12 B2B Marketing Strategies For 2024

Contact us: www.lyfemarketing.com/digital...
Today I am going to share the B2B marketing strategies that we used to make millions of dollars and rank on the Inc. 5000 list twice. Our digital marketing tips will cover B2B lead generation, email marketing, content marketing, marketing analytics, and much more!
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This is the same B2B marketing playbook that we utilize for our clients that have resulted in 6-figure returns within 12 months.
And these same B2B marketing strategies are backed by research and data. We’ve studied research from all over the web, including LinkedIn’s B2B marketing report and have compiled all of the information you need to know for 2023 into this video.
So if you want the best B2B marketing strategy from a company that
A) uses this strategy
B) uses it for other businesses and
C) uses data
then buckle up because I promise you that you won’t regret the next 17 minutes.
B2B Marketing Video Outline
Intro (00:00)
Build Your Brand (2:20)
Search Engine Optimization (3:29)
Google Ads (4:50)
Facebook Ads (6:13)
LinkedIn Messenger Ads (8:06)
LinkedIn Sales Navigator (8:52)
LinkedIn Organic Marketing (9:48)
Referral Websites (10:49)
Email Newsletters (11:54)
Email Drips (13:16)
Retargeting (13:52)
Push Notifications (14:34)
// LYFE Marketing
➡ Check out our Social Ads Mastery Course: www.lyfemarketing.com/social-...
➡ Learn more about our social media advertising services: www.lyfemarketing.com/social-...
➡ Learn more about our other digital marketing services: www.lyfemarketing.com/digital...
➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[@ambyrmedford4178]

As a recruitment consultant I recruit marketing jobs but don't have a marketing background and this is really helpful for B2B role I'm working on. Thanks from Ireland !

[@LYFEMarketingAtlanta]

We're glad you found this video helpful!!

[@kookssahota]

Brilliant content and really well presented, great work. I like the summary at the end and the way it outlines how all the strategies make like a long story/funnel for clients. Thank you so much.

[@LYFEMarketingAtlanta]

Thank you!! We're so glad you enjoyed the video, and we appreciate your kind words :)

[@kiwanacabrera366]

This was ABSOLUTELY AMAZING content, and very helpful as a Digital Content Marketing Strategist. You've got a new subscriber now! Thanks.

[@LYFEMarketingAtlanta]

Thank you so much for saying that, glad that you enjoyed it and welcome aboard ☺️

[@ShondaD_]

Love seeing knowledgeable brothers helping others 💪🏽💯

[@LYFEMarketingAtlanta]

Thank you! We know a lot about our field, and we want to help others see the same success that we have! :)

[@ionmarketing8615]

Got to love advertising and marketing ... It really is a practice that maintains you on your toes

[@LYFEMarketingAtlanta]

True!

[@FABCASTLE]

Brother, that's just amazing!! Love to see Black marketers shouting out a great content!! Thank you souvh 😀

[@LYFEMarketingAtlanta]

Thank you so much for watching! We appreciate the support ❤️️

[@ruchisaran2007]

Thanks for a succinct and comprehensive overview!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@p4pcompliancemanagement]

Absolutely brilliant! this is so informative and well presented. Definitely will help me to prepare for relaunching my B2B business spring 2022.

[@LYFEMarketingAtlanta]

That's awesome, good luck to you! Glad we could be of help!

[@rashmifly]

Thank you for this fantastic video. It's great to learn from fellow marketers. Look forward to seeing more !

[@LYFEMarketingAtlanta]

We love sharing what knowledge we have with other marketers (new and experienced alike) so it means a lot that you enjoyed our video! Thanks for watching :)

[@tabarabme8852]

Wow. Very insightful, concise and pertinent. I like and I subscribe. Thank you!

[@LYFEMarketingAtlanta]

Welcome aboard! And thank you so much for your support ❤️️

[@ClarkDroneFilms]

Such a useful video, really nicely laid out. Although I don't think push notifications would be very good. Comes across as spammy and over stepping the boundary. I'm off to do some research into SEO as it's definitely the area I'm lacking in!

[@LYFEMarketingAtlanta]

We're happy to help! Good luck with your SEO research, let us know how it goes!

[@chelsialow4029]

Kudos and this video is absolutely insightful, concise and direct to the point! You got my buy in!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@dianawatson188]

I love the content you posted, it is always super helpful and informative. Keep posting such amazing videos. I love watching all your videos.

[@LYFEMarketingAtlanta]

Thank you! Will do!

