Dear Normani, This Is STILL The PROBLEM!

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About Zachary Campbell:
Zach is a sought after Pop-Culture/Music Commentator who shares his keep it real, straight no chaser view, on all things Pop Culture. Zach has been featured and has worked on multiple platforms including Netflix, Tinder, Hello Ross, Gram Norton with Lady Gaga, Beyonce’s Formation Tour, MTV Awards, PRIDE, and VH1 Honors. Zach is currently developing his show “That’s a Bop!,” where the first episodes were released this year featuring rising artist Lizzo, MNEK, Little Mix, and Iggy Azalea. He was also cast for the newest season of "Dear White People." Zach has over 75 million total views on KZbin, and over 2 million impressions weekly on Instagram, and expanding his influence fast!
On Zach’s KZbin Channel, you will find the latest and greatest in Pop Culture from around the world! Reaction videos of Music Artists including Nicki Minaj, Kash Doll, Dua Lipa, Little Mix, Lizzo, Iggy Azalea, Billie Eilish, Beyonce, Normani, Ludmilla, Rihanna, Selena Gomez, Doja Cat, Anitta, Megan Thee Stallion, Camila Cabello, Ariana Grande, Becky G, Lady Gaga, and Many More!
Contact: [e-mail]

[@daniellappin2650]

I agree with you 100%. Artists like Beyoncé and Frank Ocean can go 6 (or more) years without an album and people will still be waiting. They’ve proven themselves and established a career that will outlast themselves. Their artistry speaks for itself and keeps fans satisfied for years, allowing them to take the time to craft their next masterpiece. Normani doesn’t have that luxury, especially when it’s 2 years between SINGLES with no album out.

[@TheBlossoms1]

That is correct! I agree.

[@jahleeldavy]

Same

[@daniellappin2650]

@@mikegarcia597 I believe that to a point, but she’s also constantly talking about her perfectionism AND she has dismisses criticism, not her team, suggesting that she takes it personally. It’s been 4 years, there’s really no excuses. Her team does need to do better but so does she

[@Daisies_and_Beauty]

And even Beyoncé is consistently putting out full projects

[@rotem1437]

Rihanna is a great example for this

[@christiant7017]

Victoria Monet is a good example, because her songwriting and producing is out of this world. She is so underrated and needs the recognition she deserves yet she doesn't. The spotlight needs to be on her because she releasing work back to back.

[@kbrownevan]

EXACTLY!!!! She’s running laps around the girls (talent included).

[@I_Am_NiiTA]

She's even mother too and still doing better then a lot of artists nowadays 🤷🏾

[@laylor4360]

I wouldnt say out of this world but its okay

[@trifectas]

@@laylor4360 right they dragging it

[@Imadeyoumad288]

I’m just looking up that doja is signed to the same label as her...maybe the push is her right now instead of Normani...I do think a label change is needed

[@JJ-cj4bk]

Since going solo, normani had: -magazine covers -late night show and award show performances -nicki, zendaya, doja, and cardi constantly hyping her -ariana made her open for her tour and made songs for her -rihanna invited her every year to fenty show -beyonce took her to red carpets -collabs with sam smith, cardi b, calvin harris, khalid, megan thee stallion, nicki, ariana, dua lipa -worked with award winning producers She had more exposure and opportunity any new artist could even dream of. She has no excuse

[@kirinray6718]

Coming soon lmfao

[@Mr.Mister-24_th]

Facts

[@SurahOnline]

*WOW!!!! 😮. I never knew any of that. That’s amazing!!! She should be waaay bigger by now.*

[@great10toes40]

Literally everyone is rooting for her

[@Mr.Mister-24_th]

@@great10toes40 atleast "were"

[@rex_regum1334]

This is what I’ve been afraid of when it comes to Normani. She is starting to become a pop up shop girl and I hate it because she’s so talented and her music is sickening! Motivation should have gotten more, when she was on tour with Ariana she should have released her album because that would have been the power move she needed. Can you imagine the pop she would have gotten as an opener for Ariana if the crowd had more to sing other than 1 single, 2 collabs and old Fifth Harmony music? I need consistency because the talent is there so what’s the problem? Your fans will not wait forever and you’ve been a solo artist for over 2 years now so your clock is running out. Her counterparts are dropping singles and albums easily so what’s holding her back? She has the fan base and the hype is there for now but it won’t always be.

[@jimmymcfan]

.I saw the Sweetener tour live and she was great and I was so upset cause half of her set she was singing covers of other peoples music.‼️

[@maurice1263]

I heard people saying she almost out showed Ariana on her own tour

[@louisea4920]

I don’t think the clock is ticking. There isn’t a time limit but she wasting her own time.

[@dreamgrlarchive]

What’s a pop up shop girl 😭

[@rex_regum1334]

@@dreamgrlarchive Someone who will drop a single once a year or do a quick collab and then disappear again 😂

[@akirakulture]

as someone who’s struggles with consistency and always overthinks because we’re perfectionists. this is something i needed to hear too! allllll love to normani i want the best for her!

[@kingky195]

yesss!!!

[@Hexa1123]

She isn't a perfectionist. She just would rather be a socialite (yacht heaux) over a singer, and it shows.

[@janiyathecreator7528]

Same lol I need to tighten up

[@wasabi.2839]

I think people who call themselves perfectionist it's just a justification for not being discipline , which beats all day anyday talent and intelligence.

[@cante325]

@@Hexa1123 nahh when she took a break she was taking care of her mother we didn't see her out being a heaux

[@NeseMonae]

If Normani is mad at Zack's opinion...LET HER BE, BECAUSE THE TRUTH HURTS! We love Normani. But if I were her, I would rather have people around me that tell the truth about my career than to sugarcoat it.

[@itstotallyty]

I’ve been saying this for years. Are Motivation and Wild Side sickening? Yes. Is it enough in today’s music industry? Absolutely not. We need more. We need consistency. I saw her open for Ariana on the Sweetener Tour, and then there was just… nothing… I’m tired, and that’s unfortunate because she’s amazing at what she does!

[@melaninatedgoddess3678]

Because all of last year she was literally taking care of her sick mother who has cancer, for the 2nd time. Then this year there were changes with the label. When the CEO of Keep Cool left and Mani moved to be primarily with RCA and finding a new A&R that she found. The album and more records are coming next year.

[@itstotallyty]

@@melaninatedgoddess3678 That is unfortunate, and very sad to hear. All I want is for her to succeed, like Zach was saying. She is incredible live, and has so much talent. However, at the same time, someone has to get it together. As a fan, it’s hard to push for her when there simply is no content to share. There are too many missed marks. I am sure that this is not her doing and primarily a label issue. She is just too talented to fall through the cracks.

[@latisha334]

I would be so mad if Motivation was on her first album bc it is OLD atp. She takes so much time between singles that you just forget her.

[@Cozy563]

I think Beyoncé is sabotaging Chloe and Normani. Like she bought out the competition but won’t allow them to succeed.

[@melaninatedgoddess3678]

@@latisha334 Motivation will not be in her debute. Wild Side is the lead, her 2nd is coming out in a month or two. Her album is coming summer 2022.

[@adamwenham3]

remember this conversation in 2019 after motivation came out? now were going into 2023 with no album in sight....

[@111greatness6]

almost halfway through 2023 now

[@jaleelnyela]

The Album is set for this year.

[@SinSinny]

⁠@@jaleelnyelawell she went solo in 2018 her last big hit was Wild Side 2021 and I just had to google that she released a song last yr 2022 and that’s crazy bc NOBODY has talked about it. No one has talked about Normani since Fair and then ppl weren’t talking great about her. She’s been solo for almost 5yrs and NO DEBUT album? Come on now. That album should’ve come out when she was getting Motivation hype and the hype from 2018 Love Lies carried into 2019 and she also released Dancing With a Stranger in 2019 too. THAT would’ve been the perfect time for a solo album. We are over halfway thru 2023 and still no album. Even IF she released it next month no one would care atp. Too much time has been wasted and she doesn’t have enough music or shock value to gain momentum and hype for her album.

[@jaleelnyela]

@@SinSinny Well after Motivation she said she wasn't ready. So that's why it didn't come out but before her Album comes this year her new Comeback Single Candy Paint is on the way. And I think she's filming the music video right now.

[@jaleelnyela]

She even teased the song in her new Bose commercial.

[@TB317]

If Normani's goal is to be a megastar, I agree with all of this 100%. If her goal is just to release cute music and give a little body and dance # here and there and enjoy life in between I think she's fine right where she's at.

[@IGot7RevtinyArmyStayOnceBlink]

You know what I never thought about that... we all want her to be this huge mega star but like maybe she doesn’t want that... perhaps she is fine with this. Perfecting a performance serving it and then relaxing slightly out of the public eye. It would be interesting if that’s her view cause maybe we should stop and just accept what she lets out. But she’s voiced wanting to be a big star and she can be one so it’s just all so confusing.

