2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast

[@jeangreenfield5993]

This subject is very pertinent. Well done for covering it 🌐

[@OAK-808]

Good stuff. I'm glad people are thinking about it. And more to the point, actually doing something about it.

[@stevem9307]

Can't wait to start buying Enzo tyres, can't wait for fossil free!! Keep at it Enzo!!

[@ms-jl6dl]

Can't wait for next elections,can't wait for stupid free!! Keep nonsense alive,keep at it Enso.

[@SigFigNewton]

@@ms-jl6dlyou sound uninformed. Do you have any questions?

[@knuth.nyhagen82]

Enzo is aluwheels, ENSO is these tires.

[@RWBHere]

Thanks Robert and Gunnlauger, for discussing this very important topic. I've been conscious about tyre wear pollution for many years, and for that reason I drive carefully too. That's not necessarily driving slowly, but rather not having a Lead right foot, anticipating road situations, and using brakes sensibly. One thing which you didn't mention is the scare tactic, used by car dealers, of pressuring people to change their tyres long before they really need changing. For instance, my Renault dealer started dropping hints when the tyres had less than 7,000 miles of use, and still had 68% of their tread remaining before they would become illegal. I'll go elsewhere for the next MOT test.

[@TheDanEdwards]

Appreciate the guest, good explanations.

[@nicholasjackson2833]

Disc or drum brakes produce a large amount of polluting debris. Does that mean regenerative braking is not only beneficial because it harvests energy but because it reduces brake dust pollution?

[@jsanders100]

Yes

[@keithoneill6273]

Brake pads last much longer on EVs.

[@SigFigNewton]

Yes. Bad stuff going into the air from the car rubbing itself while braking is worse in ICE cars than in EVs. Bad stuff going into the air from the car rubbing the road while braking or accelerating is worse in heavier vehicles (trucks are way worse than cars, an EV would be slightly worse than an ICE car of identical dimensions). All of this is small beans compared with the toxicity of ICE exhaust. The American Lung Association created a report estimating the immense health care savings from cities being populated by EVs rather than ICE cars.

[@chrisp7839]

@@nicholasjackson2833 But regenerative braking will INCREASE wear on tyres, and release of that particulate matter so you can’t win. The least polluting drive style is cruising with no regen, and anticipating the road ahead

[@Smidge204]

@@chrisp7839 Regen breaking is a net reduction in particulate pollution. If you are using the friction brakes, then you have the dust emissions from both the brake pads and the tire. If you use regen braking, you have the dust emissions only from the tire. In both cases you still need to transmit the braking force "into the road" and that's done through the tire. However it goes one step further: using regen braking often means you are spreading that braking force over a longer distance because you are slowing down more gradually rather than braking with more force after coasting. That reduced braking force means less wear overall. You can "anticipate the road ahead" all you want but at the end of the day you will be slowing down or coming to a stop, and you'll emit less particulate pollution doing that with regen braking than with friction brakes.

[@ambassadorfromreality1125]

You would have thought that the tyre economy was the definitive circular economy

[@CHIEF_420]

💀

[@mickinmerton8053]

What a brilliant video. Gunnlaugur Erlendsson is so honest, I learnt so much and not to his financial advantage.

[@jsanders100]

What a great guy, I hope he leads a revolution in tyres.

[@MrAdopado]

My head is spinning. He never tires of talking tyres ... round and round and round. He should tread more carefully.

[@chrisp7839]

Interesting that your guest stated tyres are a “distress purchase”, and that’s why the industry gets away with what they do. It occurred to me that is also true of a gas boiler - you ignore it until it goes wrong, and then you will just want it replacing, asap. You’re unlikely to go for a week’s disruption for a heat pump to be installed. That’s how they get away with it too !

[@adriancrook8977]

It is nice to hear someone speaking about the problems that all vehicles have and has or is trying to do something about it. Without bias to any type of drive system.

[@MegaSoarer]

One of the best product/mission presentation I have ever heard- calm, no marketing hype, fact-based view of the past, present and future of tyre industry. I want those tyres. I also want to invest in this company. One small note- some of us listeners are not native English speakers and we sometimes listen to these podcasts on the road. Robert, your room is soundproofed very well, but the people you are speaking to- quite often speak from echoing rooms, to poor quality microphones. Can you at least ask them to choose less echoing room for the interview? Closed window curtains and some additional pillows around their room could help to reduce the echo even further.

