turns grey and muddy

[@becca1147]

Ive seen other videos about this before, but your summary was perfect! Thank you💞

[@sanjanat1085]

Not adding undertones was a huge slap to the face and just beyond ignorant. Not to mention the shades don't match the swatches and they blame the frosted glass bottles. It's just so messy and you can tell they're just out for publicity and don't want to take accountability considering that shade is still on the market. They haven't even pulled it off the shelves, they want people to buy it and cause media traction, it's disgusting

[@jenniferlynn3537]

I’m in the camp of “Not ALL publicity is good publicity!” Shame on anyone who continues to support this brand - their C.E.O. is an arrogant, entitled, deceitful, manipulative, insulting piece of work. She’s clearly playing upon her pretty face and sweet voice with all these TikTocs, and feeding into the female stereotype of an innocent, hapless, helpless damsel - “Please feel sorry for me and forgive my blunders!” 🤮

[@aliyah7832]

Thank you for bringing more attention to this!

[@Chiwinnie-c2m]

i mean the brand basically said you want black theres black no inclusivity there

[@Niki404-u9v]

Ive actually seen some people where i live with this skin colour tone and they love it

[@MaknaeUlzzang]

It’s not a mistake because it was only one pigment (black) if it was a mistake they would have picked that up in development and actually added undertones…

[@FilmedBy_LILYYY]

Skin is not just plain black that's just insulting they didn't make the white one plain white

[@equveyroblox]

Anyways heres a brownie recipe: Ingredients 1/2 cup (1 stick) unsalted butter 1 cup granulated sugar 2 large eggs 1 teaspoon vanilla extract 1/3 cup unsweetened cocoa powder 1/2 cup all-purpose flour 1/4 teaspoon salt 1/4 teaspoon baking powder Optional: 1/2 cup chocolate chips or chopped nuts for extra texture Instructions Preheat the Oven: Preheat your oven to 350°F (175°C) and grease an 8x8-inch baking pan or line it with parchment paper. Melt the Butter: In a medium saucepan, melt the butter over low heat. Remove from heat once melted. Add Sugar, Eggs, and Vanilla: Stir in the sugar, eggs, and vanilla extract until smooth. Mix Dry Ingredients: In a separate bowl, whisk together the cocoa powder, flour, salt, and baking powder. Then, gradually stir this dry mixture into the wet ingredients until combined. Add Chocolate Chips or Nuts: (Optional) Fold in chocolate chips or nuts for added texture and flavor. Bake: Pour the batter into your prepared pan and spread it evenly. Bake for about 20-25 minutes, or until a toothpick inserted into the center comes out with a few moist crumbs. Cool and Serve: Allow the brownies to cool in the pan before slicing.

[@ShinyyAngel]

Even a korean makeup brand has more shades and was more engaged on making more dark skinned shades

[@liloveable]

They couldn't find a human that color (cuz one doesn’t exist) and yet there are still people out there defending this shade

[@AisaWilliam]

Hey! My friend Dora is the model for the second darkest color!

[@kaylaenglish4867]

Not every makeup brand has to cater to these skin tones. Theres hundreds of thousands of makeup brands to pick from if they dont go dark enough.

[@Mird.]

Nah bc I once saw a video of someone baking their point shoes with different black products, and even a fricking SHARPIE had more undertone than this foundation 💀

[@kaboomboom3144]

It would be perfect for my black cat, as if i would even put her near makeup😂😅

[@xxxPrayxForxPlaguesx]

I mean...they came back with dark shades after getting called out....I'm on the light tan side of tbe color spectrum but I have winter and summer shades. However, they're both not always perfect matches. So what I do is have a darker and lighter powders on hand or mix other foundations to reel the color in and get it a bit closer to where I need my face to be. Maybe the black could do the same for the right person? I mean, even a WHITE foundation/powder helps the right person if you could beleive that.

[@Jusrvisiting606]

A white typex like foundation won’t help anyone.