[@Itzzy515]

Exactly. The problem is that her fans hope she should be the new Beyonce and has the level of star of beyonce. But the reality is that normani seems don't like this thing. It's clearly she likes a normal peacefull live out of spotlight releasing a song each 4 years and nothing more but her fans like zac pressure her a lot to be a megastar. Maybe the problem of dessilution is of her fans only and not of herself who seems very happy releasing a song each 4 years. The fans and their high expectations is the main problem.

[@LewisNorman]

yeah but that's not sustainable though. She still has the momentum for now, but she's no Ciara yet.

[@Shalayah2010]

The megastar train has passed. She’s forgettable. She goes into hiding too often. It’s over for her.

[@user-ov5gv8jj1h]

I agree with this but even her herself was being shady about the vmas not inviting her to perform wild side. Welp, if you’re not a mega star or putting in the grind of a megastar, you cannot expect to be invited to megastar events...IF she just wants to be a laidback star, her response to lack of interest seems hypocritical

[@4everTimber]

I love Normani, but this is facts. Even if she wants to perfect her first album, which I completely understand, she could just put out cute little singles here and there or even an EP to see how people respond to it. Lowkey I miss the days where artists would put out EPs before and in between their albums.

[@BillieShouseFrazier]

Billie Ellison did it, and look at her. I agree with you completely.

[@bunnywitvh2]

Omg I love eps, yea it’s hella short but it always gives me a sample abt the artists/bands

[@saxs3351]

Seriously, Charli XCX is another good example. She spent years making her third album but she made a bunch of EP’s in between.

[@titlepending1302]

Khalid does it also and I love Normani and him

[@flyleelee5351]

Or albums period. I miss the album era of music. Whole works. CDs. Lyrics and credits on the album cover.

[@OliviaLove]

Damn Zach, I needed this talk myself! Overthinking way too much and knowing I have so much more to give to the world. It's time for all creatives to live out loud and stop self sabotaging new opportunities to be the greatest version of ourselves! YOU OWE IT TO YOURSELF TO MAKE YOUR DREAMS A REALITY! SHOW THE WORLD THE REAL YOU!

[@ShaeShaeLaRu]

Yea I Personally received this message too !

[@nat-natc.8142]

Girl I needed this pep talk too 😩😩😩

[@juliaduke41398]

Yesss this resonated

[@winner2.059]

This!!! 🙏🏽

[@rayannarose444]

😫😩🥲💯

[@OCDandme123]

You're right a two years and she still hasn't released her album

[@archiveslattae]

This.. all this is true as hell. For both artists, musicians, upcoming filmmakers-literally everyone involved in art and such like that. Consistency and dedication really matters.

[@1stlady90]

Normani is consistent, she isn't consistent to your liking but that doesn't make her inconsistent.

[@archiveslattae]

@@1stlady90 I’m not talking about Normani, I’m talking about artists (that do any form of art) in general. Also I never stated she was inconsistent at all, I just said *being* consistent is important as an upcoming artist. Especially if you want people to know who you are but in some small ways, Normani can be seen as inconsistent to many. However, I never said she was at all.

[@zeusie4064]

@@1stlady90 i cant say that normani is consistent either, when the album is still nowhere to be found considering she’s been a solo artist for like 2 years ?? hell, she’s not even an established singer yet

[@1stlady90]

@@archiveslattae that's fair

[@elisedelaserre9453]

I love Normani so much but at this point I'm tired of excuses and I'm tired of waiting. Just look at all the award shows, interviews and live performances Doja did in just two years. She worked her ass off to be on a pedestal. You can't just release a song and dip like you've been in the game for ages.

[@alaynadoby8380]

I AGREE 💯 .The worst thing she did was release one song and then disappear right when people were getting to know her as a solo artist . Doja kept herself in the spotlight even during the pandimic and when people were trying to cancel her.

[@bohlalenchabeleng1370]

@@alaynadoby8380 Doja Cat is hungry for it and that's why people call her the Beyonce of this generation. They are not saying she copies Beyonce but they are commending her work ethic.

[@p0rnany0ne]

I don’t think doja is a good example I think that isn’t going to end well And what will she have left to show for it, really? It’s not worth her health

[@mimio7933]

@@bohlalenchabeleng1370 Doja is getting pushed heavy! Even she hates how her label is working her like a mule

[@bohlalenchabeleng1370]

@@mimio7933 wasn't Normani the one who was also pushed during motivation? Let's not make excuses here.

[@Nadiushka16]

Normani is a true example of self sabotaging. I’m glad you said everything I was thinking. She needs to be more active. All these delays are hurting her career. No consistency at all, coming soon phrase is worn out by now. Gotta be on our necks to the point where we have no other choice but to sit down and listen to you. Not promoting the songs enough, I just want to know who’s the team behind her cause honestly it’s very suspicious how they’re managing her career. The worst part is that she has the potential, she’s mad talented. She sure can put on a show and is an entertainer with a complete package. It’s just ridiculous right now.

[@malllllll]

Thank you!

[@babygirla5717]

She most definitely is not sabotaging herself y’all need to get off this girls back.

[@babygirla5717]

@Nonya G 👏🏽👏🏽

[@shakanuhglorie8444]

@@babygirla5717 Normani can do things to help her career that she chooses not do , a live performance with a simple set , going on live and interacting with fans , doing acoustic version to her song doing a slower sexier version , promoting her own music everyday , creating a wild side tic tok challenge “ let me see your Wilde side “ crazy transformation with makeup and camp looks using the song In background , inviting a couple of fans who are COVID negative to come and learn the choreography and post it even if it’s not perfect , creating memories with fans that they will never forget , even a small wild side merch . Normani can do a lot within her means and power she chooses not to .

[@babygirla5717]

@@shakanuhglorie8444 I said what I said

[@mayowamo4126]

Honestly, I love Normani so much but Zach is right. She needs to do more. I'm tired of every time I see her it's for some photoshoot. If she wants to be a socialite she should say that. And for those saying it's her label, she still has the ability to let us get to know her while we wait. When Megan was having label issues, she started Hottie world and Hottie boot camp to keep us entertained. Normani needs to step it up to keep herself relevant or she will fizzle out

[@justme-qp8nz]

Your right even sweetie is staying more relevant than Normani. Which honestly brakes my hart as she's no where near as talented 😔

[@hopelessnostalgic8444]

And this is why Zach’s commentary is needed because a lot of these artists’ fans are “yes men”. They will never call their fave out or help them to improve on anything because they see constructive criticism as “disrespect”. Normani has the potential and we can all see that so whoever is holding her back whether that be her team, label needs an adjustment. And i know she’s a perfectionist but you CANNOT make a perfect album it’s impossible. Not everyone is gonna like it not every critic is gonna feel it and if you’re making this album so that it can be well received then you’re making it for the wrong reasons and sabotaging yourself. Some artists’ best work is when they let their creativity run free without any pressure! She needs to get it together because this momentum she has or whatever little is left will not last much longer with the way she’s doing things.

[@1stlady90]

Her fans aren't yes men we just let Normani create and we dont bully her into doing anything she isnt already doing for likes and subscriptions.

[@hopelessnostalgic8444]

@@1stlady90 Nobody bullying her y’all just can’t take constructive criticism. We want her to be the best version of herself and the superstar she’s meant to be, and that cannot happen if she drops one song every 8 months and then disappear - and promising that her album will come for the past 3 years and it hasn’t. She needs to step it up. With the momentum she had with Wild Side she shoulda dropped another single in September or October but of course she wasted the hype.

[@alejandrasylvana805]

@@1stlady90 Im fan of Normani and i been seeing people talking about this, and not in a rude way just giving a critique constructive. She really need to realised how its important to be constantly or show at least one little project that its solid. For me, its kinda hard continued to follow her in this moment because we barely get something... and not only in her music but we dont see her online either so i dont feel close to her. Ofc its not her obligation being active or put music every two months or something like that but i feel that she being an artist need to be active somehow.

[@1stlady90]

@@hopelessnostalgic8444 Normani is going to do what she wants that's what I feel everyone doesn't understand. None of these gaps are new, if she didn't want 8 months between her songs she wouldn't have 8 months between her songs.

[@hopelessnostalgic8444]

@@1stlady90 Ofc she can do what she wants but at the end of the day it has consequences- Motivation and Wild Side did not perform how her label expected it to because of the inconsistency which will in turn continue to delay her album further because her label will not see her as profitable. The industry is a business and she needs to learn to play her cards right. Camila Cabello dropped her debut 1 year after she left 5H there’s no reason why Normani should be taking 3 years and counting. And Camila kept dropping single after single and doing features to gain momentum for her debut album and had very successful singles with Bad Things and Havana, something Normani is not doing as usual.

[@xxPayneProductionxx]

The real question would be " Is this even her passion?". She works to perfect her performances but maybe she just loves the performance side. I feel like if she was passionate about music then she would be posting videos of her singing and/or of her dancing to music. Instead , she comes across as a model. If she was passionate about the music side of things then I would see that. The last time I saw her consistently singing was when with the other girls. I know everyone is different but people like chloexhalle, olivia rodrigo, and etc are always singing online because they love it. Even Lauren, her ex band mate, left her label so she could do music she wants to do. So I feel maybe she lacks the passion for this and music will just be a stepping stone for whatever she really wants to do.

