YSL Purple Blush Drama And The Gaslighting Behind It!

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[@FearfullyandWonderfullyMade.]

The crazy thing is YSL sent them to her! She couldn’t fake a review even if she tried. Dark South Sudanese skinned girls like us depend on reviews.

[@DarwinRoger893]

The absolute audacity to send a product to someone and then gaslighting them when said product didn't work at all.

[@thekingkoopabowser]

I'm a Sudanese(north) Brown skin girl and NONE of these but the first one would actually work on me! It's actually insane

[@rhiannah9939]

The bases were off and they are white. When Fenty came out with lavender cream blush it was thin and buildable and came off with pinkish finish and it was cute! But you can still use them in different ways. The ads are wrong and misleading. I’m angry that she was bullied and made to feel like she had to take a break over this.

[@jesmassimo]

It makes absolutely no sense. Old Mcdonald could see that "lavender tinted face paint" is absolutely not universal and literally would only work on a very small percentage of people. The fact that she was telling her experience with it, and her truth towarda what the blush was NOT giving, she shouldn't be under fire for it Also the fact that YSL still hasnt said anything about this crap, and doctored photos, and used women of color as human gaslights is disgusting. I won't even use a damn sample from YSL idc what it is. It's shameful as a brand in 2024!

[@erinjh89]

Even Fenty's is too white of a base for most people! It's a trend that's happening with so many cosmetic companies right now & it's weird.

[@zma6779]

Yeah light and sheer is workable bc YOUR skin tone becomes the undertone. It's like a pale pink lipgloss vs a pale pink lipstick

[@thatsrealroughbud...2394]

Nah, if we're FR fr, FENTY released CONFETTI which is a white based, iridescent purple and it was marketed HARD as being best for ultra light and rich deep skin tones.

[@MissConduct45]

I’m a paaaaale pale Irish skinned, freckle faced, strawberry haired girl. I follow light skinned content creators to see how they manage my translucent, nearly purple undertones and not look dead. I follow medium skinned creators because I love beauty content and there’s talented artists out there. I follow deep skinned content creators because I love beauty content and there’s talented artists out there, and I want to see which companies are truly inclusive so I know what brands I want to support, because it’s 20-fucking-24 and this shouldn’t be an issue anymore, it’s a 200 year old conversation that the thick skulls still aren’t getting, and I don’t want to support a brand that both you and I cannot find a great match.

[@jujutrini8412]

👏👏👏

[@thatsrealroughbud...2394]

Or.... you could just support Black owned brands instead of insisting the community`s time and dollars go to yt brands?

[@MissConduct45]

@@thatsrealroughbud...2394 did you miss “there’s talented artists?” Anyway…FENTY *cough*

[@sams2946]

This part right here!!!

[@jujutrini8412]

@@thatsrealroughbud...2394 Where did she say she does that?

[@WrapsslingsandHarmony]

The way I'm angry for Golloria. All she did was speak truth and these people couldn't handle their precious brand (that don't give two shits about them) being held accountable. Thank you for this video because we do need to do better

[@problematic_fav]

YSL altered the appearance of the bushes in their ads, they knew these blushes weren’t universal… they wanted to rage bait

[@vvs9992003]

This is what I’m thinking too at this point they had to have done this on purpose to get negative publicity. Disgusting

[@maheephoenix4398]

@@vvs9992003 I also think the same its a big cosmetic company they can’t be blind.

[@hattarapilvi]

and everyones giving them exactly what they planned for. 🙄

[@natasanj6472]

My thoughts exactly, I just don't know why they would do that. I understand that negative advertising is also advertising but what's the point in pissing people off?

[@curiouskira]

The micro aggressions pivot and turn into blatant racism. It’s almost like you shouldn’t air your grievances because you should just be grateful someone throws you a bone. I’ve wasted so much money in the past buying products online with deceptive marketing and it’s incredibly frustrating. Having darker skinned influencers is essential. Having oily skin influencers is essential.

[@stateofhead5262]

If we could stop with the micro aggressions perhaps when there are real issues it would not be buried in the noise.

[@Nat_778]

​@@stateofhead5262The point of micro aggressions is that they all add up to make society more racist. You can't solve racism by giving small acts of racism a pass.

[@noellerobin9896]

Darkskin + oily = meeee

[@KawaiiKandi]

Spot on! The amount of pale to light skinned ppl we see on social media VS every other skin tone depth is still majorly disproportionate. You can see the true undertones or base of a product with rich skin depths so yes dark skinned influencers are MANDATORY. And don’t get me started on undertones 😩

[@thatsrealroughbud...2394]

Have you tried supporting Black owned brands though? Like, why give yt your money when you could just buy from JP, FENTY, PM etc? Their products are better anyways, and the formulations are more appropriate for African skin types if we're real. I've yet to see yt wearing a FENTY foundation who didn't look DRY AF, it's not for that demographic.

[@msritamgarcia]

False advertising is illegal in the United States. The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. We cannot fault anyone for speaking up. YSL need to be held accountable. PERIODT

[@yashaswinikrishnan1878]

is ysl an American company ma'am?

