The ONLY Facebook Ads Targeting Tutorial You Need for 2025

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-fbadstargetingtutorial0624-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-badstargetingtutorial0624-fbdfy

[@bryanbowlv]

Have you had any success running ads in America for mortgage lenders or real estate agents?

[@MikolajAbramczuk]

Hey Ben I wasn't expecting to post this comment but I have not found any other way to get in touch with you. It's been over 60hours since I have enrolled in the Facebook Ads Mastery. I have tried multiple times to enter the community on skool but my membership is still pending. I have sent messages to your support team but also no reply. Right now I have literally lost 30 hours of possible learning time and still no sign of getting inside the community. Its such a shame cause I have planned to study from FB Ads Mastery throughout this weekend. Could you do something with that?

[@carlerike]

@@bryanbowlv😊

[@Anni90113]

I need an excellent advertising team. I spend about 7 million US dollars in advertising costs on Meta every year. I am very willing to cooperate with you. I tried to contact you but never got any reply.

[@Drunkfistkid]

detailed targeting in advantage + audiences 12:54 custom audiences in advantage + audiences 18:12 lookalike audience in advantage + audiences 48:44

[@kevinzahri78]

Just wanna say ... been watching a lot of your videos lately with a focus on Facebook ads 1st ... I cannot thank you enough for making these videos. I have been setting up and experimenting and playing around with my facebook ad manager, custom audiences etc and feel like I AM REALLY IN CONTROL of my ad spending, tracking conversions and scaling my ads! If you ever need a certified review or testimonial feel free to use this or reach out. SUPER STUFF!

[@BenHeath]

Wow, thank you very much! Happy to help :)

[@ziyomukhammedmamurov5158]

Have spent a lot of money on different courses to learn targeting, but found the most helpful this video. Without wasting time, straight and useful. Must watch video!!!!

[@BenHeath]

Thank you very much :) I'm happy to help.

[@navigatorofthevalley]

Ben's videos singlehandedly helped me completely dominate in my local market in a highly competitive industry.

[@BenHeath]

Awesome, happy to have helped :)

[@dianalewis8147]

This is SO FREAKING GOOD. Thank you for taking the time to provide this information for free - honestly I've learned more from this video than from paid courses I've taken.

[@Ashnicholephotos]

The most comprehensive video I have ever watched on this topic! Thank you for translating meta language to us small business owners!!!

[@BenHeath]

Thank you very much :)

[@cheekyalex06]

Learning how to promote my Kitchen and UPVC spray painting business locally on Facebook and have just finished watching your Facebook ads for beginners tutorial . Time to go make another brew, get my note pad out and watch another of your amazing vids! Its not easy to get a tradie with ADHD to sit down and pay attention for more then a few minutes . You had mine for the whole hour with nothing but straight talking and useful information . Very impressive work Ben! Thank you and thank you in advance for this one too.

[@BenHeath]

Thank you very much and I’m happy to have helped :)

[@eccentricity9697]

A few ADHD’er here. When we find something we really care about, ironically our levels of focus go through the roof. Purely for selfish reasons, how much do you charge for your kitchen and UPVC spraying services? I want to know, because if it’s an industry where some good money can be made the. It’s a niche I’d like to add to my list worth pursuing

[@xonor01]

Save your time and work on your kitchen. Give your work to me.

[@AbhishekDeshmukh-t8t]

The value you are providing is insane, I've never seen a youtuber which is providing this amount of value for free. Doing great work man. I hope the best for you.

[@maggietalbot1960]

WOW amazing video, love the straight talking to the point. I've tried watching other peoples training, but none are as indepth as yours. Thank you

[@BenHeath]

Thanks a lot and I’m happy to help :)

[@sujitg31]

Ben is unbeatable when it comes to Facebook ads. love your videos

[@BenHeath]

Thanks a lot :)

[@tarekalhaddad5477]

I liked your talking speed in this video. It's usually very hard for me to cope with unless I reduce the playback speed to at least 0.75. No complaints, maybe because I am not a native English speaker, but you are still perfect, and your content is always up to date before any other.

[@BenHeath]

Thanks for the feedback :)

[@NuwanPrasanga-ou1kc]

me tooo..pleas

[@J3zzy]

Hey Ben ! I’m a digital communication officer and just cale across your channel. The value you deliver is insane 🤯, keep up the good work mate

[@prashantDMM]

This tutorial is a full flegged course in itself. Cleared a lot of my doubts. Thank you.

[@Shalini_Shakthi]

Such a power-packed tutorial! Learnt a lot and can't wait to implement them. Also as a request, can you make a detailed tutorial on Meta ad reporting metrics Ben? It would be extremely helpful.

