1971 ICON Bronco Restomod - Jay Leno's Garage

1971 ICON Bronco Restomod. ICON CEO and Lead Designer Jonathan Ward shows off the classic first-gen Bronco he re-engineered for today's discriminating off-roaders with the help of Camilo Pardo and Nike.
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A new video every Sunday! Visit Jay Leno's Garage, the Emmy-winning series where Jay Leno gives car reviews, motorcycle reviews, compares cars, and shares his passion and expertise on anything that rolls, explodes, and makes noise. Classic cars, restomods, super cars like the McLaren P1, sports cars like Porsche 918 Spyder and Camaro Z28, cafe racers, vintage cars, and much, much more. Subscribe for more: full.sc/JD4OF8
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1971 ICON Bronco Restomod - Jay Leno's Garage
• 1971 ICON Bronco Resto...
Jay Leno's Garage
/ jaylenosgarage

[@nezerac]

Ya the attention to detail is INSANE!! That guy takes his job seriously!

[@sadflea4943]

ICON not afford it.

[@SRSwain1947]

Very punny, SAD FLEA:)

[@sadflea4943]

Stephen Swain Oooooo.

[@kunvichlun]

how much is it?

[@sadflea4943]

navjot c over 100k

[@kunvichlun]

SAD FLEA ouch..

[@WBatte1]

I like seeing these off road vehicles . For me personally 4x4s are a great way to be a "car guy" and include the rest of my hobbies .

[@brianjoyce9040]

How did I miss this J &J. Both like to dominate talk but share carguy enthusiasm. Thx guys belatedly

[@TrashPanda2801]

Wow, when he was explaining the trans and the car was just cruising and the windows were open, how quiet it was just amazed me especially with how loud it was when he got on it.

[@galipeab]

This Bronco took me back to 1967. Dad had a 289 V8 67 used as a service truck for the service station. We used to hook-up a trailered wrecker for towing and a plow for snow removal. The brakes were non existent, the steering use to wonder, couldn't keep a straight line and it was very noisy at hwy speed maybe it was the BIG lug army Jeep style tires. By the mid 70's it was infected with so much rust it was parted it for the drive train. But honestly I loved it, but mind you at 16 as long that you could drive something you were happy. Thanks for flash-back. Cheers.

[@aquateen77723]

Dear Santy Claus.....this is one of the best episodes that Jay has produced. This is one bad-ass Bronco. The attention to detail is phenomenal. The CEO is a pretty cool dude, too.

[@johngilson7085]

This style manufactured '66-'77. One of my biggest regrets is getting rid of the vintage Broncos I had 20+ years ago. Basically had three parts trucks and one good one which I enjoyed off-road. The best one I had was a '73 which was the first year they offered power steering and brakes if I remember correctly. Still had drum brakes all around though. Vintage Bronco and James Duff websites are great sources for anyone wishing to restore or resto-mod one of these on a much more economical budget than ICON. It really hit me hard when about 15 years after letting them all go, I saw one about 70% restored at a car show with a price tag of $35,000. I used to see some of these that had Mustang uni-bodies mounted on the vintage 4x4 Bronco frame. The wheel base was close enough to get away with it. Hands down...the funnest truck I've ever owned. The '78 and '79 Broncos were full size but also very nice. In the '80's they began going downhill like the rest of Ford's trucks. The Bronco II, slightly smaller than vintage style and introduced in '83, was no comparison. Long gone are the days when trucks easily lasted 20-30 years because of their simplicity and stout design.

[@bengesell]

EXCELLENT episode! Saving up $200k beginning...now. All Jays stuff is great, this episode I was naturally drawn to. Thanks, and can't wait to see more.

[@justaguy2738]

You know they’re real car guys when they’re having a conversation while laying underneath the car on their backs.

