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Strategy is the most powerful approach to building brands.
These strategy books will bring you up to speed
Branding in Five and A Half Steps by Michael Johnson, bridges the gap between design and strategy.
Start With Why by Simon Sinek highlights the power of believing in your brand.
Building a StoryBrand by Don Miller, an effective framework to build a story for your brand
Positioning by Al Reese and Jack Trout The classic book for owning a position in your customer's mind,
Zag by Marty Neumeier, a roadmap for finding your difference.
Let me know your favorite branding book in the comments.
Follow for more branding tips.
#shorts #brandingbooks #brandstrategybooks
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