1971 AMC Hornet Dealer Promo Film

1971 AMC Hornet Dealer Promo Film
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[@williamgibb5557]

I was 18 when I bought my Hornet SC360 and paid cash from years of cutting grass, shoveling snow and a paper route! I think it was $2663 and worth it! Originally was looking at the Gremlins but the SC 360 won out! A real sleeper! AMC quit too soon in the war of cars!

[@seand2711]

This was a filmstrip with a tape for audio. The ding tells the person to advance the film to the next frame. Reminded me of watching filmstrips in school in the 1970's.

[@saxongreen78]

Hornet was one of the last great US designs - I think its long life in the marketplace (including in Concord / Eagle form) vindicates this assertion.

[@paulshaffer9674]

I wish I still had my 73 Sportabout. It was a fun car.

[@vladimirvolkhov6786]

This was a cool one, love the Hornet. Thanks for uploading.

[@1983jblack]

When you look at the roofline of the car, some may figure this to be a late '70s design. Dick Teague penned some interesting designs and this was a winner - very clean styling

[@nlpnt]

In '71 fully half of all Hornets sold were Sportabouts.

[@CoastalAutoReactionCAR]

Love these thank you!

[@007fredh]

The guy that put this video out is “my Mopar”. He has hundreds of promo film strips like this from the mid 50s up into the 70s on every Chrysler product that you can imagine. I’ve watched hundreds of these videos and they can be similar because they keep promoting the same things that Chrysler division did with their cars. This video from AMC is completely different than what Chrysler is putting out so interesting you should really subscribe and look at his whole catalog.

[@ronaldjohnson1474]

Let's look at AMC's history. Hudson, with the Fabulous Hornet, & Nash merged. The Hudson line was dropped within a few years. Nash had it's Rambler & Ambassador lines. The Rambler was utilitarian, but dowdy. Then the company became American Motors. They knew they were losing market to the big 3, so they came out with solid, high performance designs, but it was too late. AMC didn't have politicians throwing money away, so it met a timely demise. Perfect example of poor choices having repercussions at a later date.

[@paulsmith5339]

What got them ahead in the 1960s ,using off the shelf parts to build newer cars every year because they didn't have the money to innivate, is one of the things that got them in the end. Technology past them up. I went to business college in the early 2000s.We studied amc. Corp. They did a lot of dumb things over the years. But I believe if George Romney would of stayed with them they would still be in business

[@Progrocker70]

@@paulsmith5339 They spent too much money developing the Matador Coupe and Pacer and except for Pacer's first year both did poorly in sales. With no money later in the '70s to develop new products or designs they were pretty much doomed. Only Jeep was doing well but not enough to keep the company going. Money spent on the two failed vehicles should've been used to develop a 4 cyl. engine and a new FWD platform that could be used for various vehicles.

[@jamesziegler2763]

😮

[@barrypfost2963]

I want a cartoon car,Oh shit i have one. Its a Saturn!

[@humbertogarcia3503]

Si alguien lo puede traducir al inglés la camioneta Journey sport av out fue el mejor diseño fue el mejor diseño para auto compacto ofrecía una guayín pequeña, con puerta trasera elevadiza, no lateral a como se usaba en aquellos tiempos.

[@actiniumanarchy9237]

Grandfathered in mopar lol

[@pl5624]

When they said hornet they showed a gremlin...

[@matthewkoch6937]

Both this and the Gremlin look like fun, dependable cars. I do have a question, the lowest age range they mention is 25-34. Did no college students or post-grads buy these?

[@325xitgrocgetter]

I find the demographics interesting ...my Dad bought one at the end of the 71 model year and he was 35 years old and was doing some post graduate work. He bought a Hornet SST coupe as the second car to a 70 Chevy Kingswood wagon my mom drove. I would imagine they slotted the Gremlin for the demographic for college and post college graduates. We kept our Hornet for 10 years and it was pretty much done when we sold it....corrosion and a couple of car accidents...including a serious rear end collision didn't help its lifespan.

[@__hjg__2123]

OG Powerpoint

[@gojoe2833]

I lost interest in American compacts after they stopped making hardtops...

[@jeffring1222]

I'd much rather have a hornet that any of the new cheaper cars they build now, the new cars are ugly with no character.