⌚ 5 GREAT Watch Brands that LOSE Value IMMEDIATELY

[@ericylchan8925]

Summary: 2:37: Girard-Perregaux 4:56: Ulysse Nardin 6:47: Vacheron Constantin 10:27: H. Moser & Cie 12:20: Tag Heuer

[@taohsieh1556]

FP Journe

[@ahmedhishamdr8485]

He should’ve done this list him self...

[@thomasalundago6332]

Thanks for the summary

[@anthonyperry3699]

Thank you for the summary.

[@eat_a_dick_trudeau]

You are a prince among men.

[@alejandra12p]

I buy watched because I like them , have from Omega to Timex , and I don't care about resale value. I am not a watch dealer, I don't give a shit about keeping the monetary value, I care about how special is every watch to me and to me only !!

[@JohnPWatches]

Excellent cheers

[@joshuacox581]

Do not care what anyone else thinks about your watch collection. Good attitude to have!!!

[@adamrene3245]

Love my Timex Weekender!

[@lauroromero529]

hello mate, I feel the same way you do! love my watches , all of them and for the same reason, they are special to me!

[@johnholtz1205]

Watches want to be worn! Value is in the way they make you feel. That’s it.

[@joshsmith7812]

Yup

[@devilzdandruff9199]

Well there is something to be said for a quality watch made from quality parts. But many watches are ridiculously overpriced. People keep buying them because of the hoopla and then they’re scared to wear them because they might scratch or damage them. It’s comical.

[@2steaksandwiches665]

So much this. I get just as much joy out of my Vostok amphibia as I do out of anything higher end.

[@thekingofthisworld2154]

I don’t know why people keep saying this. If one is going to put $5,000 or more in a watch, it’s not a bad idea to want it to retain most of its value should one must need to sell it.

[@pjyothi6533]

Maybe you would be happy with my watch and having it dropped 50% in value but I don’t think you’re speaking for most of us. I want a Watch that I can truly enjoy wearing, looking at, valuing it’s history but I do not want something that is going to annually drop in value

[@giangvu7902]

You are right about watches being a hobby as opposed to being investments. I could careless about the resale value of these watches and just enjoy them for what they are. If you have to worry about the resale value of your watches, then you should not be buying them in the first place. Buy what you can afford and just enjoy it!

[@vilenationgaming]

Love my Tag. Don’t care if it losses value as I don’t plan to sell it

[@JohnPWatches]

Well put

[@Oakleyworld]

Of you dont plan to sell, then the resale value does not matter at all.

[@chelious1973]

Tag gets a bad rap from the uneducated. Buy Grey market new or used, no value lost.

[@chelious1973]

Andrew Lim. What model?

[@chelious1973]

Andrew Lim. Transitional 2000 Automatic? What is that? What model? You got what serviced? What movement? What was done with the watch. $1000 is high for a service. Done by who? Tag? Preety vague description.

[@h.n.6641]

I don't mind at all because I can afford the value loss. So I only buy what I like. I think the greedy people diving into the watch world searching for an investment destroy the fun for the real watch guys who love watches.

[@JohnPWatches]

I wouldn't say everyone is greedy, but certainly speculators are holding pieces back from hobbyists, for good or bad.

[@LeonXOV]

Same as sneakers man

[@shobi_watchgrailclub6278]

Greedy. So if u work 9-5 selling a product others want is "GREEDY" of ofering your IT serveces is "Greedy"? Were does this mentality come from (A.O.C)?

[@omar10213245]

@I *rolex

[@les3730]

@I Looks like you're the Joe Biden of commentators, who are clueless about what you're talking about.

[@cheaney5]

Agree with the overriding thought. Watch collecting is FUN. I'm sure there are people out there that can make a great living as a watch collector. Collecting watches for me is just to appreciate the art and the engineering of watchmaking. Once I've gotten a watch, it's pretty tough to pry it away from me because when I buy a new watch, I REALLY like it...and that's the way I think it will stay. My guess is the only time my watches will sell will be at my estate sale!

[@Ranghocsing]

I enjoyed my watches even if the value degraded I don’t mind as long as it makes us happy

[@JohnPWatches]

Ah yes!!

[@hgm8337]

In fact that’s good if you then buy second hand, right?

[@chongyen7923]

You sound rich

[@Ranghocsing]

Chong Yen I’m not rich Watch should be enjoyed remember be satisfied always

[@davidcoleman2463]

I just got a Hamilton khaki field automatic and I love it . I know I will lose money on it if I sell it but I don't care. It is a nice everyday watch .

