$22,381 Worth of Marketing Advice in 63 Minutes

[@SimonSquibb]

What's your key takeaway from this video?

[@_joshlan]

don't buy cheap prosecco for your daughter's birthday

[@bpdbhp1632]

Get rich mf

[@bpdbhp1632]

​@@_joshlan unless shes under 16

[@michellelyons3420]

Don't focus all your effort on the low-hanging fruit. Make an effort with the people who are harder to sell to for long-term payoff.

[@flutterbyblue3639]

Here's a takeaway. Erics fish and chips in Holt do fish n chips delivery 😋

[@Historys_a_Con]

I’m in Rory’s industry. Simon has a wide audience so if you’re reading this and don’t understand how influential this guy is I just want you to know he’s the Godfather.

[@Cyb3riano]

@@Historys_a_Con Are un talking about Simon or Rory?

[@Historys_a_Con]

@@Cyb3riano Rory. No disrespect to Simon intended

[@Joe-sg9ll]

he wasnt even in Mad Men

[@mattl7886]

He may be top tier marketing expert but, concisement and structure in presenting his marketing acumen needs some work. The gems are there though.

[@rossawilson01]

Rory did the guy a huge favour y not letting him speak, he gave him maximum value for money.

[@krishnayogi]

Rory Sutherland is now my favourite person to listen to , may he live a long and curious life and may he share his genius with us forever

[@only1bobbya]

Rory Sutherland is a genius and I have been a huge fan since his Alchemy book. Totally changed my worldview on how marketing and sales should work rather than what is promoted by the industry as the ideal. Thanks for getting him on the channel Simon 🙏🏽😁

[@aligator651]

@@only1bobbya living legend. 👍👌

[@lewis72]

I think Rory Sutherland is a huge genius and I am a fan.

[@stene123]

Thanks for book tip. Ordered immediately

[@Stewart5225]

thank you for your Alchemy Book recommendation. Just bought it!

[@diogenesegarden5152]

Marketing is actually an advanced form of black magic. It’s all about bending people to your will, by believing or purchasing something they probably don’t want or need. Black magic is selfish, white magic is selfless. Alchemy is about changing states, and is probably not a misnomer (regarding the title) as marketing is quite often all about selling a ‘lemon’, although not having read it, i couldn’t possibly make an informed comment.

[@Stewart5225]

Simon is an exceptional interviewer! He guides the conversation and allows his guest to speak.

[@niemanddanik]

@@Stewart5225 haha feel like it

[@BenEcho]

A video of Simon nodding for an entire hour non-stop 😂

[@uputku]

so annoying.

[@jimmyslearningchannel]

You can only learn when you're listening, not when you're talking

[@uputku]

@@jimmyslearningchannel you can listen whilst not nodding man how can someone nod for an hour non stop

[@SimonSquibb]

Nod

[@learning2read]

@@SimonSquibb Thank you for listening and giving your guest open space to speak.

[@stefhindsWorkSMARTNotHard]

Thank you, Simon and Rory: Two Titans in the world of Marketing!🙌 Here's how I maximised my time to get the best insights from these great leaders: > Cut and Paste the transcript into my own personal GPT. > Prompted my GPT (which already knows me, my ideal client, and my offer) to summarise this video into 10 bespoke, actionable strategies, specific to my offer. Outcome? Golden!! 🥇🤩💥

[@davykelly1857]

@@stefhindsWorkSMARTNotHard I tried this earlier but got a message saying that my message was too long

[@eliseocarrillojr]

@@stefhindsWorkSMARTNotHard nice. Can you share your outcome here?

[@DiavoloQuotes]

And what’s the output?

[@rayfinkle9369]

Bro you just unlocked a new cheat code for me. Thanks!

[@stefhindsWorkSMARTNotHard]

@@rayfinkle9369 keep spreading the love!💪🚀🙌🫡

[@LizardLoungeRadio]

Listening to Rory is always an absolute pleasure. A lot of marketing is common sense but there's also a lot of sparks of genius, cunning and knowing psychoogical aspect of selling and knowing your market/customer. Love it!

