4:28 an amazing first impression of Sonic 2 right here. "Where am I, wut the 'ell am I doing?" "Look I spun around!"
@dronespace2 жыл бұрын
Lol
@Albert-lj5jb10 ай бұрын
And that's all it took to make this one a life-long gamer. Cheers Sonic.
@tridentcheckit26402 жыл бұрын
are we always in a recession or something?
@jjt1712 жыл бұрын
that's capitalism baby
@Cartoonman1542 жыл бұрын
Depends on how bad the recession gets. You can have had the market slow down or some that happened in 2008 or in the 20s.
@websterdrums2 жыл бұрын
Just an excuse to keep putting prices up!
@vincentleeadams2 жыл бұрын
Only when Democrats get in power.
@May-hem2 жыл бұрын
Literally part of capitalism 🙃
@ZanzibarBreeze2 жыл бұрын
A kid putting in that Sonic 1 cartridge for the first time and seeing the vibrant, energetic colours and hearing the uplifting, melodic music of Green Hill Zone was immediately enchanted.
@puddle_puddle2 жыл бұрын
*Sonic 2, *Emerald Hill Zone
@Brimstoneandfire2 жыл бұрын
It was certainly a step up from my Spectrum+2A 😂
@Chamber20202 жыл бұрын
@@Brimstoneandfire R Tape loading error
@rooneye2 жыл бұрын
As was I!
@TechGamesAU2 жыл бұрын
“Look I’m spinning and getting the coins!!” - 90s kid playing sonic
@danmorley65172 жыл бұрын
If Dominic Diamond thought music was crap then he was in for a shock 30 years later.
@GhastlyCretin2 жыл бұрын
He said, the year Nirvana's 'Nevermind' was released 🤦
@watermelonineasterhay2 жыл бұрын
I know, early 90s music owned! How did it go so horribly wrong?
@gan9e Жыл бұрын
trap
@kurtsmith2547 Жыл бұрын
@@GhastlyCretin yeah and blood sugar sex magic and Use your illusions. 91 was a great yeah for album releases
@mrrowwmeoww7 ай бұрын
@@watermelonineasterhay people will be saying the same thing about early 2020s music in the early 2050s, it's just a constant cycle of "the thing i grew up with was great, the new thing is bad"
@Nightweaver1 Жыл бұрын
"Where the hell am I? What am I doing?" Oh my dear lad, I'm still asking that question in games 30 years later.
@onlyme2192 жыл бұрын
The success is they were interactive, you could emerge yourself in the actual game, this seems something now for people that has always been there but at the time this was truly unbelievable. From Pong when I was around 8 to Mario and sonic at around 17 these were magical, you couldn't save your progress once you ran out of go's you had to start from the begging again and we did immediately. I'm 56 now and will never forget the wonder of the first video games
@clareswinney10872 жыл бұрын
My first was a Commodore 64! Now that took patients lol!
@harrydavey98842 жыл бұрын
Immerse*
@harrydavey98842 жыл бұрын
@@clareswinney1087 patience* 😂
@koshwald2 жыл бұрын
Keep this stuff coming BBC Archive 🙏
@97channel2 жыл бұрын
Of course, with hindsight we all know about the music industry crash of 1993 when everybody suddenly stopped listening to music and only played video games. To think, people under the age of 30 only know what music is from the stories told by their parents and grandparents. The last known piece of music ever produced was Mister Loverman by Shabba Ranks.
@MacXpert742 жыл бұрын
😂
@justinwalker9038 Жыл бұрын
SHABBA
@kurtsmith2547 Жыл бұрын
😂
@TheGreenReaper10 ай бұрын
With what was on offer, you can see why the market tanked.
@scottyunitedboy29252 жыл бұрын
1992 in a nutshell- Sonic 2 dominating the videogames market, Dire Straits still the biggest selling 'CD band', that poor girl singing along to Cher's Greatest Hits (the biggest selling CD in the UK that year), Our Price records still open, and Dominik Diamond before he got a haircut, simpler times.
@alexkelly64492 жыл бұрын
Mark 2 of sonic the hedgehog is the most news explaining video games thing ever
@t3hOutlaw2 жыл бұрын
He was referencing the Mega Drive Mark II which was releasing at the same time as Sonic 2.