[@PETERJOHN101]

I have a Hamilton field that has been out of production for 10 years in this format, I can get double what I paid for it no questions asked. Condition is key but if you only buy watches after they are out of production you can get them for half what they sold for originally and sell them for what you paid (or batter) a few years later. While this obviously does not apply to fashion watch brands it is not unique to luxury brands like Rolex.

[@MeMe-dg4oh]

Thats a good wa5ch. Im thinking of getting the hami khaki king

[@mitchgrimes3360]

I've been collecting watches for 5 years now, but unfortunately didn't learn some of these principles early enough. I've bought a few watches at retail (TAG and Omega) early on, but similar bought the desirable watches at retail Hulk, Batman, and 5711 later on. I love all my watches and don't look at them as investments. Great content

[@JohnPWatches]

Thanks Mitch! Well done :)

[@rafgomez333]

If you bought Hulk and Barman at retail, then you really bought very cheap.

[@sebastianungerer9566]

@@rafgomez333 Not to mention the Nautilus 5711

[@mikehoward9912]

I collect for passion, not profit.

[@mikehoward9912]

Unfortunately, you can add Breguet and Zenith Both look better than the Royal Oak and 5711. I collect for passion, not for a few more dollars in the bank.

[@kjvidyesh]

You are 100% right about TAG's being an impulse buy. I was once going to buy a tag at the top of Jungfraujoch!! Glad something stopped me from within at the very last moment.

[@berreli]

Spending the money to keep a watch properly service kills any return on investment. Buy them for enjoyment, enjoy the good value on the secondary market.

[@jakemcleavy4992]

Tag heuer actually has a good resale value. I work in the pawn industry. Listing alot of high end items, tags hold their value quite well. I have a black and and gold formula 1. 1600 new, resale id get 1280. Not a massive hit

[@rumporridge1]

I collect timepieces and live by one rule....”never pay retail”!!!!!

[@southpark6757]

Absolutely correct!! If you want to look like the Jones' , you need to spend like the Johnsons!! For the price of one retail Tag, I have 3 near mint used ones. Just do your research.

[@a1dookie]

Column Wheel where do you buy and not pay retail?

[@gpearce11]

mzoziety Good point. “Never pay retail... unless it’s a GMT Master II, a Daytona or a 5711”. Those you buy, then immediately sell and use the profits to buy watches you actually like.

[@allenliu4224]

Column Wheel Only PP steel

[@buymac]

Then you’ll never get a Rolex 😂

[@irvingescobar3977]

I managed to snag my VC 47040 at a great discount pre-owned. Definitely loads of bargains if you look hard enough.

[@tomkhong9828]

Irving Escobar Congrats! Love VCO . I’m happy to hunt for a H Moser

[@lettuce1305]

While it's great to have watches that appreciate in value, just focusing on just the potential upside takes the fun out of the hobby. I've met people that hoard Daytonas and Kermit Subs but never wear them just because they would like to get the highest return possible when they sell the watches. I know someone that actually likes JLC and Panerai better than Rolex but chooses to buy only Rolex just because of the resale value and it's just really sad. Besides, if you are just looking for monetary gain there are other investments out there that give a better rate of return than watches if you do your homework.

[@Watchatete]

Tag Heuer pre-owned is a bargain. I am seriously considering buying a pre-owned Grand Carrera Caliber 36. Originally at 8k GBP now resales for just below 4k GBP. And an El Primero movement and original caliper chronograph. What not to like. Only Zenith watches are also dropping in prices as pre-owned. So a rainbow flyback watch can be also picked up at bargain prices. Zenith was worth inclusion in the list JP.

[@danieltadros3262]

I have a better idea. Use your phone to get the time. It is much cheaper and you get the same result.

[@tricky92x]

@@danieltadros3262 Do you watch movies on your phone? Seems like you would think it's the same experience.

[@ghettotraveller2027]

Glad to hear that VC lost a value.. it make me easier to buy my holy grail the overseas ❤️

[@mikehoward9912]

I would love to have an Overseas. Patek has the ugly Nautilus. Sooo sick of Royal Oak. A one trick pony. Peace

[@joostverschuur8925]

Unfortunately, that’s not the case any more with the Overseas…

[@desjon6012]

I don't buy second hand watches I rather pay retail and enjoy knowing I am the first and only owner. Watches are a very personal item and they pick up a lot of dirt and dead skin over the years of wearing. As long as the watches you buy are kept for at least a few years and enjoyed the value lost does not matter.