[@ianmangham4570]

They're

[@justaguy2738]

Ian Mangham it’s literally been like that for a year . I’ll fix it right now 😂

[@ianmangham4570]

@@justaguy2738 LITERALLY 😫

[@braddeal6445]

I'm a Jeeper from way back. What most of the commenters don't understand is that this Bronco is a museum piece. It is a work of art rebuilt by craftsmen who love cars. It is not intended to be driven, much less to be driven off road, it is intended to be preserved to show our grandkids that Detroit Iron makes the world's greatest automobiles. Men like Mr. Leno choose to preserve history through love and devotion invested in something that was designed to last and was not something planned to be obsolete in 3 years. Craftsman restoring America's history with pride precision paid for by a man who could choose to piss his money away on inconsequential pursuits is worthy of respect. At a minimum Mr. Leno's legacy will be a garage full of history that future generations can study and admire. Most of the Hollywood stars will have nothing of substance to show future generations. Keep restoring America's history Mr. Leno, you make us proud.

[@MrMenefrego1]

*When I was 17 back in 1979 I got a job at the local full service gas station, 'Dave Johnson's Phillips 66'. I worked 6 days a week, saved every penny I could for a year, then went hunting for a Ford, Bronco! I found a '74 with a 302-cid that had just been painted and bought her for $3,500... yes, I got screwed! lol... Anyway, she was bright orange, my friends called her 'The Circus Clown Car' lol, but I loved her! I'd give almost anything to have another one, lots of great memories in that Bronco!*

[@SpenceWork]

Its actually comical to read the reviews. These types of restoration projects are great to spark passion in the young generation. Its not for the common folk. When you have the kind of money Jay has your living a different kind of life. Not better nor worse, just different. It does inspire some of us to either up our game in life or to simply dream. May the Lord Jesus bless all that read this to find peace in their lives no matter how much money they have.

[@calevel]

Ferdnan Hall I couldn't agree more. Life is Good.

[@shackman9566]

I have had the pleasure of meeting and working for a few very rich men and some of them were miserable they served money. And then their were those that loved God and and served him. They were always happy and at peace and considered every day a blessing. If you saw them you wouldn't even know they had money. One man John and his Wonderful wife Thelma started out with very little and as they built there little ice cream stand they never forgot there roots. They've both gone home to be with our Lord.

[@user-ms1ie3jn1l]

Just gotta be careful to not make money more important because in the end you don't keep it anyway. Lots of cautions in the Bible about the rich and all. Camel, eye of needle etc.

[@ianmangham4570]

Bollocks

[@DenemChikn]

Leno in the head to toe denim, pure class

[@houseofstickscigars9495]

Please bring these guys back. Icon has to have the highest class finishes out there. Gives me a reason to save for retirement.

[@gregraines1599]

This guy was ahead of his time. Bronco values have skyrocketed in the last few years.

[@tattoocozzi420]

i picked up a 1988 bronco II 4X4 2.9 MOTOR 5 speed running & driving for $450 :) best 4x4 ever other then my sidekick

[@ianmangham4570]

Awesome

[@scarhart53]

I know someone who had two of those. Lots of power nearly 30mpg on the highway and would go anywhere a Jeep would go.

[@jacmac0422]

@@scarhart53 sorry but I had one. Best vehicle ever but try 18mpg tops and 96 peak hp. Not exactly tons of power.

[@volk1551]

I love this bronco. Wish I had the money to purchase one. Awesome

[@cybertree]

For 20k, you can have one that performs and looks just as good Cecilio Vansen, trust me, mine doesn't have skyscraper glass, but it's just as powerful, good looking, and well setup as this one. Although I love it too, it's pretty sexy.

[@Brian-os9qj]

Two of the premium car guys pumping us wannabes up. Thx Jay & Jonathan

[@robg4074]

This really is a good show. Jay Lenos on his back checking out the chassis. I never watched his talk show because so don't watch talk shows but always respected his talent. This car show however, I watch every day. Keep up the good work. Love the show

[@hadriangonzalez607]

Lol it looks like a couple gazing at stars, which fits jay as I'm sure he's into all the mechanical components underneath this brilliantly built bronco. Think of the fault of our stars promotional poster.

[@thefossman8829]

Wow I wish they made this as a new car on the market.

[@thefossman8829]

Cool, but bet you it won't look cool like this. It will proboly be lame and way overpriced and thell duscountue it after bad sales.

[@slothman8951]

+Chris Foss u look pic of it on google I think I seen pic of it but I can't remember where

[@robg4074]

They do, it's called a wrangler

[@gibbethoskins8621]

+Robert G except the wrangler is 90% plastic and under powered, this is on a whole other level

[@wildbill23c]

Nope it won't be, most likely either a 4 cylinder or a small V6. In other words just a rebadged Escape or Explorer with another $10k added to the price for Bronco decals.