[@alexd302]

Thank you for an interesting discussion. G spoke a lot about range efficiency and life span but didn't talk about traction. Grip as for cornering, grip for braking and acceleration. This is equally important to consider when choosing a make of tyre.

[@glockmanish]

In the tire recipe there are more expensive ingredients that improve grip while improving wear resistance, i.e. silica. That's why it is stupid to buy a cheap tire. You either have a dangerous car in very poor weather or you have to change the tire within half the mileage! Example: GoodYear Vector4Seasons lasts 30000km, Michelin CrossClimate2 lasts 60000km ... the latter one costing around 175€ for my EX30, the first one 145€ ... And both have excellent grip!

[@FishplateFilms]

Hi Robert, I live next to the Freeway in Brisbane, and my house is constantly dusty with black soot from tyres. I have lived here for 25 yrs and now have a skin condition that is proving difficult to control. I'm moving to the Adelaide Hills to get away from the humidity and the dust..... It has always worried me that the tyre particles are not doing us any good? The story about trams being replaced by busses happened here in Brisbane, and the city's transport has never recovered in my opinion....buses do not give the same service as light rail. Love the show. Cheers Gregg.

[@patreekotime4578]

There is an older episode where they talk about the health impacts of living near major freeways... it is especially high risk for asthma, lung and heart disease. And the current thinking is that this is because micro particulates can cross the blood barrier easier than the larger particulates from coal or wood burning smoke.

[@awo1fman]

That's not tyre dust, it's soot from combustion.

[@FishplateFilms]

@@awo1fman Yes , that too of course! 🙂

[@FishplateFilms]

@@patreekotime4578 Yes , I have watched that too! Brisbane is a clean city compared to many, with lots of trees, but the dust from the freeway has gotten worse over the years? A week in the Adelaide Hills, and my skin is almost back to normal?? Gregg.

[@patreekotime4578]

@@FishplateFilms Bigger and more vehicles travelling at faster speeds = more particulates from tires and brakes, diesel was also pushed as a 'clean' fuel for awhile, so there has probably been an uptick in NOX emissions from the mid 2000s on.

[@francisoleary7010]

For me, the most important point that was made by Gunnlaugur was about how executives in industries think and work: their interest is in how the business can thrive rather than any other consequences of their activities. To them, it seems it doesn’t matter what the industry is; the key driver is shareholder value and their own bonuses. The CEO’s driver is more to do with how to run the business successfully than about producing optimal products. For the foreseeable future, we are stuck with this model of running businesses, therefore we need to find ways of working within this model in order to produce outcomes which are more beneficial to the wider population and the environment. Is breath-holding a sensible thing to do right now?

[@Tomm9y]

Product traceability technology is needed to support a circular tyre economy. I appreciate there is a need to deal with tyre pollution in cities. I live in a rural area with rough roads, I use winter tyres too. Solutions which include rural drivers are important. I agree with Robert that a 'Tyre' mode would be very helpful. The nearest option on my AWD car is a 'Winter' mode, which greatly reduces the risk of wheel spin on ice and snow, that is an extreme version, but it makes me think. Perhaps EV's should be fitted with less sporty tyres, surely on a lighter EV such a Tesla Model 3 a 195 width tyre should be used. This should be linked to the taxation levels, thereby encouraging vehicles to use the optimum size of tyre. I guess the car management system could be updated with the details of the tyres fitted, perhaps even chip or ID embeded in the tyre. I think this is very worthwhile as it is such an important issue. A more controlled supply chain would also help reduce illegal dumping of tyres. The increasing number of roundabouts is an issue for tyre wear in particular. Those who live in modern towns can encounter many roundabouts in one journey. Many towns have a series of roundabouts to form a bypass. In the last decade, new housing developments have been allowed to access busy A and B roads by installing roundabouts, this should never have been permitted, instead housing should be connected to towns and villages via local roads first, not disrupting important routes. This is all the more reason for transport and development to be better planned. If the government bought up agricultural land at agricultural prices, then built the infrastructure, we could get housing at cost, free of the developer/landbankers mega profits, and more suitable roads and infrastructure.

[@pete_dl1585]

its a shame that he did not talk about the actual range increase and wear reduction numbers of Enso tyres

[@festerfeet7302]

On their website they state for their current model for London cabs, a 10% range increase and a 35% reduction of emissions.