[@tmitchellw1000]

I agree with you, John. Collecting is about having fun with the watch's. My first Automatic was a Tag Hauer Professional dive watch. I loved it. I eventually traded it for something else. You made a comment about Vachron using JLC movements. I'm not certain, but I think that there's some kind of relationship between the companies. Back a few decades ago I was looking for a JLC Mystery Dial with the diamonds. I found a Vachron that was exactly like the JLC that I was looking for kind of cheap. At that time I had never heard of Vachron so I passed it up. That was my biggest watch collecting error. That is why I think that Vachron and JLC at least have a relationship like Rolls Royce and Bentley has. Today, I'm kind of into Seiko. I think that Seiko is the next big thing. I don't think that anyone can go wrong, long term, with any of the automatic Seiko's. I do, kind of shunned the SKX and the 5 because I don't like the shared movement, but I love the SRP's

[@JohnPWatches]

There was movement swapping for some time. Cheers!

[@AliasEveWatches]

Watches as investments is a really bad idea for the average person. Unless what you’ve got is a really rare piece, the prices will just keep going down. You’d also need to be connected with the Richie Rich’s who’d be willing to buy it from you. From my experience at least in Asia, when it comes to jewelry/watches/cars, people will only buy secondhand if it’s significantly below market price. If looking for investments, dont go for watches. Only buy watches what you like!

[@JohnPWatches]

Well put !

[@aleximd9244]

For 6 months I hear 2 things rolex and resale value. I am going to take my pills

[@mike-uw6wt]

Even the ones that go up in value doesn’t make them a great investment. How many watches can match the return of the S&P 500 over the last 10 years?

[@AliasEveWatches]

austin rosin Great job on being up $200!

[@faizsani]

Grand Seiko too. Great pieces, pre-loved.

[@JohnPWatches]

Good choice.

[@bigchiponmyshoulder7573]

Great point

[@rwolfson1935]

It's not the destination, it's the journey. Have enjoyed the buying, trading and selling and the education from same. Great lesson from J.J. at Dallas Watches: "There's a lot of chicanery in the watch business." Know from whom you buy and with whom you trade. Great subject, thanks!

[@npcforyou]

FINALLY!...a breath of sanity concerning watch investing. Thanks JohnP 💕🕵🏼‍♀️

[@JohnPWatches]

Thank you !

[@jerrymathers11]

I just tried for the first time to give Tag a chance. I admit to bypassing them for a long time because of their low regard in the watch community. When I saw the Monza heritage piece in all black, I loved it and bought one from a reputable seller on one of the forums. Well, I sent it off to Tag for service immediately because it was gaining 25 seconds a day, the 30 minute counter hand wasn't centered and because the minute hand would not keep up with the running seconds hand (it was always off the correct minute marker after a full minute). I got the watch back after two months and $300, and they completely scratched the black coating off on either side of the crown between the pushers (and not light scratches) and never addressed the 30 minute counter hand or the lagging minute hand. This was after repeated calls to them to make sure they addressed these issues and I was given assurances many times over. Needless to say, it is no longer in my possession, and now I have quantifiable first-hand knowledge of why I'll never touch a Tag again.

[@bigchiponmyshoulder7573]

Tags are pieces of crap. Nothing else to add. Sorry!

[@JohnPWatches]

Wow, sounds horrible :(

[@jerrymathers11]

@@JohnPWatches Yeah, it was. Especially after waiting for so long. I was really looking forward to getting it back "like new" because I think design-wise, it's a head turning watch. It just proves the old adage that you can't polish a turd.

[@h.n.6641]

@@bigchiponmyshoulder7573 you don't have a clue.

[@h.n.6641]

This is a very strange story. The first problem is that you bought a broken watch. To break one of the good Heuer models you really have to treat them very bad. So it was just a bad purchase. Second: To send it in then and pay 300.- is fully ok. You will pay that with every swiss brand. And it is not their fault that you send them a banged up watch. 3. I just don't believe that they made it worse. Sorry for that.

[@MrFlussaal]

Well, any watch that isn‘t: -Rolex steel sports watch -Nautilus or Aquanaut -most of the Royal Oaks -few limited Omegas

[@JohnPWatches]

Generally true. Those hopping into watches from these brands or branching out from them should know :)

[@francisdelacruz6439]

It’s fun rolling with different watches but low resale value makes that prohibitive so preowned that you can resell at similar prices is key to getting a variety of watches yearly. Like having a yearly budget in terms of how much you can lose on watches.

[@tomkhong9828]

Great topic John! The resale prices depends not just in marketing, management plays a big part too. Brands under both Swatch and Richemont groups normally don’t do so well. Jaquet Droz, Blancpain and even Glashutte Original are great brands but are suffering .

