2024 TikTok Ads Targeting & Audience - Masterclass

[@linxdigital]

⚡Get our TikTok Ads Masterclass 👉 linxdigital.com/tiktok-course

[@mcormick41]

OMG! THANK YOU SO MUCH !!! Just what I was searching for to the T! Very informative; Very thorough. Very Well explained! I had no clue! Could this be the reason why? You definitely have yourself a new subie 🙃. Keep'em comin!

[@linxdigital]

Hey! We're so happy to hear that!

[@solmoimarketing]

you did it again!! 🔥

[@dylanlopez4222]

dude this is awesome! thx a ton for the guide

[@linxdigital]

Really glad you enjoyed!

[@mcormick41]

Thanks Again! Very Informative! Questions: 1. Im new to the Ecommerce world and running ads., I have not gotten any sells from Titok , and maybe its because I havent chosen any interest nor behaviors, what do you think? 2. If, I run a necklace add, how many interest should I choose, multiple? 3. Could I choose for example Healthcare, education, news, gifts for this one ad (necklace)? Thanks for your help!

[@linxdigital]

Hey there! You may need to check your metrics before assuming anything. Are you getting clicks to your offer? How many add to carts? Are you remarketing or solely doing cold traffic? Does your creative have a high CTR (Over 2-3%) or is it less than 1%. We wouldn't worry too much about audience testing until you get winning ads and ensuring that your online store is fully optimized and easy for people to checkout. If you need further help, we'd be happy to get on a call with you.

[@mcormick41]

@@linxdigital Hello, I’m new to this. I did my warmup ad. I did 2 ads no success; high CPM; video ads are only being watched @ 25%. I also noticed when only demo targeting is selected; it shows a balanced audience; but when I chose the interest & behaviors it shows fairly broad audiences. So do you think I shouldn’t select interest & behaviors? Thanks

[@umarkhokhar3931]

Learned a ton from this super helpful video!

[@linxdigital]

Glad to hear it!

[@ktng9281]

What I’m trying to figure out is. Once we have some tiktok data and conversion, we we rerun based on those specifics? For example I’ll run broad. Then apparel and beauty interest people buy. Do I run a new campaign targeting those two only or do I run one camping for each interest separately? Thank you!’

[@linxdigital]

Hey! You should do two isolated campaign tests to see what give you better results. Rule 1) Don't assume Rule 2) Always experiment. No right or wrong answer until you've tested your ideas.

[@hamzajamshaid1]

Sir your article doesn’t show Pakistan. Can you guide

[@user-hp3te4ic5h]

Are audience sizes available?

[@serviceproper]

For the interest & Behaviors targeting It doesn't look setup like that at all. There's not 4 sections. How do I get to those options?

[@acem7749]

when did things change, my ads manager does not match 100% no sign of hash tag interaction. among other things. this looks to be obsolete

[@CochraneMusicAcademy]

how can one target a town/city that isn't listed, should I just target the nearest city or select the entire province? I want target within a 10mile radius of our small business.

[@linxdigital]

Hey there! You could take advantage of DMAs or Designated Market Areas. Think of this as radius targeting where you can target multiple cities in specific regions. If you reach out to a TikTok rep, you are able to use the zip code targeting beta.

[@sahiljamwal184]

you nailed it Neil. Really good content!!

[@linxdigital]

Happy to know it!

[@marketinginhouse]

And what if I have 2 products, for example Meta Ads Course and Canva Course, how do I make a specific audience for those people who gave add to the cart to the Canva course for example, in Meta we can do it with a URL??. How specific audiences are made for certain products.

[@linxdigital]

Hey! You would need to upload a hashed customer data based on those actions. So asking for name and email as they add to cart is a good option and you can just segment accordingly. Or by URL load you can target individuals who visited a specific page. You would need to technically set up your pages in a way that it's trackable. Hope this helps!

[@banhwatyson1300]

How do you get your videos shared most when you're running tik tok ads. Is there any option to make people share your video? Because I see some post got more than 1000 shares but when I post then same I don't get those shares

[@mikejeya]

Great video! I couldnt seem to find behaviour based targeting when I was setting up a lead ad. I'm in Norway (Europe) could it be that this option isn't available here yet?

[@linxdigital]

Hey Mike, thank you! That is a possibility. If you followed the steps. Sometimes there are certain limitations based on geographic. You would need to check back.

[@Jason-zd2kh]

Does automatic targeting work? Im new to this

[@mcormick41]

He advised NEVER use automatic targeting. see 10:09 Its better to choose your interest & behavior.

[@andresbustamante6339]

Great guide Neil! Lots of nugs 🥭

[@linxdigital]

Thankss! 👍

[@Onlineshop378]

Can u give me some tips for my ecom store am a beginner for tik tok where i run web conversions!

[@farahkamila9538]

Subscribed!

[@linxdigital]

Thank you :) Keep learning!!

[@asantewa8005]

Do you feel that this is still useful with the possibility of TikTok being banned ?

[@abrahambolonha4170]

Great video!! Thankss

[@linxdigital]

Thank you!!

[@NewAcht-r1i]

😂😂

[@layzrepair]

no towns ion the uk are listed! rubbish!