[@ebonymoore525]

I completely agree. My thoughts exactly 💯

[@c45177]

*Comes across as a dancer

[@okay18ful]

completely agree. And if she's not passionate enough, I think people should stop saying "Normani's coming" or she's the next who-ever. Because without hardwork, she'll never be that star. Let her be living that socialite life

[@keyaras.worlddd]

I agree with the original comment and the other comments as well because it’s completely true!

[@13579hee]

This literally makes no sense 😂🤣😂 Mariah Care y is SERIOUS about making music and she's ALWAYS said she prefers being in the studio making music.......and before someone says "well MC is a star" Mariah has LITERALLY been saying that since she FIRST came out! Before she became an ICON.

[@sydnic96]

I think what helps Normani is that she has co-signs from heavy hitters in the r&b and pop space. Nicki has co-signed her, cardi b, Ariana grande, Ciara, Kelly Rowland, Janet and etc. she has so much support but she has to execute and give us more than a song a year.

[@jakestroll6518]

This is true. You even missed that Beyonce told her to her face that she was excited to see more. Nicki also gave her early props. Even that Wild Side video wouldn't be out without Cardi pushing. She's very lucky considering she's not a strong singing voice and she's chosen to throw it all away

[@user-jb7tq7ko7e]

Her co signers are the only reason she's still relevant. When she featured in WAP it reminded me that she even existed.

[@Jess-ew3tm]

@@user-jb7tq7ko7e yea cardi was cool for that tbh to allow her to be in the video (still wish Kyliesha jenkins aka Kylie wasn’t but that’s besides the point) Normani is just lacking something

[@TheFabgirl333]

@@Jess-ew3tm Lmfao kyliesha jenkins 😭😂

[@sereno2468]

"we don't know you, Normani" This. Everytime she comes back with a song, she gives me early Janet Jackson vibes, early Beyoncé vibes, basically early 00's vibe... But what about NORMANI??? I WANT TO KNOW NORMANI, I want to look at a Normani's body of work and be like "oh... THAT'S Normani", not Janet or whatever...

[@KM-yv3tr]

"Its like you're scared to be sickening.." YES! That's a perfect way to explain the disconnect. We see the skill & potential but its not giving as much as it could. She's holding back & its hindering her career and image. Maybe there's issues with the label or the team but we still can't connect with her on a personal level. All of the greatest stars in the culture are loved because of who they are, along with their talents. Open up girl. You got people who are genuinely rooting for you out here Normani❤️

[@boardguy00]

I live for Normani 100% but this is something that needed to be said. We believe in you sis and that's why this needed to be done!

[@taraspeaks6293]

Right!!!! We're all rooting for sus but tick tock.....

[@bohlalenchabeleng1370]

Does she even want it? She acts like she's over it.

[@jovanyflores209]

Zach, YES. I agree with so much of what you said. She is not an established artist yet so we should be seeing her EVERYWHERE to get her to that point. Not to compare, but Doja/Team are on the completely opposite side of that spectrum where she’s being overworked, but the results are there. She’s growing. She’s becoming that gworl. I’m not saying to be overworked, but that’s a GREAT example that shows how being consistent correlates to actually establishing a presence in music.

[@rayshawnphoenix2135]

💯💯 you perfectly described this!!

[@sola2351]

Doja was always dropping music on sound cloud and KZbin before her viral hits. Doja has been putting out good music for a WHILE, It just took the mainstream people a while to listen to her because she wasn't being marketed well. You're right that Normani is the opposite, she has all the attention but she doesn't drop ANY music. Idk what her deal is. Wild side was such a good song, she is really fumbling the bag right now.

[@leakypussy9813]

maybe she doesnt care that much.

[@1stlady90]

What everyone fails to realize is Normani isn't anything like what they want her to be like. Once people make peace with that fact they will take her for the artist she is. It's pretty simple.

[@melinatedthinka8210]

@@1stlady90 Exactly ppl will bring up colorism and talk about how she’s the only darkskin that’s doing it so we ‘have’ to hold unto her. But lemme tell you something rn, there are darkskin women that are MORE talented, attractive, better singers, musicians, etc that could do it better than she ( y’all don’t know how much I hate to say this). Normani is not the only darkskin talent in this industry and CERTAINLY won’t be the last. Let’s stop acting like there is this limited amount of darkskin talent in this world and we have to settle and root for someone that underrepresents darkskin women poorly. We got to let there be a darkskin woman THAT WILL TRULY BRING IT. And Normani isn’t bringing it, she just isn’t. We as black ppl need to still maintain our standards, and actually do better rooting for someone that will ACTUALLY do darkskin black womn justice, it doesn’t help to root for someone that is literally doing a poor job in doing that 😬. Sorry to any of her fans that get offended reading this, oh well.

[@ayomideowonifari]

And here we are again two years later 2023 were almost going to December and still no release since wild side 🙂

[@HeyMonte]

She’s always making music and never releasing. Girl…you are NOT Beyoncé, Rihanna, or Adele. You cannot drop one lukewarm “hit” & disappear for years. You have to keep giving. You’re years in the game and STILL considered a new artist….something isn’t clicking.

[@srn1e320]

well stop following her 😂 she ain’t here for you if you not feeling her

[@fin4008]

@@srn1e320 exactly she “cant” do it yet she does and y’all still here soooo….

[@HeyMonte]

@@fin4008 we’re “still here” because we believe that she has the talent to be huge and we’re waiting for her to finally breakout. She has a terrible team, and there’s nothing wrong with calling that out. But continue streaming her 2 solo songs I guess. ❤️

[@srn1e320]

@@HeyMonte 2 solo songs and some other songs they all done good like I said you don’t like it leave 🤣

[@elizablue6909]

Y’all say the same shit every single time this man makes a video about her even after she’s stated multiple times she is no one but her self. Get a life

[@willpwr43]

We need 3 THINGS: PERSONALITY, MUSIC & CONSISTENCY! Not photo shoots at parties.

[@coconutdreams_]

Summer 2022 is almost over and that album still never came out

[@kailester4807]

The year almost over now lol

[@brandopike4246]

@@kailester4807 lol she literally didn’t gave us any major single on 2022, the calvin tinashe collab was such a miss opportunity

[@American_Boy]

My thoughts exactly. Love you, Normani 💙

[@andresrodriguez3366]

Interesting points of views. I'm more on his side: kzbin.info/www/bejne/laCxopuHash_d68

[@DenitriaLewis]

You know I’m in here… late but I’m here. 🍿

[@DenitriaLewis]

I agree 100%! I will continue to say that N is RUDE, has no personality, and has a team FULL of ‘Yes’ men/women/gender non-confirming people that don’t stand up to her. I am convinced that there has been someone, or a number of someone’s along the way, that are influential and she has run afoul of them. I have seen her with my own eyes shove hired award winning Getty photographers during Paid engagements (that she was very LATE for!!!). If she would do that, when she’s being paid… then what else will you do?

[@Imadeyoumad288]

N for the records wildside spent 20wks on hot 100 chart n just fell off watch wen these Christmas songs go away

[@kaylee9185]

Same here. Love her so much💜💜

[@khlikb8796]

Everyone says “she should be bigger” but I’m like where’s the album so I can stream & give her these numbers? Her talent is undeniable, but she’s being lapped by artists that don’t have the longevity she has in the industry. Can’t wait to hear what she has to offer….whenever that is? Sigh

[@TheSamanthaEdit]

For one, she took two years off after Motivation because her mom had breast cancer. Two, we ALL see that her label isn't shit, and she's probably stuck in some shitty contract, which limits what she can do. This is the SAME record label that completely sabotaged Tinashe's "Joyride" album, then promptly dropped her.

[@taylormade9748]

Right.. iono if it’s her or maybe her team.

[@khlikb8796]

@@TheSamanthaEdit yes, we’ve heard this story before. Unfortunately Prince tried to show us all just how shady the industry is, but we get surprised every time an artist is screwed over. I agree the gaps in between her projects may be justified by outside circumstances……but unfortunately momentum is a KEY component in playing the game. I just wonder if she still wants to make music 🎶

[@khlikb8796]

@@taylormade9748 I believe it may be both 👀 but it’s a shame to waste her lime light. Wild side was phenomenal. Not even home concerts? A Colors show? Tiny Desk?

[@christy7516]

We need her to act like she wants this. Period .

[@avatarkyoshi3405]

And now here we are Summer of 2022 and still no album or single...

[@brib6046]

I love Normani but I do agree about how she needs to start showing more of *HER*. The VMA performance was wonderful but she needs to stop doing tributes and start doing more original stuff, even though her tributes are phenomenal. Waves was incredible and her Calvin Harris collabs.

[@scorpioallday24]

I'm hoping the only time we see her is not at vma performances. I'm ready for her, a lot of us are, hopefully things change.