[@NathanielArbour]

Everything is clear. Brief and clear. No water. Thank you)

[@drjawaidiqbal988]

Unbeliveble Thank you so much Ben, The value you deliver is insane, Love From Pakistan

[@BenHeath]

Thank you very much :)

[@leannerhodes4338]

You're such a great teacher. Thank you for sharing your knowledge. It made a massive difference to an event we hosted last year and as we prepare for it again this year I am extremely grateful for your openness to sharing these updates and your expertise. May you business continue to grow and thrive.

[@BenHeath]

Wow, thanks a lot. I'm happy to have helped :)

[@Dani_ella07]

You’re the best, Ben!! I’m so glad I came across your videos recently! Before now I didn’t know much about FB ads lol. Thank you!🙌🏽

[@BenHeath]

Happy to help :)

[@PROSTUStore]

Fantastic video. Very well done. Thank you very much for the free value.

[@alamin8529]

An impressive and well-explained presentation

[@JaxonBennett-x6j]

A good lecture that will benefit all who have followed this excellent explanation.

[@jonathangutierrez3607]

Can you add chapters to this? Would be really helpful in such a long video to have chapters

[@duarte3030]

Yeah

[@TRWMotiv]

detailed targeting in advantage + audiences 12:54 custom audiences in advantage + audiences 18:12 lookalike audience in advantage + audiences 48:44

[@adedejidavid9355]

​@@TRWMotivThank you

[@qaziusman85]

Very impressive and fast way to explain the whole process

[@VikaSholohov]

Soooo Helpful!!! love your videos. 😄

[@HenryGriffin-rz6sj]

The video is great, informative!

[@Robbo_Bladess]

Watching this is incredible for knowledge, so thankyou for that very beginner-friendly. but it also lowkey terrifies me how much meta can figure out just from what we do.

[@AbhishekDeshmukh-t8t]

I am going crazy after seeing the value provided

[@DavidDay-j4g]

Clear and understandable, I wish there was more information like this.

[@katia_zar]

This is gold. Thank you so much!

[@BenHeath]

You are very welcome :)

[@outsssss]

Great vid as per usual, love the long form content lately! Also, gym gains are popping 🔥

[@AixTaxidermy]

Thank you so much. This video is amazing

[@HsuChunmei]

Ben changed my life

[@Fernando3SCORE]

THE GREATEST VIDEO

[@Chamliz]

hello, can you show us how to advertise for tourism like hotels please i really struggling how to but i cannot find a single video and i thing you are the only one that can show us, you are the expert of this field. Thank you

[@Jonimconcepts]

Have you create the business page first?

[@Chamliz]

@@Jonimconcepts yes I have done everything

[@SoyElYorchAlvarez]

Hey Ben, i am in Mexico, first time here and very happy to know you and your channel, you opened my mind and blow it definitely. Question: When is the time to create all the audiences and lookalike? I never done a campaign before, i should create now? thanks a lot again.

[@bsulka]

You are a beast, Ben Heath

[@Alexander-q9r8c]

thank you so much for this video - very helpful. id like to ask if there is an option to create pixels for fb ads?

[@alielmahmoud8710]

Hello @benheath, In a previous video, you integrated the warm audience (as an adset) within the same campaign: 2 cold adsets, 2 looalike adsets, and 1 warm adest to avoid an overlap. Here, you’re saying that we should have 2 separate campaigns. Which setup is better?

[@EdBareff]

I love your content! Thanks for sharing this gold with people. This is very helpful! Hugs from Tenerife

[@ayesharana6271]

Please make video on scooter business and details about scooter and bike ads

[@linka7815]

Hi, love your videos! How would you go forward in terms of targeting women wanting to buy supplements for bloated stomach?

[@HoratioMcClelland]

You explain it very well!

[@Samir_Jm]

valuable information, you got yourself a new subscriber, thank you so much for your time and your efforts to put all of these gems together

[@frankgaston2089]

Ben changed my life 😊🧬

[@BenHeath]

Happy to help :)

[@ChipmunkMaker90]

This is extremely helpful and informative. Thank you very much for this information and tips. Valuable content

[@naimalazhari8046]

thank you for the info.

[@altamashtamboli6811]

Great work Ben

[@HardikHarsora]

Ben, thank you for this video. The current audience selection options are getting me completely incorrect audience due to expansion. How do I stop that from happening. Thanks

[@BenHeath]

You can switch to original audience settings and then deselect audience expansion :)

[@justme-fe2sf]

Great video Ben. Always amazing advice.

[@BenHeath]

Thanks a lot

[@HeyJos.agency]

How big should be a custom audience? When is it too small?