[@richardman28]

All watches lose money at the current moment apart from some rolex, AP and patek phillippe pieces. As a collector for 20 years I can tell you all Watches are not an investment, it is a hobby or an enjoyment of owning a time piece you like. At the current time with covid 19 amongst us, I think within months, all watches will lose money when purchased at retail price.

[@paulstewart2299]

John, I’m glad that both you and Fed you talk about all watch brands and give your opinions on these. I’m getting a bit fed up of some people only talking about Rolex, I know Rolex is a great brand (I own a couple myself so I’m not disrespecting them) with great value retention but I like lots of brands whether they loose value or not. It’s good to hear the pros and cons of the wide range of brands which you cover. Also the Delray website has some brands that I’ve never heard of before (not that I’m an expert) which look great, could you cover any of these for future topics ?

[@Dunkaroos248]

Timing is everything when it comes to resale. Example: about 4.5 years ago I parted ways with my 114060 ceramic sub. I bought new for $6700 (good value) but when it came time to sell, I got my ass handed to me. If I had waited a few years I could have sold it for more than I bought it for. You never know when a brand or model is going to be in high demand sometimes

[@prredo]

starts at 2:37

[@viper0419]

VC Overseas is now appreciating.

[@scottsj4625]

John P. There are other brands that you can get good deals on the used market that are very hard to sell new and watch dealers usually want nothing to do with them unless they get them super cheap. Tag Heuer, Breitling, IWC, JLC and Pams. I have a buddy that was able to get Breitling for 1/3 of MSRP, I have seen IWC going for 40% off MSRP at Sams club. You can get Pams 50% off now. Good time to buy at the depreciated level than buying new and if you need to sell it only get may be lucky to get 25% of what you paid new. So best to buy used or new at steep discounts. These are watches to be used and enjoyed. You will not make money with them. I think Only Rolex and AP, and some AP are going up in value year after year and hard to get stuff goes over retail. I am not into dress watches as I only wear them to funerals and weddings. There are many brands I never heard of that make decent watches. Vintage watches would require too much typing for me, but I have an interest in them and the main reason I subscribed to this channel. Take care.

[@romanopeterj]

I also believe many watch brands don’t invest enough in marketing which can impact the strength of a brand.

[@JohnPWatches]

Well said.

[@hgm8337]

Basically the second hand price tells you the real value of the watch,.. ie less the marketing fluff mark-up imho

[@Chris-es3wf]

That's probably the stupidest thing I've ever heard. Price and value aren't the same... smh

[@hgm8337]

How so? Sorry confused by my own stupidity,.. the value of anything is what someone else is willing to pay for it, I thought

[@florishaze2623]

@@hgm8337 it depends. If you look at the value the piece has without any emtional/status added. Then the statement you made was wrong. But the true value if looked at everything is always the 2nd hand market price (Unless you count buying from an ad as extra value). For me it is somewhere in the middle. I don't think rolex watches should be valued at their premium on the 2nd hand market. So I think what he meant was that because of people seeing it as an investment they don't really look at what they would value the watch and therefore increase the price without actually thinking it is worth that much.

[@locutusdborg126]

@@florishaze2623 Chuck is correct, and your opinion carries no weight. A watch is worth what someone will pay for it. Full stop.

[@skateboarding118]

So I guess Seiko watched are pretty crap, in addition to any other ‘value’ brand. And PP watches must be worth 125k because they’re that much better than a $10 Casio with much more advanced quartz technology. This line of reasoning is BS and does not actually reflect reality imo. Yes Rolex makes good watches and are partly priced high because of that, but the vast majority of the expense comes from branding (especially above the entry-level models), which has been cleverly engrained into our social consciousness so much and for so long that it is reflected in how much we are willing to pay for it (which, going by your logic is representative of the inherent value of the watch rather than marketing ‘fluff’). So no, I disagree that the used price of a watch serves to reflect its intrinsic value alone.

[@raven_of_zoso455]

Breguet prices too are like a lead zeppelin... It's kinda crazy to see those beautiful Type XX sometimes sold under $5k, and their wide range of super tasteful dress-watches too are sometimes sold way below retail. But, good for me who want's a Breguet (as a life companion, not as an investment)..

[@dragonmaster7841]

Value loss in large amounts in no particular order: Omega, any German watch, every Asian brand, hublot, Rolex except sports models, every Panerai, AP, Vacheron, breguet, JLC, movado, franck muller, montblanc, etc etc etc

[@MrGonzie]

Hi John, i live in the caribbean and i visit Curacao every 2 months for work. You were spot on with the sellers at the ADs. They mostly deal with cruise ship visitors and capitalize on the impulse buys. Offer the 10% etc. However, the staff are well trained and knowledgeable. Heading back in September, lol

[@JohnPWatches]

They are sharks! lol

[@jamesnash7262]

hey John, i'm with everyone, great video, look forward to new studio. love to hear your take on flip-side...5 most over-priced/pretentious brands.