[@RichardKusiima]

Two folks that have shifted my understanding of marketing enabling me to be more resourceful to the businesses we work with - Seth Goddin and now Rory Sutherland, Rory being the one that takes me deeper on this!

[@dominikd9834]

I've watched thousands of marketing and sales videos and other tutorials online. This is the SINGLE BEST EVER video, most interesting, actually meaningful, video. Ever. On marketing and similar. Wow.

[@wealthypepe]

Stupid thing to say, i assume this is a bot account!

[@dominikd9834]

@@wealthypepe No lol I'm a real account what are u talking about, little random?

[@Muslim-in3nz]

@@dominikd9834 because there's been a huge rise in bots recently posting comments that look a lot like yours

[@rodchung173]

@@dominikd9834 I agree 100%. The way he presents a topic and tells the engaging story of an example that illustrates the concept perfectly.

[@ianjunitedk]

I don't agree! Nobody knows it all...

[@chrisgarland9632]

Brilliant. I'm increasingly convinced that Rory Sutherland and Miriam Margolyes are cut from the same cloth. Love them both for the same reasons; massively intelligent and both cut to the F'ing point when appropriate/necessary. Thanks for a great interview, Simon. Looking forward to your Bacon Butty shop.

[@timfazz]

This is absolute gold! I’m a British military veteran and today, I just set up a Ltd Handyman business… hugely inspired but you Simon

[@youngymontana4631]

How is it going

[@timfazz]

@@youngymontana4631 still in pre launch phase. But should be live in 4 weeks

[@raimondtracar8703]

Wish you best of luck and all the success to you mate!

[@timfazz]

@@raimondtracar8703 Thankyou mate

[@robsymes4356]

Good luck to you

[@lilyb2617]

I love Rory’s advice as he really understands behavioral science. I work in marketing and i genuinely believe the rise in digital and the ROI tracking of that have killed has more of a detrimental impact than many see. Trying to justify brand led activities where you can’t apply the same metrics becomes very hard for get sign off for. Yet look at so many behavioural backed examples that work “ playing German background in a wine shop increases sales of German wine. Yet when customers were surveyed why they bought the wine they did, no reference to the music was made…’

[@jojomiraclepatience6360]

Rory Sutherland is a MASTER.... he makes soooo much sense.

[@JasonHain-z8t]

Hit 250k today. Appreciate you for all the knowledge and nuggets you had thrown my way over the last months. Started with 24k in April 2024.

[@JasonHain-z8t]

I will be forever grateful to you, you changed my whole life and I will continue to preach on your behalf for the whole world to hear that you saved me from huge financial debt with just a small Investment, thank you Alesia Haas you're such a life saver

[@JenniferCochran-w5e]

As a beginner in this, it’s essential for you to have a mentor to keep you accountable. Alesia Haas is also my trade analyst, shehas guided me to identify key market trends, pinpointed strategic entry points, and provided risk assessments, ensuring my trades decisions align with market dynamics for optimal returns.

[@ChristianaBremer-z1q]

I'm favoured, $30K every week! I can now give back to the locals in my community and also support God's work and the church. God bless America,, all thanks to the same Alesia Haas.

[@ChristianaBremer-z1q]

国美国🇺🇸十𝟭𝟰𝟭𝟵𝟮𝟯𝟭𝟬𝟯𝟭𝟮👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻❤️❤️十 每个人都这样"抄袭"，"KZbin 让人沮丧

[@ChristianaBremer-z1q]

THAT’S HER WHAT’$APPS💯

[@diegocorrea1491]

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@gailbrocklesby2004]

I don’t normally comment on videos, but I need to say a huge thank you for this one. Even after 31 years in my small business, I’m still learning. 🙏 Thank you

[@sarah-kitwatts8555]

Some feedback if you’re open to it: I don’t think you need that music bed. It felt at odds with your content and a bit distracting. You and Rory and some excellent insights & brilliant anecdotes are more than enough.

