YouTube Has Changed: You Need to MAKE Your Niche Now (+ Top Niche Ideas 2025)

[@ThatNateBlack]

Alright let's settle this: is it pronounced niche or niche? 😂 UPDATE: I got you Velio here: bit.ly/4hnFV1K Scroll down and select the "annual" option to get the discount, then if my code isn't already added, add the code "NATE" when you sign up Make it awesome!

[@Asakedia]

I will leave if i hear it pronounced as nitch 😹

[@marcushasopinions]

Oh, it's niche. For sure.

[@SancoOutdoors]

NEEEEEE-shhh

[@SymptomSavvy]

Niche: NITCH Salmon: SALmon. I pronounce the "l" Data: DAYta. Legal pronunciation. I make my own way.

[@tshuqwud1693]

In French, we also use this word, and pronounce it "neesh".

[@Coe_PhD]

I've converted my channel from a fitness/workouts channel to a personal storytelling vlog that will basically be a personal archive for my children to hear all the stories I've never had a chance to tell them. Not getting any views at all but finally at a place of not caring and just doing it cause it's fun. love this channel and wish you were getting a million views for every video. keep your head up nate.

[@DustinShort]

Nate asking "what are you most familiar with?" and me snarkily thinking "depression" only for him to point out mental health as a niche 10 minutes later in the video lol

[@kristymounsey3941]

You cant imagine how excited i was to hear you say Mental health is a niche, because I am just starting a channel called Gone Mental Reboot where two people with living experience of mental health issues try to engage the community into discussing topics about mental health.

[@myzzkytty]

@gonementalreboot new sub 👋🏾 looking forward to the episodes 🎉

[@shannonloveofficial]

Yes, to your question at ~4:35. In fact, I watch a few KZbinrs whose niches aren't particularly interesting to me simply because I like watching THEM be so interested in what they're talking about. Love authentically passionate people. :)

[@Cookingwithapril]

I absolutely love your comment. You genuinely like them as a person. ❤❤❤

[@shannonloveofficial]

@ 💯❣️

[@BirdWatchTV]

Boy oh boy did I need to hear this today. I was literally thinking about how saturated my niche is just the other day and whether or not I should try something else. Thanks Nate! 🕊️

[@ThatNateBlack]

I'm glad it resonated!

[@MOmomentums]

This is wonderful, after struggling for a long time about which niche is the best one, finally I'm trying to build my own niche which is hard to build but it totally worth. 😁Wish me luck Nate and thank you for your great content.

[@ScaleTrainStation]

That ending is Fire! The second one I've seen that meshes the live video with the end screen elements (first was Senpai gaming) - I need to figure out a way to do that! Well, I need to publish another video first, then another one, but THEN I need to do that!

[@ThatNateBlack]

Riiight? Haha glad you enjoyed

[@cosmereinminiature]

I’ve been tuned into your channel for a while now and this was the first one where I paused and actually wrote down answers to your questions. I’m glad I did! Also, I am always excited about how you incorporate your “boop the like button”. So fun and random.

[@soundscape26]

I don't have a KZbin channel but I enjoy hearing about this kind of stuff and in this particular niche you're one of the most compelling guys to watch.

[@ExtraLifeReviews]

Always saw it like this: just because others are doing it, doesn't mean you couldn't add your own spin to it, your own thoughts and perspectives. It's like the two cakes example. One might look like a massive better cake and yours is smaller and seemingly less impressive, but the viewer is just happy there are two cakes.

[@MassBasterDavid]

I don’t really know which video to put this on! I may send a letter or an email or something someday because you have been SOOO helpful in my journey last year starting my KZbin! So many of the things I have changed( more corrected) because of your content! Like explaining things with as few words as possible, eliminating redundancy, SECONDS TO VALUE** is a MAJOR help for my content! Therefore, I’m basically saying that I’m extremely grateful, because your content continues to help guide decisions and I’m having a great time growing my ORGANIC** audience! Did I mention thanks ???? 😂🙏🏽🙏🏽🙏🏽

[@ThatNateBlack]

I'm glad it's been helpful!

[@TheRussRyde]

Hi Nate, you are exceedingly creative and I always enjoy your information packed videos. I especially enjoy how you encourage us to boop the like button as well as finishing off your videos with some amazing inspirational ways of sending us off to your next creation. Thank you, Russ.