[@merayh]

Thank you ... this is so helpful!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@mominakazim183]

This is so informative, I'm gonna cry! I shifted my focus from finance to digital marketing because of you guys. I recently graduated, and it makes me so sad that there's no agency even remotely as cool as yours in my country. I do hope that I get to join LYFE Marketing some day and learn from such a fantastic and fun team. 😭

[@LYFEMarketingAtlanta]

Wow, thank you so much, that's very kind of you!! Welcome to the world of digital marketing, we're glad to have you along for the ride ❤️️ And you know, we're always looking for new additions to the team, so feel free to check out our remote positions over at this link if you're interested: www.lyfemarketing.com/careers-lyfe-saver/ 😁

[@mominakazim183]

@@LYFEMarketingAtlanta I WILL, THANK YOU! ❤

[@spacecowboy8826]

@@LYFEMarketingAtlanta TwTW

[@spacecowboy8826]

@@mominakazim183 UsWAw w

[@spacecowboy8826]

what weR Read

[@evingerleanhudson9293]

Not only has this content been great, but I'm in my feelings (in a good way) seeing it come from someone who looks like me. Thank you for showing up and doing what you do. Thank you! I'm going to hit that red button now!

[@LYFEMarketingAtlanta]

Thank you so much, that really means a lot!

[@eKh79]

I could not agree more. The content is excellent and it is being presented in a no jargon kind of way PLUS you look like me (ish). Subbed!

[@lynnnelson2666]

Nice introductory video and very well done Sherman!. You've just earned a subscriber today. This is just what I needed to get the ball rolling for some upcoming B2B projects. I have been in B2C but this is all still a new challenge for me and I am glad that it got me here! I will keep watching and learning! 2024 is that year to glow and grow up!! 😀

[@LYFEMarketingAtlanta]

Yes it is! Excited for you!

[@sugandhadogra1781]

Damn, so perfect ly explained. Love u mate. 🤟

[@LYFEMarketingAtlanta]

Good to hear!

[@saumyajofficial7813]

what amazing content. you saved my life, i have an interview today. you helped me prepare one

[@LYFEMarketingAtlanta]

Glad I could help!

[@tulaybalkan6007]

That's the best Video I watched for B2B marketing! Thank you a lot !!

[@LYFEMarketingAtlanta]

Glad you liked it!

[@yolianquiroga7724]

Great and educative content! Thanks so much, I'll put in practice all your advices.

[@LYFEMarketingAtlanta]

We're happy to help!

[@ashlynncollins3635]

Sold on subscribing after this video. Thank you for this information!

[@LYFEMarketingAtlanta]

We really appreciate that! Glad you enjoyed

[@LegalAutomation]

Excellent video! I learned a lot and am now considering some new marketing strategies ☺️ Thank you

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@cathallard9516]

Great video! Thank you. Subscribed

[@LYFEMarketingAtlanta]

Thanks for the sub! We're so glad you enjoyed!

[@morenaluo7679]

Very clear and informative. Thanks so much for sharing

[@LYFEMarketingAtlanta]

You are so welcome! Thanks for watching.

[@anaisabelmayor5769]

I can't believe I'm just now finding yor page! THANKS FOR SHARING THIS 👍

[@LYFEMarketingAtlanta]

Thanks for watching!

[@julianpabon2763]

Thank you for the great info!!

[@LYFEMarketingAtlanta]

thank you!

[@LYFEMarketingAtlanta]

Do you have a B2B company?

[@upsurgeagency3593]

Remarkable! thanks you so much!

[@LYFEMarketingAtlanta]

Glad you liked it!

[@TheLeon4000]

Great content right here! definitely subscribing and coming back for more.

[@LYFEMarketingAtlanta]

Awesome, thank you!

[@jnmontgomery530]

Thank you. This was super helpful.

[@LYFEMarketingAtlanta]

We are glad it was helpful!

[@kingofaces97]

extremely clear video 🙏🏾

[@LYFEMarketingAtlanta]

Thank you! That's always our goal when making these videos, and we're glad we were able to accomplish that :)

[@bousso1204]

Great content !! Learned a lot, new subscriber here !!!

[@LYFEMarketingAtlanta]

Awesome!! Welcome aboard ☺️

[@ingeneren]

nicely done!

[@LYFEMarketingAtlanta]

Thank you so much! Which strategies will you be trying out first?

[@Debs139]

I absolutely love this

[@LYFEMarketingAtlanta]

Glad you enjoyed it! Thanks for watching!

[@tomanderson1129]

I love your energy and enthusiasm! I'm working with a business owner on a new venture. We're both absolute beginners when it comes to lead gen for our business. Do you work with newbies like us? If so, can we set up a consultation?