[@hattarapilvi]

do you people think every company is american? however the EU does have maybe even stricter laws for companies' marketing.

[@MaskedReviews]

Some of those type laws have expired. Our _wonderful_ gop politicians decided it was bad for business to renew them. Take all advertisement with a grain of salt. And ignore the negative people. A company doesn't have to be based in a country to be taken to their courts for shady business practices.

[@MaskedReviews]

​@@yashaswinikrishnan1878 a company can be taken to court in any country they sell their products

[@retrogradepink]

@@yashaswinikrishnan1878 companies doing business in another country have to abide by that country's laws.

[@tbc3770]

I’m pale and I watch your videos cos I’d like to support brands that are inclusive. That’s the only way changes will be made if we hurt their profits.

[@ashleyw.6702]

That's why I love MAC and Fenty. Not every color will work for everyone, but companies need to create enough colors that there IS something for everyone.

[@LAWless_Nonsense]

Yes exactly!!!

[@bluetinsel7099]

Lancome is also inclusive.

[@vvs9992003]

I was kind of disappointed with Fenty for their lip liner launch, they said the shades were “universal” when only like 2-3 shades will even show up on brown skin let alone deep skin tones

[@tortugapoet]

Haus Labs also! Golloria did a review of their blushes and they looked gorgeous on her. None of them had a white base, they were true, buildable pigment!

[@tigersugar1995]

Companies are not required to cater to every skin tone. The problem comes when they advertise it otherwise.

[@ivymerritt7577]

Brands really, REALLY need to stop advertising that their blushes, lipsticks or other complexion products are "universal". I think such things don't actually exist. Human beings come in too many different shades and too many different undertones for one product to work for ALL of them. And that's okay. I also get the feeling that certain brands don't really don't want to take the time to find shades that works with different skintones, but still want to appear to be "inclusive", cue the deceptive marketing. But when people like Ohemaa point out that they, as dark skinned women can't use this product, they don't want to admit the truth, so that's why she and others get comments like "You're using the product wrong!". Just another day in the life of a Black woman.

[@drcatrinaking]

They're still trying to replicate the success of Nars' Orgasm and Mac's Ruby Woo. 🙄

[@DaraJill]

Your styling choice of the lavender top and earrings is chef's kiss. I hope the shade (pun!) was intentional.

[@Call-me-Al]

Yeah, it makes it even more obvious that she looks great in actual lavender, the blush is just extremely bad at being a blush.

[@avp6730]

Am i the only one who thinks it looks interesting? 😭 It could make a cool futuristic look! However the deception in the advertising sucks!

[@Call-me-Al]

@@avp6730 Interesting yes, but not universally flattering. It's like how black blush looks interesting (and cool) on everyone, but not flattering on everyone.

[@Velociraptor449]

Yall, I'm paler than pale, and even I'm not sure that lavender shade would work for me. You'd think they would've gotten their shit together sooner, jeez. Black make-up artists deserve so much better

[@krisdiane]

Exactly what I've been saying. That color is a joke.

[@ladyj.9350]

You need the right undertones too

[@krisdiane]

@@ladyj.9350 there's at least one shade that's the perfect undertone for me, and it looks too light for me to wear. Most of them look too light for me. That's nuts.

[@Call-me-Al]

It works as blush on cool tone albino skin, not a joke. It's great they get a blush, but universal blush it is not. It works as cool toned brightener/color corrector for pale skinned folk (not as pale as albino) well, but that's still not a universal blush... It's advertisement outrage bait at darker-skinned people's expensive.

[@Velociraptor449]

To clarify, I am the 2nd lightest shade of the Fenty foundation and I have cool undertones.

[@jholmes553]

1. I am Asian. 2. I am a man. 3. I don't use make-up. Why am I here? Because I love OHEMAA! ❤ There's just something about the way Ohemaa broaches subjects like this in a tactful and smart way that I love. And I'd like to believe it helps me broaden my mental horizon. And Ohemaa is gorgeous. So, 🤷‍♂

[@Thehighpriestess108]

❤

[@janetseidlitz5976]

I am an older white mama. I appreciate you identifying brands that are still being non-inclusive. If I know that, I won't give them my money. Makeup is supposed to be a fun, confidence-boosting thing for every body.

[@mvg5165]

Get a life 😂

[@sallyfrench007]

Exactly, if we can’t all buy it then I’m not buying it.

[@TheBunnyBeatdown]

Not even 10 years ago I had to use color theory to make my foundation match because they didn't believe dark came in neutral undertones. Everything made me orange or red. I appreciate dark skin makeup reviewers, especially those who use colorful eyeshadow like I do. I also noticed the trend of brands going back to lights only with their products. I've been living in luxury not having to use a RCMA foundation palette to make my foundation shade. I'll be sad when I have to go back to that. This video was eloquently done. Thank you. I don't need everything to work for me. I just need more variety in the products that do/are supposed to. Don't piss on me and tell me it's raining.

