20 Tiny Copywriting Tips That Make A Huge Difference

[@santiagopuentep]

1. You are not selling anything. You are giving them an opportunity to change. 2. Don't use formal language. 3. Don't say "you are experiencing a problem", say "you might be experiencing a problem". 4. Avoid "better" at all costs. Be different. 5. You want to be a painkiller, not a vitamin. 6. You want to emphasize the result, not necessarily the process. 7. You want to write copy for one specific reader. 8. You don't sell the customer on your brand, you educate them on your category. 9. Teach, don't sell. 10. Never blame the customer. 11. You wanna separate writing copy for insiders vs outsiders. 12. Whenever possible you wanna try to ground any argument with a shocking statistic. 13. Use "according to". 14. You wanna organize information into lists as much as possible. 15. Don't oversell the problem, just say what it is. 16. [Wasn"t said] 17. Give your customers new language to talk about the new problem you are educating them on. 18. Remind the customer what will happen if you don't. 19. You always sell and emphasize the benefits, not the features. 20. You want to as much as possible to remove the fear of buyers remorse. (Yes, they were 19 in total, the number 16 was never said)

[@patrickhennessy8022]

Now I don't have to watch...but probably will.

[@kristellyan]

Haha number 16 wasn’t said! Could probably add “16. Write it in as few words as possible” xD

[@chimwekeleokoro]

I think it’s “Don’t feel the need to be verbose”

[@he2295]

Cool! Thanks!

[@nicholaspenrake]

As a seasoned copywriter, I kinda know all this, but I so love your style of delivery - this video and others - I stayed to the end. And there's no harm in learning the old lessons all over again when they're eloquently delivered.

[@deanteyoung6606]

Excellent as always! The takeaway for me is that elite sales copywriting is basically an informal, empathetic conversation with someone you know. Cole, you Mark McGwire’d this explanation again! Thanks Bro! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@Player_The_Slayer]

I'm an unsuccessful Copywriter with 13 months of experience. If there was a teacher i would have wished learning from, I'd learn from Nicolas. His tips are straight up GOLD.

[@darshit_poriya]

Great tips Cole. Already know many of these but having all these together makes it better to revise the various concepts efficiently... As always another amazing video 🎉

[@MoviewPhTagalogMovieReview]

More copywriting tips, Nicolas!! Love it!!

[@EddyMerlyBorja]

watched countless videos on copywriting and this is one of the most valuable videos i've seen.

[@beautyandtheberners]

Love your simple delivery and actionable tips. Heads and shoulders above all the other copywriting videos online right now.

[@bart_heart]

Unbelievably valuable tips Nicolas!

[@KiaOrion]

There are GEMS in this one. Learned a lot. Thank you 👌

[@thia8278]

Incredibly helpful, Cole. Thank you!

[@theglowingcommunity]

Amazing content. Thank you from the bottom of my heart, this is so helpful!

[@TheThaiLife]

Super valuable info. I happen to be writing a cold email campaign today and this is beyond helpful!

[@teban-lopez]

Love you bro! Thanks a lot for this.

[@NRIOZ]

Hey Cole, can you please do a video on cold outreach, your strategy, templates, follow ups and tips? I think it would be super beneficial

[@Hana-vm4st8zr8p]

This tips are great, they touch the human behavior that influences the thinking which leads to buying something. This are very helpful in avoiding things that might push the customer away just because of the words or the tonality we use in our copy. Thanks for the tip cole as always!

[@marto1]

Cole dropping value bombs of videos 💣 💥

[@Moneysuccesz]

Very informative 👍

[@JimiTele-n4o]

thanks for sharing, I appreciate it :)

[@aminuabdulazeez5774]

This is so insightful

[@JanBar-ew7he]

Hey Cole, Thank you for your tips, very insightful. A challenge I tackled as part of your PGA was figuring out the best way to approach writing. In a recent video, you discussed batching, and I’m wondering if this technique can also be applied to improving the writing process. For example, do you focus solely on writing first, then edit everything (e.g., a chapter), and handle formatting separately, or do you prefer to do everything in one go? Maybe you could elaborate on your style of working in a future video.