[@ant3t3]

i thought this was something that could technically be mixed with a human person shade to make it darker if needed, but that last clip made me reeal doubtful (although it would be interesting to see how it mixes with the darkest real skin shade)

[@Hiiiii2222]

I don’t understand why people are coming after Youthphoria when R.E.M. and beauty made a BLACK concealer and a WHITE one

[@duifmethoed]

Those are marketed as mixing pigments and can also be used for a gothic look. Youthforia marketed their black foundation as a foundation for black people, not as a mixing pigment.

[@susantrammels2685]

girlie i dont think you understand why those concealers exist😭

[@Slay.On.Me.R.E]

please use your brain

[@zazilicious]

It was definitely not a mistake; they said here is your darkest shade now stop crying about it! Imagine making the fairest shade pure white smh 🤦🏽‍♀️

[@aminakamran6969]

If MUA’s can find a deep, rich shades from luxury brands for runway models, then Youthforia has no excuse. This is just pure laziness on their behalf.

[@rosewolff7645]

makup brands: "heres 60,000 light shades that are almost all the same" "heres 10 dark shades that are WILDLY different from one another"

[@lorrenraven]

Wow. Im so sick of this with companies. Makeup has come such a long way, BUT if you dont gave the funds to be truly inclusive, WAIT FOR THE LAUNCH UNTIL YOU DOOOO

[@AlyaAdrianna-nk2tx]

It's just "bro you want darker shade? Here's a BLACK PAINT!!!! NOW STOP WHINING"

[@a2zofferz245]

Honestly, I see it as the best way to say “have it ur way then”. AND U COMPLETELY AGREE. I am very much black and I very much support how ppl were calling them out very badly for not adding more shades so they added every single shade range to their makeup

[@Dreammy_Mary]

The problem is not with the dark shade but it’s definitely meant as pure black ..at least it has be just a bit brown

[@rasheetaneja1017]

I wouldn’t find it as a mistake, I’ve seen people trying to justify the shade, however if a makeup brand creates foundation I’m 100% sure that they would know people have undertones. This just shows how little some companies care about their customers and choose to discriminate rather than address the problem.

[@Hazerot]

The biggest problem with this whole scandal isnt that they made a foundation that was just black and expected black people to be fine with but it was actually the amount of people who went out of their way to mock, shame, and criticize black people for calling out the company as if we should be expected to be grateful of what is literally a mockery of our biology.

[@coraW]

it's actually sad. i live in a country where although rare, dark skinned people exist. I'm more of a fair medium but somehow my shades are the middle shades when buying makeup 💀 now i know i said im a fair medium but people here aren't PALE, so there aren't many shades for light skin either, mainly olive or tan like my own. the thing is, there's shades for fair skin tones which are more rare than dark skin tones by companies from our country???? as for companies from abroad, there's a darker shade range but the undertones are totally wrong, they're all too warm 😭

[@theaondracawley5441]

You should also decode the owner of the foundation brand, she looks like she was subtly smiling 😢.

[@moon_235]

Some people use that for cosplays sometimes, so it’s not such a big deal guys

[@imjuststoppingby7820]

I think the issue was that it is advertised as dark skin makeup not face paint. Like it's really weird to have pure white makeup if it isn't intended for face paint or mixing with other foundations. But, you can't do that with black, because it creates a greyish tone

[@nicolakunz231]

So much work to be done!

[@mmbluemeanie]

So let me get this straight. They had a limited shade range, got called out for it, and then made a new shade range that went too far in the opposite direction? That is middle school levels of petty

[@Slay.On.Me.R.E]

use your brain

[@ly_sho]

​@@Slay.On.Me.R.E your name is literally “Slay.On.Me.RE” I think YOU'RE the one who has a smooth brain here lmao

[@Slay.On.Me.R.E]

@@ly_sho its a username get over it

[@Meyurik]

Seeing someone judging someone's username is so hilarious, normally people put anything so... ☠️🕊️​@@ly_sho

[@ly_sho]

@@Meyurik bro was being ignorant and I'M the one who's the problem here for making fun of someone's cringe ass username? 💀 Y'all Americans really got your priorities straight

[@Riel-q7l]

Then don't buy it. It's really that simple. I buy from who wants to sell to me, there's nothing to be upset about. I'm dark skin and we have options.

