#25 Alex Smith - The No Bullshit Strategy Guy

[@PaulSyng]

ALTERNATE CHAPTERS 00:00 Prefers intuiting; struggles with details immensely. 07:30 Effective strategy questions foundational product decisions first. 15:04 Strategy simplified; made accessible, inclusive, understandable. 19:06 Strategy is mischief: defy norms, create leverage. 22:34 Founder mode prioritizes commitment over job security. 32:04 Companies use force over strategy; smaller rivals suffer. 37:11 Focus on solving problems with stealthy strategy. 40:38 Sell strategy through outcomes and benefits perspective. 47:11 Understanding founders deeply enhances business communication. 50:30 Guiding clients through strategy is laborious. 55:33 Understanding clients through their underlying motivations and psychology. 01:00:43 Inspire teams with meaningful, collective impact. 01:10:12 Positioning unpacked: strategy, brand, marketing context explored. 01:11:32 Focus on fundamentals for successful business growth. 01:20:22 Sports as business analogies emphasize competitiveness, intensity. 01:24:19 Apple prioritizes high-quality, internally detailed products. 01:28:59 Focus on principles, not historical accuracy. 01:35:24 Success can depend on luck even with consistency. 01:42:01 Simplifying complex topics makes people feel smarter. 01:46:48 Start with a hook; be authentic afterward. 01:51:56 Change yourself to achieve different results.