[@brib6046]

@@scorpioallday24 I never thought about it before reading your comment, but it’s crazy how her only big solo performances are at the VMAs

[@Sinnamint]

As a day one fan since fifth harmony, Normani has been sabotaged so much I think she’s traumatized of the industry. We all know she has it all to succeed but she is very reserved and a perfectionist which probably stems from people counting her out since the beginning being a dark skin black woman in a racist industry. She could’ve been released her album but I feel like besides Sean , her dancers, and her glam team , she need to leave rca , drop Brandon trifling ass and either go indie or find a better label that knows how to and wants to market her. They know she’s a threat and I believe it’s people closer to her keeping her down on purpose so that she won’t be successful and she needs to realize that before it’s too late.

[@sillau9]

I think her being a perfectionist is also her hindrance,which I don't blame her,you want to give your best..but she prolly needs to let loose abit more,and relax..and not try to be some type of perfect persona without flaws..becuz it becomes somewhat not relatable and can't connect with audiences..

[@Sinnamint]

@@sillau9 that’s easier said then done when you’ve been racially targeted go research how Camilla let her racist fans tell Normani to kill herself and put her head on pictures of dead people she has ptsd imo. She probably feels like she has to prove them wrong the most. She’s obviously being taken advantage of I just want her to win.

[@sillau9]

@@Sinnamint no..im talking about her being a perfectionist can somewhat be also her hindrance..her not flourishing as much,is not only due to you guys thinking it always has to do with race..its also cuz she's kinda been inconsistent with her music,and being too proper,which comes off as not relatable and connecting with audiences..and people will tend to jus tune to someone else..

[@juicebox9224]

@@Sinnamint that wasnt camilas fans they were trolls get it right

[@Jessica.Shawnte]

She’s with the wrong label Tinashe,Zayn both left those labels because of creative differences.. RCA is a pop label Mani,Tinashe and zayn are R&b artist who were forced to do pop

[@ssjack2]

friendly reminder that perfectionism is the sister of procrastination

[@er.8109]

I’ve been following Normani since2015 and I still don’t know who she is as a person, what she is passionate about outside of music, even her personal life like I feel like she is a people pleaser a lot. You can’t hide behind the #blackgirlmagic love for so long

[@sillau9]

Facts..

[@mimiandy1683]

On my personal level, I feel indifferent towards Normani and her career/projects, but I do want for her to succeed. Her music may not be for me, but I know it is for someone out there.

[@Sesi_angel_india1000]

I use to care but i've now become indifferent because wow ... ill be waiting forever

[@mimiandy1683]

I think she's sick of the "business" part of the music business. And I think she is at the point, where she can't fight it any longer.

[@mamasright6262]

We really need a Dear Normani part 3, we need you to really read her again and don't hold back on anything. We are tired of her not caring.

[@kailester4807]

Exactly!! The year is almost up and nothing from her

[@cassiedion4144]

@Day right. Why people were putting all this pressure on her I have no idea. The girl isn’t that passionate about making music, it’s probably a side hobby she has. Let her live her life and let’s support other black artists that love making music.

[@CreativeChick03]

One thing I will say. Chloe and Halle, Bree Runway, Meg etc. will be on live all the time. Even Bree be on twitter spaces. Doja and Tinashe be on live and twitch!!!! One of the best ways to stay relevant is putting yourself out there. A healthy amount of social media presence will definitely help on top of consistent releases and performances.

[@CreativeChick03]

I bet she is scared and anxious but she has the support and platform. Use it while you got it!

[@CreativeChick03]

I love Normani it’s sad to see this happen.

[@mya2317]

THIS!

[@unfriendlyblkhottie444]

Since this video Doja has gone live three times 😂 And she literally just gets on, does her makeup, listen to music, and talk ish to her fans lol. And that's partially why she is where she is today. She's always been big on "hanging out" with her fans.

[@yasmin4281]

i was thinking the same thing! i don’t even remember what her talking voice sounds like cos she literally releases her annual song and then goes into hiding lol

[@d.spigner3077]

I’ve been under the impression Normani is over her label. After putting her own funds into Wild Side I’m convinced she is trying her best to remain visible but either leave RCA or rework that contract. In some cases that means allowing the label to drop you so you have the freedom to go elsewhere without giving them your good music. She says she has about 4 albums worth of music.

[@LadyAstarionAncunin]

I really feel that this is it. I also feel the same way regarding Megan. People keep saying Megan's freestyles are better than her LPs/album, but it started occurring to me that maybe she's saving her best until she can get away from 1501. Same with Normani/RCA. I fully believe that Normani is NOT getting the support from her label she needs. I honestly don't even put it on her because she's CLEARLY doing what she can to stay relevant, even going into her own bags, and giving us bops and performances in spite of her unhelpful label. The label system needs to be totally revamped or die.

[@Abymilde]

Why would her label invest money into her after she let the hype die down and took so long to release new music? It's a business, they knew that Wild Side was not going to be as successful as Motivation was. They probably spent a chunk getting a big name like Cardi on the song, only for the highest to chart was #14. She can't be mad they don't wanna go bankrupt on her.

[@c45177]

@@Abymilde that's the reason she took so long, her label and also normani was dealing with serious family issues

[@c45177]

@@Abymilde cardi asked to be on the record

[@deesenuts8730]

@@Abymilde Y'all weird comparing her to ppl with different skin tones, talent levels and circumstances.

[@CyberStockholmSyndrome]

Some people have been saying that Normani isn’t passionate about being a singer and I agree. I DO believe that she’s passionate about being a dancer though. She posts a LOT of videos of her dancing to things. I think she would be an amazing choreographer. There’s nothing wrong with her being a model and dancer. I’ve seen her do way more of both than singing. At this point there are girls that came out long after her that are blowing past her in terms of widespread attention. I know her team isn’t amazing. But even people who have shit teams do their best to reach out to their audience to let them know they they’re still trying their best. Zayn is on the same label as her. And even though his team was terrible at promoting him, he still released songs online for his fans. Long story short, I don’t think Normani cares about singing that much. I wanted her to succeed and do well, and I’ll always root for her. But I can’t care about her music more than she does.

[@Itzzy515]

Yeahh she would has a succesful career like choreographer coz she likes dance a lot. To be the new Charma Ladonna, I don't remmember her name correctly sorry.

[@syniahfeatherstone6295]

Like Chile we are TIRED , she plays everyone’s background character and at this point she’s an influencer not an artist. This album is giving “She by Sheree” coming to us Winter Spring Fall of 2055

[@melaninatedgoddess3678]

She's literally been working almost everyday. She's filimng for literal shoes. Two of which are Ellen and Jimmy Fallon's new show. She can't release during Christmas when Christmas songs and albums are dominating. She's waiting for early next year. Her album is done, her next single is ready. She's just won two awards. And is making herself more known by attending events like the MET, Dolce and Gabanna, etc.

[@Wee.low1]

Not the she by sheree lmaoooo

[@kevin_jay7]

SPEAK ON IT!! 😩😭💯

[@arianaoutsold941]

@@melaninatedgoddess3678 she at least could’ve put out a second single. we have been waiting anf she drops one song and leaves. it’s draining atp

[@karman8229]

Chateau sheree

[@CampbellYA]

You’re coming from a place of love and encouragement. Anyone can see that you want her to WIN! Like Beyoncé said “They don’t make albums anymore. They don’t make albums.” I’ve been waiting for an album since Waves with 6lack.

[@ali3nsuperstar]

that quote is exactly what describes the entire situation

[@brianajade3242]

What's interesting is that this video was made last year and yet nothing has really changed. I believe that she has become comfortable with being a socialite. She hangs out with the Megans and Chloes of the industry, gives you some cute pics on IG, loves to show off her body and that's it and its disappointing.

[@nikibronson133]

Damn true

[@toogroovywavey136]

I think it’s Normani & her team! Even if her team was not doing their part, there should be no reason why Normani is not doing more lives on her social media and KZbin appearances. Chloe well remix a whole song and perform on live. Chloe talks to us. Chloe books shows and stages. Chloe is present. Normani is hiding. I wonder if being in that girl group crippled her self esteem. So much so enough to put a dent in her confidence. Normani experienced a lot of microagression towards her being in that group.

[@sohnaminta.9264]

She did say that it crippled her self esteem

[@throwaway3286]

I think this is what people aren’t understanding like you cannot be bullied by your groups fanbase for almost a decade and just be fine after a few projects even with people constantly praising you. I wasn’t a fan of 5H but I’ve heard about how horrible people were to her and it definitely took a huge toll. She’s also signed to a horrible label right? Like they’ve had hella talent and just wasted everyone’s time. I personally think taking 1-2 years to perfect your craft and build your self esteem isn’t a bad thing. People are just extremely ADD when it comes to entertainment.

[@fg4462]

@@throwaway3286 She signed to the same label as Doja

[@Jess-ew3tm]

@@throwaway3286 her and DOJA are on the same damn label though but tbh it took them years to really propel Doja to where she is now but in the meanwhile she released music, interact with her supporters and released “Moo” that went viral 😂

[@malllllll]

!!!