[@ThatNateBlack]

thanks!

[@Genebunger]

Just started my channel this month, this was the pep talk I was looking for, thanks dude

[@InnerHarmonyBreeze]

Your channel is awesome! Keep up the great work❤!

[@ssimplybeautiful]

My channel niche is motivation, self-improvement ( personal development, personal growth, self-love and self-care too). I chose it because I'm interested in it and thought it will be helpful to others.

[@Viralwithunited]

The way of your presentation is impressive. I love to watch the entire video. Whoever is new unite together and get success. 🎉

[@NeuroTalkGaming]

Hey! Thanks for advice of finding the gap, also your video helped me see how to make better hooks now😀 Start telling it, stop right before and then going into storytelling❤

[@9mm-kebab]

Small channels unite! I'm doing variety gaming atm but considering adding some self improvement/personal stories on future live streams and videos. I have experienced a lot of trauma and have come out the other side stronger💪

[@nicolashuljich2]

Thank you for such a wonderful and educative content dear Nate. I have been following you since the beginning and I always learn something new or find new perspectives of different topics. Keep up the great work. Greetings from Argentina. 🇦🇷

[@Jippyjay]

I love the video! I love how your “boop the like button”s never interfere with the flow of the video. I’m always cutting my call to actions out because that’s where viewership drops. I gotta get more smooth!

[@TheMagicCrafter]

I have an "inaccessible" niche as a professional mermaid performer. Some videos really hit it off well and attract people who wouldn't normally need to watch my videos (looking at you, getting dressed video lol) and some go nowhere. It's so hit or miss lately. 😮‍💨

[@Alexandria_S1222]

Ah so glad you made this video bc I wanted you to show me how you use velio! Got it after your last and I'm enjoying it!

[@DayHomeDecor]

Hey Nate Love the info. Wife and myself just started last year with our channel and although still small we are monetized. We are growing slowly and watch your videos regularly for pointers and hints. this video hits home even more than normal because our channel is in the huuuuggggeee home decor/ interior design niche. We follow your advice and are still growing and are developing a great dedicated audience. we have found our own style of video for niche and it is producing a steady growth although it is not skyrocketing. Thanks for making your videos and look forward to the next one. Dayneris and Burk

[@sandykayemoss5638]

ARE YOU KIDDING ME!!! You are the stinking master of sliding to the next video!! I'm still trying to figure out the timing on the end screen to do this!!! ~sigh. 🤩

[@ThatNateBlack]

Haha 😆

[@thefragrancefairy]

My channel is all about home fragrances, but I let it get out of control so I am still doing this content but I am branching out to clearing things out of my life. The saying less is more is something I am learning really is true. 😊

[@Livingwithparkinson]

Really appreciate the inspiration nate. I am Radically pivoting my channel from something about everyday carry gear to Parkinson's disease because I was just diagnosed with that and I really appreciate this inspiration and with that I'm going to create my own space helping and inspiring others with Parkinson's

[@coolabahwoodworking]

I love your delivery. I am a big fan of your videos since channel makers. I think the first video i watched is gone now which was the best explanation of the youtube algorythm with the class table. Something like that would be awesome again just to have it as a reference. I chose my neiche because i loved to do it so i just went for it.

[@TiiaAurora]

Wonderful video as always and much needed right now as I am slowly trying to build up in a different niche. It feels like starting over ends up in me feeling I know 0 about how to do the basic things. Your recent videos have helped me a lot to get on the right path.

[@WhatchaGot2Say]

You are most clever Nate. Always a pleasure watching your videos.

[@scofieldfarm]

This was great advice. I am in the homesteading/gardening niche, which is pretty saturated, but trying to bring my own authenticity and specific experience of involving my large family in what we do in California to the niche.

[@FilmFormStudios]

Never been this early to Nate the GOAT. Been loving your channel recently!

[@ThatNateBlack]

Legend! Haha glad you’re enjoying it

[@xoLeahCarey]

I just finished your time zones video and immediately checked this video's length when I clicked on it 😆 This is really useful, thanks!

[@GpFitnessOC]

Always good seeing your content man. You seem so genuine.