[@darshit_poriya]

Just watched this. Want to say thank you for doing it for free. People will recognize its importance sooner or later. Those who take notes and implement will go to win for sure.

[@freshfresh8235]

Simon ❤ I have launched my a company. Honestly your videos have changed my mindset ,I now believe in possibilities , thank you so very much. I'm 32 that's when I am starting and I believe that 10 years from now I will be a millionaire. I was in a situation where I didn't have access to the right knowledge. It's difficult to find people who will give you the winning formula for free. Thank you so much.

[@freshfresh8235]

@@VirtualBacon-YTAdmins this is not Simon Squibb your have put a 6 at the end.

[@miracles-f2o]

Well done ❤ What's your business?

[@yzniinja]

simply unreal. The info and delivery of rorys knowledge is just mindblowing it's like a PDF professor but also 'bloke down the pub' communication. Could listen to him for hours and hours.

[@diegocal]

Great video, different from other Rory's interviews. Small suggestion: no background music during interviews. It can be annoying.

[@ЗаринаСаидова-н1ь]

@@diegocal totally agree. i wish there was an option of turning it off

[@rowinaseidler315]

Goodhart’s Law, that Rory Mentioned perfectly sums up what’s wrong with so much of the education system. Here is a description of the law: ‘Goodhart’s Law is expressed simply as: “When a measure becomes a target, it ceases to be a good measure.” In other words, when we set one specific goal, people will tend to optimize for that objective regardless of the consequences. This leads to problems when we neglect other equally important aspects of a situation’. How does this apply to education? Departments of Education worldwide decided they wanted to measure how good education is with standardized tests, as a result preparation for the tests became the target of teachers. In other words, teachers started teaching to the test. As a result, other equally important parts of education have become neglected.

[@redmed10]

@rowinaseidler315 measurement has come from business. And measurement applies in advertising just as much as any other business. The old joke is half of advertising is effective but nobody knows which half.

[@handheldmuffins]

Great podcast but the weird background music is distracting and doesn’t add anything

[@sanders2378]

Agree, it’s distracting. Rory is delightful to listen to without that!

[@patriciapaints]

agreed

[@ikrarfahmi4970]

i dont know what people find annoyed with Simon nodding in possibly the whole duration of the video. it just like youre trying too hard to find some flaw in it, i mean you could easily focus on whats the gold information in here just by listening solely or just by writing down whats Rory said. After all, its such a gold video here! cant thank you enough Simon ❤️

[@YvonLeRenard]

This is an hour of Marketing everyone should listen to, this guy is a genius and very practical too, but not so much on Digital Marketing :) thanks @Simon

[@pratttcast3975]

I loved the bit about switching the lights on. So simple but makes sense. When I ran a fastfood chain, turning off or forgetting to turn on the lights was just as punishable as theft.

[@solarpanelinstallersuk]

This video is now bookmarked. What an absolute treasure trove of valuable ideas, lessons and examples. The KISS (keep it simple, stupid) principle is for there for all to see. Priceless! Thank you Rory. Simon - I love your enthusiasm and genuine warmth towards the people you speak to and the inspiration you provide for them. You are a magician at thinking on your feet! I am still waiting for this reply: Simon, "Do you have a dream?" Person, " Yes i do, it's meeting you on the street!"

[@SimonSquibb]

Glad you enjoyed it!

[@katlehomotumi9895]

@@SimonSquibb I massaged you sir but still no reply regarding the mentorship. 🙏. Thanks.

[@Serendipity_homeandhealing]

Great stuff!.. i'm pants at marketing and have just started learning about digital marketing to boost my business..this has come at the right time! THANK YOU!!

[@alteringmatter8782]

I have no idea about Marketing but I know that Sutherland is the GOAT of Marketing

[@ntobekomaphanga9201]

This gentleman is extraordinarily knowledgeable. Thanks for this Simon!

[@SimonSquibb]

Glad you think so!

[@Brendon4Jesus]

Being a follower of Rory - in 2 days have already listened twice, with tomorrow probably again. Brilliant discussion..

