Crucial Part of Facebook Ads NOBODY Talks About

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-crucialpartfbads0424-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-crucialpartfbads0424-fbdfy

[@waynewayne2870]

I find facebook ads a baffling ordeal and i have been running them for years. Everyone says something different. We are a small theater, we don't have 5 figure budgets to "test" and see what works. One "guru" says one thing, another "guru" says the complete opposite. So frustrating. Our last ad set had a great first week. And then stopped performing suddenly. No one can tell us why.

[@youtubecrypto6394]

This was really helpful. Realy appreciated

[@TK000Master]

I am talking about this for years. I am looking for a new job recently and i was shocked to find out how many believe in some campaign set up formulars of some "gurus" and do not even think about their product how the landing page is set up, how the Ad is set up and how the copy is written. So yes some deserve the slap with the high cpm hand from meta. Its crazy that some do not even understand this and think in meta the cpc is the more important key metric. If you end up on this channel and understand his content then you are right. dont believe in bs guru strategies that might worked for them and not for you.

[@leadgenjay]

Consider the relevance score of their ads. A high relevance score can significantly reduce costs, as it signals to Facebook that your content is well received by your target audience.

[@wikibi500]

This is gold. Explains something on my end for sure

[@Shayan82b]

Fb lead ads ..results have gone to zero... Anyone else experiencing this?

[@tiff1042]

You must have selected WhatsApp lead, hence this must have happened to me also because I created the form.

[@francisihejirikah]

Yes! Solutions, anyone?

[@shijil_s]

Yes, it basically starts with good results and it would turn to 0 gradually. Don't know what to do

[@Shayan82b]

@@shijil_s exactly...great results but the more the ad set gets close to the end on the 7 days the performance drops... It's like Facebook deliberately does this to say it's because you couldn't get out of the learning phase so increase the budget

[@Shayan82b]

@@tiff1042 i wish it was as simple as choosing the wrong conversion destination... All the settings are the same as what everyone including ben is saying...and the creatives are way better than all the competitors...still we have been experiencing low reach - 0 results .. while these exact settings have been getting us at least acceptable results for the past year.... It's gotten too frustrating that if i were sure there was a solution I'd pay 5k right now to the person to solve it..but there's not and everyone including ben have said it's about the creative at this point which leaves us with no possibilities that something might be suddenly the wrong settings even tho it's been performing for months

[@Amaymay1000]

I am about to embark on a Facebook ad journey! I have a proven service. Im one of the few doing this in this particular industry. So i know it will convert without facebook ad. I just need more reach. Hopefully I master this. Theres so many steps involved.

[@allanmm123]

Hi Ben! Can a failed payment (Charged to another card straight away) affect performance? Been having 1.5k to 2k days for the past 2 weeks and out of no where for the past 2 days its been terrible. Haven't touched anything, could it be the failed payment? Not sure what to do now.

[@srxproducts2198]

Hey man! Actually yes, i have been experiencing this myself as well.

[@BenHeath]

Multiple failed payments can. YT in my experience one failed payment shouldn’t cause issues

[@allanmm123]

@@srxproducts2198 What did you do? Will it pick up again on its own or?

[@bestcelebz]

Really need help im confused. I had successful campaign for 2 weeks for my junk removal business. im currently not using dynamic creative. have three ad sets with 3 ads each in my campaign, I want to add new ads but i dont know how to do it properly. So today i took my two highest performing ads, duplicated a winning ad set and added the 2 highest performing ads into that ad set and deleted all my other ads and ad sets. then i added a new ad set for new ads. did i do this wrong, how would you do it?

[@samuelgrecner1141]

Can you somehow see how many people clicked on "hide this ad" for example? Do you have any metrics that you'd consider good when it comes to Unique CTR, Visits to Check-Out ratio, Check-Out to Purchase ratio? Thanks as always

[@markhundley9963]

What are your thoughts on this? A person makes a video that describes the service they are intending to promote. They run ads to this video. Then they retarget the people who seemed to watch the video. The traffic is not purely cold traffic at this point. They use Facebook stats to retarget them. Would this scenario work? There would be no conversion link on the page with the video. And the ad would be a view video type of ad. Then a bridge page would eventually be promoted after the video has been viewed for like 10 days. I hope what I just explained makes sense to you.

[@NikNik-px2jz]

Awesome, please reply! let's say we have a $30/day budget. Our goal is an ABO campaign with 3 adsets and 3 ads in each adset so that’ll be 9 ads in 3 adsets. How to add money? 1- Should I add $10/adset (at adset level), so that’ll be $30 for 3 adsets right? 2- Or should I add $30 for the first ad set and duplicate the next 2 so that it’ll be $30 in each adset? That means Does Facebook spend $90 for three adset?