@infrared7522 жыл бұрын
@@t3hOutlaw he wasn’t, the Mega Drive 2 was released around mid-late 1993, while sonic 2 was released November 1992. He was definitely talking about Sonic 2.
@davidtexmex16162 жыл бұрын
This was right & wrong at the same time, literally a few years on and UK music peaked with a furious resurgence. While video games growth hasn’t stopped.
@TheBroz2 жыл бұрын
@@madcommodore Whatever old man.
@scottyunitedboy2925 Жыл бұрын
in both cases, advances in technology (particularly the rise of the internet) accelerated the peak of music and the greater explosion in video gaming
@ThePsycoDolphin2 жыл бұрын
Amazing looking at that footage of Nintendo making SMB3 (or "Mario the Plumber" apparently). Its just like Super Mario Maker! Cool!
@trevorrandom2 жыл бұрын
Brilliant 👍
@livvy942 жыл бұрын
This footage is fantastic, wonderful quality.
@TheLaidOffFounder2 жыл бұрын
Creation of 'Mario The Plumber' :P
@AdmiralBison2 жыл бұрын
Mario hasn't been a plumber for 30 years. When was the last time he was seen holding a plunger? LOL
@danielwalker262 жыл бұрын
0:33 Holy crap an R360. Those were so rare and so expensive. Today one of those would cost about $250,000.
@TechGamesAU2 жыл бұрын
Now the videogame industry is 3x bigger than the movie industry
@scaredyfish2 жыл бұрын
The 80s fashion extended further into the 90s than I remember.
@johnq49512 жыл бұрын
Two years isn't long enough for the average person to replace their entire wardrobe.
@lucasm38792 жыл бұрын
Late 80's and early 90's were pretty much the same period for fashion, music, popular culture etc. Mid 90's and early 90's are two different periods.
@garryleeks48482 жыл бұрын
I’m still in the 80s
@northernsnow69822 жыл бұрын
I remember half the clothes people say were from the 90's, were actually from the mid to late 80's.
@burgertim7878 Жыл бұрын
The 80's casted a long shadow. It gets better around 94 though.
@exiles_dot_tv2 жыл бұрын
Crazy to think Dire Straits was the band that sold the most CDs in 1992. The music industry was definitely due for a kick in the pants.
@PerpetualAlfa2 жыл бұрын
Can’t see it taking off tbh
@Game_Hero2 жыл бұрын
yeah, these computers things will go nowhere, cable television is where it's at!
@vesavius2 жыл бұрын
Christ, if Dominic thought '92 music was faceless and bland god knows what he thinks of '22...
@jonmac19872 жыл бұрын
I think crap music existed in all times. As time goes on people only remember the good songs from an era and leave the rubbish in the past.
@jonmac19872 жыл бұрын
@Jim Crawford The Prodigy, Nirvana, NWA, Wu-Tang clan all got big in the 90's. What are you thinking of when you say it was terrible? The 90's had some awful music but so does every era.
@Hysteria982 жыл бұрын
@@jonmac1987 Yes, but what is kept floating in the mainstream has changed dramatically and most agree it is a far cry from what actually used to be; people who knew how to play a musical instrument, write lyrics, and actually sing,
@jonmac19872 жыл бұрын
@@Hysteria98 Most agree? Like who? I'm interested to know what you would point to as an example?
@Hysteria982 жыл бұрын
@@jonmac1987 Mate, ask just about anyone on the street- regardless of adult age or braincells, most will say the same thing.
@legion17912 жыл бұрын
4:23 what?? No kids had EVER both Nintendo and Sega! That is impossible!!
@weemadangus1834 Жыл бұрын
I would if I could at the time lol.
@Tyrannicon11 ай бұрын
i did
@OSW2 жыл бұрын
3:07 that poor girl being asked to provide B-Roll of listening to music. It's like a friendly hostage situation
@simplesimonhadapie2 жыл бұрын
#this was exactly my point to my partner!!!! have a can of coke yersel
@trevorrandom2 жыл бұрын
Bet she didn't get a penny...
@dannyg90392 жыл бұрын
But...what bar is she?
@legion17912 жыл бұрын
She was certainly extremely happy to go on the TV and told all her friends and family
@hbk4412 жыл бұрын
Whoever was controlling sonic behind him at 1:30 was having a right mare.