[@johnfarrar5595]

Well done Simon for getting Rory onto your platform to help people understand the importance of these lessons 🎉

[@warptextiles]

I used to sit outside his office in 2003 working at Ogilvy. He is infact a legend.

[@alien-911]

"Be the ignorant customer, what does your typograhpy say about who you are" is the best definition for marketing

[@readmycomment3157]

Nice to hear Rory speak a little more calmly than usual. Every sentence is gold.

[@Eoin-m1h]

The few times that Simon speaks, Rory interrupts. Incredible

[@muhamedabdulkerim5611]

If you listen to this guy carefully & follow through diligently, you will become a millionaire in a year time ! Practical ideas. What a Genuis !!!

[@lisae.3325]

As an older person I think it comes back to excellent customer service and value for money. When First Direct Bank started they started online when not many people did online banking. They answered calls within 3 rings, they had excellent customer service. The grew very fast. The are part of HSBC.

[@damonmcdonald6794]

Is it possible to consider removing the music playing underneath as it is very distracting over the whole conversation. Love the lessons shared here.

[@1982Ulysses31]

i love how Rory is speaking to everyone in the room, full engagement

[@Kneil56]

Is Simon replying? because wow you've been such an inspiration to my entrepreneurial journey. So thank you, BUT being with my other idol Rory. This video was pure gold. Also, watch at 2x speed if you really can't focus for an hour.

[@SimonSquibb]

Thanks

[@ELEVATE-PERPETUALLY]

this video is liquid gold, loved every second of it

[@Rhuludian]

What a character! Not only informative but a very entertaining guy to listen to.👏👏👏

[@TheTriumphGuy101]

Two of my favourite people on the internet and they do a video together! This is epic!

[@MrMattBarks]

Im 5 minutes in and already feel ive joined a masterclass i should have paid for. Amazing stuff.

[@adolevant5522]

I must say, the low ambient music in the background is really effective, must me feel as very at ease. Kudos

[@Blubbha]

What I find is that it's so much easier to come up with good research around retail / physical products. In software it's so much harder...

[@debhial]

Hey Simon, Really enjoying your long form content! I watched your video with Luke last week and this one today. I’m watching while I work and have been taking great inspiration and some key takeaways that are directly applicable to my current projects. Keep it coming!!

[@Huntlylawnmowingnz]

Rory’s insights are uni-cornesque hah. Keep him in the content plz Simon, he’ll be gone one day and his interviews will be universally studied. Truly able to get his point across whilst accomodating others opinions is a remarkable skill. Wisdom + Humility is how I’d best describe Mr Sutherland. Bless.

[@jsg_x_id]

The sheer diversity of possibilities to start a business is staggering and that’s once again emphasised in the video. What I like the most though, and it is the direction I am going now to create my own business, is the adoption of a customer perspective. Thank you for sharing such somewhat obvious, but hard realisations!! Excellent video!

[@HaveABetterPurpose]

“To some extent it’s the science of knowing what economists are wrong about” That is profound 👊

[@Grumpygrandad68]

OMG! This guy gives examples of his examples 😮 He has so much info and knowledge, but he comes over as such a booooore. He’s brilliant of course.

[@Blubbha]

Being in marketing and performance measurement since 15 years. All the conversation with CEOs and CFOs fighting for budget etc. all of them should watch those videos for education purposes. Hard to tell them this opinion and get buyin sadly. Great content. Reading alchemy currently...great book.

[@NashDr]

so uch marketing budgets wasted in failied campaigns too

[@NashDr]

many junior marketing people lack indpeth research or understanding to benefit clients

[@ELPTyler]

Omg - these two together is a huge treat!!

[@LoveMoneySecretsTV]

So true, you just want a treat at the end of the day, and it's well past 4PM.

[@KENNY4106]

Thank you to you and Rory for another absolute golden nugget of a video

[@DrPower-sq8tn]

The intro alone is a really Good marketing lesson. (Take notes and ask yourself: why did I continue watching and was more interested after that intro?