[@starlia8449]

I find it kind of funny how Normani (or Normani‘s team idk) doesn’t like Zack but all Zachary does on this channel is aggressively complement her and try to show her the fans perspective so that she can progress. I guess a lot of these artists just can’t take constructive criticism or any criticism at all, it’s actually kind of sad.

[@rohanjaime2470]

It seems like there's alot of sabotaging going on within her team and label cause damn.

[@crystalwaters513]

wait, how do yk her team doesn’t like him?

[@beaberrylious]

@@crystalwaters513 I was wondering the same

[@FAFash-wo9yg]

@@deyo9514 at an in person event. They were both at Doja"s party so that's probably one of the times they crossed paths. I would loved to have been a fly on the wall in that moment. I wonder what type of energy she was on. I know he wants her to just give it but sometimes his commentary comes off a little shady. Just a little bit but I feel his pain. He's tired. He's been stanning for years and still the train is stuck at the station. Normani could truly be that girl but it's just not consistently giving but I still Stan. I'm rooting for her.

[@sabrinabee8039]

He's so right when he says "we don't know you Normani." I seriously have no idea what her personality is actually like. What does the public actually know about her unless you go digging. I loved motivation when it came out and thought she was going to do so well. To me right now, she seems like just another singer trying to make it, but she's been around for a minute. I was curious and searched Normani interviews on youtube and it just doesn't seem to generate a lot of content. A freakin Billie Eilish interview came up in like the top 10 videos?????!!!!!!!! Bizarre she needs more content out.

[@imangelinayoujennifer]

@@artsyendeavorswithrina THIS !! at this point we don't actually know if she actually wanted to do music or she just not interested anymore

[@Shalayah2010]

She barely even speaks.

[@SBchicadebaile]

I agree. Even HER had a mysterious aspect about her that worked. But you see HER in interviews and you still connect with her in some degree . She’s a talented musician and she does let the music speak for itself but you still connect with her, her personality is very laid back, natural girl who is still pretty and can deliver

[@ayomideowonifari]

Fr i don't know her personality at all ,She's just a bland artist ,All I know is that she's a singer,Can dance,Was in fifth harmony, can dance,and has a couple of cute songs ,Does she have socials?

[@GISELLEBGKC]

lawd she needs a better team seriously. She has the potential

[@gabbyone54]

Someone has to say it out loud and speak it into existence. The fact that she’s bothered by what you stated shows she knows deep down she needs to step it up. Something is wrong and I hope she gets it together. We can’t be patient forever. Consistency is everything

[@Andrew-rl3uo]

Lmao please! She doesn't care what this two faced hating ass bozo has to say

[@AGEE_95]

@@Andrew-rl3uo her problem exactly, if that's the case. But it's not. She cares.

[@bohlalenchabeleng1370]

@@Andrew-rl3uo but the gag is she cares lol.

[@52andattitude48]

@@Andrew-rl3uo That’s exactly the problem aint it? If you can’t listen to criticism as a true professional, a career in an industry as vicious as pop music will go down QUICKLY

[@Andrew-rl3uo]

@@52andattitude48 why should she listen to criticism from a random KZbinr who spited her cause she unfollowed him... She listens to advice if those who TRULY matter and care about her

[@nathanielfamisan1968]

The Victoria Monet part in this video aged so well after her Grammy wins this year.

[@kennethiavail1719]

Facts. I forget about Normani until she drops something. Say what you want about artists like Cardi B, but they keep you on your toes. They show you personality. Does Normani get on live? She doesn’t go on shows. She doesn’t even go on you tube platforms! I’ve seen Tinashe doing more than Normani.

[@bmwjourdandunngoddess6024]

Yup, Tinashe is A QUEEN!!! I want Normani to do what Tinashe is doing, being more active.

[@keonaroberson1935]

Right no Collabs or nothing

[@harasnicole]

Oof, same. I forget Normani exists until she drops something, too. That's not something a label or artist should be aiming for, imho. Consistency is everything, and she's sporadic.

[@aimstar11]

Difference between Tinashe and normani ? Tinashe knows and wants to work hard & has control of her career - straight after 333 dropped she toured, got a few brand endorsements, and now has the Facebook watch tv show (choreo cage fight which is excellent!!) which has the songs from the album featured. As an independent artist she’s doing WAY more!

[@kennethiavail1719]

@@aimstar11 yeah I want sis to win. I don’t even listen to tinashe and I see her work ethic

[@06fooey]

Damn. i know you were speaking to Normani but your message really hit me. I'm in the fashion industry & wont lie i relate to Normani. You right. waiting on perfection just puts too much pressure. A hard skype call but you've spoken to alot of creatives. Needed. Thank you❤

[@rumpleforeskin1226]

Saweetie has zero talent, light skin and pretty priviledge however she's still booking shows because she maintains an online presence and regularly engages with fans. Normani needs a new marketing team because she is beyond talented and can literally take the world by storm.

[@maricastro3223]

Zero talent? Her raps are bops

[@pretty.miraculer]

She has talent but still developing

[@JordanWilliams-ix2td]

@@pretty.miraculer lmao

[@i.i1215]

Saweetie isn’t even that pretty she’s just light

[@rydercdaniels4475]

@@i.i1215 stop lying, Saweetie is a gorgeous

[@jamiebratzdoll5992]

I remember when she said on Twitter….. something along the lines of she has recorded many songs that could be a couple of albums…… LIKE MAAM …… how are you gonna say that to us knowing we’ve been waiting for you to drop ONE song…… I really wanna know what’s the hold up. She need to pull a damn Coco Jones and let us know what happened and what’s happening

[@mahlatse8605]

We don't even have an EP

[@untrainedtalent]

Look at Ella Mae. She put out some singles, found the one that stuck and really took off (Boo'd Up has almost A HALF OF A BILLION KZbin views), put the album out, dropped more singles and now we wait for the next project. In the mean time, she did features with other artists to keep her name out there. Like Normani should have took the Motivation momentum, and ran with it.

[@crystalwaters513]

and what’s crazy is people keep up with normani frequently w/o her doing m that so if she really capitalized on it she could’ve been the IT girl

[@Sheralakeisha789]

At the end of the day work ethic!!! We can’t blame the industry. She has so much potential. Everybody likes to say Beyoncé got a break because she is fair skin, but Beyoncé had a sickening work ethic! Well said Zach

[@13579hee]

Work ethic doesn't matter if people don't care for you. We literally cannot ignore the ways in which colorism allowed for someone like Beyonce to step into the room. Colorism matters.....it does

[@gomes3270]

@@13579hee very true! Beyonce worked hard asf but she is also incredibly beautiful and benefits from colourism (not her fault but its still factual) Normani is gorgeous can sing and dance plus has a great work ethic but she is still overlooked while mediocre artist go viral everyday

[@nielsenmakaba5777]

@@13579hee then she should make them care for her TF

[@cookierumi]

​@@gomes3270 Normani isn't really a good Singer...but she can dance and perform

[@louiseemborong5852]

True. She is one of the rare artists where Social media actually asks where is her music. She also records but don't release (according to her tweets).

[@dajahsimone9921]

She said she had ALBUMS of unreleased music like ???😭😭😭

[@sonnyhoney3501]

i know this call is for normani but it helps too to new artists! consistency is vital, everything nowadays is ephemere. thank you Zach, this is so important for new musicians

[@sydnic96]

Olivia rodrigo is the perfect example. She came out swinging with singles, videos, promo and her debut album in a span of under 6 months. Granted she has Disney money/backing but she was consistent and gave bops

[@urockit2011]

@@sydnic96 I thought of that too! Girl did all the talk shows, SNL, etc and had live/acoustic performances of her songs the NIGHT of her album release. Like. There’s a formula to this. Another person coming to mind is Doja, who has done everything to the point of being overworked which is a whole other issue but anyways

[@hopelessnostalgic8444]

@@sydnic96 Olivia does not have the backing of Disney or their money. She’s on a Disney+ show yes but she’s signed to Geffen Records which is not affiliated with Disney in any way. They are the ones promoting her.

[@akirakulture]

yes!

[@mimia.4810]

Exactly. The music industry is fast pace. If you aren't an established artist yet...you have to constantly push yourself out there to get everyone's attention. That's what Doja cat did or lil nas.

[@SoshiStars]

*Zach is literally speaking facts, he needs to be hired by these labels I swear*

[@MrLeo0711]

Not trying to compare them but the way Chloe and Halle repurposed that tennis court for their live performances during the pandemic. They said y'all going to get these songs by any means!!!!

[@sirenarmy7495]

Period.

[@bhe.utiful3460]

She should have performed! Wild side in so many elements!! I don’t care if she was performing in her back yard!!! PROMOTE THE SONG AS IT SHOULD BE!!!! that’s definitely a HIT!!!! it’s on the radio! she did the same thing for motivation performed it once and left! smh I don’t like that!

[@AbsolutAlim]

Right. It’s like those days are gone with artists. It’s unfortunate.