[@vampgaia]

As a light to light/medium skin toned woman, I watch you because I want to support the brands that are inclusive. Your reviews help me know what brands to give my money to. I also watch you because your makeup skills are fire and you have an engaging personality.

[@Thehighpriestess108]

I’m a brown skin, medium complexion black woman and I didn’t even wear makeup until I started watching black women makeup influencers. Now, I won’t buy anything unless I see that it works for dark skin black women. I purchased too many products in my early days that were extremely ashy on my skin and I won’t waste my money anymore. If brands want our money (and their advertising shows that they do) they need to make formulations that are what they say they are and until then, I’m Grateful for influencers like you and Golloria who are calling them out 🙏🏾❤

[@paulazimmerli-angulot]

I am very fair skin toned. I follow you because I love your personality, how you do your makeup and because you are honest!

[@phantasmic1000]

I really really really REALLY need people to stop attacking POC creators for calling out brands and actually listening to what they are saying. They are saying that these brands need to work on making products for EVERYONE,not just them. Jackie Aina famously said that there should be an ultra light, AND an ultra dark. If you're mad that people are telling YSL to do their job and make better products then i don't know how to help you.

[@katiemaloney6786]

idk wtf YSL were thinking advertising any of those blushes as universal. like, did they think no one would notice? they, at best, underestimated how many POCs are looking into their brand and, at worst (and imo almost surely), just don't care and will say whatever to sell their products. both options are gross and the hate that Golloria got for all of this is idiotic. she was just stating facts.

[@katiemaloney6786]

also i can't help but be mad at the fact that they're making so much money on these blushes anyway because this went 'viral.' i swear these companies will lean into controversies because they know people will buy their products for content and other companies see that and follow suit. i hope people boycott YSL like they did Youthforia.

[@krisdiane]

Third option - they did this on purpose in order to make theirs line of blushes go viral. Most of those shades wouldn't even work on me, and that tells me that they intentionally made a line of blushes that would exclude anyone of color from wearing them AND they falsely advertised them as being dark skin friendly and *sent them to dark skinned women* to create backlash and conversation about their blushes. It's sickening. 😔

[@ralphandleosmom9075]

I’m vey pale but dark eyed and dark hair. It’s hard to find creators who look like me who like and review brands I like. So I watch all shades of creators, especially when someone catches my interest. I come back and subscribe when I find someone authentic and interesting. So here I am. I’ve also seen enough anti-blackness in real life that I want to support black women how and when I can.

[@mattgraham137]

These feel like YSL answered to Youthphoria(sp?) but in the opposite direction to stir up drama and be relevant again. This is shameful!

[@blueskiesbreaking]

I love your content and I think it's important to support Black women and gain a perspective I don't have. Your content is intelligent, entertaining and yes, you are beautiful. Thank you for this video!

[@queenla]

I have A LOT to say about this. Jackie Aina talked about how KZbin had stopped doing initiatives that placed Black beauty influencers and other content creators in the forefront. I noticed that my algorithms do not reflect what I mostly watch which is Black beauty influencers. I have to search for their content. The majority of the content I see made by white influencers and it’s not always beauty. This slow trickle backwards started around the same time Affirmative Action was overturned. Affirmative Action was not just for Black Americans. It was for ALL marginalized peoples: women, Latinos, Asians, LGBTQ+, differently abled, etc. In this country, corporations response to inclusivity when it is popular. When it is not, they go back to what they were doing because their intentions were never to be inclusive. Their intentions was to only get our Black dollars for as long as they could until our popularity dies down. This is something I have seen happen time and time again in all of my 46 years of life. This isn’t our fault. This is the fault of the social construct that “they” want to maintain. Black beauty influencers should not have to consistently make videos discussing this topic. We should not have to demand equality and inclusivity every waking day of our lives. The racial power structure in this country needs to be broken because we are literally fighting uphill battles and it is exhausting.

[@JadeGirl73]

I am also baffled that people are discounting the LIVED EXPERIENCE of darker-skinned women. How can someone be so arrogant to assume that they know better than the person who says “this doesn’t work for me because (reasons)”. Just sit down and STFU.

[@sonorasgirl]

Girl, you have more grace, poise, kindness, and patience in this explanation than I’ve had in 32 years of life. Sad it needed to be stated, but impressed

[@RosaLev9]

I follow you because I'm a pale as hell artist. I love watching you go over how the colors look, and it has helped me significantly in my art. But also; you're absolutely beautiful and I love your personality a lot.

[@Ohemaa]

You are so welcome!

[@YurrahAlHadi]

Everything you said and the fact that reviewing is not the same as complaining. It's a content creators job to review and tell if the product works on them or not and why. That's not complaining. . . Ppl don't think and just love dislike us. I followed you to support another black woman, you're gorgeous, love your voice, you do show multiple ways to use a product, you usually show every color, and I trust your opinion. I really like that you show every color because I am lighter skinned. Desi Perkins, itsmyrayeraye, and Sabina Hannan on here are a few of my shade references. As a lighter woman, it was frustrating having to explain to other black women that even I couldn't find make up that fit me 5-10 yrs ago. The dark colors back then were made for tanned Europeans, not lighter skinned Melaninated women with warm undertones. Even now it's still difficult due to the weird undertones. Only two of those would have worked for me. These ppl don't like what melaninated creators have to say because they are race biased. We should just stop supporting these companies all together, don't even tell them how to fix their products unless they pay for it. Great video.