@joewest16742 жыл бұрын
First level too 😆
@treborschafer39452 жыл бұрын
The strangest thing is that physical toys are still very much a thing and video games are still massive.
@PhirePhlame2 жыл бұрын
Music also boomed like gold a few years later
@TinLeadHammer2 жыл бұрын
Rrright. Toys R Us in the U.S. closed all its stores several years ago.
@treborschafer39452 жыл бұрын
@@TinLeadHammer Other big toy shops like Smyths. Here in England anyway.
@yeti3994 Жыл бұрын
it's almost as if multiple products can co-exist and this idea that one has to replace the other is nonsense
@rasherbasher82032 жыл бұрын
What a time to be alive👍
@geesterfunk2 жыл бұрын
Then sega started putting out too much hardware with substandard software!
@Hysteria982 жыл бұрын
@@pmbbmp Well, he's right.
@Gigantemanatee2 жыл бұрын
But they definitely went out with a bang! The Dreamcast was a turning point of bringing near perfect arcade games into the home console domain. With Sega’s excellent arcade output that was a dream come true for me…If only they could have managed it better, probably would have kept them in the hardware game for another generation at least.
@XanderCrease2 жыл бұрын
@7:14 I'd love to go back and tell them that video games have over taken movies and music in the entertainment industry. But strangely Books, TV and (especially) gambling are still in the top spots in 2022 (financially at least).
@pforson2 жыл бұрын
Those kids playing sonic now have kids themselves. Wow, time flies.
@southsidesaiyan86412 жыл бұрын
That’s not really that crazy, there are people who were born in 2000 who have babies.
@tcaudiobooks7372 жыл бұрын
In 1992... no one died.
@kolonizedx2 жыл бұрын
Facts
@tcaudiobooks7372 жыл бұрын
@@kolonizedx Fact x Importance = NEWS!
@Game_Hero2 жыл бұрын
Isaac Asimov : Allow me to die.
@roahnosh2 жыл бұрын
The toy industry is still thriving. The music industry is still relevant. It's the arcade, yes those machines featured at the start of this video that's dead and it's sad to see.
@Ken.- Жыл бұрын
These music industry guys are in for a real shock when Napster comes along.
@HelloImNik2 жыл бұрын
"strange electronic world" 😂
@broccoliface45012 жыл бұрын
Lmao, this is probably what my parents were watching around about the time I was walking round Debenhams queuing to play the demo consoles
@MeiGunner2 жыл бұрын
4:00 If they only knew aBout Loot Boxes and Fifi decks , man o man , they would really think people were Crazy for the money they Spend on that!
@AdmiralBison2 жыл бұрын
They are crazy for spending money on that crap. loot boxes, NFTS, games as a service and all manner of rip offs.
@vincentleeadams2 жыл бұрын
The growth rate for video game revenue was wildly underestimated.
@Hysteria982 жыл бұрын
As usual, except for the people who actually liked them. However, the biggest contributing factor more than the market itself was actually the internet, it has accelerated it hugely.
@mattlm642 жыл бұрын
History seems to suggest the record companies' solution was to make music worse.
@PaulMurphyMusic Жыл бұрын
@4:40 Interesting Dominic Diamond saying rock music was bland and faceless. Two years later Brit Pop would explode making rock music exciting in the UK again.
@ChiefExecutiveOrbiter2 жыл бұрын
That cheesy 90s house. Yes! CRT tubes , CDs
@gcooper6422 жыл бұрын
My sister was give one of those bunnies for Christmas. We didn't have a games console lol
@derranthefunnyguy2 жыл бұрын
In 2022 the video game industry is bigger than the movie industry and the music industry combined, music sales have almost been replaced by streaming too.
@southlondon862 жыл бұрын
Damn this brings back so many great memories!
@TeamRocketHQR2 жыл бұрын
1:50 Beta Super Mario Bros 3!!!!!! Official level editor!!!!
@total_betty8 ай бұрын
RIP Our Price
@djdrwatson2 жыл бұрын
Sony (Playstation), Microsoft (XBox), Apple (iPod then the iPhone) would later all get in on entertainment industry assisted by the phenomenal rise and the power of the internet. The rest, as they say, is history.
@geesterfunk2 жыл бұрын
Sony was already in it with Nintendo, till ninty screwed them over! Almost manufacturing their own destruction!
