5 Key Skills of a Marketing Manager

What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - register.funnelplan.com/
------------------
So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job.
But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs.
You can read the full version of the blog here:
align.me/b2b-marketing-blog/5...
We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things.
We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are.
If you would like to learn more about what align.me does, you can visit our website here: align.me/

[@VashyVashy]

I'm in absolute awe at the subtle savergery that was thanking the 4 sources he stated in a "business-like manner" were essentially full of crap on their definition of a Marketing Manager at the end of the video. Comedy in every day like - love it. Thanks for the video, mates! Certainly gave me a brand new perspective on what it take to MANAGE not just be your average every day marketer. Cheers.

[@LordSplynter]

Great video! Thank you for the information.

[@KrossKristopher]

Oh wow, this way better video, sound quality and editing.

[@whoareyou401]

If you click this video you have skill

[@jutyubxD]

You mistake HR with marketing manager 🥶

[@rizwan.khan5685]

still a low audio

[@Estefaniapatata]

do you want him to use a megaphone?? :D