[@watchchat]

I tried watching Federico, I can’t. I’m glad you shoot your own vids.

[@terryduncan5718]

My wife bought me a 50th anniversary Omega Seamaster Gmt auto for our 15th anniversary...l loved that watch ...it went diving all over the Caribbean never missed a beat...l had to sell it because of a rough patch..my wife was killed in a motorcycle crash l sold my Omega...broke my heart ...later on l bought a Tag Aquaracer....nice watch but l really miss my Omega...Rolex is over priced in mho....pay for the name...I'll take an Omega anyday over a Rolex...

[@richardmasters8424]

Terry Duncan - sorry to hear of your loss. FYI - my wife bought me at Speedy 3 dial automatic for the turn of the millennium and I’ve been wearing it every day since. To me it is the perfect watch.

[@drwindsurf]

Fantastic list and very thoughtful video as always John. I think it is interesting that I have never mentions Blancpain...they seem to lose about 50% on the used market. A very good reason to buy used :)

[@JohnPWatches]

Good option for the list. Blancpain does have some cool pieces. Cheers!

[@tricky92x]

As soon as I saw the title, I knew Tag Heuer would be mentioned. And, I'm a fan boy. Great advice though on buying either second hand (or on the gray market).

[@TheArtenez3]

Never heard of the other watches for it being Swiss except Tag Huer. I look at Tag Huer as a watch catered for NASCAR race drivers because of legendary action actor from the 60's Steve MacQueen owning one and the carry on of his legacy. Another one to cover is a Breitling which I associate with Airplane Pilots like John Travolta. I think you should also cover the age demographics because I worry about these watch brands since milleninals don't buy into this. I see them with digital Smart watches like an Iphone watch or Samsung.

[@Romio666]

The new generation would still buy a luxury watch only when they get famous and rich

[@2steaksandwiches665]

Why do people care about this? My grandfather gave me an old Hamilton watch from a long time ago. I adore it for the sentimental value even if it is worth nothing to someone else. Buy and wear what you like. New watches/new cars are almost never investments. Buy, use and enjoy. Then give them to the next generation. I like the speaker's message about just enjoying the watch and ignoring the numbers. It becomes a commodity.

[@TheFPF422]

If there is a thing I don’t care about is the resale value... and that’s true for everything I ever bought... houses... cars... watches... etc...

[@gonnahavemesomefun]

Pierre-Andre Labeau> I read that rich people *only* care about resale value, and that is why they, and their future family, is/will continue to be rich 🤷‍♂️

[@TheFPF422]

gonnahavemesomefun I hope it makes them happy... I was and, since 2008, I became poor, handicapped and ill... (MS and Cancer) ... so IRDGAF about that resale value... but when I was, the crowd didn’t care either... The only thing that everybody should care about it... Do you like it? Will it give you pleasure?

[@princeofpenangisland]

... Wife.

[@hgm8337]

Said no one ever 🤣

[@germantrujillo7495]

Pierre-Andre Labeau Look at it this way: instead of buying watches from these brands at retail prices, look them up in the used market and you may get really awesome deals!

[@sholemepstein]

I tend to buy pre-owned and always buy what I want to wear, as a result I don't care if a watch depreciates immediately and I don't consider re-sale price. As a result some of my watches have gone up in value while others have stayed the same or gone down and it does not effect my feelings for the watch.

[@AKSD1985]

GREAT Video John. I am fan of Federico as well. I watch his videos all the time. I have entry level watches ranging from quartz fashion watches to Eco drive/solar to Automatics. I do not see as I will make any money from any of my watches. You have to invest lots of money into those watches that will hold a lot of value and even make you money. Unfortunately, like most, I do not have that luxury. I like the hobby, but once my 6 winder + 7 slots box is full, I will take a big break.

[@JohnPWatches]

Great perspective!

[@lewisjones3345]

The Autavia chrono and the Monaco gets quite a bit of love, but the Aquaracer and Formula 1 (unfortunately for me because I personally own an Aquaracer with blue dial and the Batman homage F1) don’t get a lot of conversation in the collector community. Tag’s reputation takes a hit because they make quite a bit of their catalogue in quartz and don’t do a lot of in-house movements. Lastly, Tag is owned by LVMH, so there is a level of ‘hate’ because of their parent ownership group being a high fashion business not just a traditional watch business.