[@MrAdopado]

up to 10% range increase for the EV London taxis according to their website.

[@RobertBorley]

Yeah, but what about the wear. How much longer do the tyres last under fixed use parameters?

[@rico4229]

Just thinking, potentially 35% reduction in emissions equates to 35% extra tyre life?

[@glockmanish]

@@rico4229 well ... 35% reduction of what ... PM2.5? PM10? including brake away parts in the millimeter range?. IF everything is included, then 35% reduced emissions would mean 35% longer life. But then again: compared to what? Tire tests of all-season tires in Germany showed than GoodYear 4Seasons tires last 30000km, Michelin CrossClimate2 last 60000km. So even by choosing a good tire from the classic manufacturers you can DOUBLE the tire life. These claims are a bit wishy washy ... and should also be taken it with the certain "start-up grain of salt" ... but they are still in the phase of development. What was written yesterday is outdated today.

[@timsmith5339]

The title of this episode sums things up nicely. The industry often needs an upstart to show that things can be done differently and once that has been shown, the legacy makers have little choice but to do likewise. Well done Enso, looking forward to being able to fit your tyres to my EV. Your hilarious story of the diesel car owner who thought he'd found a flaw in the EV argument is also a nice sum up. So often the arguments against EVs are like this, with the arguer not realising that their cars do that damage too and then a lot more besides! We are moving towards sustainability though, and the EV is playing a huge role in that.

[@rogerjeck9281]

love how you keep after this stuff robert! like you, but love Helen Cz documentaries the most, everyday physics on fully charged are fantastic...

[@stevescott6653]

I just watched a podcast for an hour about tyres!

[@pinkelephants1421]

This has been fascinating. I'd love it if you'd also do one on sourcing of automotive plastics if anyone in the field is developing alternatives. Natural gas still plays a huge role in the molding of automotive plastics, making the manufacturing of EVs even less eco-friendly.

[@Jaw0lf]

Very interesting conversation.

[@RobertMunro-v7b]

A fantastic episode! So enlightening, and that there is hope and a company that is looking to take advantage of where we are in EV history!!! Thank you AGAIN for brining this topic to light and giving us hope, thank You G!

[@qman1b]

Interesting that he mentioned the lightbulb industry when talking about the business model of the tyre industry. The lightbulb industry was literally the origin of one of the earliest documented examples of industry collusion to extract increased profits by planning to make their products worse (i.e. planned obsolescence) This was really well presented in a BBC radio documentary - available on BBC sounds called “Incandescent: The Phoebus Cartel”

[@brummiesalteno-81]

A great episode Robert. Gunnlaugur was fascinating to listen to. Having just forked out £500 for new tyres as a distress purchase to pass the MOT this episode resonates. I wish enso tyres all the best in their endeavours, and hope it forces other tyre companies to change their models of practice ( kicking and screaming of course).

[@brummiesalteno-81]

PS I too drive like a granny most of the time. These tyres have lasted about 25,000 miles since I got the car (I don't think they were new when I bought it) with mostly urban driving.

[@bryancox2807]

Thanks for the lesson I never knew there was so much to know. Very informative by a very knowledgeable G.

[@brianbailey4565]

Robert you already have a device to make your tyres last longer on an EV , it called the throttle use it gently you get better range and tyres last longer.

[@theunknownunknowns256]

I think Gunnlaugur knows how much Bobby waffles* and he jumps in to make the interview smoother. *luv you man but I know you know its true, do not change. And appreciate a boss who brings even more clever people onboard. Send Imogen to the Electric Cherry Orchard in Cromwell.

[@kevroll99]

I love the comparison to light bulbs so true

[@tomhermens7698]

Very very interesting. Makes it a lot clearer.

[@aussie405]

I am a grandmother... and I drive my EV like a grandmother!

[@Rich.enDorseit]

I thought you were going to say you are a grandmother who drives like you stole it!😂

[@aussie405]

@Rich.enDorseit I love my EV and totally understand why EV owners drive more. I make excuses to drive now.

[@paulhayes6920]

I put this one to one side for a couple of weeks because...I don't think much about tyres! I'm now anticipating buying a set of Enso tyres and promise I will never dry steer again.

