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The Italian coastal city of Pesaro and Benelli share an inexorable bond. When the Italian motorcycle maker was at the height of its powers last century, a large chunk of Pesaro’s workforce was tasked with assembling a wide variety of Benellis - including machines like the original Leoncino.
Those workers also has the satisfaction of seeing Benelli show its muscular hand on race tracks throughout Europe and the British mainland, with Aussie Kel Carruthers a huge part of that golden era when he won the 250cc world title in 1969.
In 2018, Pesaro is a very different place. Sure, there’s still an industrial grit but it’s now in harmony with a cosmopolitan city where tourists flock to en masse - which Bikesales saw first-hand when we in Italy for the launch of the TRK 502X adventure bike.
Benelli, like all Italian manufacturers since those heady days, has changed a lot over the last 50 years, but it still maintains Pesaro as its headquarters even though it’s now under the ownership of the massive Chinese Qianjiang Group.
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