[@BarnStangz]

SICK! Man that thing is awesome, love the sound too!

[@bbearhug]

Man! I am impressed with the sound of the door closing at 6:55. It just a solid clink with no rattle! Amazing!

[@hotrodparker]

In this day in time; It's just so cool to hear a couple of great car guys talk. These guys know their shit and that's refreshing to hear.

[@dalecarpenter8828]

I lived in yucca Valley when the bronco came out .I have wanted one ever sense .

[@mixflip]

lol you could tell the camera men were not prepared for the entire undercarriage part of the interview. views of the underside of the vehicle would have been nice there vs just looking at 2 guys lay on their backs.

[@christopherspringmann]

Yes but now they use a lift

[@briansbroncoadventura6899]

It's a show... not a documentary

[@robtperez3043]

Jay is a gear head. Comic for life. 4x4 of road guy not so much. Dances around the OEM and the modified. Put a knowledgeable Offroad women like Jesse and Jay go over the vehicle now that would be 😂

[@garycoleman8223]

I liked the shot of them laying on the floor.... two gear heads without creepers

[@bigcountry5520]

That's when you need an original thinker who would have brought in a mirror, laid it on the floor between them. Just to get a glimpse.

[@Exclusivelibary]

god these icon cars are absolutely amazing. if i ever win the lottery jonathan will probably work only for me. my dream garage would just be filled with icon cars

[@markydh3]

Hi Jay an English man here, just discovered your channel and love it, now working through all your vids, these appear honest and unscripted which is very refreshing. Love all the vehicles you show, a unique choice and all very cool, and yes keep up the 4x4 stuff.

[@hisdukeness3037]

I had a Branco 2 88. 5 speed 6er as a first car... I miss it man

[@VictoriaThorne]

HisDukeNess bought my daughter a 88 bronco for her first car (she likes it because she learned how to drive in a '90 one --mine lol )

[@hisdukeness3037]

all window

[@wildbill23c]

I've got an 88 Eddie Bauer Bronco 2 right now, wish I would have held off for a manual though, the A4LD automatics aren't exactly the greatest. I get in the mid 20's for MPG on the highway with it though, so for being a 4WD box going down the highway its not too bad.

[@jandera21]

something wrong with the audio or is my comp?

[@TheBasher-_-]

ur computer

[@byoungizzle]

I'm with you on that. Annoying little feedback.

[@life1042]

jandera21 audio is bugged for me too. Feed back

[@Madoleward]

Batteries are low in one of wireless mics packs. Audio/camera guy wasn't paying attention...

[@TestTubeBabySpy]

I thought it was Russia hacking my computer😨So i smashed it with a hammer!

[@kenremple9422]

My first Bronco was a used 1971 loved it. Then spotted a brand new 1974, red with a white top. Paid $6,400.00 and drove it away. Loved that one too. I have, for many years now, wanted to do a build on a early Bronco. I love the Icon Restomod concept with utilizing new components and technology. Very, very nice... oh ya and a bit costly. . However, love it just the same. Great work guys. My next life (lol) for me, maybe. Regards Ken

[@ronaldfeuerstein435]

Brings back so many memories oh gosh. Before we had a Broncos we had a international scout would like to see a build on one of those. But still had and always perfured the scout over the bronco

[@mt4x4magazine]

Nice Bronco. Although with the price tag its doubtful anyone will do any serious off roading with it.

[@wildbill23c]

If they're rich enough to spend that kind of money on one of those, I doubt they'd worry about wrecking it, they'd just go buy another one. These types of vehicles are bought by those who have more money than brains, and no mechanical skills.

[@harambo9805]

@@wildbill23c - Your assumption of people with loads of money having no brains nor mechanical aptitude is pitifully hilarious. 😂

[@wildbill23c]

Can't really go wrong when you deal with stupid people on a daily basis who have way too much money and absolutely no common sense. No assumption needed, get out in public you'll see what I mean.