[@angelicsailor1st]

The fact they dared to send this to you marketing team should be fired along with everyone that came into contact with this Its a pastel southeast Asian inspired blush it’s made with a white base it will NEVER be able to work as a blush on deep skin it really really bothers me as someone who works in the biochemistry beauty space to see this BS

[@NickyNicola]

One of the reasons I watch your videos is because you use products that are dark skin friendly and you give an honest review about a product. Thank you for that. I hate that people and companies don't respect the opinion of dark skin black women.

[@draiad645]

I appreciate the honesty in your reviews for products. I'm not Black, not even close, but seeing the way so many formerly inclusive brands have gone off and idk cut costs, got lazy, don't care. Its depressing. You should be able to criticize a product for not being working for you without anyone trying to get you to bend over backwards to find ways it will. If a product doesn't work for you, it doesn't work. And that's not on you that's on the brand. Especially when they advertise it as being a universal "one size fits all" product. It really says a lot about the industry, and honestly the world a s whole right now that dark skinned people can't stand up for themselves and push for inclusivity without fragile brand fans clutching their pearls and blaming you for a product that wasn't made to work for you, for saying "hey actually this doesn't work". And it really, truly sucks to see that you and other dark skinned Black women have to deal with so much shit. We do need to be better.

[@Amy_Dunn]

It's so gross how companies, makeup or otherwise, think that it's ok to lie about their inclusivity just to sell products, or even do things poorly on purpose (rage bait basically) to get advertising for a product through controversy. It also doesn't help that company had so many chances to say "hey, these might be too light for part of the demographic we're trying to sell to" and either fix the product or advertising. The worst part is that the Internet eats up the controversy, which incentivises content creators to make content about it, which puts the brand in the spotlight, positively or negatively.

[@CatKim2]

I agree with you wholeheartedly about the rage bait. Almost no one is actually reviewing this blush, but looking for engagement. It's ugly out there.

[@beth7343]

and the target of said ragebaiting is ALWAYS deeper skinned customers, mostly Black women - no one's pretending a product is paler than it actually is or a foundation range goes lighter than it actually does; it's always pretending things will work on deeper skin tones when the companies know damn well they won't. they want the money without having to actually do the work to be inclusive for deeper skin.

[@ithulah]

I am white and quite fair, with extremely sensitive and reactive skin due to multiple immune issues. If I bought something that was advertised for sensitive skin and then it clearly wasn't for the sensitive skin community at large, I would be extremely annoyed. If the company had gone as far as photoshopping results until they looked acceptable... That would be appalling. I fully realise the vast majority of skincare and makeup won't work for me, but then, they're not advertised to! POC should be able to expect the same standards of advertising.

[@Ohemaa]

This was well said

[@KatArnoldi]

Actually, they rarely do the blush on the face irl for these beauty shots. These are more likely added later in Photoshop to get the best result for the ad. I work as a Graphicdesigner and I remember one time, where I needed to change the hands of a Model in post. If you thought social media is fake, welcome to the world of advertising. In france they need to mark these images as "enhanced". Your content is so important, to show the truth of a product. Thank you for that!

[@AfricanDee]

I truly appreciate your perspective and how you deliver the message.

[@Bonsai375]

I am white as a ghost. But i still love to see people with darker skin use products. For me it’s an ethical question. I like to support brands who are more (shade) inclusive.

[@kalishajnz]

I'm the same when it comes to shades, as in my shade is always in the bottom 3-4 shades with the majority of brands. The joke to me is that they have the nerve to send it out to dark skin influencers knowing damn well it's not gonna work. Like, come on. Thanks for your video, Ohemaa. 💜

[@Ohemaa]

❤️

[@NightmareExplorer]

This fake inclusivity is so annoying. So evil and greedy. It makes me furious. I'm Slavic women, white as an arctic snow. And I live in quite homogenous country. Thank you for educating me and broadening my beauty horizons!

[@334...4]

I gotta say, I am really pale and cool toned, but the lightest shades just do not look like something that would work on anyone. The best I could use the lavender shade for is for a gothy makeup concealer to look even paler, so wtf happened with the advertisements. Even the darkest berry shade barely works on you and the lady with fancy lashes. Anyone darker and it would look bad. Really shitty move from the brand. I really like your voice and vibes, you're also very pretty. I like your videos because they're both eye opening and relaxing. Hope your day is good.

[@chauntelleb6947]

Any brand in 2024 should have a wide range of products for every skin tone. I appreciate that people who have lighter skin tones that will be honest and say the product won't work for darker skin tones. The fact that they think about it helps. Also it's $56 in Canada so it's a hard pass for me.

[@lauren6509]

YT ppl gon be yt ppl but to see some of my sistas outchea windmilling for greed non inclusive CEOs is on a whole nother level.