[@disney.daze.55]

I know a KZbinr who is pale and has added white to some of her foundations. It’s a lot but someone could buy this to add to their complexion products if they have one that has the right undertones but they just need it darker. There could be a use for this. I also wonder if it could be a contour shade for those with the darkest of skin tones?

[@imjuststoppingby7820]

Mixing with black will create a greyish tone, it's not like mixing with white.

[@Moon_Light_X3]

I’m into gothic makeup and I see the black foundation as something useful and im pretty sure even some cosplayers agree For me i use black face paint to black out my neck and I think having a foundation for that would be great, I used to buy some from sunset makeup but I saw some allegations about the product being drop shipping and all that so I stopped. But the way they marketed this product is so wrong, it seems like they wanted to make it seem as a real skin tone when it’s just black, the concept of black foundation is good if it’s promoted as a colorful foundation and not a skin tone same for a pure white foundation

[@APR944]

Literal black paint that’s insane

[@snufkingstan]

as an artist the explanation of it just being a mixing color is not good either. not only are their foundations very expensive, but the entire concept of color theory gets thrown out the window. when it comes to mixing skin tones, you usually dont want to just use black because that neutralizes the undertones, making it look muddier. some people might have a skin tone that requires mixing black, but it’s generally recommended to use the complimentary color to darken something, or a darker version of the color you’re working with. for example, if im making a warm toned piece, i would use something like red to shade skin with an orange undertone. if i were making something more cool-toned, i would use purple to shade skin with a yellow undertone. this argument so poorly researched

[@emogrxphic]

Aren't there other brands that people can buy from, whenever someone doesn't have my shade, I move on to the next

[@Shimo2130]

Idk why ppl are so quick to criticise a brand on their foundation shades like there is a reason they don't have dark pigmented foundations. Ppl need to be a little patient and not just jump on a hate train cuz it clearly leads to things like this.

[@crvshh8663]

what are you not understanding its PURE BLACK, NO UNDERTONES of course people are going to get mad at that??

[@Shimo2130]

@@crvshh8663 my comment states that ppl should not be so quick to hate brands who don't have dark foundations so quickly cuz it leads to things like this.

[@crvshh8663]

@@Shimo2130 no a good brand would listen to the critisms and make new shades, this pure black shade is a "stfu" shade

[@Shimo2130]

@@crvshh8663 a good brand would listen to criticisms and take time. But, due to y'all hating the brand so much they realeased this crap?

[@Slay.On.Me.R.E]

@@Shimo2130 if you make a foundation with only white shades at first launch, you shouldn't make a foundation

[@KatGrly]

Ngl, i feel rlly bad for u. Idrc if this comment gets clowned, but I really like your song and don't think you deserve the hate. No, this is not a joke. You are seriously amazing KSI. Keep going!!!❤️❤️😊

[@noobertuber1780]

Can’t please everyone 🙄 no one has to make anyone. Like some clothing brands refuse to sell/make plus sized clothes. Just how it is

[@BebeZaharasBeignets]

Consumers still have a right to voice their opinion. Your comparison is also moot. This foundation shade works for NOBODY. It’s like a clothing brand releasing plus size clothing but only in 12XL.

[@bluemoo7611]

​@@BebeZaharasBeignetsthen nobody will use that shade? It will affect the company if they make a product that won't sell, not the consumers.

[@Flippylover_69]

Then it should have stayed that way. Releasing the blackface foundation wasn’t necessary, it was a childish jab at critics and it was really stupid. And the worst part is both sides of this issue won’t shut up about it because they think there’s some kind of deeper meaning to all this, as if the brand is taking some kind of stand against “modern inclusivity” when it reality it’s just rage baiting. They knew exactly what was going to happen when that foundation dropped and that’s *why* they did it, plain and simple.