[@RahmaN-iw6bz]

I still play wild side on repeat regularly lol def a hit

[@amorelockster1023]

Exactly pull a Chloe Bailey and perform that song everywhere

[@urielsmith3248]

@@RahmaN-iw6bz I definitely been playing wild side atleast 10times every day since it’s been out that song is actually a hit and grows on u

[@unfriendlyblkhottie444]

That's literally how Chloe x Halle pushed their album during the pandemic. Made videos and performances in their back yard. They didn't let ish stop them. I know her label is probably giving her a hard time but I think a bit of the blame is on Normani too.

[@thataprilglow]

03:14 - Oof this didn't age well. "Next summer" is officially *LAST SUMMER* now that we're in Spring '23... and still no album. 😔

[@blubeamin]

The only thing that ticks me off is the compassion with Doja Cat and Tinashe. People don’t realize that Doja was signed in 2013. It took RCA FOUR YEARS before they put money behind Doja, and that was only because she was able to go viral with MOO. In my opinion, Normani needs to take her career into her own hands if she ever thinks she will be able to release a body of work that people have been waiting on. At the end of the day, these labels are not putting the same amount of money behind artists the way they used to. They make folks suffer in ways of having to do the work yourself instead a real marketing plan and official releases. It sucks but it’s the reality.

[@pndgetsmewetter]

Moo came out in 2018 not 2017

[@blubeamin]

@@pndgetsmewetter thanks for the correction. Even so, Doja had to do the work herself before her label really invested in her

[@rayshawnphoenix2135]

Thank you for saying this!! RCA really sucks as a label they admitted they were not interested in Doja until after she went viral. Poor Tinashe been grinding for years and they failed her so many times! Normani might be stuck in a contract but I really hope she can escape them. Seems these days going independent is one of the best options for artists

[@shinebabyshine.]

That part! Doja’s been signed for 9 years now and she’s just now popping off with the mainstream success she deserves. I’ve been wondering about Normani the last few weeks like girl, where are you?!

[@a_boss_lilly]

The fact that Normani paid for the entire Wild Side shoot still pisses me off.

[@andrewilliams8686]

The thing with Normani is she’s become too complacent… Like she should be FIGHTING to get new music out!!! It honestly feels like it doesn’t bother her that she’s taking these gaps because she feels secure everyone will show out for her… Her fans might BUT there’s still an audience who doesn’t know the name of the singer on wild side… I know many people I’ve played the song around and they don’t know who she is! I’m sorry she’s not a Beyoncé or Adele. Like people will eventually get tired. She’s strung her fans out for so long the least she can do is say a month that it’s coming out for sure. The “soon” is for some reason starting to feel disrespectful.. Maybe that’s just me but not leaving any real hints or giving any real indication that music is coming is just not gonna work. It’s nearly been 4 years she’s been solo and she (nor have the other three girls) released an album. I honestly don’t know if it’s behind the scenes stuff going on or what but something needs to be done. If she thinks she’s going to release an album and then do this again for her second it’s not gonna work. I think she wants her debut album to be a top seller and to be a Grammy nominated album but if I can be honest she hasn’t released anything that’s Grammy worthy. I mean I still believe motivation was before it’s time but wild side wasn’t really all that… She just needs to communicate better with her fans and not keep them in the dark so much. ITS TIRING!!!

[@bonniebellaxoxo8853]

Camilla has put out two albums… but I agree why is she only releasing a song every two years. Personally I loved Waves, motivation and wild side. Wild side was a consistent hit tho it’s still charting

[@rayshawnphoenix2135]

I agree with everything you said!! However Lauren just went independent recently and released a project ( don’t know if it’s an ep or album). I really think if it is a bad record deal Normani should fight to go independent as well.

[@christy7516]

Yeah she hasn't she needs to be be serious!

[@topeee]

The 4 girls havent release any album. Maybe their contract with epic as 5h wasnt done yet?

[@bmwjourdandunngoddess6024]

The Grammys are racist, so who even gives af about them? But they would get her some Behind The Scenes respect and money.

[@xoxo20000]

People use colorism as an excuse. Sorry but it's true. Sza is dark skin and is very successful but Sza also makes great music. Tinashe is a light skin biracial but she makes no noise and is a flop to the general public. People need to stop coming up with excuses for these new girls why they don't pop off

[@yoambria3747]

SZA is basically independent. It’s easier. Plus SZA had a big fan base for years so ppl will follow.

[@nunyuh7102]

tinashe stan here, and i agree. my girl T be working her ASS off to get paid dust. incredible music, amazing dancer, perfect performer. she has it all. 😭

[@user-hp5cf5kf8k]

@@nunyuh7102 i don't think colorism failed tinashe tho 😭 saying this as someone who loves her. there are many reasons why tinashe isn't big enough but her being light-skinned will never be one of them. all that aside, she reminds me a lot of doja aesthetically and musically. will never understand why one got hype and not the other.

[@user-hp5cf5kf8k]

@NormanisFaitH and tinashe is an independent artist as well

[@Nokss87]

I need a Normani ballad, to sing about heartbreak or being inlove. That should be out right now for December. The 6 month silence is so frustrating indeed. I think she needs to get a new TEAM.

[@igiglim]

At this point, i want Camila's team to handle her PR. Camila has been everywhere at this point. She's packing the goods. And I want it all for Normani, Lauren, Dinah, and Ally.

[@joannaj.2787]

She's been in this industry for 10 years, solo for 5 and she is still not established. It's harder to get attention and fans as you get older and people in charge know that. They have all the stats, all the data. They can't just keep throwing money at her hoping she wields results, they're not gonna risk loosing it. Maybe if she was delivering what people want, but she is not. She is just not a good investment, sorry. Camila didn't get much money for promo for her first era either, her sponsorship paid for Havana MV. Her label invested a lot more into her 2nd era but she flopped, so she's not getting much for her 3rd era which will flop too, so she will get even less for her 4th era. That's how industry works. No label executive gives a crap about artists, they care about money and if you're not wielding results, you budget gets smaller. People say it's sabotage, but it's just business. Every time Normani's song flops, her budget gets smaller. She's been stalling for years, that's why it would've been great had she released an album right away. The ship for Normani has sailed, had she released an album back in 2018/2019, she would be on a good track, but it's too late now. There are newer artists coming up like Doja, Meghan, Chloe and Halle, Olivia Rodrigo, Billie, SZA blew up, a lot of new female rappers are coming up. The sad truth is, Normani wasted her opportunity. Also, people want a darkskin black popstar, that's clearly not what Normani wants, she dislikes Motivation and obviously prefers to make R&B. The problem is, charts are overflowing with R&B, it's the main genre right now so Normani making sexy R&B songs just makes her blend in, not stand out like she should. She brings nothing new.

[@Machel1987]

YES YES YES YES!!!!!!! WELL SAID She missed her Own Ship! After the Motivation Performance on MTV Awards.. which was one of the Most anticipated performance of the Year.. She should have Made it her Business to Keep that Momentum going and Milk it into an Era! Truth is.. with the new set of Girls Who are working tirelessly (Like I Literally Feel Sorry For DOja Cat sometimes) showing determination and Hard work Dancing and Singing... Normani having been in 5th H is basically their Senior.. And they All Passing Her! Thats So So Sad!!! After this year I dont think she will have investors or maybe even a Record Label (God Forbid) ... She already said that she funded Most of Wildside Herself... Really hope she could wake up and shake up before its too late

[@joannaj.2787]

@@Machel1987 yeah her label didn't believe in wild side and I agree. It's a cute song, but not hit material. She's getting dropped soon me thinks

[@trustworthy-magazine]

Facts. I'm glad somebody said it!

[@13579hee]

People keep saying this but if this were the case y'all would not have let her first single "Waves" flop 😂🤣😂🤣😂🤣😂🤣

[@joannaj.2787]

@@13579hee waves ain't lead single material. But it doesn't even matter, album would've done better anyway if it was released earlier, not 2022 lol

[@lybaon]

2 years after "Fair" now, still nothing...

[@Rondys1997]

I wholeheartedly agree. And not to shade Saweetie, I love her, but how did Saweetie book SNL before Normani? You can have a lot of talent but, if someone is more consistent than you they will surpass you. Speaking from experience.

[@brianacooper9341]

Right?! Saweetie and her team have been pushing her music and content more than normani has.... 🤨 make that make sense!!😤

[@AlwaysLM2011]

I think Normani is scared of failure and feels so much pressure that she kinda put on herself. She should know how quick people will forget about her especially being a dark skin women and still finding her way up. She isn't doing herself any favors by dragging. Her team is terrible. I also feel like she doesn't wanna be compared to Chloe because weirdos have been comparing them over everything. Idk but she needs bring the confidence and just trust herself.

[@dejahturner16]

Summer has come and is basically gone now...

[@Mr.Mister-24_th]

A new summer is coming and nothing🤦🏽‍♂️

[@molly8070]

She’s losing her main character vibes and becoming a supporting character 😞

[@alainkov4616]

this just sounds like a conversation I'd have with my mother about starting a graduate program...Got an undergraduate degree in 2019 but fear of life has been holding me to push it in life.