[@veronicaorozcon]

❤ First: The greatest, the honest, the most reliable reviews on Makeup E-VER. Second: I love the reviews you do. Objective, Punctual, On Pointe. Third: I don't even buy makeup up to 15 dls, I have a different skin tone and yet I can assure this video is the best consumer review ever. A marketing masterclass, an educational one, a conscius clever buyer one. LOVE IT. ❤

[@gaffawebber]

Ma'am....you are STUNNING! Thank you for covering this!

[@angela2007march]

Its so sad when company's aren't more inclusive

[@chipchapey2500]

Not everything needs to be made for everyone , there are a 100 different brands out there

[@codyeswaim]

Wow!!!! This video and her concise impactful words has taken one of my top 3 videos shes EVER made.

[@agustami956]

Thank you for your messaging on this issue - clear, concise and compassionate. The bullying Golloria and other PoC creators receive for speaking out in cases such as this is disgusting. The marketing was clearly misleading and it is right YSL is being called out.

[@deondreawalker4282]

This is exactly why I watch you My melody doesn't pop like yours. But if it works on you it definitely works on me 😊

[@sams2946]

I'm so glad you did this video. The brands are ' bate & switching' in their marketing campaigns. I've brought this up with Ulta & Sephora before. They blame the brands about the pics not being the same as the product. I actually pull up the pics in the store to show them. I tell them that they shouldn't let brands send them these pics because it's them that are going to get the returns. It's deceptive especially when they say these can work on dark skintones knowing full well that they can't.

[@JustasClaud]

Ohemaa, you’re gorgeous!!😍 And with that being said....Dear fellow black people, let’s learn to accept not being where we are not wanted and accept going where we’re accepted and included. We have lots of black makeup brands that cater to our skin tones, let’s support them to become bigger brands like these other big brands whose purpose of their products is to cater to their kinds. Stop giving these big brands free publicity; it’s 2024, these brands know what they’re doing.

[@CatKim2]

If you're in Canada, Shopper's Drug Mart has Black Radiance, which has no complexion products but blush, eye shadow palettes, and lip products completely appropriate for people with deeper skin tones. Very rich colors!

[@SaharaColeman]

“1,2,3,4,5,6 take it back to the lab” lmfao that part 🤣😩

[@anushka___0809]

One day when i have alot of money, imma open a makeup brand for every skintone, so we can finally end all this trauma

[@NoodleDoodle-w5y]

You’re literally GORGEOUS‼️😍

[@6ngelic]

try the about-face blush rush liquid blushes! they’re way better and ACTUALLY universal

[@jdezeeuw6540]

I’m a light skin tone and I watch your channel because you’re very talented with makeup artist.

[@Claire_by_the_Seashore]

As you said, I watch beauty creators because I like to see what they say about formulations and the looks they create. That’s why I watch people from all over the world with a variety of skin tones. Skin tone doesn’t impact skin concerns, artistry, and lasting/irritating/etc formulas. I watch dark skin tone creators because I know if a product was intentionally created to look good on them, 1) it’s a company intentionally looking to include everyone in makeup and 2) I can use the product as well. Maybe I use a light hand rather than build up. But I know I’m cool with this product. By the way the Fenty Daiquiri Dip Blush was stunning on you. Absolutely stunning.

[@Ohemaa]

Very well said

[@CibelleQueirozCarosideOliveira]

OMG! You said everything. 👏🏽👏🏽👏🏽

[@Ohemaa]

Thank you

[@SE-gs6gd]

Why dont they just make a lavendar blush that actually would work on darker skin instead of . straight out lying

[@emelymyles]

I haven’t finished watching your video but I already understand that whole problem. Thank you. See the thing is, I am dark, but I am the darkest or even as deep dark as you. I guess is has blinded me, because I bought the deep redish berry color you tried first and I love it! And I was mad about the backlash because, I am dark brown, and it works on me!! But now I get it! Thanks for this video and for the perspective ❤.

[@JasmineTea127]

You explain things so clearly and eloquently!

[@Ohemaa]

Thank you

[@courtneybright9411]

I like to follow you because I want to choose products and brands that are truly inclusive - I’m on the fairest end of the spectrum so of course I can find things that work for my skin tone easily but I don’t want to support brands that aren’t doing the most when it comes to inclusivity.

[@adoranwofor]

Thank you for having this conversation... Protect Black women at all costs. HHHHHEEEEEYYYYYYYYYY 🥰

[@EddieDA]

I follow you because I like learning about quality makeup brands and products, and your voice is so nice to listen to.

[@MaggieMagnoli]

When brands make grandiose claims and fail to deliver in almost convinced the market plan was to push rage marketing lol I have never checked YSL for makeup looks like that’s not about to change

[@Ohemaa]

Advertising is always the cause of the problems

[@Katterrena]

I watch your videos because I enjoy them, you always have solid advice for everyone and you make the completely rational point that make up should be inclusive!