[@floydbertagnolli944]

Thank you Robert. You always teach us valuable information. 🙂

[@Steve-co1ic]

Its reassuring to know there are such people in the world

[@dropshot1967]

Engineering explained did a video a bit more than a week ago about the influence of the improvement on performance with the newest tyres vs the newest version of the car. It turned out that the old car (more than 5 years old) performed better on the newest tyres than the newest car with more power on standard or the old type of tyres.

[@urbanstrencan]

Interesting topic covered great episode keep it up 🤟❤

[@TomTom-cm2oq]

Great episode and great product. If available I would buy it immediately so thank you FC for exposing it to the world. Gunner, don’t say “you know” twice in a row to fill the silence while you’re thinking. Just think faster, or level the silence. It’s so annoying hearing “you know, you know” TWO TIMES in succession. That goes to both of you very intelligent gentlemen.

[@danieltaylor9877]

Excellent Interview. I really like the way Gunnlaugar relates a car tyre to a piece of software, whereby updates need to be continuously injected into the market, and not having to wait for a new Vehicle release.

[@frejaresund3770]

I have been enjoyed, so thank you for sharing.

[@thomasbroker69]

Love to know how expensive they are for comparison, thanks Enso will definitely be our next tyre choice

[@shantanubhattacharya1220]

Very important conversation. I learnt a thing or two. I accelerate gently most of the time, but I'm about to go downstairs and switch my Tesla Model 3 to Chill mode.

[@jonathanclutton2813]

Thanks Robert, eye opening stuff. Who thinks about their tyres? Well, I do, now. If G could just slot in the Kia Niro for the ENSO treatment after the Model3, that would be great...

[@nickhstd2]

Superb interview Robert with a true Innovator and potentially a large disruptor Tesla is, potentially! Be good if there was a tie up with Tesla along the lines of 'ENSO is our preferred tyre manufacturer' once they scale up to full US production.

[@kevinsmith3343]

Amazing - can't wait for ENSO tyres for the MG4EV.

[@danielmadar9938]

Thanks

[@HorizonimagingCoUkPhotography]

Really enjoyed this excellent episode, thank you for bringing this to everyone’s attention! Makes you think 🛞 I’ll certainly be looking for Enso tyres when they become available for my Kia eNiro 👍🏻 By the way, has anyone else noticed that occasionally Robert’s voice sounds like he’s been breathing helium? Is it when episodes run too long and they have to speed it up? It’s a bit annoying! 😄

[@disasterarea6084]

Big eye opener, and "G" really needs to be put in contact with the musk and get these onto every Tesla from day 1.

[@robertlarder1907]

Correct me if I`m wrong, but I seem to remember something about Tesla working on innovations in tyres.

[@Goitfor]

ICE cars are getting heavier with each new model. It is now wrong to say automatically that EVs are heavier than ICE. A 2025 BMW M3 has a curb weight of 3990 lbs and a Tesla Model 3 Performance has a curb weight of 4045 lbs, only 55 lbs difference.

[@chrisapphillips]

... and batteries should get lighter over time.

[@Michael-qm5yc]

That and less battery cells having to be used with improved efficiency​@chrisapphillips

[@nobrien1]

My Tesla Model 3 weighs about the same as my last ICE car, a Nissan Murano.

[@fparent]

True. People should also ask where the roughly 2400 pounds of gasoline are gone after 12,000 miles of driving in a year or 24,000 pounds of it after 10 years?

[@renewablerecon]

Its still more…. And not an improvement which it should be. My Niro EV however……

[@BrianBetron]

Nice job

[@Murhillwoodwork]

Thanks for an excellent interview with a very knowledgeable guest. I learned a lot

[@jaagee6980]

I used to have triangle shaped cross section tyres on my road racing cycle which had much more contact patch when cornering (tilting), why can't they do something like that with cars, a much thicker inner ring to run on when cruising (1/4 up to 1/10th) and then normal outside tread it can lean on when cornering ?

[@LongDarkTeatimeOfTheSoul]

Cars don’t really lean, not in the way bikes do. Some Motorbike tires have different areas, harder more durable centre range then more rubbery sticky edges for cornering.

