24 Assets by Daniel Priestley

[@HowSuccessWorks]

00:11 Introduction 01:05 Building a business with intellectual property assets 03:25 Creating lasting value through brand assets 05:25 Maximizing business value with product assets 07:23 Designing a powerful product ecosystem 09:27 Streamlining success with systems assets 11:40 Creating high performance through culture assets 13:48 Unlocking growth with funding assets

[@HowSuccessWorks]

Key Asset Categories: 1. Intellectual Property Assets - Content (blogs, videos, podcasts) - Methodologies and processes - Legal protections (trademarks, patents) - Essential for competitive advantage 2. Brand Assets - Clear company philosophy and values - Consistent identity across platforms - Brand ambassadors and partnerships - Enables premium pricing 3. Product Assets - Distinct product naming/identity - Four-category ecosystem: * Free gifts * Products for prospects * Core products * Products for existing clients - Standardization for scalability 4. Systems Assets - Marketing and sales systems - Management dashboards - Operations systems - Enable efficiency and scalability 5. Culture Assets - Clear vision and values - Four key team groups: leaders, sales/marketing, managers, technicians - Training and performance systems - Success story sharing 6. Funding Assets - Professional business plans - Independent valuations - Legal structures - Risk mitigation tools

[@HowSuccessWorks]

Main Theme: Building a sustainable and scalable business requires developing key assets across multiple categories Key Insights: - Success comes from building assets that create lasting value - Assets should work together as an integrated system - Focus on creating components that can operate without constant involvement - Strong assets enable growth, scalability, and competitive advantage Core Message: Building a lasting business requires developing multiple interconnected assets rather than just focusing on immediate sales or operations.