[@Ohemaa]

🫶🏿

[@patriciathompson6483]

You made a very good point. I follow some non-black creators, and when they say something doesn't work, the comments tend to be "I trust you're opinion etc".

[@SetMeOff513]

First of all, I know that you have been working on the way you film and edit your content so I want to say that in really love how you formatted and edited this video. 😍😍😍

[@abbyymarie4073]

I am soooo glad you mentioned the darkskin statement many light/brown skin creators say in their videos. I’ve seen many light/brown skin creators say “this product on darkskin” in their videos. As a dark skin women (Ohemaa is my skin twin) it irritates me cuz it’s like bookie you’re not dark skin and in the Black community we know what dark skin is and looks like. It’s problematic.

[@JadeGirl73]

I am a medium olive person but I follow you because I enjoy your videos and admire your makeup artistry. I also want to support brands who are doing the right thing - if a product’s shade range is marketed as universal, I want proof. I’m not giving my money to companies that flat out lie about their products. As an olive person, I know that not every product will have something suitable for me. And that’s ok. I’m also ok with having to customise products using blue and green pigment mixers. Just don’t f’ing lie! In this day and age, you are going to get found out!

[@BleedingxRainbow]

Like it was said in the video, the only problem here is that they made every colour look universal. It’s ok to have a small line of blushes where only one or 2 shades work for each person.

[@Ohemaa]

Yes the problem was the advertising. If they had only not tried to make them fit. Becuase the swatches on the dark arm doesn’t have a white cast which indicates universal shades

[@jo-annmahaka]

The way you said this broke my heart. Keep in mind... I'm constantly enraged by how black women (specifically dark skinned black women) are treated. Since my childhood, I've been made extremely aware that people will treat us differently. It's sick that this happens so much that I am now desensitized to it all. I can't imagine that all that work that happened in the late 2010s just crumbled to getting back to this, but I think it's because people were just performing. They didn't really want to include us, but they saw the success of brands like fenty and wanted to benefit by jumping on the inclusivity band wagon.

[@tortugapoet]

This was such an intelligent and well-spoken video, Ohema. It was like watching a deductive argument in a debate. You left no holes in your logic. I wish people could see racism for what it is. At this point it feels like everyone is tired of even asking for brands to be inclusive, and literally the bare minimum is don't lie to us. The bar is on the ground and we're literally just talking about makeup.

[@theadhdmakeupaddict]

Hi Ohemaa I have been in the beauty industry for over 35 years and have worked with darker skinned clients who were fed up with finding a liquid blush they loved but not being able to wear it because of the white cast due to the white base they use. So what I would do and this kind of made it fun, is take a little bit of moisturizer that dries down really well so we can thin the consistency down and make it blend really well, we would start with the concealer I used on them so we had a base to start with adding a tiny bit of the moisturizer and get out my eyeshadow palettes & sometimes my powder blushes we would try to recreate the liquid blush shade. You can use a shade lighter concealer if you want a brighter color but it works really well & you can even add in some highlighter to make it a shimmer blush. Right now I actually like to add in physicians formula glow pressed powder it adds a nice little lit from within glow. I'm appalled at these blush shades and wouldn't wear any of them myself and I'm on the fairest shade range of the scale. Every person should be allowed to wear any makeup they want and feel beautiful in it. I know Physicians Formula has a big problem with their inclusiveness but I can't find another bronzing drop that works on my sensitive skin & I fell in love with their glow powder and mineral powder it works for me & it's so hard to find those key formulas that just click with your skin you know. I really hope things change in the future but I encourage people to not rely on the big companies to finally create those shades you've been waiting for...create them for yourself! If you don't like liquid blushes you can take a cream foundation that's a shade or 2 lighter than your skin tone and start mixing in eyeshadow or even a little lipstick as long as it's a matte lipstick in it! You can make a cream blush in any shade you want. I know it's not about that but until they give you more options I wanted to give you some ideas. I love your channel and highly regard your opinions! Thank you!

[@marmoril2756]

Your skin tone is gorgeous girl and if the brands marketing these blushes for every skin tone, they must stop to mix every pigment with white pigment in the blush!! It's just giving greyish tone on your skin because of the white pigments.

[@amirmcphearson1196]

She said what needed to be said!!!!!!

[@almosttogether1776]

