11 Digital Marketing Skills You Should Master

In this video, you'll learn 11 in-demand digital marketing skills to that are important to develop for your digital marketing career.
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Digital marketing skills can be separated into two categories: hard skills and soft skills.
Hard skills are basically learned abilities that develop through education, practice and experience, while soft skills are more about character traits and interpersonal skills.
Being a good digital marketer requires having both sets of marketing skills.
People often focus on improving hard skills like coding, SEO, or paid advertising while ignoring soft skills. But the truth is that both types are equally important.
In this digital marketing tutorial, we share 5 hard skills and 6 soft skills that are the most important whether you’re a digital marketing manager or a complete beginner to online marketing.
Let’s get started with the hard skills. Those are:
► Copywriting skills
► SEO
► Data analysis and interpretation
► User experience
► Expertise with Google Sheets
Watch the video to learn more about why these are important and how to get better at them.
Next are the soft skills that include:
► Communication
► Problem solving
► Creativity
► Teachability
► Self-motivation
► Dependability
Watch the video to learn why having soft skills like these are absolutely critical to your career in marketing.
Timestamps
0:00 Intro
1:38 Copywriting
2:15 SEO
2:51 Data analysis and interpretation
3:45 User experience
4:39 Expertise with Google Sheets
5:18 Communication
6:12 Problem solving
7:26 Creativity
8:37 Teachability
9:21 Self-motivation
10:10 Dependability
#digitalmarketingskills #digitalmarketing #marketing
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[@praveenp5281]

That was terrific Sam. It's always a great pleasure to learn from you. It's great to have a short video power packed with knowledge. Keep up the good work man!!

[@AhrefsCom]

Thanks a lot! -Helen

[@androidphone6972]

Can I say I love the way Internet works. Yesterday I was interviewing for an SEO job and the interviewer asked me if I knew Google search console. I had zero knowledge. So I search on KZbin today for a small search console tutorial and found your video. Then I found this video which is talking about how to get a job in digital marketing specifically the skills required to get hired. It’s an understatement to say, you are so good and I love the content you put out. Just found you today.

[@AhrefsCom]

Thanks for sharing your feelings!🙏 -Helen

[@finogyan]

Copywriting= Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.

[@omosuviejoseph1806]

Thanks a lot Sam Oh... I've been a follower for years and videos like this just makes me love this channel even more... Thanks a lot man... And keep up the great work.

[@AhrefsCom]

Happy to hear that! More awesome videos to come! -Helen

[@unmiss-com]

This is a definite top in recommendations! Thanks for the helpful and interesting content! You keep up the good work🙌🏻

[@AhrefsCom]

Thank you! We're doing our best! -Helen

[@esc_victor08]

As a beginner in the field, I can say that videos like this give me a good indication on what to focus on and what is truly important. Always enjoying your content! Greetings from Croatia :)

[@AhrefsCom]

That's so great to hear! Thanks! -Helen

[@yartysparty]

Love these videos. Keep up the great work!

[@AhrefsCom]

Thanks! -Helen

[@umairsimjee]

Thank you Sam! Most important part in our life is to work on soft skills.

[@AhrefsCom]

Absolutely! People should pay more attention to these skills. -Helen

[@radreadsco]

Thanks Sam. Love this channel so much

[@AhrefsCom]

Our pleasure! -Helen

[@teddyw.charawa8989]

What a Lecture!! God bless you big time!!

[@AhrefsCom]

Our pleasure :) Glad it was helpful! -Helen

[@edsonjunior9667]

Thank you. That is high-level advice for us fighting to make it through a marketing career.

[@AhrefsCom]

Hope it helps! -Helen

[@ahmedali-bu8ms]

thank you, that was very informative and balance approach toward becoming a better marketer .. thanks a lot !

[@AhrefsCom]

Our pleasure! -Helen

[@AniluBlog]

Thanks for the video. This is gold.

[@AhrefsCom]

Glad you enjoyed it! :) -Helen

[@ClementMuteto]

This is an insanely good video. Top tier stuff.

[@AhrefsCom]

Glad you liked it! -Helen

[@DigitalicTrends]

great video as always, thanks for sharing and big shoutout for your amazing video team :D

[@AhrefsCom]

Thanks for the feedback! Will definitely give the shoutout to the team 🙏 -Helen

[@carolinfern354]

this video is wonderful and really informative thanks for sharing it!!

[@AhrefsCom]

Glad you enjoyed it! :) -Helen

[@andyz_w3584]

Always great!

[@AhrefsCom]

Thank you! -Helen

[@truehappyandwell]

It is really informative, helpful, and motivating. Thank you so much to share.

[@AhrefsCom]

Glad it was helpful! :) -Helen

[@joyjeetsaharoy8369]

This video is so amazing thank you for sharing👏

[@AhrefsCom]

You are so welcome :) -Helen

[@user-jh3ep7hx1f]

This video is So much Informative 🌟

[@AhrefsCom]

Glad you think so! -Helen

[@katiam.6615]

I would love to see a video about google sheets formulas for SEO (intermediate to advanced). I think you already have one article about that

[@AhrefsCom]

Thanks for the suggestion. We have a Google sheets for link building video kzbin.info/www/bejne/mKi8i3qNedGEmpo. Maybe it you'd like to check it out. -Helen

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That's the video I have been searching badly throughout the net!