@websterdrums2 жыл бұрын
@@geesterfunk nintendo are stronger than ever
@sugreev20012 жыл бұрын
@@websterdrums Sony is the largest gaming company by revenue , buddy. Last year alone, their software sold a whopping $19b, pushing their stock above their previous record. The Switch may be selling like hot cakes, but Sony’s previous 4 consoles are among the top 10 best selling consoles. If not for the chip shortage, the PS5 was selling better than the PS2 and the PS4 at the same time. And Nintendo’s lack of third party games and super weak hardware still means a much lower software attachment rate than either the PS4 or the PS5. And now every PS exclusive, like Ghost of Tsushima or the Norse God of War, make well over a $1b in revenue each. They’re still on fire.
@apollosungod28192 жыл бұрын
This Video is from 1992... You're making reference to 2005 and up... you clearly don't understand what this video was about or how technology works.
@kurtsmith2547 Жыл бұрын
I was 13 in 1992 and all I could think about was Sega Mega Drive games. A year later I discovered rock music and all I could think about was buying albums and going to festivals and didn’t look at a video game again. Then came Britpop which must have helped the music industry too.
@UpTheAnte19872 жыл бұрын
Segas mark 2 version of Sonic the hedgehog and Mario the plumber? I wonder if he ever reported on part 2 of that fighters of the street game?
@MacXpert742 жыл бұрын
He still has fond memories of the man that packed and that Ferrari that ran out. 😅
@Pumpkinhead772 жыл бұрын
Good times. I was 15 years old and never even noticed a recession.
@mgmidget662 жыл бұрын
3:01 I’m sure that is Our Price in the then newly opened Harlequin Shopping Centre in Watford
@puddle_puddle2 жыл бұрын
They even misspelt Dominik Diamond's name.
@hardcoredelta2 жыл бұрын
6:33 someone had a good Christmas game gear with the accessories throw in a few games no time for Christmas dinner that day haha..
@CheesestringXX2 жыл бұрын
They got an AC adapter too,smart move because batteries were pointless with that thing.
@petedemaio1682 жыл бұрын
Looking at how electronic games could effect the music industry... this was nothing compared to what was coming.... streaming.
@Dynastone2 жыл бұрын
0:42 what's the song name?
@lukebale8550 Жыл бұрын
0:42 Dave Perry Sighting their
@cgtio2 жыл бұрын
I feel like I've seen this Dominic Diamond dude before...years ago back in the late 90s/early 00s. Did he appear on that ITV late night videogame show, Cybernet?
@APRICEPRODUCTION2 жыл бұрын
He presented Games Master :D
@theseoldbeats2 жыл бұрын
Great video. Such a bad take on the music industry risk though.
@Antireality2 жыл бұрын
'only 1 in 10 households have a console - we see a great growth potential' Kind of forgot to mention that probably 7 or 8 out of 10 had an Amiga instead :)
@CheesestringXX2 жыл бұрын
8 out of 10? No chance.
@videogamebookreviews2 жыл бұрын
They feel the need to explain that games can be played on a TV using a 'special console', as though it was a new invention for the 90s!
@scottyunitedboy29252 жыл бұрын
To be fair, as she says in the report, only 11% of UK households had a games console at that time. No internet, very few dedicated programmes about video games (only Gamesmaster and Bad Influence spring to mind), it's understandable that they felt the need to explain it to the general public who probably didn't have a clue about much of this.
@fattomandeibu2 жыл бұрын
@@scottyunitedboy2925 But a massive number of households owned a computer that connected to a TV and was used as a game console in the '80s, as well as people who owned Pong machines. They could've simply said "a more advanced type of Pong machine" or "a computer without a keyboard" and the viewers would've known what it was. Almost every kid I knew had either a Commodore 64, Amstrad CPC or ZX Spectrum.
@krashd2 жыл бұрын
It's a financial show, it isn't watched by normal people, it is watched by grandparents interested in who to invest their savings in. They wouldn't have a clue what a games console is.
@unicorntomboy9736 Жыл бұрын
The NES existed in the 1980s, (and things like Atari 2600 before it) so it wasn't a brand new thing There was the big video game crash of 1984
@sparxies3 ай бұрын
@@unicorntomboy9736 I know it's a year later, but the video game crash of '84 was very much an American specific event. The computer game market (I used the term "computer game" deliberately) in the UK was thriving in the early to mid-80s with the Commodore 64, ZX Spectrum and Amstrad CPC 464 computers all competing for top spot. 1000s of titles were produced and purchased while the US was filling their landfill sites with 1000s of over-produced E.T cartridges.
