1970 Esso Gasoline Commercial

[@CarlosChristian-n8t]

I remember watching this commercial ! I was also singing the " Esso Helps Your Car Stay Young" jingle ( in practice!) . I liked it a lot !!! ... And I still remember it now !

[@anthonycochran8931]

I LOVE this commercial. It is so early 1970s.

[@Kimberly-pf4iy]

I remember this commercial and the jingle. As an 8 year old girl, I thought it was a cool commercial. I still do. ✌

[@allenjones3130]

Esso(SO-Standard Oil) was a trademark used by Standard Oil Company of New Jersey, which later became Exxon.

[@johnblair8146]

Eastern States Standard Oil. ESSO

[@thesailormercury2]

​@@johnblair8146some parts of the planet it is still esso

[@Yngvarfo]

The name Esso is still used in countries other than the United States, including here in Norway.

[@fromthesidelines]

Parts of this commercial were filmed on the "neighborhood block" at the Columbia Ranch (now the "Warner Ranch"); you'll recognize it because almost every "Screen Gems" sitcom, from the 1950's through the 1970's, used that "neighborhood" to establish the exteriors of "homes" featured on "FATHER KNOWS BEST", "THE DONNA REED SHOW", "DENNIS THE MENACE", "HAZEL", "BEWITCHED", "I DREAM OF JEANNIE", et .al. For instance, at 0:07, that's "Major Nelson's" house from "JEANNIE" (also the "Anderson's" on "FATHER KNOWS BEST")-- and at 0:33, there's the intersection where "Samantha's" house from "BEWITCHED" is in the distance....

[@crist67mustang]

Barry, you read my mind. I was thinking to write that that neigborhood is the ranch used in Patridge family, house with white wooden fenses, wich can be seen when a Station wagon rear door and little girl. That location was uses also as Samantha and Darring Stevens home, wich is in front (well, almost). Glory Circle street. XD Hugs from Santiago, Chile.

[@kurttoy5035]

I was eight years young when this ad aired.

[@Kimberly-pf4iy]

So was I. 😊

[@John80220]

This was the last ad campaign for Esso/Enco in the United States before the name change to Exxon that allowed the company to market itself under one name across the country.

[@altfactor]

And as a result, there different versions of this commercial had to be filmed (along with there different versions of the jingle) for Esso, Enco, and Humble.

[@nitroforce87]

I never knew that. Essos were in Puerto Rico for a long time as independent gas stations using that name under license but they disappeared over time, around early 2000s

[@TnseWlms]

Does "Esso" mean "stalled car" in Japanese?

[@grantorino2325]

@@TnseWlms No, "Enco" is a homophone of "Enko," which indeed means "stalled car" in Japanese.

[@frankdenardo8684]

@@TnseWlms Esso actually means Standard Oil, hence S O. Esso is in Europe, and Canada.

[@TheBrooklynbodine]

I'd forgotten all about this jingle. thanks for the post!

[@nickdiamond7595]

Wow. I remember this commercial. Probably last time I saw it was 1970. That jingle stuck in my head all these years but I thought it was "Esso helps your car get up ".

[@trucking604]

Wow, I remember that one!

[@barrythomas615]

trucking: Me too!

[@michaelquinones-lx6ks]

Within two years 'ESSO' would become 'EXXON'

[@kurtkauffman4326]

True,It would begin on New Year's Day of 1973.

[@JxT1957]

its still esso in canada

[@jamesstuart3346]

Glad you pointed that out!😊

[@mycolortv1]

Great memory and a great commercial

[@kurtkauffman4326]

Now EXXON since 1/1/1973.Replaced Esso,Enco,& Humble.

[@russs7574]

Late 60's, early 70's I guess. Oh, that blonde in the hot rod with her hair blowing in the wind. I think I'm in lust.

[@willowcab]

I loved this jingle but thought that the singers should have gone higher on “alive and fun.” By going down they are actually expressing emotion that goes against the words. I know, they sang it the way it was written.

[@Tomovox_PAMS_Radio_JIngles]

I hear what you mean and you're right. It would have worked better going up, even hiking the jingle up a semitone would have added more excitement.

[@kmart3697]

Esso is now EXXON is part of EXXONMOBIL

[@kurtkauffman4326]

Also,Gas Station Convenience Stores across the Country.

[@fscap811]

Esso= Standard Oil (SO)

[@nostalgia6578]

Esso - Groovy, baby!

[@beenbeatenbybishops5845]

I grew up in the upper Midwest, so this rendition sounds odd. " ENCO helps you car stay young" has a kick to it! Esso, on the other hand sounds like a reference to a portion of the anatomy on which the sun don't shine.

[@bondservant4jesus]

Wow. It's pretty cool seeing all the ads for "Esso."

[@luisreyes1963]

How we miss that brand name: ESSO. 🐯

[@davidhurley6593]

1970 back in the day the gas company went out of business when the gas crisis hit I was 14 when this came out how about you how old was you then

[@Isotec1]

Enco,then Esso,now Exxon.

[@altfactor]

Esso and Enco (along with Humble) were used simultaneously in different parts of the country. Esso was used on the East Coast from Maine to South Carolina, then across to Tennessee, Arkansas, and Louisiana. Humble was once used in the southwest (including Texas), but was used only in Ohio during the 1960's and early 1970's. Enco was used everywhere else between 1960 and 1972 (prior to that, Standard Oil of New Jersey used Carter, Pate, and Oklahoma as gasoline brand names in most of what later became the Enco territory).

[@garyv2196]

YAWN

[@paulsheehan8185]

EXXON_MOBIL IN U.S NOW.

[@kurtkauffman4326]

Now Gas Station Convenience Stores across the Country.