[@jaagee6980]

@@LongDarkTeatimeOfTheSoul you are mistaking 'lean' with 'tilt', cars can wear out inside or outside of tyres by the way they're driven from the lean (not mistaken for camber wear)

[@glockmanish]

I would have liked to know to what degree tire construction and composition can influence tyre wear and even counter the vehicle weight increase? I mean ... tires are wearing over about the same mileage, whether it is a 1 tonne tiny car or 2 tonne SUV. Is this all about the amount of "meat" on the tire? but that cannot be, as small cars have maybe 165 wide tires, where 2T cars usually have 235 or 255 wide tires ... so there seems to no doubling in tread volume. And is the relationship between vehicle weight and wear linear or does the wear increase more than the vehicle weight?

[@davidkarle8304]

Madness that people do not know what tyres they have on their car, they are the second most important part of the car after your brakes, and you should check them regularly for wear and especially for any unexpected wear.

[@glockmanish]

On new cars you don't have to care, and after that the garage is taking care of informing you about tire wear and fitting the tire. I can understand how this comes to be. That's why it is another aspect of life that demands regulation by legislation.

[@soennecken8]

At 23:04, Tesla Model 3 is supposed to run on a single tyre size. Current Tesla Model 3 performance has two of those sizes on the one vehicle.

[@darinbrazil5496]

When will these be available in America and in what size tires will they be producing? Getting more range out of my F150 Lightning would be great if possible with these Enso tires.

[@rjdverbeek]

I am missing the Bluesky link in the YT description

[@stumpywest1652]

Would love a set for my hyundai ioniq electric, until they can sell to the EV market at large can others suggest some for a new EV owner?

[@nonyourbusiness.1234]

Why are we only talking about using better tires on evs? If they are more efficient shouldn't it be used on all cars?

[@SigFigNewton]

Meh, same thing soon enough. All will be EV and people who still drive old things that spew exhaust all over town will be looked at the way people today look at someone who smokes inside. The American Lung Association estimates enormous health care savings once we’re all EV. And that’s just the particulates in the exhaust going away. A tiny benefit compared with the ultimate savings from reduced CO2 output reducing climate change.

[@nigelgarvey2046]

Thought provoking and fascinating. Thanks!

[@djwhiteflour]

It would be great to have a slow acceleration from starts or slow speed mode. But regular acceleration once you get rolling.

[@Sal3600]

show us the data in extra range and longevity

[@neilm9400]

I went to website and looks like 35% extra wear, and 10% extra rage.

[@simonpaine2347]

​@@neilm9400That's a bad idea, there's already enough rage out there about EV'S, definitely don't need more.

[@SigFigNewton]

@@simonpaine2347anti EV rage is a pretty weak rage. It requires constant maintenance from the spinsters to keep people disliking superior products

[@neilm9400]

@@simonpaine2347 it should be range not rage... Typo

[@jamesvandamme7786]

@@SigFigNewton Here in "Murica it's Luddites and Trumpsters.

[@RichardRoberts-z8f]

Great content, as always! Just a quick off-topic question: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). Could you explain how to move them to Binance?

[@Diasus3205]

are you guys on Bluesky?

[@peteroffpist1621]

I have been trying for over 20 years to put a spotlight on pollutions from tires especially in cites that we and especially kids breath in. That is were a lot for asthma and allergies plus cancer comes from.

[@qman1b]

Following this I’m in the market for some Enso tyres when I next replace the ones on my van. I’m wondering if I buy directly how will that work? Who will fit and balance them? Every time I’ve bought tyres they have been provided by the garage fitting them and the price includes fitting. Should I approach a tyre specialist to fit these? Will they be willing or will they prefer to sell me tyres from stock and charge through the nose for fitting Perhaps using your normal servicing garage is the answer. 🤷‍♂️

[@sonekulla]

He never describes the actual product, its technology or value proposition. it was only the view from 10,000 feet. Interesting in context, but unsatisfying by itself.

[@Smidge204]

He spend about half the discussion talking about the value proposition? Longer lasting tires with lower environmental impact and reduced material needs. That's literally the entire point. Maybe it's not the kind of value you were looking for but that's definitely *a* value, and it's what they are offering to stand out from the competition. Description of the product? It's a tire. Surely you know what a tire is. The only thing lacking is a more depth on how they achieve the reduced wear, which because I know at least SOMETHING about tires I'd guess involves a harder tread compound with more fillers like silica that resist turning to dust. A harder compound would also explain the claims of increased EV range. That's only an educated guess though, and they would be far from the first to sell harder tires for EVs.