[@doctordave_]

You should talk about the go to watches, the beater watches like the seiko turtle or the g shock mudmaster. I have the expensive watches, but I'm not going to wear it camping, fishing , riding my bike. Is there a beater equlivent in the luxury line? I guess Tag Heuer is your beater.

[@fmacdonald7557]

Nice to hear some one state different countries go for different brands , in China they go for Tudor instead of Rolex. In Poland it's Zenith and I believe in the U.S.A the Breitling flying B is popular as well as Franc Vila which never comes up on vlogs. But I am affraid that all theys vlogs are pulling the watch market down buy sencebal gray market leave AD alone and enjoy your watch....

[@greg2502]

In Italy Eberhard & Co is very popular

[@evh4611]

Girard Perregaux Laureato is a stunning timepiece. But still, ca 6 or 7 K is a lot of money.

[@chookchack]

Your tag heuer was on point in my case. Impulse buying with AD’s promo. 50% off retail price.

[@howardjdownes]

The internet has helped improve many aspects of society. However, as someone in their sixth decade, websites have not merely inflated but undeservingly been responsible for the grossly expensive price of numismatic coins, watches, and virtually every collectable one can think of. Also, you mention the Far East market. How can anyone apart from an experienced expert tell the difference nowadays between so-called reproduction watches or fakes which have flooded the market. I would appreciate advice on this. New subscriber. Thanks.

[@TheBithen00]

The Girard Perregaux Laureato definitely on my list!

[@JohnPWatches]

Nice watch

[@romanopeterj]

I agree I tried one on at an AD and thought it was very nice, would never buy it new.

[@sed6]

Great video with good lessons. That said I'm not too worried about losing money on a watch. Every consumer good I buy from my car to clothing to electronics to appliances all lose value. Many of those things go to a zero dollar value when I throw them away or give them away years later. However my diamond encrusted Tag Aquaracer (bought used) will still have some value when sold a decade or two from now.

[@trevorhofmann1562]

I mostly buy pre-owned, and recently was able to purchase a near-new Mido Commander 1959 auto ($1,150USD retail) in unworn condition from a local seller (full kit, with receipt, plus met at AD to verify) for the equivalent of $220USD. Mido, while only an entry-level luxury brand, might be a good fit for a list like this, as I've seen some of their other models selling for considerably less than retail too. It's a relatively popular brand in Europe, Asia, Mexico and some other jurisdictions, but not so much in the US or Canada, where I live. BTW, have been tempted by some great GP deals recently, and will start looking for a pre-owned H. Moser as well. Thanks for the great content.

[@diegoog3654]

Another 5 (in no particular order) : -A Lange & Söhne -Omega -Breitling -Grand Seiko -JLC

[@greenpulp.]

Never found a gray market Länge for cheap price lol

[@greenpulp.]

@Mark Michael I wouldn't mind get 30-40% off on a Länge! Personally, I think I prefer to spend the money on Länge then the premium prices for some Rolex which end up being the same. I think the Länge gives your more quality and working skill then a Rolex.

[@diegoog3654]

@@greenpulp. maybe not "cheap", but "cheaper" considering RRP and value for money... Bare in mind, these are some of the best watches on the planet.

[@EranBuhbut]

I got a tip from a friend who is involved in watch dealing about Breitling losing 40% of their resale value once you get them out of the AD, as a rule of thumb almost. Do you think it's right? Sounds right to me but the turnaround they are making at the moment might change that...

[@JohnPWatches]

Closer to 60% or more

[@EranBuhbut]

@@JohnPWatches on that basis, I guess Breitling is no.6 on your list haha

[@stanrytan6245]

Thanks for the tips. Many Rolex Datejust losses a lot of value when purchase new when a person desperately need to seek to pawn shop.

[@JohnPWatches]

True

[@MrKimbo71]

I’m a watch collector... I have a tag F1 as my tool watch... cost me 2k Australian I beat it up every day and I work in heavy industry “chemicals” you’d be amazed at what it can take...

[@samon_kurowassan]

What makes investing in watches much less fun is short term speculation, when you buy it to sell after 3 yrs. But if you invest long term, you get to keep your money and enjoy the watches as well ☺👍 It's more of a commodity, watches are meant to hedge inflation rather than make money from it. I collect Rolex for the same reason why Warren Buffett likes the company 😊

[@kronikinsomniak]

The brands that are heavily discounted brand new in the gray market just means the watch brands are obscenely overpricing them. ADs sell to gray and still have to make some money in the process. All this tells me is the crazy mark up these luxury brands are demanding despite lacking the required brand status and prestige.