[@AhrefsCom]

Glad you've found it! 🙌 Subscribe for more! -Helen

[@fayey2305]

Amazing Share!

[@AhrefsCom]

Many thanks! -Helen

[@celiasennon1494]

Thank you.

[@AhrefsCom]

You're welcome! -Helen

[@onlinesellingcontainermall4439]

Amazing information

[@AhrefsCom]

Thanks! -Helen

[@AnwarAli-mn4ur]

Thank you ahref team for sharing us valuable information

[@AhrefsCom]

Our pleasure! :) -Helen

[@PskZeynepCifci]

Very helpful video

[@AhrefsCom]

Happy to hear that! -Helen

[@brand-booster]

Most important video

[@AhrefsCom]

Glad you think so! -Helen

[@bigburr131]

Nice video keep it up 👍

[@AhrefsCom]

Thanks :) -Helen

[@mattgallant6910]

That video editor did a great job!

[@AhrefsCom]

Couldn't agree more! :) -Helen

[@sagarmalik007]

Do you @Ahrefs have recommendations for data Analytics? Like free resources

[@binwang277]

thank you

[@AhrefsCom]

Welcome! -Helen

[@jubaearhossain7654]

Does Ahrefs thinks that they are more powerful than Google? Ahrefs recent pricing indicate like something. Liked your videos and left to use ahrefs forever due to unbelievable pricing.

[@retweep3040]

Awesome

[@AhrefsCom]

😀

[@georgecares]

Wonderful

[@AhrefsCom]

Thank you! -Helen

[@georgecares]

@@AhrefsCom the hard Skill and softskill got me real hard...big time

[@sydkaleemullah]

Hi Great info! Thanks. 🎉🎉🎉🎉 But you listed only six while the title says 11?😊

[@AhrefsCom]

It's 11 :) 1:38 Copywriting 2:15 SEO 2:51 Data analysis and interpretation 3:45 User experience 4:39 Expertise with Google Sheets 5:18 Communication 6:12 Problem solving 7:26 Creativity 8:37 Teachability 9:21 Self-motivation 10:10 Dependability -Helen

[@clkb8277]

Thank you for supporting Ukraine, I love your content!

[@AhrefsCom]

Thank you! We're doing our best! -Helen

[@DiyaBiswas-zg4vo]

0:12

[@tranxuanngoc5903]

What do think about html, css, javas impact digital marketing? I'm studying marketing at university and now i'm studying html, css. this is should help me in my job? I'd like to become an expert SEO in the future,

[@AhrefsCom]

Knowing how to code may sometimes be very helpful in SEO :) We have a full video about it here: kzbin.info/www/bejne/h37OY5yXf6yjiaM -Helen

[@sujitha.r2722]

Hard skills: Copyrighting: SEO Content marketing Email marketing Outreach Social media Paid advertising SEO Data analysis and interpretation User experience Expertise with Google sheets Soft skills : Communication Problem solving skills Creativity Teachability Self motivation Dependability

[@AhrefsCom]

👍

[@technologyclash6215]

I am an Arab, and I cannot write articles in English, but the Arabic niche is not profitable, what do you advise me?

[@compareflix2023]

You must translate Ur Arabic articles by Google translaor.. Best of luck

[@djlee0721]

Gold

[@AhrefsCom]

😉

[@ritwikghosh1048]

why arhefs does not show google discover traffic as organic

[@AhrefsCom]

What made you think so? Ahrefs shows the traffic estimations, not your exact traffic numbers. -Helen

[@ritwikghosh1048]

@@AhrefsCom but my sites get more traffic than your estimation....then how arhefs is accurate? this is tottally inaccurate

[@AhrefsCom]

We never said that our estimations mirror your traffic from GSC. That's why they're called "estimations." -Helen

[@cocobj8116]

❤️❤️🙏🙏

[@AhrefsCom]

😀

[@cj4life701]

Greetings sir and to everyone here can i learn digital marketing here can anyone take me through

[@AhrefsCom]

You may want to try our SEO course for beginners: kzbin.info/aero/PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6 -Helen

[@jennyj5269]

hola gran blogger, vi tu video de youtube y quiero trabajar contigo. Esperamos su respuesta,

[@davedriscoll6324]

11????? Seriously? Too bad most of these are often brushed aside into low level admin / intern roles by greedy, ignorant hiring "managers" and higher ups that have "limited bandwidth" to know wtf is going on.

[@petfish4888]

Stop overcharging people. I just read how u guys are scamming and over charging people. Your team should be ashamed.

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i need free ahrefs service.please help me

[@ganeshtiwari2550]

hii..i m 28 education gap like i like sharing the like i was working for recruiting i give candidate at commission base like sharing in instagram facebook whatsup then sum other company like timbet wood i m doing i like to do this from inside which course should i do can u say it will help me thank u…. how can make career in digital marketing.....like i said it before kindy suggest... either seo or content or social media marketer .........

[@AhrefsCom]

Check our Academy ahrefs.com/academy maybe something will work for you (like our SEO course)🙏 -Helen