@POBileski722 жыл бұрын
It's just a fad...
@RWL20122 жыл бұрын
yeah it will pass
@kolonizedx2 жыл бұрын
@@RWL2012 a minute passes in every 60 seconds in africa
@Pheeze2 жыл бұрын
What is that song playing at 0:42?
@HometownUnicorn2 жыл бұрын
I just love it how back in the day and probably to this day. In little England these posh etonians that run these companies, look like the people that do not partake in anything that they actually sell.
@gmann62692 жыл бұрын
What, do you expect the companies to be run by children and teenagers?
@welshlad64272 жыл бұрын
I just love it back in the day.
@Gigantemanatee2 жыл бұрын
I think you’ll find you’d be completely deluded.
@HometownUnicorn2 жыл бұрын
@@Gigantemanatee I think you will find you have only ever commented 8 times ever on youtube........lol
@Gigantemanatee2 жыл бұрын
@@HometownUnicorn When do I get my prize?
@trevorrandom2 жыл бұрын
How much did SEGA give the BBC for this advert?
@ButeSound2 жыл бұрын
It certainly is a strange electronic world.. go for a walk
@cmck17772 жыл бұрын
Main competitors being consumer electronics companies... I wonder how much Sega knew about the Sony/Panasonic/Nintendo collaborations behind the scenes at this point? Poor guys. They played the game as best they could... Playstation was just a better, more accessible more affordable product.
@skylark.kraken2 жыл бұрын
It's weird to think of games and music being a competition
@simonlovett1512 жыл бұрын
1992 - 'Even though we are in one of the worst recessions this century...' , errm, no, having lived through the 1970's, 80's, 90's, 2008, I would say we are NOW going into the worst recessions of this millenia.
@simonlovett1512 жыл бұрын
NB worst recessions in 20th century were 1920's, which I didnt live through, but the recession in the 90's was a pussycat even compared with the 1970's. 2008 opened a new deck of cards and 2022 heralds a new era of recession.
@benjaminyoung96942 жыл бұрын
Gg earth
@jimtrincasramblesandsuchas83772 жыл бұрын
How does that contradict anything he said
@welshlad64272 жыл бұрын
Take me back.
@kolonizedx2 жыл бұрын
one word: segaworld
@dominicwalker98242 жыл бұрын
At the end of the video, there's a music video, what's it called?
@pauljakeman2 жыл бұрын
Mario the plumber. I haven’t played that game yet.
@krashd2 жыл бұрын
It was Numtendo's answer to Spikey Blue Blur.
@thejoin46872 жыл бұрын
Nice cameo by Bowie's Scary Monsters, his best album since Scary Monsters.
@chriso84852 жыл бұрын
And Sega went and messed it up. RIP Dreamcast
@Gigantemanatee2 жыл бұрын
I like to think it had more to do with the other companies having deeper pockets… Sony and Microsoft were money pits that Sega couldn’t compete with. Even Nintendo could mess up badly and it still wouldn’t put a dent in their bottom line. Sega knew it was time to bow out, especially after they banked everything they had on the Dreamcast. Still, it had a good run, until it became apparent how easy it was to just burn games on to CD-R.
@krashd2 жыл бұрын
Nintendo messed up badly too by starting and then leaving the Playstation project with Sony because "optical discs will never take off in gaming so we've decided to stick with cartridges". Sony and Microsoft have utterly dominated Nintendo for the past 25 years while using optical discs.
@Soldat-d3r8 ай бұрын
5:03 Lmao Assange, whatcha doin here?
@smokaduke25272 жыл бұрын
Interesting as this is before the music industry got a boost in 1997 when the first digital download was sold.
@KentPetersonmoney2 жыл бұрын
I never did beat sonic 2 as a kid. Had they had memory cards probably would have beaten. Back then you couldn't save games and had to start over once you die. Once memory cards could save games, games became longer.
@legion17912 жыл бұрын
That final boss was impossible!!
@DemonStink2 жыл бұрын
Damn you nostalgia! I want to time travel.