[@LYFEMarketingAtlanta]

Yes, we do! We'd love to hear from you! You can fill out our contact form here: www.lyfemarketing.com/contact-us/

[@shalinitaman8118]

Awesome information

[@talentchikukwa0304]

Thank you so much, this was relevant & valuable

[@LYFEMarketingAtlanta]

You're so welcome!

[@lukaskudrynski7501]

Very useful content and spot on presentation. Well done mate👍 . Thanks!

[@LYFEMarketingAtlanta]

Glad you liked it!

[@CONEsGRAPHIX]

Love this.!

[@LYFEMarketingAtlanta]

Great!

[@iamthatakashkaushal]

Thank you for posting this video. I liked it.

[@LYFEMarketingAtlanta]

Glad to hear it!

[@tinayuanofficial1560]

Thanks for wonderful video.

[@LYFEMarketingAtlanta]

No problem!!

[@martinarchambault952]

Wow that was brillant ! Ty for the vid !

[@LYFEMarketingAtlanta]

Glad you liked it!

[@liveviewmastery]

Outstanding video!

[@LYFEMarketingAtlanta]

Thank you very much!

[@girlwithadream]

Great video!

[@LYFEMarketingAtlanta]

Glad you enjoyed it! Thanks for watching :)

[@asiacoo3928]

Bet. Thanks!

[@LYFEMarketingAtlanta]

Any time!

[@Mrbee2803]

great content, keep it up!

[@LYFEMarketingAtlanta]

Appreciate it!

[@phalakstrangerstory]

Its a gainful video. Thanks

[@LYFEMarketingAtlanta]

We are glad it was helpful!

[@tejas.chhabra]

Hey, thanks for the great content. Can you pls share how do you record videos like these?

[@LYFEMarketingAtlanta]

If you open this video and click to the 12:41 mark, you can see Sean's setup as a general idea: kzbin.info/www/bejne/oqDIfoqanqiAj8k

[@johnbowey3850]

That is great information, thankyou.

[@LYFEMarketingAtlanta]

Glad to hear it! Make sure to subscribe if you haven't yet! :)

[@thestandberrys2519]

Lots of great information here. How much should I expect to pay for ads?

[@LYFEMarketingAtlanta]

Great question! This video here dives into Facebook advertising costs: kzbin.info/www/bejne/hp2aapSrqJubgqM. And the segment at 6:33 in this video outlines the average cost per click for different industries on Google Ads: kzbin.info/www/bejne/bWjVmGemaNaimLs. We don't have a video about LinkedIn as quite yet, but the process for determining ad costs on that platform is similar to the process on Facebook and Google. Hope that helps!

[@beautybycarito397]

yeap! just amazing content...thank you

[@LYFEMarketingAtlanta]

Glad you enjoy it!

[@ems21123]

Very good content & valuable info, thank you!

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@RokoffStudio]

Amazing content as always 🌟

[@LYFEMarketingAtlanta]

Thank you 🙌

[@mrjohncrumpton]

Thanks that was really, really good!

[@LYFEMarketingAtlanta]

Awesome to hear!!

[@edpalmer3633]

This is superb

[@LYFEMarketingAtlanta]

Thank you so much! Which strategy are you going to try out first?

[@prem1970]

Very helpful content & presentation

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@voltairepabustan]

You are awesome 👏

[@LYFEMarketingAtlanta]

Wow, thank you so much! We appreciate the support :)

[@smart-sg5cs]

Amazing video and content Thanks for clearing few of doubts Its really insightful Wish u have been in n my country Looking forward for an agency in new delhi who can sincerely helps me on achieving all the 12 tips Thanks

[@LYFEMarketingAtlanta]

Thanks! 😃

[@Viral_Vio]

Well explained

[@LYFEMarketingAtlanta]

Glad you enjoyed!

[@yellowrulermarketing6940]

Good video, thanks

[@LYFEMarketingAtlanta]

You're welcome!

[@tanishagairolakestwal2744]

Awesome video

[@LYFEMarketingAtlanta]

Glad you enjoyed it! Thanks for watching :)

[@chaitanyaarora7955]

INSANELY AWESOME

[@LYFEMarketingAtlanta]

Great to hear!

[@ltrotter636]

Gold!

[@LYFEMarketingAtlanta]

Glad we can help!

[@ruchitapatankar3640]

Great video

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@anthonybrooks4325]

very informative. now ill just fill my gaps.

[@LYFEMarketingAtlanta]

We're so glad we could help!

[@zsuzsao3236]

Excellent video, thank you very much. Do you have recommendations how to organise, execute the work related to all these tools from a limited budget and resources, not to mention skills?