[@TouchHighEnglish]

Thanks for this video Nate. Very helpful. 🙂🥰

[@helentsokana]

Thanks for this video Nate. Very educational and helpful!

[@PaulRansonArt]

Hi Nate happy 2025. A healthy niche ( pronounced with a french accent) is always going to have competition. If your on your own then that's a clue as to how popular a subject is. So as you say 'be unique in your popular niche' - that's niche not pronounced like itch. Now I'm off to scratch that itch in my niche.

[@GOLDENPEELGAMING]

This is excellent advice thanks man

[@winniwatson711]

Absolutely LOVE your presentation stye. THANKS!

[@Tobins_throwbacks]

Howdy! Thanks Nate!

[@CourageousPainting]

Good tip about the mental health disclaimer. Thank you!

[@waheedafolabi6929]

I so much love your intro and you got me hooked in.

[@Lets_TalkwithTwist]

As always good brotha your up to and on to something keep it coming! You boy Cuzn Twist

[@growsomeplace9987]

You are an extraordinary edutainer

[@jeanshelbybooks]

I’m sure my motivational channel that sprinkles in some manifestation techniques is popular, but I am following what is lighting me up, and I am loving the journey of making connections with my Jeanies! ❤😊

[@PlaneViewFarm]

This is perfect for what's been going on with my channel! I've seen a great deal of new growth in the last few months because I kind of "fell" into some of what you're talking about here. Thank you for helping me get organized, as you always do. Oh, and it's pronounced niche! 😂

[@phantomvox]

You confirmed the idea I have for a channel. Thanks

Thank you so much ,yu boost me all the time with your good tips ❤❤❤

[@UppiliVentures]

Nate is one of the good ones

[@TheHockeyPal]

Amazing let’s go! More vids like this

[@LuAmbience]

Makes sense to me, I've learned so much by deeply studying others in my niche, learning from them, what they do better than me, what I do better than them. And pay attention to your own outliers! Sometimes something will pop off and your really need to figure out why so you can repeat that success - my niche is long-form atmosopheric videogame work sleep study ambience, and by just continually, patiently improving every little bit over time I'm slowly growing an audience. And the fact that I'm doing this for myself first of all means I'll here doing this long-term - I think that's something that can get missed in these conversations. If you just chance a niche for its own sake you risk burning out on it.

[@MOONOVERMIAMI]

Hello great video information Nate

[@frostytipsasmr]

thank you for this advice.

[@Create-ai-Succeed]

Needed to hear his, thank you 🎉

[@LearnCompositionOnline]

Cool video. I was always for opening my niche, and i am patiently doing so

[@MecheGT]

I needed this video

[@contentcreatoronline]

Thanks ❤ I have just subscribed. I'm New here and I'm learning a lot and discovering new stuff

[@learnzimndebele]

I knew the boop the like button napkin was coming!😛😂😂 Nate you're the best

[@TrustVisuals]

what you are abnormally interested in = what is your passion. Which many people don't advocate like Cal Newport but I think for KZbin is a must I don't think there is a way around it.

[@tylerknowsanimals]

How unfortunate is it that this video gets published right as I have to leave for work! I look forward to watching it on my break or when I return home later though! Thank you, Nate, for consistently uploading amazing and extremely insightful content!

[@linasjostrand4034]

Howdy Nate, love ur videos, I am learning so much ♥️ I would really like to se a video about "being/staying safe" as a content creator. I am not talking about handling mean comments n such, but actually staying safe from harm of others. Mabey talking w content creators of more targeted groups about their experience (stalking, threatening behavior at meat ups etc) n what steps to take to stay as safe as possible. I, personally, am interested in the female content creator side of things. Keep up the good work! ♥️

[@gardentours]

That's very encouraging 🌝👍

[@OrchestralMusicMidJourneyArt]

My niche is dominated by 20 channels (my competitors) and 12 of them come from the same company. My channel is 50% like them, except they use 1 visual picture while I use 10-30 visual art. They get thousands of views with zero to 3 comments, and I may get 100 views with 10-20 comments. My niche is unpredictable because music is emotional and emotions change throughout the day. One thing I have noticed in a trend is my competitors views have drastically decreased as well in the last 6 months as mine has too. I feel they oversaturated the niche making repeatable videos over and over again 7 days a week and viewers are bored. So, hopefully their viewers will discover my channel someday and say my channel is different and better than theirs. Keeping my fingers crossed.