[@thewatchzealot]

You get a 👍 for heightening your chair. Much better, John 'Master' P

[@JohnPWatches]

Platform shoes. jk lol

[@toddbedocs7362]

Agree with most but how is Breitling not on this list? The only way to purchase them is pre-owned or grey market.

[@h.n.6641]

Which brand not besides Rolex or Patek?

[@JohnPWatches]

I've beat up the brand enough in recent times. It is a shame to see a brand with real history become wrecked by penny-pinching investors.

[@toddbedocs7362]

@@JohnPWatches Agreed

[@Afzalmailrocks]

I was scared that this list will include iwc and Panerai 😂

[@colinvanwijk5731]

Tag Heuer Monaco is probably the exception.

[@soyouwanttoknowaboutrussia7296]

Just a thought on the video JP, I think it would have been nice to give an example of pricing to illustrate your point, say, take one example of each brand, give retail, give mint pre owned price instead of just saying significantly cheaper, etc.

[@jackwakeman148]

Great episode, but it would have been excellent if a comparison of the msrp and pre-owned price of some of the cited brands and models were made. More power, John P!

[@JohnPWatches]

Thanks! Good idea- I had planned to do that but I chose to avoid any tangible heartbreaks from current owners of the watches :)

[@thibaud9269]

Vacheron is no longer in that category though, many models are now more expansive on the grey market than retail

[@resnonverba137]

Expensive?

[@thibaud9269]

@@resnonverba137 yes, typo, thanks

[@TheMrFishnDucks]

With the Seiko Arnie being re-issued, time to hit the gym and bulk again. Another great video. Keep up the good work.

[@casualsuede]

I think my tag aquaracer was a great buy. I got secondhand a couple years old at over 50% off retail!

[@tomlucas4269]

I bought a Gp wwtc small seconds it is an amazing watch. I wear it daily!

[@JohnPWatches]

good watch

[@tomlucas4269]

Mark Michael , hi i. Go to work on a bicycle so it is strong enough to beat the road. It is a very classy watch. You feel much more upgraded then a Heavy Rolex sport watch

[@davidmeier8860]

It's a flawed premise since basically all watches (I know, there are rare exceptions) lose value. However, it's an interesting conversation nonetheless. VC shouldn't be on the list as I don't think the depreciation is nearly as bad as brands like Omega.

[@markwolfson2023]

Hi John! Although I had to purchase a more practical watch for my future retirement and travel, I have always admired the Heuer Autavia line. More specifically, either the Jo Siffert or Jack Heuer 85th Birthday reissues. Are these not both top quality chronos?

[@zsb707]

They definitely are!

[@pro-horsepunter5554]

That's why I buy solid gold watches and real diamonds :)

[@joseinluzon2218]

Awesome video. Can also be titled- good watches available for great deals pre-owned!

[@JohnPWatches]

Very true, thanks!

[@marceauratard6869]

I'm always coming back to the UN maxi marine diver, I really like the look

[@JohnPWatches]

It's a cool edgy looking diver

[@marceauratard6869]

@@JohnPWatches what a good ball park for a preowned 44mm Maxi Marine diver in blue? Can you get one for under $3K

[@mdo5121]

Just bought GP beauty with an in house movement for 3.5 k. Won’t sell. Looking to other GP’s. Happy happy they are undervalued. Love them on the front end....do not care about the back end

[@Peter-ok9bj]

JOHN can you do a show about Bremont watches. I fell in love with a Bremont BOEING model 247/WH/SS and bought it. Can you talk about how it holds value and quality?

[@boostedlex]

Yup as long as your getting these pieces at least 50% off retail it's not bad I guess. Most are probably only worth a third of their original retail price on the pre owned market..

[@rayseaman6204]

I agree, watches should not be looked at as an investment. I you like the thing, wear it! If you want an investment, look into real estate or commodities!

[@marinotoko]

The only brand that can get skyrockted in terms of market price is g-shock because it doesn’t even has a bit of gold on it but can get tripled in price although the functions of the watch is basic

[@loborojo777]

It's 2021. I wish I could score a "cheap" VC or Moser. Great vid. Very nostalgic.

[@lebohang8405]

GP and VC are not mainstream and therefore have long investment cycles. Keep those for a decade and you are guaranteed a positive return to the retail price investment. I'll get those any day, everytime if I could.

[@tbd1613]

Hate to say but anything but RM, PP, or Rolex will lose value immediately. And even some specific watches in those brands will loose value immediately. Best to buy watches used like cars. Let someone else pay for the depreciation.

[@JohnPWatches]

Yes- even some Rolex and PP lose immediately :)

[@rosshilton]

Never lost money on a Rolex. Ever. Since 1980.

[@tbd1613]

@@rosshilton Doubt that claim.