[@RiyaArtZone]

except this is literally disrespectful​@@bluemoo7611

[@Thighlicious]

@@BebeZaharasBeignetsokay but “12xl” does exist tho, idk any other way to put this but that size is for extremely overweight people and they do exist, so no their comparison isn’t moot. Also maybe don’t use “xl” clothing sizes in general vary across multiple companies, giving even more evidence to the point that it doesn’t have to fit everyone because it won’t fit everyone.

[@MommaRose956]

I’m at a point where it’s ridiculous to expect your not going to have to mixed foundation colors. My GOD they cannot make one for each and every person.

[@edwardjohn5]

This is ridiculous. They already have sooo many shades. And there are sooo many other brands who actually offer darker shades than what they have. Can't you influencers just close the window on this topic? Diversity is one thing. Business is another. If a group of shades isn't making money within the brand, it's totally understandable that they don't make it. It's just a matter of efficiency. Why not instead push the people who share dark skin color to set up a cosmetic company that make only dark to darkest shades complexion products? That way, you get to steal the market for the dark skinned people.

[@Annie-SupernovaSOTY]

Edward, the fact is, they literally just did something problematic by offering a BLACK PAINT and people are just calling them out for it, that's the main reason but your point still stands.

[@chillchinna4164]

We don't take kindly to supply and demand economics round these parts.

[@SophieMartin-gu5pc]

i’m confused so many brands that only cater to darker skin tone and not lighter ones never get called out but brands that do cater to lighter ones more than darker get called out?

[@beckyweiss6072]

I was looking to see where this company originated in and the fact that it's US based and *this* is happening is.....ridiculous, to say the least. More like beyond outrageous.

[@JsCranberryCola]

it’s meant to be mixed, the same thing as white foundation, on top of that it can be used for other things (like creative makeup looks, or cosplays) idk why it triggers so many people when it’s exactly the same thing as white foundation- nobody is pure white as nobody is pure black 😭

[@lyluvsme]

they didn’t market it as a mixer.

[@SN-qd9qw]

How do u find a model after you’ve created the color not AS you create it and before?

[@PosaPunto]

They were so petty omg. They litterally said "There. Black. The blackest. There you go. You can't complain we don't have dark shades anymore" 😂

[@maryjflanagan1922]

I don’t think every foundation should cover forty plus shades. However, I think there should be an honest effort to include darker skin tones. Some companies are NOT for Black people. It’s the same as all clothing lines don’t have a plus-size counterpart for each item.

[@MariaPaula-uw3ds]

I completely disagree with you, in both matters

[@azrielwolvies7867]

Yea local cosmetic product in my country doesn't have any shades for black people too, since none of us using it anyway

[@ShugoAWay]

Exactly would you rather have a reasonably priced with the main colors in the country of origin where all the colors you have get used often or have to pay tons more just so they can afford to make a bunch of shades almost nobody in that country has any use for just so that 1 person has the perfect shade

[@Thighlicious]

@@MariaPaula-uw3dswhy is that? Id like to know because I just don’t see a logical reason in thinking you’re in a way “entitled” to these things, because that’s what it gives off if you disagree with what they said. They’re right, not everything is made for everyone and that’s okay. Because guess what? Another brand out there is doing the entire opposite.

[@ShugoAWay]

@Free_Palestine_75 they did this was the end of the spectrum antilawsuit shade to counter one of those play on words being taken literal, frivolous lawsuits inclusions Also like a said in a couple other sections months ago you can mix tiny bits of this into others in the same category to adjust them meaning that indirectly they cover way more shades

[@Emojiwn]

I don’t think people understand that making foundation for darker people is hard, because it is so many different skin tones that are hard to keep up with. You may have a 2 sided skintone and it seems darker then it seems.

[@MuhammadAhmed-v8k]

Why dont brands just make all shades youll get more customers

[@TheonlyR.outthere]

It takes time to produce new things so they’ll improve it

[@mariacrenicia55]

Hostile Compliance Weaponized imcompetance They have people who know how to make foundation and they released black face paint instead.... That's not a coincidence or mistake...