[@TeaAndPopcorn]

Another great video! My broad niche is movie reviews and entertainment commentary but I’m doing it from the perspective of someone who studied film production and media. I talk about behind the scenes trivia and how the film relates to culture. I’ve been active on KZbin for a little over a month and I’m already at 120 subscribers! Looks like I’m moving in the right direction!

[@Homegrown_Hillary]

Thanks for reinforcing an assumption I had about finance channel thumbnails and doing a bunch of my own niche research for me, Nate! 😂

[@ThatNateBlack]

What, the repetitiveness, the house on fire in the background, or both? 🤣

[@Homegrown_Hillary]

@ the house on fire! 🔥 Must be some primal human fear Graham latched onto that a bunch of people started copying haha

[@BeautyByBrigitte]

New Subscriber here … Thanks for sharing 👏🏽👏🏽👏🏽 love the energy

[@MotifMusicStudios]

Abnormal interest [love that thought]. I do have an extra amount of piano education enthusiasm and experience.

[@LatinosOver40]

Great info amigo .... Gracias .... Javier from Houston, Texas

[@TheCreateOutdoors]

The way I see it is there are no "bad" niches to choose from. Any niche can be achievable, the difference is how long it takes to grow in that niche.

[@MorePreciousThanJewels95]

So what do you do when you’re passionate about a lot of things? For example: I bounce around from things that I’m passionate about. It’s never linear. At this point I’ve got 3 channels, one for my cats (because I have 6) one for homemaking/cooking/vlogs and another for makeup & beauty. What would you tell someone who can’t seem to be passionate about one thing enough to make a channel, I seem to get bored of things quickly. One thing I’m passionate about now is bakinf and recipes. But give me a few months, I’ll probably get sick of it.

[@Find-Your-Wellness-With-Me]

I started with 5 channels:) I have a lot of interests too

[@RealisticTourist]

I had one very confused channel that each video was completely different to the other and had zero identity. I've now started up a niché channel with my most different topic and fingers crossed it works out but finding time to manage one channel never mind multiple is proving pretty difficult.

[@TimberSmokeCo]

Been really enjoying these videos. They’ve been very helpful in early stages of my channel and trying to plan out where do I want to go. I’ve really tried to hit YT hard the last month or so, and have gained about ~500 subscribers (a majority of my audience). My niche is pipe smoking, but even in some ways I think it might be a little too niche, and would like to broaden it to include cigars as well. I’m curious as to what exactly constitutes a niche. How broad/specific does a channel need to be in order to fall into something.

[@PokidotGamerX]

I just figured out what niche I wanted to do for my channel after 6 months of doing KZbin.

[@artinthechurchmeraolive1098]

Aa modern mullet would look so good with your hair type.

[@LifewithParkinsons]

Thank you Nate for this insightful video. My audience always seems happiest when I do what I want to do. Just make videos about Parkinson's and how I get through day to day. When I don't do that they punish me by not watching 😂

[@SportsTymeStories-h8x]

Have been deeply studying others in my niches, learning over the years and folks have always been adding their own spin to it, their own thoughts and perspectives. Nothing new under the Sun concerning that. I don't compare them to my own channel, I compare them to Channels that have actual hit the Major YT Milestones. Since comparing to a TINY channel, well a person isn't really going to see nearly the same type of REAL information that most won't actually see. Then get in relationships with those channels which drives homes all your conclusions. So KZbin really has not change.

[@sello-lawrence]

Great sharing 👍🏼😎

[@close_the_app]

Everyone reading this... Don't give up on your channel! we can all do this!

[@deadringer-cultofdeathratt8813]

11:07 he’s the best. And an excellent example of an inaccessible niche.

[@DanicaElle]

Authenticity is the most interesting thing to watch for sure.

[@TheThoughtDonor]

You're gonna have to pay for that napkin sir. 1:46

[@chris-terrell-liveactive]

Thanks, Nate, very helpful video, relevant to me just now. My local cafe will be wondering where their napkins have gone! :D

[@inspiretoachieve25]

If you are reading this, I hope that your channel grows in 2025! I just created my first KZbin channel and I know the feeling but I will embrace the journey! Don't give up.

