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Did Covid wreck the 2025 US Car Market and Car Prices? Just a few years later, we still feel the effects of the pandemic on the car market and dealers have new fake fees and add-ons for consumers to combat. What to Expect When Buying a New or Used Car in 2025 and 2025 Car Market Update Report by Kevin Hunter The Homework Guy. THG brings the best Hassle Free Car Buying Service in the USA and God Bless America!
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1. Market Adjustment Fees
In some areas and with some brands, dealers are still slapping on hefty "market adjustment" fees due to high demand and what they still claim is limited inventory. These fees can add thousands to the MSRP, often with very little justification other than "because we can."
Tip: Don’t even stop at dealers with a market adjustment. If it’s a common tactic in your area, always check if similar models are available at other dealerships outside your immediate area without the markup.
Brands and Models Commonly Reported to STILL be using Market Adjustments:
High-Demand Brands: Brands like Toyota, Honda, and Lexus are the biggest offenders. These brands CAN sometimes have limited inventory, leading dealers in various geographic pockets to think it’s appropriate to implement Market adjustment markups on popular models. If this is true in your area, DO NOT visit those dealers. Shop OUTSIDE of your area.
Luxury and Performance Vehicles: Luxury brands, including certain Japanese and European manufacturers, may also experience some markups due to their unique desirability and limited availability.
Trick # 2. Mandatory Add-Ons
Dealerships have taken to bundling unnecessary add-ons like nitrogen-filled tires, wheel locks, extended warranties, and overpriced protection packages-and they claim they “can’t” remove them. Interestingly enough, the common bundles are made up of some of the most worthless add-ons dealers have ever come up with…. Like the nitrogen filled tires and protection packages.
Pro Tip: Of course, this tactic is illegal tied selling, so push back and ask to see the breakdown of these add-ons. If you can’t get them removed, walk out and find a dealer that doesn’t force them on their customers. While there are signs that dealers are departing from this kind of behavior, the better dealers abandoning these tactics are still in the minority.
3. Hidden Fees in the Fine Print
Fees are something that is unlikely to EVER die. Fees, Fees, and more Fake Fees! Dealer eat, live, and sleep Fees. But, of late, some dealerships are sneaking in confusing fees under more generic labels like "reconditioning fee," “administrative fee,” “customer service fee,” “salesman commission fee,” “inspection fee” “theft & security fee,” or even “COVID recovery fees.” When we published our video on 11 Fake fees, None of these new fees made it on that video. These new fees can add hundreds or even thousands to the final price. And unlike a forced product add-on, fees like this cannot be cancelled after the fact. That’s a really big reason dealers love fees so much!
Tip: Always review the fee breakdown and challenge anything that seems vague. As far as the FTC is concerned, every taxable dealer fee is a “Junk Fee,” and that even includes the document fee which has gotten totally out of hand!
4. Bait-and-Switch Pricing
There's a reason our Hassle free car buying coaches always start the conversation with a dealer by saying “Go put your hands on this vehicle” (quoting a stock number), because they don’t want to waste time negotiating on a vehicle that doesn’t exist on the dealer's lot, and they are protecting our fans from a potential “bait & switch.” Dealers routinely advertise cars at attractive prices online, only to claim they’re "sold" when you arrive, or that the vehicle isn’t ready to be seen. But, then they try to upsell you to a much pricier option.
Tip: Call ahead like our Car coaches do to confirm availability and get the total price in writing (the written OTD format) before visiting the dealership.