[@rosshilton]

george varughese Doubt all you like mate, these are the facts. 1. Rolex GMT Master bought new in 1980 for UKP550. Sold in 2004 for AUD4500. 2. Rolex Yachtmaster. Bought for AUD3000 sold two years later for AUD4000. 3. 1950s Rolex solid gold shock resisting. Had it six months and made a small profit. 4. Rolex Explorer 2. Bought new in HK in 1999. Chrono24 says its worth AUD10,000 today 5. Tell me what my Air King 11400 is worth, because I didnt pay much for that either. Even my 2016 114060 no date ceramic sub. I was offered AUD 12,000 for it and I didnt pay anything like that in 2016. I had a Tag Aquaracer - took me THREE years to find a buyer. Had a Longines heritage. GAVE IT AWAY! Couldnt get a single offer. Buy Rolex. Its money in the bank.

[@rosshilton]

Mark Michael You cannot even buy many Rolex models without paying an above RRP margin. The ADs don’t even have them in stock....

[@paulbonaventura4969]

The “cruise” special is because LVMH owns the company that runs the jewelry stores... hence the Tag Heuer push. I actually like Tag and it’s my only auto, but pre owned. I agree none are investments to grow, but to enjoy. But what is the “Toyota Camry” of watches? Obtainable new but keeps value after years?

[@juniortoledo8088]

I love my UN dual time. The movement finish is great compared to others brands in the same tier.

[@avarmauk]

Useful to know what loses value, might pick up a bargain and if you never plan to sell then winning!!!

[@clawhammer704]

Iv got a tag for work and a older very nice Rolex for dress and casual wear when off work. All I'll ever need for a long time. If these ever get gone for whatever reason I'll probably go seiko quartz SS. They have some very nice ones out now.

[@neil.milgausszblue8945]

The Gen 3 Overseas is holding its value much better than other models have.

[@drumsnmore2545]

Neil.MilgaussZBlue * As is often the case with the trinity sport watches, the blue seems to be the one to get. I was told at least a 4 month wait - and discounts to are getting harder to get

[@mickyeverton]

Many Thanks John, Peace From London. 👍👍

[@menaseven9093]

I think the Vacheron Constantin Overseas is more beautiful then the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. It is unfortunate that VC watches loose value after customer purchased. VC doesn't have the social media hype of AP and PP that is why their watches lose value immediately. Tag Heuer manufactured beautiful watches but they lose value because they are sold mainly at department store like Macys.

[@bombazine2]

mena seven that’s the great thing about getting a used VC overseas. I currently have my eye on the current model chrono version, black with silver sub dials. A bargain at $22k compared to Patek and AP’s rival models.

[@menaseven9093]

@@bombazine2 nice

[@fubaralakbar6800]

I was gifted a Stauer at work last week. I like it...but I'm not sure what kind of reputation, good or bad, the brand has among watch lovers.

[@blueeyes6765]

John, how about Rolex Oyster Quartz ? Is it a good watch to start the Rolex collection ?

[@christophersmith1518]

Excellent video and topic, I wish you would expand that list. More novice buyers like myself need more of the honest opinions you drop.

[@JohnPWatches]

Thanks!

[@PETERJOHN101]

Don't overlook the segment of watch buyers who "trade up" by liquidating a discontinued model only for that purpose. And this is not confined to luxury watch brands like those you are discussing here. You can buy an out of production Hamilton, Luminox, Seiko, Victorinox, etc. and get at least what you paid for it a few years later. Right now I own a Hamilton that can easily be sold for twice what I paid ten years ago.

[@pravinpandya3033]

Omega too.

[@gablexiii]

John, Really appreciate you making this content. Would you mind going over the Super quartz - quartz luxury watches I have been looking into the digital quartz Breitling B1 and the Aerospace along with the Omega X-33 would love to hear your input on them, also what is your opinion on Rado wathches? Its a recognised brand among the "normies" here but I have found watch you tubers not having or reviewing any of the models- what is your opinion on them?

[@Goldenbaba430]

Lorenzo's Lllamas 9f quartz

[@joseinluzon2218]

Lorenzo's Lllamas I agree. I’d like to see more on super quartz. Among my automatics, I have an Aerospace (for 30 years now) and a Tag Heuer AquaRacer Regatta, Calibre S (Mecha-Quartz). These are not your standard run of the mill quartz watches. Like to know what else is out there!

[@JohnPWatches]

Hi! I'll work this into my rotation soon

[@gablexiii]

@@JohnPWatches Thanks for replying.

[@gablexiii]

@@Goldenbaba430 Yeah forgot about the Grand Seikos.