[@rakmichal]

Great video, lots of useful stuff! I'd like to know what you all think. What is the best strategy for a large cultural centre where, on the one hand, I want to sell tickets, of course I want to run campaigns for specific shows that are aimed at sales, but on the other hand I want to run campaigns that are aimed at awareness. However, as the budget is not enormous, I still want to show the ads to the people who are most likely to be interested? What should I choose for targeting? Should I target the landing page view, where I have a similar audience to the people who bought from me in Advantage Plus? Or something else? Thank you very much!

[@MurphyYelena]

Thank you so much

[@lightpressteam7960]

I would love to watch, but the very first frames here show a completely different setup than I see in Meta Business Suite! Any tips?

[@Jonimconcepts]

Do you recently open that your business page?

[@BenHeath]

Yes you want to operate out of Ads Manager instead of Meta Business Suite. Then you'll see the same stuff :) Ads Manager is better anyway.

[@lightpressteam7960]

@@BenHeath Thank you!

[@100recycledplastict-shirts2]

Hi, Ben! Great update! If we create a campaign with several lookalike audiences for different locations, can we combine them into a single ad set instead of creating separate ad sets for each location? In previous videos, you recommended spreading different location audiences across separate ad sets.

[@RenataRubaineAdia]

Amazing Value in this video

[@traviswyatt7273]

For your ads mastery course. How long ago was the course made? What year are the videos from?

[@ronniegavriel4516]

Do you recommend using interest targeting for health niches like medspa, dentists, and chiros?

[@BenHeath]

I think adding them into an Advantage+ Audience ad set doesn't hurt :)

[@Zainora-c7t]

thank youuuu!!!

[@KyliePatterson-o7i]

You’re the best

[@datomtiulishvili7363]

You mentioned that when using website visitors from the last 180 days, over time Facebook's algorithm also targets new visitors. Is the same true when creating an audience based on video views

[@BenHeath]

Yep same applies :)

[@zakariaelou]

Meta ads is just about clicking next next next with some customizations. It’s became accessible for everyone. Shortly, AI will soon perform all this process from ads creatives design to data analysis and ads auto improvements…

[@Bilal_10r]

Hey Ben you're exceptional , sorry one question: when I use advantage tools on meta my options are limited ?

[@richardmais1517]

Great video, thank you! That said I’m getting crushed with Spanish speaking people and I don’t speak Spanish. Any suggestions?

[@BenHeath]

Have you tried specifying English as the language?

[@mihaellaa.7911]

Another great video! Question: do you have any idea if we can use the same billing info (the same company )for meta receipts, for two different ad accounts or is that a problem?

[@BenHeath]

Thanks a lot :) We’ve done that in the past without any problems. There are no guarantees with this stuff but I don’t think it would be an issue

[@mihaellaa.7911]

@@BenHeath thank you so much for the fast response! #bestfbmarketingguru

[@SarahDigit.]

Very helpful, thank you very much

[@basicneed1]

Hey Ben! Can you give me a suggestion, Which campaign objective used for electronics product!

[@kerttu2857]

When you add the exclusion, anyone who has bought and arrived to "thank-you" page. Then there is an option to choose "ANY or "All" above. Please explain, is there need to choose any of those or not?

[@AI-ul4dj]

hi ben, you mentioned about auction insight as a powerful tool, can you tell me where i can find that tool ?

[@SassyDogFashions]

Is there a video on how to duplicate an existing carousel step by step? I made one with a fall theme and now I want to transform it into holiday Christmas theme

[@JamesSmith-gb8yf]

Beyond competition.

[@romeklim1805]

Thanks for such an interesting and useful stuff. If I am selling an educational course for the students of a specific university year, should I switch to an original audience or go with a default?

[@BenHeath]

In that case I would test both and you may well find that original audience works best as you can be stricter with the age range :)

[@romeklim1805]

@BenHeath thanks for your answer:) We had already tried one with custom suggestions. And we got 130 link clics in a week. But zero messages and purchases. So we will now try original setting and play with interests:)

[@joe51317]

Thanks for the great content. I have a long-standing issue: when I use Advantage+ Audience and set up Custom Audiences, if I then set Detailed Targeting, will it expand the audience size or narrow it down?

[@BenHeath]

Happy to help :) It won't do either, it will give Meta more direction in terms of who to advertise to but they still have the flexibility to target everyone within your targeted location.

[@joe51317]

@@BenHeath So I don’t have to separate these two different methods into two ads group?

[@vladzhdonets3253]

Sir Ben! I'm already confused about which structure I should choose. Do I just go 1-1-1 (open targeting), or 1-4-1 (cold, look alike)? I propose solar panels for homeowners. Thank you for your reply :)

[@makeRIOTindacity]

12:40 gender is also a suggestion in advantage+ audience

[@exploorperu]

Hi Ben, thanks a lot for this fantastic video! We highly appreciate your content but I have a question regarding the "warm audience" that you have created. The audience is super narrow and the estimated daily results: reach / leads is very very low. Should we still continue with the Ad or are there any changes that we have to make? And once the Ad is running what should the average daily impression/reach be for this ad set? Thanks for your response.