[@itekani]

Ultimately, to use one of G's favourite words, tires will always be a compromise. So they say they will give more range, be more affordable and use less fossil material. I like all that, but what are they giving up to achieve that? I still want tires that are safe and reasonably comfortable. Can't wait to see these tires tested against the established premium brands.

[@itekani]

I need new summer tires in the spring. Already was looking up reviews in September. 205/45-17 is the size, currently Michelins. You're saying I'm in the small minority? 😄

[@Andrewp226]

$450k Returns the Lord is my saviour in times of my need!!!

[@janetfreeman2300]

wow this awesome 👏 I'm 37 and have been looking for ways to be successful, please how??

[@Andrewp226]

It's Ms. Susan Jane Christy doing, she's changed my life.

[@jonathandyes]

After I raised up to 325k trading with her I bought a new House and a car here in the states 🇺🇸🇺🇸 also paid for my son's surgery (Oscar). Glory to God.shalom.

[@doroteasilva]

Absolutely! I've heard stories of people who started with little to no knowledge but made it out victoriously thanks to Ms. Susan Jane Christy.

[@bernardallen9058]

Can't imagine earning $85,000 biweekly, God bless Ms. Susan Jane Christy, God bless America 🇺🇸♥️

[@ArjenvanHassent]

So great. But when can we buy these as private customers?

[@tomrybold]

great show Robert

[@roberth3662]

Thanks Robert. Once again the importance of stepping back and taking a system-wide approach is obvious.

[@phlomisjason]

When will these be available to us (public) in the UK and what will the distribution/sales model be?

[@MrAdopado]

I'm slightly concerned that despite the length of this video there was little solid information about the aspects of Enso tyres which are different to other tyres, or the measured performance of their tyres. I have also looked at Ensos website and that is similarly thin on detail. I'm thinking that their tyres are made in the same way with broadly the same materials as other tyres but simply with a shift of emphasis to the wear characteristics when balancing the factors of grip/noise/wear/rolling resistance. As referenced in the podcast this is similar to the incandescent lightbulb manufacturers who were capable of making lightbulbs that would pretty much last forever but decided not to do this because they wouldn't be able to sell as many bulbs! (There were drawbacks to the ever-lasting lightbulb in that it wouldn't be as energy efficient so they did have a legitimate argument to veer away from that product.) Unless tyre manufacturers have been colluding to sell us fast wearing tyres then I would guess there is going to be some trade-off from other aspects of performance when wear is improved ... but since no evidence was presented all we can do is speculate. The idea of renting out the tyres is an interesting model in terms of creating a pressure on manufacturers to err on the side of long life.

[@BrightonPark55]

This is not a comment but a question regarding whether an EV exerts more pressure at the footprint on the road than a loaded semi tractor trailer. I’m asking because I’ve heard critics of EVs say that EVs are so heavy that they break up roads at a greater rate than semi tractor trailers. If anyone knows the answer I would appreciate it. Thank You

[@toad008]

Well, we have had a Zoe and now a Kona. We use the best Michelin all weather tyre and drive just normally, neither like a grandma or a maniac. Both cars have achieved 40 - 45k miles on the tyres.

[@glike2]

I signed up for the newsletter on the ENDO website and I am looking forward to buying my next set of tires from ENSO over here in California.

[@anopraca]

I've done 60,000 miles on Citroen e dispatch 75 kilowatt EK Pro van and my front tyres lasted 60,000 mi and rear are not far away from you It's a really good idea to swap rear to front halfway through the life of a front tires I'm know it now 😂

[@joergfrese8146]

It is good to see, but that conversation could have happened in 15 minutes

[@davecarr6718]

Interesting but I would like to know how the recycling would work in practise

[@buzzofftoxicblog791]

❤😮 I'm not sure what it is but when I was 13 I worked out fossil fuel was really bad 🤪☠️⛽☠️ when I was in my twenties I thought electric cars were the future. ❤ don't burn anything renewable energy. that's when I was 20 😊 started building my own Electric bicycles and buggies in my thirties at a certain point about this time I also knew that tires were bad and they put lead in tires ☠️ and that they had rather a lot of toxic material involved 😮 and millions of tons of landfill there was little to no second use I did a big sculpture 30 years ago of used tires I researched tires. I found out you could have shred less tires and you could have tires made from natural materials plant-based fibres which do not shred and if they do shred non-toxic then I started looking in to non-toxic technology and why it was suppressed!!! (Self-Interest) billions of non-toxic things it's just that everything is based around toxicity which is fossil fuels fossil fuel industry run our world ! also involved with arms industry I work this probably when I was 13! now backed up by science 😊 seeing a slow change. ❤❤❤ I'm just hoping people start waking up in an exponential way otherwise all life on Earth is threatened from our stupidity, ignorance and complacency... #