[@itzginny7951]

I saw this for when someone was pancaking their pointe shoes, it’s perfect for that cause as it has no undertones but my first thought when seeing the results was how weird it was that a foundation had literally no undertones. And it’s marketed as a foundation for dark skin, as supposed to cosplay or straight up pure black.

[@rebeccalouise81]

Light reflects off of beautiful dark shades of skin like a pearl, they should make it pearlescent and NOT matte!

[@demethiaodom6837]

I’m dark and some of my family members are want some of us call blue black, purplish black, or half past midnight black. This is just black. They’re definitely being petty. They just threw black face paint into a bottle and said “here”

[@that_one_girl_alexx]

The reason YouthForia did this was because after all the backlash, they wanted to be praised for their “amazing inclusivity”. The only thing they didn’t think would happen was that people would call them out for this inclusivity not even being a skin tone, with literally no undertones. Brands are taking “inclusivity” way too far than it needs to be taken. I’m all for people being comfortable in their own skin and being represented, by making a dark shade (which isn’t even a skin tone) just so they can have a darker shade compared to all the other brands is just disrespectful.

[@daisyflower8362]

Yup so they can turn around and say, “nothing makes you all happy!”

[@AllisonBB123]

Oh jesus..... not every company needs to have every shade available. This is an excellent stfu to all the whiners who dont want to invest their own time and money into creating inclusive companies...

[@agen_dior]

I bet it would work well as a contour color for deeper skin tones

[@megchuu5170]

It would not since it does not have undertones as MENTIONED in the vid.

[@broimagine2794]

As a goth I see this as an absolute win

[@kharsynskhool6506]

ok

[@dariamorgendorffer7813]

Seriously?!? This truly demonstrates laziness! The laziness of someone who clearly didn't do the work or didn't want to!

[@EdwinaLiybaa]

Unpopular opinion. If a brand doesn't have product for you don't push them to make one because most of the time the reason why they dont do it because they dont know how to do it properly. This one feels like they were just put it out there for the sake of putting it out there.

[@MusicalAntia]

While I agree, the main issue is all the other dark colours match someone. The black one feels like a "shut up" foundation

[@thekingkoopabowser]

They should have took their time with it, no one told them to make it fast! All they told them is that there needs to be darker shades end of the sentence, you're a brand catering to many, taking constructive criticism and working with it shouldn't result in just a failure as this is. Notice how all black owned makeup companies ALSO make super light along with super dark?? Notice how they all know how to do it perfectly??

[@kelvinkelly6404]

Then they are fucking incompetent makeup formulators. If you don't know what you're doing then get good!

[@ly_sho]

No one was forcing them to do anything + all the other dark shades were fine

[@0202Gorilla]

@@EdwinaLiybaa you’re not understanding that THE COMPANY was the one marketing the foundation as “inclusive” in the first place. They didn’t HAVE to emphasize that if they couldn’t deliver. No one’s begging here - we just don’t want deceptive marketing. Calling what YOU made a target market a “proof of concept” is just bad business tactics 🤷‍♀️As a consumer, it is your responsibility to call that out.

[@ArianaPaksi]

You buy the black formula and mix it with the undertone you have aka- a lighter shade with your undertone

[@Krozania]

Imagine if they launched white paint or yellow paint so why are y'all mad because black people where mad for it having no undertones no one is black guys everyone is just a different shade of beige or brown

[@MrsBrittanyGold]

They said … here, now be quiet… ummm no

[@Wonderer888]

Could it not be mixed with other colours to better match one’s desired darkness and undertone using the other foundation they already have? I use Fenty 330 & 390 to get the shade I need because I can’t find a shade that matches me exactly and I have to tweak the mixture based on seasons.

[@booknookcafe]

Not really because if you watch the rest of this video video and other creators videos on this foundation because it’s essentially just a black pigment and there’s no undertones to it so that means there’s no red yellow or blue when it’s mixed with a white or even a lighter foundation it turns gray

[@citrine_parfait]

Since theres no undertones, it cant be mixed either.

