1959 Dodge - original commercial

The old must make way for the new. Here stands Dodge for '59
Check out more old ads - www.carsandstripes.com/ads/

[@Ontario100]

WOW! The CB DeMille of commercials! This one must have cost a fortune to make.

[@dannyjaythompson1243]

My Grandfather took Delivery of his brand new 1959 Royal Lancer Sport Sedan in September 1958 at Snavely and Langford Dodge Chrysler Plymouth in Los Angeles California. He traded in a 1954 Dodge Royal for it. The car was special ordered. White / Blue interior. Fully loaded. He kept it until 1976 when he sold it

[@brknjettjettscape875]

Yep just got one of these and restoring it. It's beautiful, and I can't wait to get it on the road!

[@willyboy6126]

Wow...how exciting! It would be cool to see the before and after pix! Have fun restoring your car! Cheers from Canada : )

[@brknjettjettscape875]

@@willyboy6126 I'm an amateur at making videos, but if you subscribe to my channel I'm documenting the restoration. 😁

[@mickjagr3538]

So nice...a true American classic

[@garymckee8857]

What a beautiful vehicle.

[@GLC2013]

Wow, a very expensive and well-produced commercial. That long aerial shot sweeping smoothly over the terrain (not to mention ALL those props) was very complicated and costly to set up and execute. Really impressive and the '59 Dodge is one of my all-time favorite cars. As a child I worshipped those arched chrome eyebrows and chrome-edged fins. Beautiful!

[@jamesslick4790]

The '59 Dodge and '59 Buick had the best faces, They "said" outta my way mortals!!! 👍😁👍

[@jerrycaughron7378]

The car looks ANGRY!

[@jensahlers]

It seems so. But it is a friendly car that looks different and also remarkable.😉 I like this design very much. Greetings Jens Ahlers

[@charlesb7019]

Compared to the ugly crossovers everyone drives today it is literally a beauty queen!

[@tootsie5052]

I was about 10 years old then and I still remember this guy's voice and how he said Dodge.

[@user-od7py7gm9n]

I bought a 1959 Dodge Custom Royal when I was serving at Shaw AFB in Sumter SC for $300 in 1975, I was immediately drawn by the low sweeping fins, arched eyebrows, color changing speedometer and push button torqueflite transmission. I drove through several states in the three yrs I owned it and it remains my favorite car of all time.

[@InsanityHere]

Now, that's how you make an auto commercial.

[@gregger59]

Quite an impressive production for its time! Probably an award winner at the time. I agree, this was probably an extra-length commercial for a TV special. (Keeping in mind that most commercials were :60 in the day.)

[@jasonjackson1402]

I love my 1959 Coronet today. In 2021. Still the original Salmon Pink.

[@sterlinsilver]

Love those rhymes

[@RADIUMGLASS]

Excellent advertising.....

[@tonywu5457]

I love this car! It’s my dream car!

[@jensahlers]

Me too!

[@harponercam]

Our only new family car when I was young was a 1960 Dodge. I was 6,

[@DMBall]

"...the blazing ideal that the car you bought last year is already a worn out junker and should make way for the new."

[@Zoetropeification]

What must the old do? It's not quite clear. Perhaps if he said it again.

[@willyboy6126]

_Pretty dramatic in the sales pitch...lol ; ) .....Love these old ads and gorgeous old cars! My late Auntie Clara had a 1959 hard top Dodge Royal, that her and my Uncle Pete bought brand new in the Fall of 1958. She drove that car until her passing in 1981...always kept it in a closed garage, so it still looked like it did the day they bought it. All that chrome, style (it was 2-tone, cream and light brown)...and talk about solid! Sure don't make cars of that quality and style anymore. Today's vehicles all look the same and are made of plastic, aluminum, etc....

[@dumpsterchicken6287]

Got me convinced, I want one.

[@antstudios6893]

The old made way for the new ~ 1959 Dodge.

[@jamessawyer4493]

This is a different version of the commercial that I have on a wait for it, VHS tape I bought back in the eighties

[@briankeithnull194]

I had a 1974 Monte Carlo with swivel bucket seats. They acted like it was something new. I also hated them they were a pain to use to let anyone get in the backseat.

[@spiff8862]

It was new in 1959. It wasn't new in 1974.

[@jamesslick4790]

Holy Shit, I held my Zippo up (rock concert style) during this, Now. I NEED a '59 Dodge!!!.....And I'm a GM guy!

[@bobjohnson205]

"Full time power steering." Wow! I've got to get me one of those - I'm tired of part time power steering! lol ;)

[@spiff8862]

I wonder how part time pwr steering worked. Did it work Monday, Wednesday and Friday. Then the rest of the week you had part time manual steering. Just wondering.....

[@Idelia412]

As far as I am concerned out with the new and bring back the old. I hate plastic cars of today with no detail or styling.

[@willyboy6126]

Amen to that!

[@spikespiegel5878]

not to mention newer cars dont last as long as the older cars do

[@garymckee8857]

And there very expensive to repair .

[@rottenapple6109]

The old makes way for the new!

