How Brands Grow With Marketing Science (Prof. Byron Sharp)

Рет қаралды 7,263

Күн бұрын

Пікірлер: 30

@V__RR 9 ай бұрын

I listen to this episode while driving home. really insightful. I hope to hear from them again when they learn to not mumble on a podcast.

@petersvardsmyr 8 ай бұрын

You did a great job holding the conversation going! Being interupted like that all the time. 🤯

@annekevanemmenis6690 8 ай бұрын

Hats off to Stephen for getting through this interview!! Goodness, it's painful to listen to this. I would much rather read Sharp's books than listen to him!!

@BrandMasterAcademy 8 ай бұрын

Much appreciated 🙏

@Teemukinnunen-t3y Ай бұрын

Yes. Marketing is about facilitating buying decisions.

@BSPoK 8 ай бұрын

I “love” Prof. Bryan Sharp even if his delivery of knowledge can be a little bit “sharp” lol .. for the sensitive people, I think it’s best to read the books so you don’t have to deal with listening to the person 😂

@manusingh1000 7 ай бұрын

It was a bit irritating though for him to be cutting off the host

@dallihilmi 7 ай бұрын

The professor is cynical but great, because he sheds doubt to the loyalty theory and positioning

@flyboy330mps 8 ай бұрын

This guest has a PHD in interupting and giving vague answers, painful to watch

@AuthenticBranding 9 ай бұрын

I don't agree with this guy. I understand what he is saying: behaviors adjust to the challenge. However, if you have an amazing brand, you are connecting with the same aspects that create memories and create people. Sure we know the difference between real, fictional, and brand, however, that is consciously. Subconsciously there is pretty consistent evidence that it has a strong effect.

@BrandMasterAcademy 9 ай бұрын

Thanks for sharing your perspective on brand impact. You’re highlighting an essential point about the subconscious effects of strong branding that resonates on a deeper emotional level.

@AuthenticBranding 9 ай бұрын

@@BrandMasterAcademy Love your chanel and work. You bring on some awesome guests. My studies in narrative though tell me this guy is way off the mark.

@pickelbarrelofficial1256 7 ай бұрын

I know you can't share links here but can you name some of that evidence so that people can look it up? Merci

@AuthenticBranding 7 ай бұрын

@@pickelbarrelofficial1256 I mean the biggest evidence is that we do brain scans and show that in a story the mind creates a first person experience for us like we experience the same situations, including sight, smell, pain, all of that, as the main character. In branding we do something even more interesting where it isn't just fiction, but an imagined future, making it more enticing.

@EffectsofJungli 9 ай бұрын

Regardless of what the science says, this guy needs to work on his communication skills. His delivery of his info is exactly why some people have a problem with academia. He kept giggling and laughing like “oh you’re so stupid, that’s not at all how it works!” Also his only advice seems to be, get in front of people more and be easy to buy. As a biologist, and someone with extensive background in social and psychological sciences, we find contradictory evidence all the time in how humans behave and act. Not to mention how people buy and why they buy are constantly changing. There’s merit to the research he speaks of but it’s not applicable to every single category of product and industry

@appalachianresearchgroup 9 ай бұрын

He acts like a typical scientist

@BrandMasterAcademy 9 ай бұрын

Marketing is about communication and the crossover with science and scientists can rub the wrong way. Nonetheless, I like to explore all opinions, ideas, perspectives and disciplines so my own philosophy is well-considered Appreciate your input 🙏

@driedmango1914 9 ай бұрын

Have you checked actual buyer behavior data in all those industries? Look for the patterns mentioned in the book (double jeopardy, duplication of purchase, Pareto buyer frequency distributions, etc.) and you will find them

@biplabdasgupta 9 ай бұрын

@@BrandMasterAcademy Prof. Jenni Romaniuk is a better speaker to drive a point. Which is why I believe she is the International Director of EBI.

@MikeHempstead 8 ай бұрын

You should have asked him if he thinks Manchester United had loyal to the brand customers.

@marcelachacon9395 7 ай бұрын

Pretty painful to watch, seems like he just doesn't care about what he does for a living

@viktoriya_d 9 ай бұрын

The guest behaved as an asshole - really disliked his demeanor

@Aboosama232 9 ай бұрын

For me as a native language is not English, your guest Byron 's voice is not clear maybe because of his way of talking as a shy person so unfortunatley am not interested in this episode😒😒😒😒😒😒