Ohemaa please know your loved and never change I am not dark skinned but am mixed POC I saw the rise and fall of the big beauty gurus that were WHITE. I never saw when under their spell and the product was LITERALLY smashed, binned , verbally trashed and stated as non approved by creators they were loved tge more for it " uh uh honey this is trash" can you imagine a dark skinned creator taking the blush and burning or throwing it in the bin, the hate they would get of not having this conversation with dignity and respect and how dare people question a persons individual preference. I am always amazed as a tan skinned woman with blue eyes the fact I am mixing foundation shades in the year of the lord 2024. I live in the uk I learned colour theory as I was a SFX make up creator until a stalker of a decade attacked me by finding me on line after 5 years of me leaving a job as a retail pharmacist and then processed to leak photo shopped pictures of my sfx make up face on the bodies of unclothed people, then he tried to kidnap me and has left me with broken bones and spirit. The reason I found my happy place until I had to take every down and become invisible was because of hate from men and women who were of colour , i tried the normal thing of product reviews and I got comments saying that I must be wrong with use or it was ok on so and so they are your skin colour. I took that product and used it as a sfx look, so I did it from a place of anger. Nobody knew that my undertone changed due to undiagnosed cancer and a vitamin deficiency. After i lost my safe space i looked for creators who were like you honest and true as watching other lead me into buying a makeup collection that is going to waste of more that $5000 skincare too. I am grieving and in pain and frankly disappointed with the people who look like me ripping a creator down for a make up opinion. As a survivor of CA and SA and DV a army medic and a civilian nurse and relief worker grieving for my support system I failed to save and passed in my arms, we dragged creators over a blush? As many have been disappointments due to their greed of PR, I would have loved to have gotten PR its on my bucket list as I love the packaging. I have seen more poc poc creators buying items than ones who get PR we have talented individuals on Instagram who cater to women of a certain age regardless of skin colour and u tube creators and they hardly get PR where I have seen creators who have products spilling out of hallways and storage and they're throwing away stuff as it missed the deadline or has gone bad. Creators really be up hear lying to get brand deals and trips, and to me creators who say i was sent this but its not for my and then bring in a person a friend who it may be for or just stating the facts is deeply honourable. Never change and your beautiful as well as the young lady who is being forced to carry and be a punching bag for a liquid blush. You can never buy you integrity back your trust or your honour or time. Thank you for always being diplomatic classy and a advocate. 💛🇬🇧 sorry I am unsure of my life span and wanted to try and state my voice not for sympathy but for a different perspectives as only we know why we chose to enter a beauty space that started to cater to us late in the game, as a model I was avoided by MUAs and may used bronzer to darken my makeup foundation and scar cover up make up that medical grade and it was used all over my body on photoshoots and no non were bikini or swimwear and yes they would lighten my skin tone especially when I would do shoots in india. Colorism is real and hear and from day one I was told " ahhh your eyes are beautiful its a shame ur so dark , u should wash ur daughter in goats milk and yogurt " my mum told them to f off politely and told me I was beautiful and my make up covered my beauty. I don't type this for sympathy but as a person never accepted by the family and friends who i grew up with being mixed race and the white folk who never accepted me so I was always out of place until the internet at 25. God bless

[@jennyteresia]

Thank you for making this video and with such eloquence and grace! The hate Golloria got is both sickening and heartbreaking. And I can’t believe the audacity of the brand to come out with blantantly false advertising like that. Or the awfulness of the people defending them. But good to know so I can put YSL on my shit-list and not give them any more of my hard-earned money. ❤ from long-time subscriber in Sweden

[@rosemaryr.long-morgan9704]

Good for You & I agree products/cosmetic manufacturers should be more inclusive ..way past due! Take care /Rosemary

[@PeaRLyNeuS]

At this point, I am convinced they do this on purpose, to shamelessly cause rage bait and have their products talked about. So despicable from such a big brand 😒 And yes, some ppl are always so quick to criticize and dismiss any black / dark skin influencers for stating straight facts... just because their fave brands got pointed out as being non-inclusive (on top of putting out false advertisements) You're right, some brands are falling back into their old habits of not giving a shit about being inclusive. The regression is real. It's exhausting.

[@Ohemaa]

Right? There is no way these shades are universal

[@marisarogers6444]

I’m usually the lightest shade in every foundation range and even I wouldn’t wear that lavender blush.. it would make me look dead

[@ItsSkyLOL]

Your skin is so pretty and glowyyy🥹💖

[@tarass8737]

The first two shades on top looked great on your when you applied them later individually. The darkest shade looks really pretty on your and i was surprised how good the mauve also looked on you like just the thin layer, so pretty. The rest are too powdery for you skin tone. They look like eyeshadows not blush 😂 i doubt they would look good on that many people no matter what the skin tone.

[@lucerosmith9994]

thank you for breaking things down so clearly! It’s upsetting that you and other dark skinned content creators even have to explain yourselves this much. Your voice matters and you deserve to be believed from the jump!

[@morganmelanie6393]

Ohemaa ❤ we hear you, we see you. You are absolutely correct. Thank you for this video.

[@fluffydementor]

I am pale as they come, translucent even. But it's always interesting watching other people's opinions. It's interesting to see everyone's perspective.

[@Nurtherwen]

I’m not pale but not tan with olive undertones so I follow both pale and tan olive toned people to see what colors will work. I follow some people because they are funny! I also follow dark skin creators like you because if a brand has a large range that can work for everyone I want to support those brands more than ones that only have 4 shades.