@CheesestringXX2 жыл бұрын
6:53 wish he was my dad back then.🎁🎄
@Hu-uw4hz2 жыл бұрын
Who is that singing at the end? Is there a video?
@garethluvsthetruth67822 жыл бұрын
i cant find that music video of supersonic
@danielwalker262 жыл бұрын
I wonder how upset these people would be if they knew how much streaming music would impact compact disk sales.
@Pedster92 жыл бұрын
I still remember Mortal Monday for the Mortal Combat release 🤣 good times.
@mehere30132 жыл бұрын
ahh wonder boy music , great game
@Hysteria982 жыл бұрын
Arguably the last good decade. A culmination of the better cultures that came just before it, as well as the increased societal freedom, but minus the dependence on technology that would ruin most facets of our lives and the left-wing politics that would slowly seep it's way into everything.
@Jcrash712 жыл бұрын
Thanks for confirming that you weren't alive throughout the 60s and 70s. *A culmination of the better culture that came just before it* what a laughable statement I do say
@Hysteria982 жыл бұрын
@@Jcrash71 70's and 80's. not 60's.
@Jcrash712 жыл бұрын
@@Hysteria98 are you a GenXer? If so then I can see why you posted that laughable statement. You were probably too young for the 70s
@watermelonineasterhay2 жыл бұрын
Agree, I liked the noughties but that was when the rot set in
@unicorntomboy9736 Жыл бұрын
@@watermelonineasterhay What are you talking about. I grew up as a child in the 2000s
@markfrench90042 ай бұрын
Sonic 2uesday. Ah, the memories.
@an41892 ай бұрын
Interesting about music flat lining at the time as a not long after this was a big boom with the Brit-pop era.
@spider-ham7140 Жыл бұрын
31 years ago ….. Wow I’m old
@leejohnson3209 Жыл бұрын
I was 12 in 1992 and thought console games were naff. I played Champ man for hours on end on PC though. Then the Playstation came out and I flirted with that for two or three years (Tomb Raider and Fifa), until it got switched off for the last time and put in a box. I haven't played a computer game of any kind in about 25 years.
@dominicwalker98242 жыл бұрын
Which Our Price is that from?
@afriend94282 жыл бұрын
*Birmingham the Palacedes!*
@c.coulter64522 жыл бұрын
Sony: That's Cute .......
@a-damthemansixtynan4463 Жыл бұрын
7:00 Do you think this guy knew the Dreamcast was already on the way in 1992?
@vincentleeadams2 жыл бұрын
In 2021 video game revenue was projected at almost 219 billion dollars.
@Kobuletely2 жыл бұрын
Contra👍
@michaeltimothycole2 жыл бұрын
Can you upload HangaRRR 17 the complete series.With grandmothers.With the grandmothers corolla forfeits.Uncut.30 minutes.ALL 32 episodes.PLease Paul Leyshon?.
@danmorley65172 жыл бұрын
Can't believe that kid had a snes and a mega drive. In 1992 I was a proud owner of a Commodore 64 🥲
@bigbelix2 жыл бұрын
2:50 John is jez's dad no doubt.
@afriend94282 жыл бұрын
*I’m waiting for the Super Nintendo to come out Xmas*
@MeiGunner2 жыл бұрын
0:45 THat man is On drugs! ( wow, he is Lit!_)
@benji.B-side2 жыл бұрын
Yeah saw that look many a time when the Rave music scene took off : )
@mtbert93079 ай бұрын
Did they just say that video games and music are converging? Nonsense 😂
@tachikomakusanagi3744 Жыл бұрын
Britpop was just around the corner...
@sugreev20012 жыл бұрын
And now some of the biggest money makers in gaming are made in the UK.
@krashd2 жыл бұрын
It was even more so in the 90's. Thanks to the inexpensive ZX Spectrums of the early 80's the 90's had an abundance of 20-something programmers who created some of the biggest games companies on the planet, DMA Design, Bitmap Brothers, Bullfrog, Core, Sensible Software, Team 17, etc. Many would go on to create franchises that still exist today like Tomb Raider and Grand Theft Auto.
@unicorntomboy9736 Жыл бұрын
@@krashd None of the those developers exist today
@diond13332 жыл бұрын
It's more than likely that nobody in this video had access to a mobile phone or the Internet. And they all thought that a hedgehog was a game changer (pun intended).