[@thoughty2fan278]

I thank you for this collaboration because I know how knowledgeable you 2 are

[@elliotm]

Fantastic video. Seems like you nailed the balance of just letting Rory do his thing and wonder through topics. I do usually dislike background music but the choice and volume level of the music in this was just right.

[@cupoftea2957]

Love Rory, love Simon, this was great! So cool to see them together in the same room. Hopefully there's more to come from these two collaborating.

[@SigmaCarta]

10/10 Absolute marketing masterclass

[@mespain4061]

Happy to go to a local farmers' market, buy some well-raised bacon and try it with HP sauce as I've always been a ketchup girl.

[@barbergraham6812]

listen, its all about mental sociology. if as a business you understand your customer you cannot loose. if you know how to get inside you customers head you cannot loose. understand the mind of the consumer. that's it simple.

[@supersean58]

I thoroughly enjoyed listening through this entire conversation. Some of the remarks are observations I have made myself at times and wished I could make a career from pointing out these (obvious to me) inefficiencies in businesses. Things such as the chairs up on tables too early, the mop/broom out in view, lights not on down the road, bad marketing material, bad location planning, etc.

[@mashudali8482]

Manage perception and packaging as much as possible - love it "Podclass" ha!

[@MacSaxe]

This is like the most valuable Ronnie Corbet story I’ve ever watched

[@BG-hv2xl]

Love both of you independently. But all of Rory’s tips today were around lighting and basically put your lights on if you want more business

[@AryanKaushal21]

Simon could you make the videos on IRL business traps what happens in that Thriller journey. I’m from India so the Geographical Zone does change the rules of this game. So how can anyone manage it. In business many things could be different but the unfiltered information and hidden knowledge is just priceless. Same like in Online business everyone is making it but nobody know how to make it. 🤯

[@stephaniejane-music]

This was a very insightful video. I am a musician and have found marketing music such a challenge. I can not tour as I have a young family but, by treating my music as a business and now I am realising the website I am building is going to be more than just presence online but, in a way my little shop. Being inviting, open and clear about my offerings and even pricing for music needs to be clear snd right. I am going to invest time in researching digital marketing

[@legtrax2021]

@stephaniejane-music Look up a scandinavian pianist called Soren Bebe. Review his website and sign up for emails, check out his socials, and you'll get a really good idea of how a relatively small musical operation can do marketing and promotion really well. I'm not connected with him in any way (apart from being a follower), but I admire how he goes about his business. Good luck!

[@legtrax2021]

Suggest you review the website of Soren Bebe, a scandinavian pianist who does marketing really well, in my opinion. Sign up for emails, and you'll see how he builds his 'brand' and markets his products. I'm not connected to him in any other way than being a follower - I just admire the way he goes about his business as an independent musician.

[@elmerdenbraven5643]

Absolute brilliance from Rory!

[@lvh888]

PRE-ORDERED the book and waiting in excitement to see if I'll be joining your dinner + 2 hour time with you in January 🙂 Much thanks and love from The Netherlands!

[@AbbeySnooks]

That was so educational. Learned more about marketing in that video than two years of college. Thank you!

[@BigDuttyDeezeHD]

Great pod I absolutely love Rory too be literally watched everything of his on KZbin but 2 ads every 5 minutes is a bit too much.

[@seankivi]

Rightly said you.

[@thomaslerestif175]

I'v watched the video a few days ago, LOVED IT! So much to learn from roy but also from Simon, what you're doing for the people Simon is amazing, keep going! At some point Roy is recommending a book he says is very simple but amazing, I can't remember nor can find it again without having to watch whole video over again, so if anyone can help me that would be great! Thanks : )

[@HuntsmanGroup]

INCREDIBLE that you've created a collab with Rory. Ive been following both of you for some time, and this is great. I really liked the fact that it was highlighted how losing business through lack of subliminal marketing can cost more, than leaking revenue, and how it needs more education - very difficult to quantify, yet so so so important.

[@HuntsmanGroup]

I'd be curious to see whereabouts in Sussex this took place, very local - I'd give an arm to sit with you.