[@AlizMari23]

I can't remember who, but an actual oil painter on TikTok who actually understands color theory said that it is not possible to mix it with other shades because the black desaturates the other colors, creating a gray cast. It's possible to do this successfully, but it's a lot of work and you would have to drastically alter the other shade you plan on mixing it with. You would need other actual undertone pigments (for example, red) it create a deeper base, then you'd have to add white to the black (you need to use very little black so it doesn't overpower the other colors). Even doing this, you still run the risk of the black turning everything gray, because it doesn't mix with other colors in the same way as any other color does. It's just too much time and money, so you'd be better off just buying another shade (and brand) altogether.

[@jalifritz8033]

No the pigment used in the 600 foundation is iron oxide which is pure black. If you mix it with anything it turns grey.

[@MelonIsFresh]

They have proper tones that aren’t just black aswell

[@kelseywelsey2924]

“Having all light shades”… no that’s not true. Even the lightest shade in almost every single makeup is too dark for me because it has orange or yellow undertones especially after it oxidizes…& even if the shade is OK the formula is never good. Y’all need to stop acting like there’s not a struggle on the opposite end of the spectrum

[@OliviaFranks219]

No one said that people with very pale skin didn’t struggle to find foundation… you’re literally just making up shit to get mad about

[@AidanCaDrago]

I know that there are some people that are extremely darker than average but, there should be some level of undertone come on. This one model is a special type of dark as she literally reflects blue in the light, so she still has a undertone.

[@isaiahcooley9293]

Idk why people have to hate on every fuckign brand when they don’t do something for them there are brands that cater to everyone and there are also brands that cater to dark shades smh 🤦 yall need to get lives

[@jeanneann3545]

Finally. They definitely shouldn't release this shade as a mockery but damn people need to chill. The worse is if they actually release darker shades the same people who screames for inclusivity probably wont even buy those shades.

[@Thighlicious]

@@jeanneann3545actually so real, it’s some of these makeup influencers cuz it’s the sad reality that the only reason they’re relevant is because of their skin tone, like no, we don’t need people advocating for more shades when there’s people out there already creating these without y’all’s input. It’s sad cuz this brand made shades for the main shades they know and focus on, but some wanted inclusivity so bad, as if we even need it.

[@Ducky190]

The fact that they put the actual shade of black in their line up truly says it all. 😑

[@Egress00]

"but it's a mixer!" When you mix it it turns this ugly green or grey

[@rcg224]

every brand doesnt have to make things for everyone either though

[@PetalGemmie]

If you’re making a literal foundation then it should be exclusive for all skin colors.

[@rcg224]

@Chuu_kisses that's very expensive for any brand to take on. and crazy for a customer to demand. "if you're going to try to make a product YOU HAVE TO MAKE IT FOR EVERYONE AND PUT IN 100X MORE MONEY AND RESEARCH (and labor). " shit is hard to create . it's hard to run a business. one color can take years to formulate. the expectations and entitlement are insane . "then don't make it if u can't make it for everyone" ....so even small entrepreneurs shouldn't release their brand or dream product if it only is for a specific group or niche kind of person? they HAVE to do it for EVERYONE . or don't even bother trying to chase your dream and make a business ! like what are u even saying Brands grow too btw. So maybe they'll have everything in a few years. Things take time and to assume that every company should and will have the capital to do what you're asking is sooo naive . You have no idea the cost of labor , materials , trials, patents , design, and TIME - that goes into ONE shade of anything or one product of anything. Take 1 business class. I challenge you

[@geekmyths]

the problem lies when brands claim to be inclusive to try to expand their customer base, but don’t provide inclusivity in products. if you wanna only cater to white people, that’s fine, but you’re going against one of your supposed values, so you’re going to lose a good portion of your supporters

[@sevenkpink2894]

The founder literally said herself that their expanding shades and her own words about the company being exclusive! I don’t wanna hear that shit if she ain’t even gonna try 🤦🏾‍♀️

[@peanutbutter3777]

She said herself it WAS going to be for everyone. But she half-assed it 😒

[@-pinkbarbie-8676]

The deep 600 was a "shut up" product😂