[@AlejandroP1980s]

William Todd yeah but also get out in public and you will see both sides

[@lizardywizard]

Joe Rogan bought this didn't he?

[@miklar19711]

A beautiful rich hipster mobil that won't see a single trail!

[@VictoriaThorne]

miklar1971 if i owned it we would 4x like a madwoman!!

[@nowthisis2stupid]

miklar1971 Did I hear him right at $150,000 to $200,000? I think I'll stick with doing my own restomod. Who'd want to take it off road at that kind of money.

[@VictoriaThorne]

if you have enough $ to own that-- then it wont matter if you get her dirty

[@footbalr074]

miklar1971 What a worthless coment.

[@abandonedexploration4495]

lol

[@wyattoneable]

I think it was expensive until I heard all the quality that goes into this vehicle. Now I think it's a great value! Thanks for sharing this one.

[@jasonwieczorek5343]

One of the best episodes I have seen... I love it... New school meets OLD school and revamps the paradigm of potential... I would love to own this for my daily driver... THE MOST ADVENTUROUS TRACK OF LIFE IS FOUND OFF THE BEATEN PATH!!!

[@TheBasher-_-]

Hey Jay please do more off road vehicles!

[@heydude76]

150-200 thousand oh my, I wish I didn't like things that cost so much....

[@ianmangham4570]

WOW

[@SerPurple51]

Thats a lot of money for someone who uses "yada yada yaa" a lot when describing his vehicles...

[@ianmangham4570]

@stoney renegade I'd definitely buy one if i won over 10 million on the lottery

[@storyteller1749]

I'm a huge ICON fan. And these Broncos are so freakin cool. I'm glad you did an episode on them. Awesome video. Love LOVE the sound of that coyote motor. Very burly strong sound.

[@BIGPOPRL]

ICON has an eye for true detail. I’ve seen Broncos done before but not to this extreme. This is a modern masterpiece that will be enjoyed for the next 20 years. Now all I need is $200k to drop down on one of these.

[@chrisrye9128]

great exhaust sound!

[@JimTheZombieHunter]

Drooling drooling drooling .. you had me right up to Aisin-Warner. They build my dream date, and give her the clap.

[@downlowperformanceinc4860]

Only 20 or 30 amazing trucks a year. This is mindblowing. At such a level of perfection.

[@edwinmorene2817]

I have a 68 Uncut with the 289. I still have the three on the tree and prefer it. This is a fantasy rig.

[@worldadventureman]

+Edwin Morene Yep I had a 70 with a 302 and three on the tree. Use to love pulling up to valet parking and seeing the kids not have a clue how to drive it then ask me to park it for them! Use to get front row parking every time!! :)

[@DanielCollins85]

More off-road stuff please!!!

[@fleetwoodray]

I hear you guys about the price for this modified retro bronco. I was gonna chuckle at $75K to $85K, that was before I heard the price of $150K to $200k. That's just totally insane. Only filthy rich would entertain paying that much for one.

[@H3Hghostsniper]

That's a dream bronco for me now. I have an 89 I'm slowly fixing up. Really just needs engine tuneup and a few gaskets replaced. But they're sweet

[@docluv14]

Absolutely beautiful. The amount of small details are staggering

[@KlunkerRider]

They cost $100K because by the time ICON is done with them the only thing original left is the body and chassis. Its very much a custom car.

[@cybertree]

+KlunkerRider Seriously, that is VERY pricey but you have to admit this is a unique, beautiful Bronco that's nicer than a top class Land Rover, and BULLETPROOF. *I think I'd rather put the $100k in MYSELF, but that's only because I'm confident in my ability.* *As a DIE-HARD Bronco fan, I don't see this as absolutely ridiculous, because if I was FILTHY rich, I'd probably buy one too. And it wouldn't be a garage queen either, I'd beat it like Micheal Jackson on the trails! lol*

[@KlunkerRider]

+cybertree Agreed, reading alot of the other comments its clear most posters simply do not understand the level of modifications Icon makes to the car. These are very capable custom made off roaders but most people cannot get past the price tag, but if you consider how much people invest in building custom off road vehicles that is about on par once you factor labor costs of having someone build it for you. If you know what you are doing you could build something like this for about half the costs but it would also take alot of time tools and a proper garage committed to build it, something not all of us have the option for. I would buy one of these in a minute if I was able too.

