3 Things Facebook Advertisers Miss All The Time!

[@VincyWise]

Great points Ben. Regarding the 3rd point: Can’t you just duplicate “small budget adsets” without increasing the budget? (i.e 10 adsets of 15£ each)

[@nathanielgraham21]

On point 1: What would you say to those who run big marketing campaigns who say volume is more important, that FB is optimising that way because it’s the most scalable ad set, and that if you turn them off the cheaper cost per conversion/lead ad will eventually just become more expensive? Doesn’t audience size play a role?

[@BenHeath]

Simple answer - test it :)

[@theseviolentdelightz]

This is exactly the case. 5x More volume justifies the 25% increase in CPL. When you scale, it shows it to less ideal prospects the wider the net you cast. Getting 500%+ more leads and the CPL only increases by 25% is a huge success.

[@styleflea9927]

thanks ben, yes ads creative differentiated beginner advertiser vs elite, from past 2 month I have changed so many thing , bring back deleted campaign increased budget , watched tons of your video again n again to tune up audience , the result weren't even 50% close to my previous ROAS only cause I wasn't looking into ads creative, I went and copied competitors ads and began advertiser but sales weren't coming through , in 2 year of advertising first time my sale didn't even match the money i spend on ads. and recently had a meeting through google meet with a ads agency and i didn't even knew i though that too spending more will get more result, didn't calculated CPR will shoot up with my ROAS doing down. with all fairness thank for the quick video

[@chrisa790]

Hi Ben, thanks for the video. A few quick questions: I'm running one adset with three ads. Ad 1 is getting the best results by FAR, but Facebook spends way more (over 10x more) on ad 2, which has 4x higher CPA than ad 1. It seems to have gave up spending on ad 3, which is fine since it didn't get good results. I stopped running ads 2 and 3. Why doesn't it detect that ad 1 gets better results, and why doesn't it spends more on that ad instead of the worse performing ones? What's the best practice in this case?

[@GavinSeim]

Good video. But Facebook ads virtually stopped converting at the start of March. Something has changed fundemenaly.

[@BenHeath]

Thanks Gavin - I have to say that's not what we've seen with the majority of our clients and we have hundreds of campaigns live rigth now.

[@GavinSeim]

@@BenHeath Thabnks for the reply. I wish those of us in your group could say the same. So many of us are seeing stuff that converted just a month ago totally flop now.

[@theseviolentdelightz]

Gavin it's likely ad fatigue on your end. My CPL has been cut in half since then actually and is performing better than ever.

[@GavinSeim]

@@theseviolentdelightz I wish, even brand new ads, lookalikes, etc don't work. There are lots of people talking about this in the group. Facebook is just sending junk traffic.

[@ODaughterofZionMinistries]

I made 124k in March fb ads exclusively

[@jamas747]

Hi Ben, Please advise is these will apply to the Omnisend strategy? If I pause a particular ad-set on an Omnisend strategy, will this not interfere with the "structure" of the Omnisend strategy (10 Adsets) & the efficacy of the Omnisend Campaign? As we are cycling the ad-sets so clients get the 2 diff ads per day. But if we pause an ad-set, will that not interfere with the frequency prospects see the variation of ads in the Omnisend Campaign.

[@valeriegagne4349]

Number 3 is def a must know! ✨

[@RR-ez9zs]

Great video as always. When targeting different countries, would you suggest grouping countries into ad sets or one country per ad set? And do you suggest mixing countries in campaigns? Or one country per campaign?

[@BenHeath]

Thanks a lot - we would usually use difference ad sets for different countries.

[@RR-ez9zs]

@@BenHeath so to confirm, 1 campaign targeting multiple countries…but 1 country per ad set?

[@EndDro1]

Hello Ben i used to advertise on classic facebook page and i got great results, but now my page switched to new page experience and i dont know why but same ads arent getting same results, Im thinking its because action button is changed from like to follow and people arent used to intereact with Follow button yet/ Do you have any idea how to switch back to classic please I would appreciate a lot if you send me any answer

[@emadof007]

I learned so much from your channel. Thanks Ben.

[@BenHeath]

Glad to hear it!

[@sujitg31]

Thanks! superbly explained.

[@BenHeath]

Glad it was helpful!

[@abdulghaffarazeemi6518]

Hi Ben, that's a great video like most of the videos you have, do you have or looking to make an in depth video on scaling, Thanks.

[@BenHeath]

Thanks Abdul - yes I've got a couple of those. If you search on my channel you should find them easily :)

[@maisondeux]

Hi Ben, I was wondering what your experience is with Instant Experience ads. Do you have any videos regarding this? :-) I think it is visually very attractive, but there is an extra step in between to click to the site. Hope you could share you insights one day.

[@nunoferreira6696]

Hi Ben, your channel is great. Can you help me in the following question? Is there a way to select an interest that ocurred, for instance, in the last 3 months? Imagine that I want to target someone who is buying a car. If the interest was revealed a year ago, probably he had that interested, but not anymore, because he should have bought it at the present time. So, can I target someone who wants to buy a car and that interest was revealed in the last three months? Regards

[@robertsr.9714]

Hello Ben. I am running lead generation campaign and I have an estimated audience size about 200k. When I exclude custom audience (everyone who signed up with the instant form) it takes away the estimates. Should I be concerned about that?