[@LYFEMarketingAtlanta]

So glad you found it helpful! As far as executing them, you can do so natively within the platforms like Facebook Ads Manager and LinkedIn etc. Here is a video that covers some of the top email marketing tools: kzbin.info/www/bejne/eYjLiJ-tjq18mNE&pp=gAQBiAQB As far as how to organize, there are lots of project software you can look into like TeamWork, Monday.com and so on. Or you can organize your efforts for free in whatever way makes sense to you using Google docs, Google sheets etc.

[@simranbellaniofficial]

This is gold

[@LYFEMarketingAtlanta]

Thank you for watching!

[@mustafakagalwala1894]

Very informative video

[@LYFEMarketingAtlanta]

Glad you liked it!

[@alexabramovich9169]

First of all, greate video, very informative. My question is regarding the FB customer lists, as we know, all of us register to FB with our personal email and not with work email. If you upload the work email, how is it going to work? For example I have a list of 30k contacts but all of them business emails, and FB doesnt recognize them.

[@LYFEMarketingAtlanta]

Hey! Great question. If you have any other contact info for your list, you can try creating a Facebook lookalike audience that way by their phone number or address. Otherwise, LinkedIn might be a better ad platform for you to consider!

[@salvadorgarcia8128]

Quality content here

[@LYFEMarketingAtlanta]

Thank you so much!

[@MdFaruk-fi5ul]

Nice

[@LYFEMarketingAtlanta]

Thanks!!

[@ceeskrijgsman]

Fantastic content. How do I contact your agency to see if we can do something with you

[@LYFEMarketingAtlanta]

Thank you, Cees. You can contact us and book a time to chat with us for free here: www.lyfemarketing.com/contact-thank-you/

[@adejumoayodeji6694]

Good info chief. Any idea how to navigate Pinterest? Traffic and all

[@LYFEMarketingAtlanta]

Good question, Pinterest is a different animal. But stay tuned - We'll create an episode on this soon!

[@adejumoayodeji6694]

@@LYFEMarketingAtlanta cool

[@Bobh153]

@@LYFEMarketingAtlanta eqaw e www we ez Dr

[@instituteofaistudies]

According to ChatGPT, The transcript provided contains a lot of repetitive and self-promotional content, making it challenging to extract concise and coherent bullet points.

[@geetashloks176]

Could u tell me some industries and keywords for b2b leads

[@LYFEMarketingAtlanta]

Hey there! Sounds like you need some help with keyword research. Here are some videos that can help with that! kzbin.info/www/bejne/eZ-qiqGLbdmjiNU kzbin.info/www/bejne/oGW4eKKBnq-WpZI kzbin.info/www/bejne/g5OqaoageNmNadk

[@ifoodieTV]

And can u elaborate on number 8. Referral Websites please

[@LYFEMarketingAtlanta]

What exactly is your question?

[@sevhamidzade3136]

I couldn't get the email drip part .May someone explain it for me please ?

[@LYFEMarketingAtlanta]

An email drip campaign is when you send a limited number of emails to your audience automatically, at a set time, based on actions they take or changes in their status.

[@sevhamidzade3136]

@@LYFEMarketingAtlanta is it kind of template?

[@ayandadlalisa8405]

This was so helpful . Thank you

[@LYFEMarketingAtlanta]

So glad, thank you for watching Ayanda, hope you consider subscribing!

[@saranyasen8111]

the video was premiered in 2021 but it says strategies for 2023.. I am pretty sure algorithms have changed in two years.

[@LYFEMarketingAtlanta]

Hey there! We update our titles and thumbnails to keep them relevant since a lot of these strategies are timeless :)

[@cryptodiceart-1184]

how much money did facebook, sorry... meta... gives you to make this video? LOL It looks like you are trying to make facebook and IG still good for B2B business... Thanksss

[@SheenaSapsford]

Facebook information is not correct, when it come to b2b marketing you need to specific regarding the audience. Facebook users do not keep their personal details update to date like company - designation ect. Therefore using audience segmentation on FB is not effective, clicks might cost less but they are not uselful leads/audience.

[@LYFEMarketingAtlanta]

We have quite a few case studies and happy B2B clients who would say otherwise! 😁 But we do understand that the targeting options available on Facebook are diminishing, especially with the recent iOS update. So keep a look out for future videos from us unpacking what all that means for the future of Facebook advertising!

[@adithyakanthraj2813]

this guy sells his sponsors rather than telling the the best methods. I wouldnt recommend this video if you want to learn something really meaningful.

[@LYFEMarketingAtlanta]

Thanks for the comment! For our videos, we do a lot of in depth research as well as take examples from working with our clients to give our viewers the best information possible.

[@appetitecreative5674]

Great video!

[@LYFEMarketingAtlanta]

Glad you enjoyed it!