[@jackkrinkov9273]

The axles are probably 7k apeice!

[@maxjohnston402]

PAYING FOR A "LIKE NEW", BUT MUCH BETTER, RESTORATION OF A CLASSIC THAT WON'T FALL APART LIKE MOST ALL "FROM SRATCH CUSTOMS'! ALSO FUN TO DRIVE AND RETAINS WORTH... BEING AN ALREADY LIMITED CLASSIC VEHICLE!

[@JerryDLTN]

$265K kzbin.info/www/bejne/oHKynoiJhJKjn7M&feature=emb_logo

[@victorinoxfan]

I spy with my little eye, a Strider knife in Jonathan's pocket. Looks like a fun car.

[@tilligetbig]

o great now I have to find the knife!...lol

[@damonviolette6128]

one of the best 13 minutes of Jay Leno's Garage to watch! BRONCO RESTMOD, bad ass

[@UITNow]

I enjoy watching off road vehicle reviews much more than the fast cars. I noticed Jay looks a lot happier in the off road vehicles too.

[@xcon4ever1]

Nice work and great detail , its america right ? He doesn't need the permission of you tubers for his prices he's asking , just enjoy the video . its a great built Bronco

[@FerrilEwok]

I hate the insulation.. I hate the power step.. I hate the price.. I still want it

[@ricardsiagian4352]

not a fans of bronco but this one done really well, solid simplicity, goo color-pick, good wheels taste, nice fitting engine and it rambluz

[@benmenke]

As soon as Jay got past the bumper tool boxes, he was ready to drive it. "Right... right, right... I think it's time to take it for a drive."

[@hardwaylearnt]

My first car was a Bronco. I still wish I never sold it. If I could have any car it would be one of these.

[@daledoback1716]

my first is a bronco 2 88 model xlt.

[@TooBigToHide]

I BET OJ WISH HE HAD THIS ONE BACK IN THE DAY! 'WINK WINK'

[@cybertree]

Jason The glove didn't fit man, he shoulda had a better lawyer ;P.

[@JunkyBlake]

Love it! I have a 69 302 4x4 I'm building on a budget but seeing this makes me really wanna take my time cause mine has almost nothing wrong with it currently, hellz yee bronco

[@sellsn01]

I couldn't save enough to get that. Thanks for showing it, that thing is awesome.

[@DaTKiDkUsH718]

Had a chance to get the exact same model for 2200 passed on it for a dodge durango this video makes me regret it smh

[@wildbill23c]

If you have a family the downfall of these older carry all's was the lack of back doors, made it difficult to get kids in and out of the back seat...other than that they were great all around vehicles...at least to those who knew how to actually drive them and not send them upside down on their tops LOL.

[@Snipersight00]

Landrover defender or older series Landrover please.

[@crazyskullcrusha]

This is Jay Leno out of his element.

[@auto7009]

Certainly makes me more thankful for my recent '73, no rust, uncut purchase.

[@TailgunnerATC]

Yeah because someones going to take a 200k Bronco offroad.

[@NemeanLion-]

Yeah, but it’s legit. How many Ferrari owners take their cars up to 200 mph?

[@kinggmc1701]

I take my GMC AT4 off road when i wanna go anywhere

[@rickbrooner8717]

slashfan7964 the people that can afford this are driving it like your average joe in his 15 year old lifted Jeep . They aren’t worried about $10K in damages that they’ll have fixed within a couple days.

[@ianmangham4570]

If they can afford to buy it they're gonna take it off road,they wont be worried about any repair bill.

[@andyb7337]

Buy myself a small home and an fj for this price..

[@joegeorge1766]

Mr Leno, I don't know if you read your comments or not but I just want to say that this is a really cool Bronco. My dad has always wanted one like that, his buddy used to have one like this. I am a huge fan by the way my, favorite is headlines they are sooo funny. Thank you this is an awesome show!

[@akindallmagnum]

Seeing this and my Bronco II in my garage right now gives me....hope...heartache.....and hope haha

[@930Scarlet]

I like it. I agree the price is CRAZY. But ground up redesign. Everything is thought out. This would last a million years. Nice. Jesus. Everything is so expensive these days. Wow. You might as well build one of your own. Take 5 years to do it. ha ha.