[@rookerer]

Thanks for your great info. Gaming channel is still a competitive and saturated niche. I almost burn out after I saw my view drop rapidly.

[@SancoOutdoors]

2025 = MAKE YOUR OWN GAP !!! Amen! We have found a META NICHE. A HUGE Niche within a Small Niche, that recruits people outside of the niche into the niche. Thanks Nate Black. This video confirms our strategy, y'all get us motivation and encouragement. EMBRACE The AWE! (Neee-shhhh)

[@MindfulMeanigful]

You’re a gem, Nate. I’ve been grinding on my channel and the growth is very slow. But, your vids always provide me with helpful tips. Thank you, brother.

[@In-The-Trees]

i love your content!

[@ilgar.roshen]

I like visualizing algorithms but hardly anyone seem to enjoy it [other than myself].

[@Marcus-Jones]

Great video Nate

[@GraceElaineSings]

I did this!! I'm a voice teacher. My unique spin is I teach Christian music, specifically!!

[@PanConides]

It is time to grow! Lock in everyone 🔒

[@JoshDarwen]

Hey Nate, I really enjoyed your video! I do have a question-in your opinion, do you think running KZbin ads on some, but not all, of your content could be detrimental? I work in marketing for a Canadian real estate broker, and we've seen some decent growth, gaining about 100 subscribers in just a few months. However, I'm still trying to learn more about KZbin while also focusing on growing the company in other ways. Do you think running paid ads might hurt the channel because the views aren't organic? I'd love to hear your thoughts on this. Looking forward to your next video! Thank you!

[@SageandStoneHomestead]

Is there a way to see retention data on other creators to compare how well they REALLY did? Personally I've seen videos get clicks and so therefore the view count goes out, but it's not grabbing audience or holding attention at all, so more of a clickbait/dud. I'd hop on valeo or something else if that existed. View count is a surface-level metric.

[@ThatNateBlack]

Noted! I’m not aware of any, except for the ability to view retention with that grey slope/most viewed visual along the play bay on a video

[@consumerdebtchitchat]

Nate is the only person who can drw stick figures on bar napkins and I will watch the entire video ❤❤😂❤❤🎉🎉

[@voyageofmonami]

Thanks for the video. I’ve made a few bikepacking/outdoor adventure videos and recently switched to sailing and we bought a sailing boat. BUT I want to continue making some biking videos, so do I continue as one channel or make two? 🧐

[@CapitanMegaa]

Right now im trying to turn my channel from Gaming challenges with a twist to Interactive community gaming challenges (Live streams, where chat are part of my content) but told into a story! like for example my best video, that it was about every Mario jump makes my game faster and i failed so i turned the video into a This is the worst idea i ever had while showcasing that game becomes faster by every death and im gonna tell yall what happened and how.. (70% narrated 30% clips) and not just a video about me doing a mario but every jump makes you faster (no story telling) Example of my Interactive community gaming challenges niche would be: I forced 1000 people to play Mario party (People = Viewers)

[@saatupla4497]

Bro thanks a lot for your videos, they are very insightful. Idk if you're going to see this but i was wondering what do you think it's better: make a youtube channel with your own name or make a brand and use something like a "concept name"?

[@themarekch]

G'day from Australia. I started with short films and experimental films. I also posted 2 videos on pigeons and well my last pigeon video took off with 6k views.

[@UppiliVentures]

i am making my own way good luck smaller channels like me we got this :)

[@denlillaekorren]

I'm at the top of my own squirrel nonduality niche

[@avainspired]

i’m struggling to pick my niche. i love love love making video essays about film tv and overall social commentary, BUT, writing those scripts and editing is so time consuming as a busy college student with 7 clubs and 2 jobs… so vlogging and lifestyle could be an ideal niche, but to me i feel like it would be pretty boring and harder to get a fanbase quickly. any thoughts?

[@sowhappy]

I want to do a channel for course creators but not "how to create an online course" but "how to make an online course that students finish" -- so course engagement and experience with a presentation design storytelling angle. Is that a good gap?