[@BlackhawkPilot]

I normally have to change tires due to age not wear. My 10 year old BEV has to have new tires due to age not wear. I could most likely get two more years out of the original tires before reaching the wear bars.

[@alastairhatt360]

Can you buy these tyres outside of the UK? 🇦🇺

[@kencharleton9807]

Great interview, lots more on this on future podcasts coming ?

[@nanaimoshoerepair]

Why not turn the Top layer of those tires into an affordable material for soling and heeling material for the Shoe Repair industry? It would just make sense.

[@jeffg9706]

Thinking about the question, Where does all the Tyre wear go, When it rains it washes down the drains, ( If your tyres loose 7mm of tread all round in its life where does it go) Billions of tyres x 7mm adding to blocking the drains and causing the streets to flood, All the problems we have today is caused by making fast progress with industry without thinking about the possibility of what can go wrong, Example It's only now we are understanding that Social media is too easy to access and is damaging our children mentally, Think about also the potential for damages to necks that will become a serious problem medically in the future, You buy a phone but you don't get training on how to hold it, I know your probably thinking why is this guy talking about mobile phones but you have to have a clear understanding of what I'm saying, Failure is a buy product of development without forward thinking, Thanks for the video, Very interesting.

[@Joe44944]

Very interesting guest, I’m learning a lot hopefully I’ll be able to get Enzo tires for my tesla model Y here in the states.

[@Lewis_Standing]

Okay great - can you make some 215/55 R17 please Ideally I want A class wet grip, A class rolling resistance and a sub 70dB noise rating.

[@keithoneill6273]

Sadly, ENSO's Crowdcube fundraising is already oversubscribed and therefore closed.

[@martinwinlow]

I wonder how long it'll be before we see Teslas equipped with Tesla tyres...

[@NeilBlanchard]

Another subtlety of tires, that is a very annoying thing - is tire size stagger. Having wider rear tires means that you cannot rotate the tires! *What* are they doing?!

[@alsrt]

EV's save on the asbestos brake dust pollution Vs. ICE vehicles.

[@knuth.nyhagen82]

Don't you test tires in the UK? If you do, how is the results of energy saving, grip, noise etc., compared to other tires on the exactly same type of car? Don't think you focus on this in the program. What about high speed, weight of the car, wet road behavior, braking results, etc.? And how much less does these ENSO tires pollute? Less, because they last longer? Only? What is different in the chemistry of the rubber? How is it easier to recycle the ENSO-tires? Isn't there any steel-band inside the rubber? These are questions I would have liked to get information about. This episode were almost only all about marketing philosophy....right?

[@ftb2772]

Brilliant, checking out their website.

[@fparent]

Talking about tire particulates, it's not great but blaming EVs for it is bunker. People should also ask where the roughly 2400 pounds of gasoline are gone after 12,000 miles driving in a year or 24,000 pounds of it after 10 years

[@katherandefy]

Can you do an episode on EV repair especially as they age or in my case the manufacturer has discontinued the line that the driver owns. Considering how long they last. Mine has so much life and is in amazing pristine shape …however repair personnel and know how is not there. It’s not where I live nor is it nearby.

[@SigFigNewton]

Once I have an EV I won’t need a mechanic

[@robertmcknight170]

I only very recently learned about ev tires

[@limeyjoe1632]

I buy tyres based on grip performance. I like the idea of ENSO tyres but generally the tyres that last the longest, also have the worst grip performance. Softer compounds usually grip better but wear faster don't they? Maybe ENSO have discovered the holy grail of high performance and long life but I'd have to see some independent reviews.

[@pierres_blog]

Autonomy should reduce tyre wear by driving more smoothely. The cybercab design is already cheaper because it won't need to handle human driving.

[@joshuasmith7369]

Time for me to get an electric para motor. May I respectfully request a video on how long the Parachute for a para motor lasts? Thank you.