[@DomP1989]

Icons are great but I still cant see why anyone would spend 150 to 200k for a bronco.. the whole point was their affordability..

[@Mtrhd0024]

That is beautiful! I love EB's, and this thing is awesome! While it is super expensive, it screams quality, and you can tell the attention to detail that went into that thing!! Each one of those cars is pretty much a hand made piece!

[@sivarteggs]

That is a complete BADASS RIDE.

[@mommyrandi1]

good idea, executed well,beautiful truck but still not worth the money he's asking.

[@ronnieboardman1673]

I love it but for a 150 grand , I don't think so.

[@MyBeomaster901]

Everything this guy makes is crazy expensive.

[@k9aid514]

I think Jay thinks the same thing lol

[@mattclose1439]

You have to realize, its basically a new truck with very limited production numbers. Ton's of those parts are machined one by one instead of factory plastic or stamped parts which are way easier to make. When you take into account the motor alone is 20k, and the quality work, and the fact that it essentially only shares the basic frame and body work of the bronco. Everything else is new!

[@1DEADBEEF1]

Matt Close nonsense, parts are cnc'd so they can chooch them out anytime they want, they are not made one by one on a Bridgeport... also last time i checked the coyote v8 was not 20 grand l, more like 5 or 6....

[@mattclose1439]

Please tell me where you can get a new/unused coyote with wiring harness for 5k... or any new/unused modern v8 for that matter.

[@dianewillson3261]

All your shows are great I love seeing the restored anything

[@wildhorses4x4]

ICON does amazing work. Expensive? Most definitely. But total quality and durablity? Oh you betcha! Great work👍

[@moviewatcher1024]

Very nice, but these are just for the rich. 200K wow!

[@Beer_Dad1975]

Agreed, it's super cool, but even if I had the money for it, I'd be too scared to use it for what it's for at that price. You could just drop a modern V8 and transmission in a old HiLux or something and have just as much fun for less than a tenth of the price without being terrified of tree branches and mud.

[@chippinfoo]

Matthew Sharpe I wouldn't put gas in a hilux, but a bronco, blazer, jeep scout or power wagon upgrade and resto? That's cool stuff. I did a jeep resto /upgrade for much less.

[@Friedrich-Wilhelm-1980]

Matthew Sharpe or realy just rebuild the old motor and tranny because thay had the grunt my fav combo is the ford(I.H.)6.9 non turbo mated to a T18 4 speed the frame would twist befor thay gave an inch

[@hooleyboy]

When you factor in the cost of all the parts to build this, the price goes through the roof. Dynatac prorock 60 read axle is like $8-10K the front axle is about $3-4k the Atlas transfer case is about $2500 The brakes are probably $4K. The engine is like 15K (without mods) Just from looking at it, I can see no expense was spared. From the parts, custom fab, and all the other add on s it's easy to see how the price goes way up. Keep in mind the guy who builds them has to make a little money to pay the employees, biz expenses, and put food on his table.

[@Beer_Dad1975]

hooleyboy Yes, I definitely think it's worth the money from a quality point of view - I just can't ever imagine being comfortable enough with something so expensive that I could actually use it for what it's good at... then again I'm just a middle class schlob, so I've no idea how it feels to be rich enough to actually own something like this - maybe I'd get over the value of it.

[@pottmishayne]

Yep, old bronco's, like old landcruiser's and old Jeeps. and Scouts.

[@danfrye5130]

Love the off road idea. More off road muddy, dirty, rock climbing CHAOS! please.

[@antonmatti4851]

I like those restomod 4x4. But i love all your historical cars like the steam cars!

[@notsofast1334]

More like "I Con Not Afford"

[@deadgameguns]

150,000 to 200,000 dollars! wtf.

[@bull24471_va]

+deadgameguns Yea but your looking at what went into building the Bronco. Dana 60 rearend, Ford Mustang 50 400 hp, Atlas 2 stick transfer case. Finding a bronco not eat up with cancer or already been body modded .^^ to 80's Bronco's are had to fine anymore plus the detail to make them as true to there roots is costly. With that said yea $150 k is steep for me as well I much rather buy me a house with a big Garage and do a YJ or TJ Jeep for about $40k

[@wildbill23c]

None of that stuff adds up to $150-200k worth of parts. You could do all this yourself for far less. Your just paying for someone's labor buying vehicles that are already built like this.