[@kap0987]

Thqnkyou. My ad metrics have no data. The results column is blank, roas is blank..and many other columns are blank, today is the 3rd day of the ad. Any advice? I Can't measure.

[@brianlopuk7629]

I’m assuming as you increase the ad budget the diminishing returns in cost per lead become more exaggerated if your running these for local business around a 15-30 mile radius compared to a nation wide campaign?

[@BenHeath]

Yes that's right Brian - the smaller the audience size, the more exaggerated that effect is usually.

[@corleyrandolph9959]

BEN! Love your KZbin Videos! Question about your page-likes tutorial. This worked great for one client's page I control in business manager. But, when I tried it for second client, using the same "worldwide" audience, it's not as fruitful. Am I doing something wrong or is this normal, and things may pick up? Thank you for all your hard-work.

[@BenHeath]

Hi Corley, thanks a lot :) I imagine that's just because the other page is on a topic that has less appeal to a wide audience?

[@jackanory777]

Hi Ben, I do facebook + instagram advertising mainly for companies that run music events and festivals across the UK, we are mainly directing them to a web page from our ads, where they can purchase tickets, would you prioritise campaigns using the traffic or conversion objective in this case?

[@WizDom21]

Hi Ben, love your channel! Question, instead of scaling 1 ad campaign, could you just create 2 and split the scaling budget allocation? In other words, instead of increasing ad campaign 1 from $25 to $50 Could you create a duplicate campaign(2) and run both at $25 a piece and get the benefits without the diminishing returns from scaling just 1? Thanks and appreciate all your content!

[@BenHeath]

Thanks :) Great question but no I wouldn't. They will end up competing with each other.

[@kruloon9381]

Hi Ben. On point 3, is it a good idea to duplicate the ad set that is working well instead of scaling up the budget?

[@BenHeath]

No I prefer to scale the budget in the existing ad set.

[@quotifestation4547]

hey ben nice video as always, but may I ask a question? What to do if my personal facebook account got disabled and cannot be reversed? and facebook tries to charge me me on some facebook payment that I don't know of.

[@sheikhmuhammadshaheer3311]

Hey Ben! I have been running an open targeting campaign for more then 15 days, shall I launch some new creatives in the same ad set or I should duplicate the ad set and launch new creatives?

[@BenHeath]

I prefer to add new creative into existing ad sets

[@sheikhmuhammadshaheer3311]

@@BenHeath But that usually warns of resetting the learning phase, so isn't that bad?

[@aryan68631]

Hi Ben big fan from India ! I just wanna ask an question that from the beginning of this year I am not getting good sales ! As I am dealing in highend products ! My page score is also good but still I am unable to get sales ! Can I guide me what should I do ?

[@BenHeath]

There's a hundred possible answers to that question. I'd start by going through my videos on my channel :)

[@aryan68631]

@@BenHeath Sir I have already did but still not getting any sales

[@ioanniskassis5671]

Hi Ben, really great help from all your videos. How can I define the maximum cost per purchase when I'm selling a variable product that hasn't a standard price?

[@BenHeath]

Glad to hear it :) In that scenario I'd take an average.

[@ioanniskassis5671]

@@BenHeath Thank you Ben!!!

[@wallaceywill]

Hey Ben! Recently I've had a few ads that show up as active but aren't spending. Have you encountered this before?

[@BenHeath]

Yes that can happen - provided your audiences aren't too small I would try recreating the ad sets - sometimes Facebook can get a bit stuck

[@adityakhakhria1396]

you are awesome keep doing what u are doing

[@BenHeath]

Thank you! Will do!

[@fredericr8800]

Thanks. The cost per result metric is the most important in order to compare the ad sets. Nevertheless I would like to know when you start to consider it a reliable result (as for me, I'm used to considering it reliable when the number of active users per ad set is above 100 visitors).

[@BenHeath]

I would normally use a 10+ conversion mark to start with - but it all depends on the discrepancy between various elements. If one is way outperforming another then you can make a call on it earlier than if results are close.

[@fredericr8800]

@@BenHeath Thank you for your interesting answer.

[@arshiastath2101]

How does Facebook build a lookalike audience based on country, phone number and email? Really weird

[@BenHeath]

Facebook matches those people to their accounts on Facebook & Instagram and then has access to the data it has on those people.

[@arshiastath2101]

@@BenHeath that’s scary..

[@thomasschutze172]

6:51 💪

[@benvideoeditor]

you should work for facebook, istfg ur better than mark dunkinburg

[@theseviolentdelightz]

Ben you contradicted yourself with point 1 and point 3, and you know it! I normally think your content is golden, but this video was pretty bad advice. If you are getting 5x more volume of leads (800 vs 175 in the video) and your cost per lead only increases by 25%, that ad set is actually performing extremely well.

[@zeinazeine7912]

Hi Ben! New to your channel. So my target is to increase page followers and not likes. Your video demonstrated increasing likes… What can I do to increase followers?

[@BenHeath]

Hi Zeina, you want to do the exact same thing. Facebook treats them fairly interchangeably which is why you'll see follower numbers very close to like numbers.