5 LinkedIn DM Secrets That Made My Clients Millions (2024)

Matt Essam runs through the powerful 5-step LinkedIn DM strategy secrets that his clients have used to win 6-figure customers.
If you struggle to get new clients through LinkedIn then this video is for you.
Don't miss the examples of bad LinkedIn cold outreach DMs that Matt's received in the past. These will help you learn what NOT to do when sending cold dms on LinkedIn.
Get Matt’s free guide to landing dream clients using cold outreach here: resources.mattessam.co.uk/cre...
✏️ In this episode:
00:00 - LinkedIn DM Secrets
00:47 - The 3 C's Of LinkedIn
02:53 - The 5 Steps
07:10 - Putting It All Together
15:20 - Bad DM Examples
19:38 - Better Examples
24:05 - 3 Extra Principles
#linkedinstrategy #leadgeneration #coldemail #getclientsonline #linkedin
🫶 Find Matt Essam on LinkedIn
www.linkedin.com/in/mattessam...
🔎 Get access to more for FREE here: thefutur.com/free-resources
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

[@ryananderson1887]

Networking on LinkedIn is my forte, but this sums up all the things I have been doing and puts it into a convenient and easy to understand guide. I felt like I was watching the last two years of my life summed up. The one thing I would argue though is brain drain... I have gotten far better reactions by asking power questions that make the person think in new ways in terms of you. It makes them remember you...but these questions must be about THEM. As Dale Carnegie said the topic people love to talk about the most is... them. Closed ended questions are fun little ice breakers... but I would rather do my homework and have a few power questions that revolve around them and things that they have done that they aren't going to be asked 300 times a day, and can't end the conversation in a few words.

[@thefutur]

Thought provoking questions work for me as well

[@ryananderson1887]

@@thefutur I mean he touched on it a bit, but showing that you've done your homework. I am creating my own fragrance house, and the perfumery industry is traditionally very tight lipped. I went through a situation last year that had me at home on rest for a long time. I started messaging successful people in the industry about a year ago using "power questions", but most importantly all 5 elements (I did not have a name for them though, but value is the most important...often it would be a fragrance layering combo, sometimes a BBQ recipe, anything we had in common as an anchor), but the ask was the thing that stands out to me. I never asked for ANYTHING besides their story and to hear their experience. I don't network because I want something from somebody, I network to make and maintain lasting relationships. I have heard back from almost everyone I messaged. I have meetings with perfumers and people in the industry all next week for my briefs on my initial collection. Many of these people have been mentoring me, and I have asked none of them to (except for my original business mentor, I aske him but he knows nothing about fragrance outside of from when he did the turnaround for Barney's NY the first time). Great video and always great content. Thank you.

[@wannabecarguy]

LinkedIn has been nothing but a complete waist of time for me. I actually put stuff on the table. Nobody is actually accomplishing anything other than creating more content.

[@iamthekaverik]

This is really insightful. I do remember that part of the HTWFAIP book by Dale Carnegie

[@iamthekaverik]

​@@ryananderson1887 thanks for that note. It's helpful to get extra nuggets from your own experience Ryan. Which one of the 5 dm pillars do you feel you want to work on more?

[@aprilgillies]

This was absolute gold Matt, thank you very much! It helped to reaffirm a lot of what I already do on LinkedIn but also helped to tighten up what I could be doing better. Thanks for sharing your knowledge.

[@Matt_Essam]

You are welcome. Glad you found it valuable!

[@mitwabymadhurimasappatti]

I am absolutely gonna give these a try. While I have done some variation of the 5 components in my LinkedIn DMs subconsciously, I am gonna try giving them a do-over and having a few more elements in there! Let's goooo!

[@markgoh5441]

If most sales people adopted these approach, they won't close a sale in a month! I helped sales teams in multiple industries to master sales navigator. It's not sexy, but being direct helps helps you get to a reply and then a meeting.The key is to message those that have a need for your product/service. I wonder how has these tips made you millions?

[@shadab_0706]

💯 agree

[@NicoleOsborneWunderstars]

Super helpful tips Matt for mastering DMs in a non spammy way!

[@fatadesculta]

Interesting, I’m annoyed when people reach out to me on LinkedIn asking me these type of questions. My first reaction is “who are you for me to tell you what I think or how I feel about x?” 😅 It’s clear to me that their intention is to sell 😝

[@Matt_Essam]

That’s why the anchor and compliment is so important. Without these there is no trust or rapport

[@eikonagrfxsmedia]

I was looking for something like this, this will definitely help...

[@imdinstitute-gy9dg]

I love this, thank you.

[@drdavemiles]

Message like a Millennial, heard someone the other day mention to message someone assuming they are going to reply with their thumb in the parking lot on the way from their car to the building. Makes sense to make it that easy.

[@tride.design]

Awesome, thanks Matt a lot :')

[@emanelobaid1893]

This is gold 🙌

[@nyave1]

This video is Golden value ❤😊

[@farhanatasnim9892]

One thing for sure, this century is not for introverts. 😅

[@Matt_Essam]

What makes you think these strategies wouldn’t work for introverts? Is there anything more introverted than sitting behind a computer typing on a keyboard?

[@non-fictionbeing5530]

​​@@Matt_EssamAs an introvert myself, my social battery still gets drained when I text several people in a week. Having to think about conversation starters and good questions especially when socializing is not my thing feels heavy. But you know, I gotta do what I gotta do to get the results I want to get. Though I don't message people everyday to preserve my sanity. Maybe like once a week, I'll do about 7 to 10 people.

[@Matt_Essam]

Sounds like you need to find another way to connect with people then. Writing maybe?

[@non-fictionbeing5530]

@@Matt_Essam Thanks for taking time to give advice. Writing is my strong suit. I do make content but I do know that if I want to speed track my results, I gotta do more until my content starts to yield results.

[@iamthekaverik]

Perhaps… and perhaps it is

[@almac8840]

I feel now that LinkedIn has jumped the shark.

[@iamthekaverik]

To jump the shark… to reach a peak; beginning a downhill slide towards mediocrity or oblivion Reference to a 1977 episode of the "Happy Days" sitcom

[@MichaelWilliams-lo3ix]

Awesome

[@akontonye]

🔥🔥🔥🔥🔥🔥🔥🔥

[@peterkunley]

15:22 Look I bet this comment won't get pinned or like but if replied I'll do 10 push ups which won't happen I hope.

[@thefutur]

Hit the floor

[@thefutur]

Make it 30

[@julekim]

😂

[@markg8125]

..followed by 80 jumping jacks

[@iamthekaverik]

+10 for each new comment… the person managing @thefutur did not waste a second

[@hadrianthomas5024]

I'm sure like many people I'm contacted every day by businesses offering their services, I wish they'd watch this video! Just downloaded your book. Looking forward to reading it. Have you tried using other platforms or do you find LinkedIn the best for your clients?

[@iamthekaverik]

There's a book? What's the title?

[@hadrianthomas5024]

@@iamthekaverikit’s a free pdf download on Matt’s website