[@tessaoshea5697]

Absolutely for John Lewis. MnS and JL within 5 miles on one dual carriage way. MnS can be seen from the main road, JL is behind a hedge and several mini rounds abouts. Both were custom built for the shop. I always go to MnS

[@theotheo950]

Watched the book ad at 15:30 and only after that did I notice the book on the stool behind. I suppose that is Marketing.

[@XenonJohnD]

Being good at one thing: Before Greggs started selling coffee a building site crew for example could be in and out in 5-10 min even if there were a few people in front in the queue. Once they started selling coffee that delay increased a lot. This is a big deal if you only have 30 min to have lunch and be back on site.

[@Clembo]

29:10 this is such a brilliant observation of human behaviour in decision-making. It frustrstes me no end how my company's corporate box tickers devalue our product with short-sighted underselling.

[@AutoBliss01]

Great video as always, I own a automotive, service & MOT centre autobliss ltd, we are trying our best but struggling to market ourselves in a new way, videos like this definitely help, 100% appreciated 👍👍

[@wealthypepe]

How did this help?

[@_joshlan]

imagine your last words being "make sure the stores are well lit up" - Sainsbury, what a legend

[@holyagora]

my key takeaway was to focus on a few things, will I do it I don't know, but I will try !!

[@LoveMoneySecretsTV]

Hi Simon at 49:09 The Book Rory recommends is from 1916 called "Obvious Adams" by Robert Updegraf about 4.5 pounds or $7 USD. I love that he looks at what is really happening, he observes like a detective instead of assuming the research done is correct.

[@DrDanWeaver]

Thanks, Simon and Rory; all was interesting but the focus thing at the end is making me rethink a project I'm planning. ♥

[@michaelodowd4347]

The service station comment “It actually looked dangerous to stop there” was I think really funny. True I’m sure, but funny. Rory Sutherland has a built in humour that’s unique. added edit; thanks you guys, you have helped to restore my confidence to try again.

[@eliaspohl5741]

I love your vids. I have watched a lot of your long videos where you teach everything you know. Thank you for being an awesome mentor, and you seem like a genuine down to earth type of guy. Our moral compasses are also pretty similar, and that's the biggest green flag for me. ❤

[@jimbo4375]

Very clever and insightful. If he was a government consultant I bet we'd be doing a lot better

[@marilyndevonish]

Rory is correct about the new coffee machine pricing example. I was looking at getting a new webcam. The brand new model released a few weeks ago, was less than the previous model that was released 12 months ago, and sure enough, I emailed them to check which had the superior features! I then also saw several people asking the same thing online. 😅It did indeed mess with our heads. 😮

[@JBERRY603]

Excellent information!! Your guest is a gem!

[@DJTheoSF]

Superb Interview. There is a lot of good information. Pro-Audio Tip of the Day: If the guest will be speaking towards his right side of the body then place the wireless microphone on the right since the head will be facing that way. This will help make the sound more consistent on the volumes so they don't fade in and out. Hope that helps. Much Respect :)

[@keithdenton8386]

Advertising gets you more trade. That extra trade pays for your advertising. You can end up actually losing money. I figured this out after 10 years i business. I stopped advertising and did less business but made more profit.

[@Mountainshark]

Hi Simon, I remember when you first started KZbin maybe 5 or 6 years ago. You didn't have many viewers. I'm glad to see that you get more views.

[@deborahrose7047]

Another amazing person who supports this conversation is bryon sharp....it would be amazing for you to interview him because he has an interesting take on what you have just said on this podcast....also jenni Romaniuk, she teaches the fame bit

[@KarsonPatrick]

a day simon squibb drops a video is a good day

[@earealestate2961]

Excellent video on business growth strategies! As someone who works in the financial sector, I can attest to the importance of building strong foundations. Would love to see more videos on long-term planning.

[@anthonyhodson]

This was excellent, thank you both for sharing your theories, models and experiences.

[@OGEETOMO]

This is the best video I've ever seen.

[@LawrenceKH]

i commend simon for managing being cut off and spoken over so many times. I learned a new emotional skill :)