[@nicolascole77]

Great topic idea. Will add to my list! Short answer tho is yes I tend to batch different writing components too

[@d7writes]

Great stuff!! But I need to know, what's number 16? 😅

[@Nova-m8d]

You've been hanging out in too many copy forums. Those people are always nutty.

[@SilasPath]

Rewatching this again because it’s the most important compilation for copywriters in 2024

[@MickeyMullin]

Great summary of quick tips and reminders about bad habits we may have had drilled into us by a career in corporate committees. Easter egg: There is no # 16. #15 happens at around 22:43, #17 at about 24:05, but sixteen disappears somewhere over the Bermuda Triangle... 😉

[@nicolascole77]

Haha whoops! Thanks for flagging

[@BashsLeadershipBreakdown]

A copywriter actually teaching copy and not how to sell and outreach. This is a unicorn video 😂 well done

[@nicolascole77]

Crazy, right? 😂😂

[@williss1192]

Good advice, I always thought you had to behave formal...

[@rbp365]

Number 9 about teaching and not selling gets me. my question: how do you make an impression that you understand them so well in case the customer is not problem aware?

[@WebDeveloper08]

I love all this, I am having a hard time with a client who sells womens clothing and swimwear. I'm just stuck. Her clothing is beautiful and very elegant but nobody is buying. I love the idea of categorizing and subcategorizing but the only thing I can come up with is the "What's in it for me" approach. Women buy clothing that makes them feel good, makes them happy, but not sure how to apply something more pain point directed. Any suggestions. I'm not a 30-30 member yet.

[@mansoorahmad1061]

Please Make a playlist on Ghostwriting.

[@Marwan_S_Ibrahim]

Yeah

[@maryamrahman8344]

He's done enough videos on ghostwriting on his channel. Why don't you just check it out? It's copywriting that he hasn't done enough videos on.

[@maryamrahman8344]

To become a better digital writer, would you recommend reading? I read that by reading across different genres, you will get a good grip of various writing styles. Or, more specifically, do you agree with reading works of copywriters online? When you first started out a s a beginner copywriter, did you read a lot? What did you read?

[@sleepingiantino]

difference b/w this 1 video and 1 million other copywriting advice on the Net is wider than the Mariana Trench

[@nicolascole77]

Glad you feel that way. 99% of copywriting advice online drives me nuts. Completely misses the core of the craft

[@shunikshunikan]

Thanks Cole for the guidance! This is a huge help! 💜

[@Vlad_a450]

If you're going to use an abbreviation/contractions, it might be a good idea to make sure that your interlocutor is from the same village as you. Otherwise, they might not understand the words you were too lazy to pronounce in full. Like me, for example. Not being a native speaker...

[@shadhanohano]

What's the difference between copywriting and Ghostwriting?

[@maryamrahman8344]

Hi Nicolas. I just purchased your Ship30 course a few days ago. However, I did tell you that even though I've bought it, I want to start it properly in August. I did email you 3 times telling you that I have received the 2 emails that I'm supposed to get after I've bought the course and one of the emails say to click now . I only haven't pressed that button yet, because I want to start it properly in August. I don't think you saw my emails regarding this. So can u please tell me what to do here?

[@nicolascole77]

You should be all set & you can start whenever is convenient for you!

[@maryamrahman8344]

So should AI press the click now button, but just start later?

[@chetan10x]

@@maryamrahman8344 yes buddy, Ship30 is now a “self paced” course You can go through it whenever you want!

[@gjthomas9770]

​@@maryamrahman8344 lol

[@amirulasyraaf9191]

Hi I dont actually know how to start

[@blogger.powerpoint_expert]

Who is the best copywriter on this planet? I could not get his name....

[@patrickhennessy8022]

Might the most arrogant response to someone be...."Ya, but the Better question is...".

[@thisricardopalma]

Love copywriting but it will not make my life change whatsoever. Only I can do that.

[@fekete-kiss-sandor]

I understand the painkiller analogue, but I never would buy painkiller, so I am not everyone. Painkillers are very harmful things.

[@ComedorDelrico]

You've never taken a Tylenol?

[@fekete-kiss-sandor]

@@ComedorDelrico never

[@alien-911]

you would never know until you need it