[@nakedjungleboi]

...so Dr. Seuss wrote Dodge commercials too, apparently. My grandfather had a '59 Dodge, and now that I think of it, there may have been a tartuker or two lurking under the hood...

[@curtthacker43]

Just got one but it's 4 door but still very cool

[@DumPhuc]

Do you still have it?..i just saved 1 from the wrecking yard today!

[@DSRQ1]

He's a poet and he dont know it. That was a bizarre ad.

[@pl5624]

...and then the really all new 1960

[@radioguy1620]

say what you will about the fins etc but to me this era of roof and window design was never exceeded or surpassed

[@robertlimestone6248]

As Al Bundy said " DODGE, even the name sounds classy".

[@spiff8862]

Love the Married with Children episode "Get the Dodge out of Hell".

[@fairfaxcat1312]

The old must make way for the new.

[@fob1xxl]

When cars were made of steel and design was primary ! Today all the cars look alike. All tech and no style !

[@TheGbeecher]

'The 2024 Dodge Hornet'!....Hail Dodge! 😂

[@brainards11]

What a great car commercial!!!

[@AtZero138]

Someday people who own a Ford are going to want an Automobile

[@02chevyguy]

I've always wondered why they didn't have a "Park" button?

[@barrykochverts4149]

What a production! At first I thought this might be Pat Summerall doing the voiceover. But he was still playing for the Giants in 1959, and had not begun his broadcast career. Furthermore, his vocal style was not quite so histrionic. But I would not be surprised If he was vocally inspired by Paul Harvey, who doubtless was the artist hired by Dodge to do this commercial. Harvey carried on the tradition of the announcers employed to make Hollywood trailers in the 1940s. Interesting that the camera dollies back past a coach that is an obvious replica of the "Body by Fisher" symbol-- a dig at GM?

[@mosesberkowitz3298]

OK, this is waaaay too long to be a regular TV commercial, isn't it? Where was this shown? In a movie theater? I really enjoyed it, thanks for posting !!!

[@lauracaskey7730]

It was probably sent to dealers/salesmen to show in-house to get the employees acquainted and excited about the new lineup, or aired during some sort of Dodge-sponsored television program.

[@frdjr2527]

@@lauracaskey7730 Wouldn't be surprised if this commercial aired on "The Lawrence Welk Show". Dodge was one of Welk's sponsors.

[@jack002tuber]

I remember this ad. So over the top. Its like they invented life or something. The video on this is really washed out. The original ad was far more clear. Good to see it again, was on youtube once years ago

[@Bojangles5-2]

Ummm...a Cecil B. DeMille production?

[@willyboy6126]

LOL

[@sexybear9701]

Very Twilight Zone!

[@VictorySpeedway]

If Walt Whitman wrote copy for Dodge... Would he mention the rust?

[@discordmykong4314]

Nice car what is it worth now

[@devin93e89]

discord mykong in good condition somewhere around 10k. Depends on where you live

[@whatsamattayu3257]

The days when you could tell one car maker from another. Beautiful color combinations and you could build it the way you wanted. Not today's shades of gray "take it iron leave it" cookie cutter cars.

[@JENDALL714]

Nice car, except for the review mirror on the dash, how are you going to see out the mirror if someone is sitting in the back?

[@prolefeed1628]

The days of yore. When the chrome was thick, and men were men.

[@sorrowfulsatchel679]

Prole Feed piss off boomer

[@jamesslick4790]

@@sorrowfulsatchel679 Fuck off zoomer, go back to playing vidjagames in yer mum's basement.

[@keithdukes5990]

@@jamesslick4790 F***ing Millenials!!!

[@rogermetzger7335]

The last car my paternal grandfather bought was a '55 Dodge, the first current-model car I owned was a '64 Dart and I still have some affinity for the Dodge brand. I'm almost certain I never saw the '59 Dodge commercial and I don't know whether I would have been impressed with it back in the day (I was 14 in the late fall of 1958) but the only word I can use to describe it today is "goofy".

[@keithdukes5990]

I have suspicion that you may be describing yourself!!!🙄😣😏😞

[@flufanga]

Superb car. Idiotic marketing.

[@retroshare]

“Push button control of all climate changes” - and an exhaust that emits all manner of dangers...

[@geraldbennett7035]

terrible. ironically this commercial approach must give way for the newer.

[@alanstevens1296]

Schlick

[@sambethune]

Without a doubt the most overhyped automobile commercial of all time. The '59 Dodge was for all practical purposes a warmed over '58, yet this overexcited announcer makes it sound like the most important car of the entire century if not the entire decade.

[@mosesberkowitz3298]

"Overhyped", yes, but tell me you weren't a little inspired! The music, the commanding voice, and that looong line of man's inventions out in the desert somewhere. I like commercials like this!

[@Rare92Mustang]

Uh, have you ever heard of Edsel?

[@spiff8862]

It might have been a "Warmed Over" '58, but they did an excellent job (Plymouth too) on the change of style.

[@sambethune]

@@Rare92Mustang yes, but I’ve seen Edsel commercials and they weren’t nearly as overdramatic as this one.