[@terryrhyne9009]

roadjunkie I'll take it, how do they want the money check, money order or just cash. I buy it were going to Baja .

[@uio890138]

This guy's shop builds some very cool stuff.

[@nccrawford]

I've heard Jonathan Ward on Adam Carolla's Carcast a couple times, and he has such an eye for detail. Very cool guy. I remember when he first came out with the FJ how I was just awestruck. Definitely the pinnacle of this sort of design. Thanks, Jay!

[@georgev5766]

Did he say $150k? Im going to pretend he didn't! You could get a MB G-wagon AMG for less than that.

[@therealbajan522]

And be really silly. Who in their right mind would pay that money to off-road in this? It can be done a lot more stylishly, proficiently and cheaply. Doesn't look like its worth 150k and i bet it isnt even actually worth near that.

[@georgev5766]

***** I could agree with this comment. People will always buy things just bc they can afford it. But Im not paying that much money for a car that does the same thing as a 30k jeep wrangler. Trust me, you will have more fun with an offroad beater than a 150k bronco.

[@Yamil97]

I love Broncos, and I absolutely LOVE this one, but this is expensive bullshit.

[@kylestewart4444]

It's crazy how desirable these broncos have come to be. My uncle just sold his old Bronco for almost $30k to a guy who said he planned to put another $20-30k into it. Also, my dad's best friend sold an old Blazer for about $35k. These classic trucks are bringing some pretty serious money these days and I'm sure they'll keep going up.

[@vincefairleigh6899]

That was a really nice Bronco, I used to own a 1976 bronco when I was 16, this is where I learned how to fix things, I used to jump it, insane hill climbs... I broke many inner axles and axle housings, that dana44 had weal inner U joints and bearings, the only thing I couldn't break was the transfer case, this guy uses all of the best parts, dana 60 rear axles, lockers... I like Jay's lead foot,lol

[@PingHorror]

150-200 thousand. Better off buying a 2k Jeep and putting 30k into it in Fab and Parts and you would get more travel and better off roading potential. Cool but Over priced.

[@CrazyIrishCarl]

You can build 3 of them for what they're asking for these overpriced Bronco's so do your homework first

[@SlimRhyno]

I think that this might be it; my "If You Could Only Have One Car... Any Car" car. Thank you, ICON. 🙏

[@lesterspratley2660]

"Wind wings. You throw your cigarette out and start a forest fire..." Too funny!

[@Croozer]

150-200K, get outta town, I would rather buy a new Ford Raptor

[@GimliTehDwarf]

Ya but this is a custom car...HAND made.

[@Croozer]

Thanks Captain Obvious.

[@erinelizabethox]

Raptor Grill looks like crap

[@Edward135i]

I think your kind of missing the Point go listen to the Adam Carolla Car Cast with Johnathan Ward. You will then understand the insane deal that this man goes into with these trucks. He basically redesigns the whole thing from the ground up.

[@Croozer]

LOL, being unique by paying close to 200K for a Ford Bronco, I'll pass.

[@texasbradley]

150k and that's the best steering wheel you could come up with? Its cool but not worth 150k not even close.

[@adamf5541]

Love to see you guys have Sean Barber from Anything Scout on the program. They have some amazing International Scout builds...

[@joshuaferguson5756]

Stupendous 4x4 from such a wonderful company

[@jayj.7524]

I absolutely disdain and downright abhor mod&tuner shops and dealerships alike that plaster their name all over the vehicle I look at it this way unless your paying me for the advertising on my vehicle then i don't want it there!

[@neverlooksatit7986]

what a waste of 150k

[@footbalr074]

neverlooksatit what a waste of oxygen.

[@abandonedexploration4495]

lol

[@jimhughes5255]

Hey Mr. Leno, love the Bronco segment. I would love to see more off road stuff. I wish The Blaze would make this a show on its new network.

[@Billy23201]

Looks like a great truck for a place where it snows heavily. I would love to have this.