4.1 INTRO TO MARKETING / IB BUSINESS MANAGEMENT / market & product orientation, market share, growth

The main point of this class is to learn the basics of marketing.
~TIMECODES~
0:00 Intro & objectives
0:51 Market orientation vs product orientation
12:18 Market share and market growth
17:58 Importance of market share and leadership (HL only)
23:10 Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: [e-mail]

[@db8564]

YOU ARE SUCH A GOOD TEACHER. I OWE YOU MY FUTURE 7s.

[@isaschneider4971]

I have my business exam in 4 days and was so sad to see you didn't have anything for unit 4, but then like 2 hours later this got uploaded you are a legend

[@lufigueroa777]

i have my business paper 2 in a few hours, u saved my life i loooove you

[@user-ql4tu5en2t]

you are saving me pls upload the rest of unit 4!

[@ilapac8433]

can you pleas please make some videos for chapter 5 and the rest of 4 🙏🙏🙏🙏

[@lizavartanova614]

you are an absolute godsend mr Ilia.

[@avrilkreimerfride2863]

Love love love, keep on doing them, you are a really good teacher. Finish with unit 4 plss asap!!!

[@thks2524]

your videos are so helpful!!! thank you😊

[@reemmmiiii1]

Thank you so much for your videos❤, they have helped a lot

[@franciscodegiorgi7392]

thank you for your hard work, really helping me acing my business class, appreciate it

[@luciajimenez437]

can you please upload unit 5!! my exams are so soon. btw, you are amazing the GOAT

[@khairullahhabib3982]

great content man just keep going

[@junrui4003]

1:22 venn diagram of marketing vs advertising vs promotion 2:27 features of market orientation 5:47 features of production orientation

[@BelkissJ]

Can you please continue uploading on this unit because im strugglinnnngggg

[@joelleammar3981]

Can you upload the rest of the unit pleaseee

[@dakshamudumbai6874]

Sir, when will you start making videos on the NEW IA for first exam 2024? I would appreciate it if you could also offer guidance in this area as well! Thank you so much for these videos!!!

[@lewwinski]

I’ll make IA video after I finish the last video class of Unit 5. For now, please watch Q&A video. You’ll find a lot of useful IA tips there

[@joodbouali8716]

can you upload the rest of unit 4 on your teletype if you've done them plsss

[@jrgamer6846]

cant 4.2 be uploaded rn?/ i have my exam in a few hours I need ur help!!!

[@ayanoaman3179]

Mr. Ilia, what's your opinion on the prompt you gave about businesses being either market or product oriented? Personally, I feel like it's a scale, but I also feel like there can never be an extreme where a business is either fully market-oriented, (because to attract people you must give them something new that solves a problem for themor makes their life easier. Unless a certain market has a massive demand for something, it doesn't seem profitable to give people something they want but can already get.) or fully product oriented (in which case there must be at least a little market research so that you don't for example accidentally "innovate" something that already has been made before or has a better solution than yours). I'd love to hear your thoughts!

[@lewwinski]

Thank you for sharing! Personally I agree with you that all businesses are somewhere in between two ends, but some are more product-oriented while others are more market-oriented. I agree it’s hard to find the extremes.

[@jorgeduran5503]

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