[@BhriguDRaptor7]

Really Helpful! Thanks

[@BenHeath]

Happy to help :)

[@LordHeroMc]

Ben, I’ve seen people mention that Facebook ads are acting weird this year. Is this true? Kind of discouraging to start a campaign seeing this in your comments. Any thoughts on this? 🤔 thanks

[@BenHeath]

People have been saying that about every year since I started running ads 11 years ago. I wouldn’t let it put you off.

[@YonePepe]

@@BenHeath The fact that you are not acknowledging it is very sad, because you know you will make less money if you tell the truth. It literally got out on the media recently with big brands / agencies calling out Meta for the poor performance last months (for most, not for everybody). There are hundreds of thousands of people all over the world experiencing this, stop the cap.

[@LordHeroMc]

@@YonePepe source?

[@LordHeroMc]

@@BenHeath haha

[@Shayan82b]

@@LordHeroMc us and 5 other brick and mortar business i know have stopped running ads... Because results have dropped down to 0 and reach has gotten way too expensive (for us it's $70 - 700 daily reach) and this is the first time it's happening

[@swaggy745]

I'm guessing this wouldn't apply for instant forms?

[@des3558]

Does META offer a tool to rate if your ad is good or bad/they like or dislike?

[@Skillsguru-bx2rc]

Do you need help running your ads

[@SanaKhan-tc3xi]

I don't know what's happening, apparently i have been running whtspp leads and my target audience are women's but i am getting spam leads from mens, did lot of changes but still, can anyone help?

[@vazev]

How can we see the ad and landing page quality? I've found some columns for it in Meta reports, but they're empty for all my ads.

[@BenHeath]

Have the ads. It been running for very long? Meta needs a certain number of impressions to display that info

[@vazev]

@@BenHeath Some ads have been running for many months with hundreds of thousands of impressions. But the stats are not populated for any of my ads.

[@EcomCarl]

Insightful explanation on how Meta evaluates ad costs! Enhancing the quality of landing pages not only improves user experience but can also significantly reduce ad spend. It's crucial for marketers to focus on delivering valuable content that engages their audience effectively. 👍

[@fmguadalupe]

Thank you, extremely helpful!

[@NwoghaEleazarNwambam]

Please I need help I Successfully created a pixel and its successfully tracking in the landing page i set it on. But when i used that pixel to create an ad, I got zero purchase in my ads manager, yet i got few orders in my email. What should I do please

[@BenHeath]

You need to improve the quality of your ad campaign and/or product. Just because you have a Pixel installed doesn’t mean your campaign will work

[@prodigy803]

​@BenHeath I think he's talking about tracking offline conversions

[@RJS_photo]

Hey Ben, Do you have a facebook ad course? I know you mention it in some older videos but I can't find anything.

[@iamdigitalanmol]

Russell Bronson : am I that bad ? 😂

[@haroonkhan131]

Would there be something similar on facebook lead forms?

[@BenHeath]

Not to the same extent.

[@haroonkhan131]

@BenHeath thanks for the reply. What would you say are the main points to look out on a lead form

[@Sorjai89]

Thanks for this great video, should we add link to website on our lead forms ad? Does it help lower CPM or it doesn’t matter since the link is inside the end of the form?

[@BenHeath]

I would usually do so yes :)

[@BenHeath]

A workaround is to exclude other locations that you are getting impressions in that you don't want to reach. Hope that helps :)

[@neutilu_sss2308]

Thanks Ben

[@JayBeeProduction]

Benny Boy spreading knowledge

[@Mahon123]

should i use ADVANTAGES + PLACEMENT or Not ??

[@BenHeath]

It depends what campaign objective and performance goal you are using. I have a video on it :)

[@spowaa]

Great content

[@SarahDigit.]

Thanks!

[@evokestudiosbrighton]

I thought everyone is using facebook lead pages now, does FB prioratise these over funnel pages anyway?

[@BenHeath]

Not by a long stretch. Although a lot of advertisers do use them. Meta would rather you kept people on platform but can’t enforce that without losing tons of advertisers

[@ethansleeper6952]

Can they tell this without a pixel?

[@LKSgm]

Yes, facebook crawls your website from time to time to verify user experience (if you have active campaigns)

[@BenHeath]

Yes they can

[@motivation4life430]

so basically being original

[@ozgenuroz]

Your videos is good in terms of information but there are much violent in the short videos. For example: for example hitting women,

[@DarkmanXSincere]

😂😂😂😂😂😂

[@fluxcapacitor1621]

Facebook ads have become ineffective.

[@dispute777]

Instead of Meta is Google. Right?

[@cathychats]

ugly website 😂🤣