1993 Jolly Rancher Commercial

This probably cost 1 Million dollars in 1993

[@jackbeast33]

I worked on the post production of this commercial...here are some facts: The FX are good but not stellar because of limited financial resources, not because of limited creative or technological resources. @Markswier-can't give you exact numbers, but if I recall, the budget was ≈ $300k. @sephyiroth-the sunset desert "tripping peyote fest" ad was the best. We rough cut that one to Peter Gabriel's "A Different Drum". An amazing adventure in editorial.

[@jrewdown21]

Bring back lemon

[@sephyiroth]

I cant seem to find the one Jolly Rancher Commercial..where theres a guy riding off into the sunset in an old school Car in the Desert playing some Cool like song around the end.. -_-

[@sephyiroth]

Not sure if that was the right Commercial I was talking about.. The one you mentioned doesn't sound familar (well the song atleast) ... I'm still on the search for it... Guy wearing Sunglasses/Shades riding through the Desert eating Jolly ranchers in an Oldschool Low rider Cadillac or something and running into the sunset while a song plays. It most def was Jolly Ranchers though, Had to come out in the 90s (1995-98ish)..

[@thezuse]

Okay, I see these came in a pack similar to Life Savers. I vaguely remember that. However, I'm pretty sure I remember getting them (lemon, my favorite!) when i was small in the late 80s and I thought I remembered it as being individually wrapped similar to the way they are today - just with more of a gold colored wrapper and no redesigned logo yet?