Thanks so much! Was just looking for a way to discover more in my strategy sessions without making them feel interrogated. Perfect questions!
@BrandMasterAcademy3 жыл бұрын
Come across as curious and they'll be drawn to you
@kizkopop4 жыл бұрын
these are great questions Stephen, using them on my calls
@BrandMasterAcademy4 жыл бұрын
Love it Kizkopop 😀 - Now that you've gotten one under your belt, you can start getting creative 💪
@evadesignagency Жыл бұрын
thank you for this helpful question list!
@BrandMasterAcademy Жыл бұрын
Glad it was helpful!
@inspirationandlearning1995 Жыл бұрын
Brilliant thank you
@BrandMasterAcademy Жыл бұрын
You're very welcome
@sshaw10154 жыл бұрын
Quality Content as always. Great questions to ask. 💯
@BrandMasterAcademy4 жыл бұрын
🙏 Cheers Sheldon 👍
@princesymenouh29493 жыл бұрын
Amazing. Basic question : how to roll out those relevant question without appearing pushing a questionnaire or appearing "robotic" ?
@BrandMasterAcademy3 жыл бұрын
Of course it's an art. You need to ask questions as naturally as possible, acknowledge and address answers and segway smoothly from one question to the next. The more you do it, the better you'll become
@princesymenouh29493 жыл бұрын
@@BrandMasterAcademy - Thank you, Stephen. 🙏🏽
@asherriyaal10 ай бұрын
This was a very helpful video.
@BrandMasterAcademy10 ай бұрын
I'm so glad!
@lindsayhall43444 жыл бұрын
Another great video 😊 thank you so much for sharing your expertise!
@BrandMasterAcademy4 жыл бұрын
Most welcome Lindsay. 😊 plenty more to come. Thanks for your support 🙏
@designdestinationbranding4 жыл бұрын
Stephen do you dovetail these questions with the Brand Exploration brief and do it as a client workshop instead of sending the brief over for the client to complete?
@BrandMasterAcademy4 жыл бұрын
Good question Madeline... short answer is yes... it depends on how you use the discovery... If it's part of your sales strategy, you're also looking to educate them in that phase so they see the value in forking out for the strategy
@__pieceofgod11 ай бұрын
So Profound
@BrandMasterAcademy11 ай бұрын
Great to hear 👍😀
@chrislazaro23404 жыл бұрын
Stephen so these questions are gonna be asked during the discovery phase? Amazing video!
@BrandMasterAcademy3 жыл бұрын
Great to hear thank you 🙏
@marielleison5743 жыл бұрын
Thank you for this stephen. 😊 Does the link still available?
@BrandMasterAcademy3 жыл бұрын
Yes it is available
@adienaspen12642 жыл бұрын
Hey this is GREAT GREAT STUFF...MY QUESTION....Is it really possible to have a branding strategy that focuses on both low and fairly high ticket values??? I f so is it advisable to do that at the beginning life segment of a start up (say, within the 1st year)??? . MANY THANKS...😎😎
@BrandMasterAcademy2 жыл бұрын
As a brand, the important point is to find the points of similarity across customer segments... This is where the overarching brand message should focus... from here, differentiated marketing specifically targeted to individual market segments allows for specificity and relevance
@thomastalksabout28703 жыл бұрын
Question #1 is self explanatory BUT you mention that gathering this info is not primarily for the storytelling later on, but to understand the why. if it is not just for the story telling part, what do you need to know this for, then? Where else could you apply this info in order to strategize the brand?
@BrandMasterAcademy3 жыл бұрын
To create a purpose for the brand that's deeper than money
@thomastalksabout28703 жыл бұрын
@@BrandMasterAcademy straight to the point as always, thanks!
@karimog35252 жыл бұрын
Hello ! I went to the specified link @end of video, but besides a nice BW mockup and 3 bullet points, couldn't find a download link nor a listing. Cheers
@BrandMasterAcademy2 жыл бұрын
Have you checked the links on the description?
@yammymyhammy Жыл бұрын
How do you write an after brand strategy workshop summary?
@BrandMasterAcademy Жыл бұрын
In short, you want to summarise the findings to get approval that they’re happy with the output and give an opportunity to add or adjust anything. We provide the summary deck and dive deep into the presentation in Brand Master Workshops brandmasteracademy.com/brand-master-workshops/
@mohammedabdelgfar14 жыл бұрын
Does this relate to the strategy session after discovery session or in the discovery phase?
@BrandMasterAcademy4 жыл бұрын
Great question. Strategy session. My next video is gonna break down the difference between discovery and strategy sessions. Hit that notification bell 👍👍👍
@thomastalksabout28703 жыл бұрын
@@BrandMasterAcademy this one confuses me. There are several questions that I'd think you would ask in the discovery phase and then maybe dive deeper or use that critical information in the strategy building phase, or am I not getting something here? Or is the discovery phase solely about getting to know what is there ALREADY, like the hard facts about the company? Please enlighten me, I d love to understand! (Anyways, as always great content).
@BrandMasterAcademy3 жыл бұрын
@@thomastalksabout2870 Think of these questions as category questions... In a workshop, you might have 10 more specific questions underneath each one of these... these are just the surface questions (some of which you might touch on in the discovery)