[@cerenadiguzel7438]

Tho I agree that brands make ads that are misleading and this is a marketing fail, I also want to point out another problem. I am opposite of the spectrum, any lightest shade of the high end brands are too dark for me. They don’t cater to my skintone, mostly blushes are disaster it is like putting color on white paper everything is looking like I have taken a beating. Highlighters are impossible, they look like dirty streak on my skin, especially gold toned ones. I have to use eyeshadow. Every foundation I use, I have to mix mac studio face and body in white color to match my tone. Otherwise my face will look darken than my neck. But because I am a minority in beauty industry, most of the products that actually work for me (like that lavender blush for example) get discontinued because noone really buys it. Whenever something matches me, people get frusturated about the product saying “who uses this?!” I use it sister. Being very light is hard and no brand is really inclusive.

[@aprilmorgan3456]

Good looking I didn't notice that. But I like your channel.

[@apassenger4877]

if a brand markets a certain product of theirs as a specific certain thing, like "good for x people" or "you can use it x way", then the products should be able to keep that promise. if not, the brand deserves to be called out. i think people should open their eyes and try and at least sometimes, either investigate before you criticize or just shush, because otherwise, their comment can be seemed as false, unneeded, uncultured or hateful

[@AKbaby89]

I use the Dior powder no powder as a setting powder🤷‍♀️ idc what something is made for, if i can use it multiple ways, i will. I have dry skin, so nornal setting powders make my skin look too dry, so the only powder i use, is the Dior.

[@sarahs3221]

As a ridiculously pale white woman ( I joke that I use white out as concealer), everyone has darker skin than me, but I seek out darker skin makeup content because I think it’s stupid that y’all can’t just have makeup that works and I want to support you so makeup companies have to wake up. The craziest thing is how much money these companies lose by not targeting such a huge market.

[@Ohemaa]

🫶🏿

[@lindsayder]

It's beyond obvious those blushes are not going to work on dark skin. I'm pretty sure it's gonna cast on anyone BIPOC. I think your words about holding brands accountable, having opinions and calling out misleading advertising is 100% on point and delivered in a way that people can relate to, rather than getting defensive.

[@Ohemaa]

Someone just told me I should have blended with a brush then it would have looked better

[@CatKim2]

@@Ohemaa Seriously?

[@rachsalomon5819]

As someone with dark skin, I rely on your product reviews to be honest and transparent. I understand that the beauty industry is driven by profit, which is acceptable in a capitalist society. However, it's crucial not to deceive or manipulate people with dark skin into spending their hard-earned money due to misleading marketing. I've wasted money on products because of their marketing tactics, such as enhanced lighting and exaggerated claims. This is why you and other content creators with dark skin are essential for holding brands accountable. It's disheartening to see some cosmetic brands moving away from inclusivity. All I can say is keep up the excellent work and don't stop. Thank you, from your forever fan.

[@lilobell05]

Heeeeey! I am a light medium and I love your content. You are stinking gorgeous. I also want to know what brands are more inclusive. The YSL blushes are a case study in blushes that are good for no one. I am disappointed in how much white is in the base.

[@Ohemaa]

I will make a video to help. Keep an eye out

[@KWKarn]

👏🧡 It absolutely works the other way, too. Light skinned people comment on my dark skin. I'm not dark skinned. Sometimes, their "white" skin is actually darker than mine. 🤔 Yes, I have African in my dnd, but my actual skin colour is not dark.... as you can see. I have subscribed ❤

[@Ashethetics]

The bases are like foundation on them! Really odd. I’m paler than pale and I don’t even think I could wear the lilac without it looking like concealer. As a sometime makeup artist, I would never use these on ANY client (and I’ve had people of every skin tone including East Asian, Egyptian, Iranian, and Sudanese people) because it just looks like coloured concealer. Really horrible, bizarre choice for a base.

[@Mari-zq3gn]

Every person in the beauty space, who wears makeup, who wears blush, lipstick, lip liner, understands colour theory. Regardless of skin tone, everyone has applied a specific product to their face and seen it mix with your base undertone to turn into a different shade, or swatched a lipstick on the back of their hand and had it look completely different on the lips. People who wear makeup experience colour theory thus understand colour theory. It's not ignorance, it's not naivete. It's just racism. YSL understands colour theory. They know what happens when you use white as a base for any liquid product. And they knew exactly what they were doing when they sent these blushes to dark-skinned creators...

[@notimportant123]

can you try alternative purple/lavender options? Tower 28, Haus, GXVE, Kulfi, Clinique, NYX, Persona.

[@Ohemaa]

Let me get on it.

[@fanficYAOIyNOYAOI]

I'm very fair toned, so you're not really my shade match but I enjoy watching different types of makeup and this include different tones of skin so I love your content 🤍🖤

[@elenavilla4547]

I follow many ppl that doesn't have my skin tone or my skin type because I trust them, and their reviews give me an idea on what product is gonna be worth trying and which doesn't. And this whole controversy just prove brands cannot be trusted. Brands need to be called out for false advertising and do better, not content creators for being honest. 😢

[@MaskedReviews]

I watch you because I have oily, translucent (high depth, low opacity, etc) skin like yours. I also have a natural ash layer to my skin that makes anything with a white caste on dark skin look cheap and floaty on mine. That said, I am also so pale I'm out the botyom end of most shade ranges. It's important that we watch influencers with a variety of skin tones and tectures so we can actually understand new products.