[@sewgeekdesigns9113]

Me with my career and I’m applying for a management position and can say finally I’m more than qualified now

[@TheSomethingnew1]

WHEWWWW this is me. From the degree in 2019 to scared to start a graduate program.

[@DanielleP0314]

OMGGG me when I graduated undergraduate in 2017, and I’m still looking at grad programs to become a librarian. My fear of failure is always holding me back.

[@MarianaRodriguez-fk7we]

I know I wasn’t the only one in this sort of position. But I know it’s so easy to get lost in my inner thoughts, but it was so easily of me to keep saying “Oh, I’m applying to grad school,” to friends when around friends and family. I eventually had to ask myself if that graduate program is still my passion. I had to really ask myself tough questions and that’s when I noticed I needed help in finding what I want. One day I going to be in a graduate program I truly want (masters or phd level) and it’s going to be fulfilling but I have to be consistent and determined. I hope you all find that program as well and I hope you become who you are destined to be! Don’t be fearful anymore! You gotta be in your own corner when handling life bc it doesn’t get easier you just get stronger.

[@marcosmarciano23]

Crazy how he’s still right a year later. She still hasn’t done anything substantial and that’s sad because she has the potential to shine so bright.

[@Atund]

Hot Take incoming: I think Normani's problem is she idolizes Beyonce. That isn't to be shady because who DOESN'T idolize Beyonce (and rightfully so). But you can see in how her career is being handled that either Normani, her team, or both are trying to follow in how Beyonce handles her career and fame now. The way Normani stays so private, how she doesn't really do interviews or performances. How she'll drop a song once a year and do a handful of little cameos. It's all a mirror reflection of how Beyonce handles her career now. Keyword: NOW. But once upon a time Beyonce was a new solo artist performing on any stage that would let her. LITERALLY doing the "uh oh oh-no-no" at festivals and galas. And BEFORE THAT Beyonce was in a little girl group called Destiny's Child, who were literally doing commercials for beauty supply stores. I don't mean to compare Black women, but it really DOES feel like Normani and her team are trying to parrot the elusiveness of current Beyonce...without paying the dues Beyonce paid to get to the level where she could do that. A young Beyonce (with her daddy MATTHEW!?) would have been booked on any stage with a spotlight. It's as you said, Normani is unique in that she DOES have everything it takes to be That Girl. And she has a fanbase HUNRGY for her to be That Girl. But...she's not That Girl yet.

[@AbsolutAlim]

This right here is so on point. That work needs to be put in. Cause we know why Beyoncé is who she is. Hard work. I expected more especially after all the hype after fifth harmony.

[@air_momo]

I have never heard this take, but it makes so much sense!!!!

[@theovandermerwe997]

I agree with almost everything you stated. Only thing is: Destiny's Child is no "little girl group" - it's one of the most successful girl groups of all time. Destiny's Child is legendary - nothing little about 'em.

[@Atund]

@@theovandermerwe997 of course they're not little. They're one of the biggest (and my personal favorite) girl groups of all time. Point is they started from the bottom.

[@theovandermerwe997]

@@Atund Ayt, I get you. Maybe I took it too literally haha. I love me some DC.

[@JaneDoe21238]

I heard her mom’s cancer came back so that’s something she’s been struggling with. I’m not sure. I just wanna give her some grace. But of course, I would love some new music from our girl ❤️

[@mahlatse8605]

The thing is she was inconsistent way before her mom got sick

[@yageshabazz3456]

I wish she was more transparent about these things. Like Zach said, we don’t know her. We don’t even have an idea of who she is compared to Megan thee Stallion, Cardi, etc.

[@camcaldwell8518]

That’s no excuse, she stays out partying!

[@strongbodystrongmiind]

@@yageshabazz3456 she doesn’t OWE YALL Shit!!!! what the fuck is wrong with y’all 😂😂😂 like i don’t get it… she don’t have to be transparent about Shit..,, y’all are not her friends or family

[@angeleyeszarai]

"It's like you're scared to be sickening"..... you know. That might actually PERFECTLY sum up Normani (and a few other artists who I won't name). I agree. Because if it's not the label's fault & if no one's blocking her (which is what I believed because that's what RCA's known for) but if it's not that than. Yeah. It's probably just self-sabatoge, and I hate seeing that from my faves.

[@angeleyeszarai]

Tinashe for example KEPT putting out music even though RCA was messing with her career. She didn't let them take that from her, and still continues till this day putting out music. With or without a label. So I just don't understand what's going on with Normani, none of us do 😕

[@Itzzy515]

The difference when you love music and fight for you career. Tinashe is the perfect example of that. Now you don't need a label only passion to do and release music in platforms. Jo Jo do the same thing that Tinashe. Sza put songs withouth label in soundcloud. Normani seems hasn't passion for music, that's the problem.

[@Mo-yg2uk]

Haven't even watched this yet but I already agree 🤣

[@mixce8975]

Exactly 😂😂😂 that’s the funny thing about it. I know imma agree

[@amberdb04]

Same 😂 and I like her.

[@quisthe3]

Same!!

[@-TheFahad]

people need to stop sleeping on victoria she literally has it!

[@joshua2764]

Omgggggg people know her??? I thought I was the only one!!!!! She's amazing yo!😭😭😭😭

[@214InnocentGirl20]

Who ?

[@ebonih7138]

Victoria Monet ^

[@leafyyy813]

Yes I love the whole Jaguar album

[@crystalwaters513]

speak on it!!

[@deefamee]

So we still not getting a album ? We going in 2024

[@cf7804]

I am thee biggest Normani fan on the planet, however. I agree with absolutely everything you said. It’s so frustrating watching her fizzle out. She is one of the most talented artists in the game. Period. I can’t believe we are waiting almost 3 years done the line for this god dam album!

[@kaylahferguson9839]

When Zach asked if Normani was too afraid to be sickening, I felt personally attacked. I am so guilty of thisl! 🤦‍♀️

[@topeee]

Maybe her contract as fifth harmony member is not done yet. We may never know.

[@markmenez4097]

@@topeee contract with fifth harmony is done her team and her have just dropped the ball .

[@mimiad397]

She is one of the biggest PERRFOMERS but not artist. All of her mainstream songs so far have either been features or basically covers. She hasn't released anything original compared to other peers

[@ndo533]

@@mimiad397 motivation was not a cover or a feature

[@tyrrell7212]

Nation is gonna be mad, but you spilled. Normani does not need ass-kissing right now. She's acting like she has multiple hits out. She needs to put out an album. The girl has POTENTIAL!!! But we also need to remember that her label is not putting any money behind her. She needs a new management.

[@VENIKA]

I want ALL my black girls to shine but YES can we give more time to Victoria Monet.

[@Metyourmatch]

A perfect example for young artists to look at how to keep up interest of fans is the kpop industry. Between releases artists will have live streams, reality talk shows, live stages, performance videos of their songs, choreography videos, covers of other artists songs. All of this content keeps the fans engaged while they wait for new music. You don’t have to be coming out with new music every two months but damn normani do something

[@rosietales]

I was thinking about the kpop industry as well. Not every group is capable of pulling a Blackpink, even the ones from the big 3 release an album every year to keep engagement and go on to do other content. However, kpop is very dependant on the audience unlike American pop hence why we see the slave contracts and fan service quite prominently there.

[@yourlittlesecret7575]

This is true. I know people are sick of people bringing up kpop but they do the damn thing. Sometimes I forget how long it's been since my favs released an album because they're always in my face being relevant. Normani could take some notes and I'm saying this as a ride or die Nation. I'll still wait for her though

[@Metyourmatch]

@@yourlittlesecret7575 yep because of how saturated the industry is artists can’t afford to no keep the attention of the public and fans. Normani performed once on the vma’s and one minute at the savage fenty show. That’s it. No talk shows no KZbin performances no nothing. I honestly think it’s a combination of Normani and her team. I honestly don’t think she has the confidence and the drive to be who we see she can be and it’s honestly really sad

[@maskarah8988]

The American music industry has just gotten lazy. Most “artist” nowadays don’t want to work like they used to. There is definitely a lack of passion in many modern American artist because most of them enter the industry for that “get rich quick” lifestyle. When it comes to K-pop they have to have passion. Because they go through rigorous training to become stars. They actually WANT to do all that work for themselves. With The way the Industry is set up over there, It ain’t an easy cash grab for them. It used to be like that in America. But things have changed a lot. the bare minimum is acceptable in modern American music. I mean just look at what hip hop turned into… it’s the industry plant’s paradise. Very few American artist take their craft seriously, and practice it passionately.

[@cookierumi]

​@@maskarah8988kpop idols go through training but most can't sing .

[@Ank6612]

Normani and Victoria aren’t pushed enough for me. Jaguar was a R&B masterpiece.

[@joshua2764]

Thank u omggg Victoria is the gurllllp

[@Nini_sag]

Victoria just had a whole child, so let her enjoy that time with her. The difference between Normani and Victoria is that Victoria doesn’t have a slots on the VMAs or other awards for countless songs that she’s done. Victoria is the definition of underrated, constantly not getting acknowledge. Normani on the other hand gets awards for her songs and she’s getting acknowledged.