[@ErmyPedata]

Thank you so much for this tutorial! I don't know why but I don't have an "add exclusions" button as you have on your screen. I'm trying to exclude some audiences in a ad set I've already created but I am unable to. I even created a "custom audience" to exclude but it didn't help. Do you have any tips on that?

[@maximilienschmidt6405]

thanks, great tutorial

[@lly7454]

Hi Ben, when adding new ads to an ad set that already contains existing ads, will the existing ads continue to receive a larger portion of the budget due to their performance history? If so, what is the best way to upload new ads?

[@allrounder2.000]

Hello ben love from india❤ While giving suggestion of detailed targeting in adv+ audiance should we give only one interest at a time or multiple for better results ?

[@Zignito]

Thank you Ben very valuable information 👍

[@BenHeath]

Happy to help :)

[@danielmazor2690]

Super informative video, thank you 🙏

[@ipuppee8253]

At the 43:48 mark, you are adding in your custom audiences. I have like 10 custom audiences I've created, however none of them are populating for me in that section. When I go to the Audiences tab, they all have a green dot and "Ready" next to them. Any idea what's happening?

[@P.Anbarasan-g1r]

What is the targeting option as a freelancing logo designer who want to get clients

[@elliedobbs1912]

I have tried to target specific audiences with criteria that I think matches who I want to target quite well, yet the people I see interacting with my posts on instagram, that have come through my ads are NOT my target audience at all... I am only new to running ads, so I am starting out with engagement ads... but I am worrying if I am doing something fundamentally wrong with my targeting? Or shall I give meta some grace? I understand that meta needs to learn, but I am wondering how it will learn who I am after, if it is allowing the wrong people (by my standards) to interact with my posts? Should I narrow down my audience further?

[@Mahon123]

Between broad and interesting targeting which one is better to go with ?? I deal with car dealership ?

[@BenHeath]

That depends mostly on the area you are targeting and the population within it? If it’s relatively small then broad is most likely your best option.

[@Jonimconcepts]

Which area are you targeting?

[@starboy9654]

Very helpful, thank you very much ❤

[@manuelherk3236]

hey Ben thanks for your videos they have helped a lot. But recently I keep stumbling about the problem that whenever I add a new campaign for a different product (same or different niche) the existing campaigns stop working pretty fast. I use advantage + for all. If I sell two different kinds of shoes e.g. should I create one adv+ campaign and ad set for both or one for each?

[@FerBlanco10]

Hey Ben! Is it better manual campaigns or tailored lead campaign? Thanks for everything you share!!

[@BenHeath]

If you know what you are doing, I’d got with manual :)

[@dirage1301]

Awesome Content. Big question..i have a Customer who has a shop as a franchise. Actually its not possible to install a Pixel. And we want to create ads for his online Shop. Does it make sense to use Traffic Campaign? Or is it nearly impossible without pixel to make Sales. Thx alot.

[@ayesharana6271]

Please guide for bike business ads in uk

[@sairamnatarajan2255]

I have a doubt here . If we select advantage+ audience i need to exclude the other locations in my country where we are not selling right? Otherwise i could get wrong leads

[@aubreygraham1603]

Great video!! Would you put 1 single country in each campaign? Or put them all in 1 country (I sell worldwide)?

[@BenHeath]

Thanks :) That depends how many countries you are targeting. If only a handful then one per campaign is fine. If you are targeting worldwide then we will often group similar countries into campaigns together.

[@bragegrande2529]

Could selecting detailed interests result in poor ad performance, since meta wants generally wants you to go broad??

[@ValentinRosas-pz9ju]

Do you think theyll get rid of the manual setup? I would problably stop buyig ad space if that was the case. Idk a little hard to trust meta is showing my ads to the right people at the right time in the right place in the most efficient and cost effective way. Why wouldn't they just waste money and run up the bill?

[@ahmedcompak]

Amazing Value in this video

[@YoungYvonne-x7d]

This tutorial is a full flegged course in itself. Cleared a lot of my doubts. Thank you.

[@asadsherazi1034]

I no longer have the original audience option in my ad account, i can only advertise with broad audience and if i target age gender demographic or interests meta only takes them as a suggestion

[@BenHeath]

Yeah so that's Advantage+ Audience. That's what I recommend using in this video anyway :)

[@kevinzahri78]

Super video thank u so much.

[@TheEarl732]

How can I add a 'Follow' button to a post? I want to run a Facebook ads campaign to increase followers, but I don’t want to include a 'Like' button.