[@Ank6612]

@@Nini_sag Normani only live performance was the VMAs and she was not booked for anything else. She barely made the cut for the VMAs.

[@Nini_sag]

@@Ank6612 as much as don’t I agree with half the shit Zach says in the video I do agree that she’s not pushing her own stuff, her and her team are not pushing her own stuff she could’ve done a what Chloe x Halle have been doing all 2020 and 2021 give their own performance. Even Victoria has done that.

[@Nini_sag]

@@Ank6612 she shouldn’t be waiting around for the VMAs or other award shows to give her a slot she should just be performing her music.

[@solargeknowles4354]

Here we are entering July 2022 and still no album still no proper promotion still no interaction or interviews or behind the scenes footage.

[@dave7315]

Try OCTOBER, Chile it’s almost 2023💀

[@cookierumi]

​@@dave7315it's 2024 and no album yet...

[@splicedup7480]

I love these. This is what the industry needs. Someone telling it how it is. Regardless of hurting some feelings, that’s a true friend and fan.

[@nunya4782]

Lets just call it what it is, Chloe has come for and (if she drops an album first) has taken the very limited spot that the industry has for R&B girls. With Doja living in both the sing/rap world there is less space for a top selling black female artist. Normani is gonna be the Jessica simpson to Xtina Britney when it comes to Normani Doja and Chloe.

[@brianacooper9341]

I didn't wanna say it but you said it first 😅😂 the minute Zach mentioned another girl coming my mind immediately went to her I think that's why some Normani fans don't like her

[@brianacooper9341]

... I think this negative comment ☝🏾just proved my point😒🙄😏

[@titlepending1302]

@@brianacooper9341 okay EOH what the fck your going to do about Chloe doesn’t and never have the it factor

[@titlepending1302]

Chloe can’t steal anything from anyone because her stage presence isn’t the best when she’s trying to dance it’s subpar even if Normani does leave the scene Chloe still not giving it 🤷🏾‍♀️

[@singstreetcar5881]

@@titlepending1302 chloe has personality, normani doesnt have that. Chloe can write and sing, normani cant do that. Chloe is also critically acclaimed (grammy nominated) normani is not.

[@aishaannan8699]

They need to take a page out of Doja and Chloe’s books. Chloe has one song out and she’s been everywhere! I was so excited when motivation came out then things simmered down then wild side came out and I just knew the album was coming afterwards…but summer 22?? Sheesh Chloe’s album will probably drop before that.

[@SZAliaBanks]

She came out with Motivation and now we don’t know wtf her motivation is !

[@lifeofrenren2871]

ALL FACTS!!!! CONSISTENCY IS KEYYYYY! If your not consistent, eventually nobody is going to care🤷🏽‍♀️.

[@katelorraine1559]

We’re have way through the summer and it’s been far from “lit” more like crickets 🦗

[@sinan3674]

Speaking nothing but facts with the hard hitter thing! New artist really need to be in the public faces like in their FACES!! I love Normani she is probably one of the most talented girls out here right now but girl people gonna move on all tea

[@uxwd87]

Her label/team has her out here looking like an indie/unsigned artist, she had to pay her own money for the WildSide video because "they" didnt believe in it. This is creeping into everything else she has coming up and is giving very Virgin Records/EMI early 2000's mixed with what happened to Kelly Rowland which is not good AT ALL.

[@bohlalenchabeleng1370]

That is no excuse, where are the insta or KZbin song covers? Where is the engagement? She could easily put a song on sound cloud or something.

[@uxwd87]

@@bohlalenchabeleng1370 That would imply that she has that type of Autonomy over her career to do those things. We dont know the specs of her contract and whom she has to get approval from. We have to understand that she has a machine behind her, but she ISNT the machine since she is not an indie artist.

[@bohlalenchabeleng1370]

@@uxwd87 I don't think she needs permission to post on Instagram. I don't think she needs permission to post on tik tok. The point is she isn't doing anything, nothing at all.

[@luckyjasss8466]

Normani is too talented to not take her career seriously. I wish she can release a great song by herself instead of always having someone being featured on it. Motivation was cute but I’m expecting more from her.

[@stephanieellah]

"why are you afraid to be sickening" i literally had that same thought as you said that Zach !! She's too in her head she's missing her moment :/

[@bohlalenchabeleng1370]

We an artist in South Africa called Makhadzi and she used to perform in the slumps and on the streets. Now she is on the big stages getting booked left right and centre. She made a name for herself. I look at Normani and I just shake my head.

[@TinfoiledTarnished]

I don’t really follow celebrities closely on social media or through interviews so I don’t know too much about Normani. But from what I have seen of her, she feels like a low key person. Like the kind of person who’s going to do what she wants to do when she wants to do it and if she’s not inspired or she doesn’t want to do it, she isn’t going to. That’s why I wonder if she even really wants to be the kind of artist that everyone seems to want her to be. Does she want to be worrying about what other artists are doing and pumping out music to keep up with them and the charts? Or does she just want to release music when she wants to release it? Does she want the job of being more visible and active as the “dark skinned inspiration” or does she just want to do her thing without that being really important to her career and brand? What would happen if she said she was happy with a low key niche career instead of a Beyoncé level career? I feel like if she actually did want people to know who she was as a person and an artist she’d be more active even while building her albums. But people seems to say she doesn’t engage much on social media or through interviews.

[@borneo_]

That's so true! I've also gotten this vibe from her Solange, & willow smith I feel like they just want to do their own thing but people have been pressuring them to be like Beyonce or Rihanna because of 5th harmony people call her the Beyonce of the group & icons like Janet & Beyonce complimented her so she's under pressure lol😆

[@jakestroll6518]

The thing is she doesn't have an indie vibe at all. She's not being spotted at music festivals, she's on IG posing in full glam and Fashion Nova. Her muic videos copy from Beyonce, Aaliyah and Janet not India Arie or even Janelle. Her chosen mentor is Kelly Rowland who herself wanted a mainstream career. Normani is just a self sabotager

[@nielsenmakaba5777]

@@jakestroll6518 FACTS

[@theechocomamii]

I’m with you 1000%! I don’t want to say that we’re tired of waiting but as much as we vouch for her and push for her I feel like we’re doing it almost for nothing. When are we gonna reap the benefits of supporting? I’m almost not even excited for new music anymore because the moment we think we have something, we’re stuck waiting even longer. As far as Victoria goes, I hope she goes on tour. I would LOVE to see her live! I live for the jaguar album. It was my top streamed album this year. All of my top songs were from that album. She’s definitely a true talent and I wish people realized it more.

[@daydaysidney2497]

It's not her fault though it's her label

[@theechocomamii]

@@daydaysidney2497 I agree that her team and label plays a part but she has to step up her game too. In my opinion it’s equally everyone involved. As much as her team is holding her back, she’s also to be held accountable because she’s too hard on herself. Which it’s okay to want things to be perfect when you eventually do release but it seems as though none of them understand it’s only hurting her career. I’m not at all saying she’s needs to just release any ole thing but we definitely need more interaction from her, more performances, appearances, singles.

[@pjartistics]

@@theechocomamii Really love Victoria Monét.. She’s such a sweetie and I love her work!.. Her album Jaguar is enjoyable!.. I wish that album was a bit longer!.. it went way too fast. Her song Coastin is a underrated song!..

[@theechocomamii]

@@pjartistics She said it’s a part two coming and I’m FEENING! FOR! IT!!!

[@blackbirdhair4322]

@@daydaysidney2497 some things aren't her fault, the label is likely who is screwing up the releases but some of this is in her control. Like Zach said we don't know her. One thing Halle Bailey is gonna do is pick up a guitar and sing a cover on her IG. Chloe's gonna do an IG challenge or a little video of her working on a song. Doja will get on IG live and talk with fans and play snippets. Kehlani picked up a camera her damn self and shot her own music vids during quarantine. CXH was out here putting on grammy level performances in their tennis court. Normani is just crickets. Then a random song and video. Hype for a week. No performances. Silence for 7 months. Rinse and repeat.

[@nayoti5758]

Wild Side is still doing great, it peak at #14 and now still on the chart at #63 since last summer, which is 6 months ago and it surpassed and last much longer than Motivation in Billboard Chart and Wild Side still on the chart, and people still listen to it. It’s going up and down constantly on the chart since last summer. But I feel like every time I open my car window and blast Wild Side while driving, it’s going up in the Billboard chart by 1 or 2, so y’all should do the same.

[@hopelessnostalgic8444]

it’s lingering on the charts solely because of radio play and not so much because of streams and sales. while radio is playing the song consistently, hardly anyone is buying or streaming it.

[@Imadeyoumad288]

It’s gonna jump when Christmas is over

[@jellysugar8873]

Now it's already at the end of year 2022 and we still haven't got the album from her. Coming soon... Alright.

[@deaundre]

She could’ve released a Christmas song or EP to get us ready for the album. I feel it’s her team because we are in need for another single