5 Things That Inspire Tim Cook | GQ

"The team that I work with at Apple are some of the brightest people in the world and they push me to look at things differently." From the customer notes that give him insight into how technology is enriching the lives of Apple users to the joy of sports, Apple CEO Tim Cook talks about the inspirations driving him forward creatively.
Read more from Tim Cook's GQ Global Creativity Awards cover story: www.gq.com/story/tim-cook-glo...
00:00 Tim Cook's Inspirations
00:42 Customer Notes
01:47 National Parks
03:00 The Apple Team
04:54 Sports
05:49 Young People
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[@HopeofLegend23]

🎉

[@maryjoyborniasacay4623]

I want to meet in personal tim cook ❤❤❤ tim cook is my inspiration ❤❤❤

[@daisykomuhendo4201]

How does it feel to own apple I want to make my own is it possible

[@navitasmusic]

Let him cook

[@TrevorHembling]

Let Tim Cook

[@bbbbbb3734]

Luka tim

[@robotman011]

Yes sir

[@judeobi242]

The cook up guys

[@leooo770]

Tim is well cooked 🍳

[@DJ-lo8qj]

What Tim Cook has done, after having to fill a massive gap that Steve Jobs left, is absolutely remarkable. Can’t speak highly enough of how Cook has steered Apple.

[@chiefsalllday]

what has he done? apple watch is trash, 12 years since SJ and still no new invention

[@biglloyd5870]

@@chiefsalllday apple watch not trash, air pods, current generation ipads and macbooks redesigns and improved in house internals are phenomenal, and much more.

[@Al-vw8qt]

tim has prioritized sales over innovation. only good for shareholders lol.

[@Al-vw8qt]

@@biglloyd5870 ipads , air pods, and macbooks were all created by Johnny Ive. Since he left all i see is slight improvements year on year. Apple have had no new innovative new blockbuster product since Ive left.

[@biglloyd5870]

@@Al-vw8qt When Jobs first left apple they very quickly needed him back because they didnt have the leadership necessary. Cook has held it down and it is the largest company in the world and isnt going anywhere anytime soon. To say he hasnt done anything is being just wrong.

[@songseakleng]

He’s so humble and down to earth, such an inspired leader.

[@sadsadasdsadasdsadas]

lmao.

[@thetrickster4526]

Tim Cook is the best cook in the world.😊

[@gagewinters180]

A very humble and good man, too bad about all those slave workers in China and Africa tho

[@Kvasiir]

@@gagewinters180 as he should. King 👑

[@pequod4557]

@@gagewinters180 Still better than dying in a hole mining gemstones sold for cheap

[@darkwoodmovies]

After seeing everything that was going on with big tech recently, it's quite impressive that Apple managed to kind of swim above it all. I think Tim Cook is probably the best of the big tech corporate leaders - he took Steve Jobs' dream, worked through the loss of his genius and vision, and turned it into the most successful business in human history. Say what you want about how "Apple doesn' innovate anymore" etc., but the shareholders are laughing all the way to the bank. Quite an impressive feat.

[@KylePapili]

Truly a class act CEO. Tim Cook, what a guy.

[@NikiasMolina]

Such an inspiration.

[@PeaceGates]

GOAT. I'm not gonna lie. One of the reasons I kept coming back to using Apple products is the kindness of Tim and other employees at Apple. I feel like Apple itself as a company is more "human" than other tech giants, and that's why they're awesome.

[@thetrickster4526]

Tim Cook is the best cook in the world.😊

[@Batuhanulufer]

how fcking stupid are u mate, have u heard sweatshops ?

[@Batuhanulufer]

oh ı check your channel you're apple fanboy and you're stupid as fck never mind

[@applepieclub5012]

their marketing is unmatched, especially when it comes to product reveals. It's one of the biggest reasons I came back. Like you said, they do such a good job of making you feel part of the Apple family.

[@vojtulee1]

Parasocial and stupid customer. Just what they need.

[@fitzgerald2064]

Easily one of the best/ most influential CEOs to exist

[@mattdubovik3082]

@@Nonofurbuz86 YEP

[@whitelemons]

We appreciate it very much, Tim Apple

[@deezpleez3832]

There’s a reason why Steve wanted this guy at apple!

[@flavioherrera7488]

"the five things that inspire me: #1 profits #2 profits #3 profits #4 profits and last but not least #5 profits "

[@jay__perry1706]

😂😂

[@Peeps40836]

It’s very interesting to see that every interview with someone at Apple HQ looks absolutely professional. Won’t be surprised if Apple records with their own AV equipment and send the footage to whoever’s interviewing them.

[@mral6168]

Thank you Tim for being such a great role model. I agree, young people bring fresh perspectives and a drive to create change. With the right resources and support, they have the power to solve complex problems and bring new ideas to life. 👍🏻

[@patrickoneill1993]

Needed this today. Thank you 🙏

[@amitnagpal1985]

He inspires me. That’s for sure. Him coming out and being the CEO of a 3 trillion dollar company is an important milestone in human rights.

[@AtlascityGG]

This is a very inspirational interview. Well Done, GQ!

[@atlgsuprettyboy]

Tim, you are an inspiration. I love that you are so grounded in and proud of who you are. Apple is beast because of you.

[@DCASST]

My fav CEO EVER and company! 🍎

[@WhooNiki]

He is such an inspiration and he has done a remarkable job by filling the gap that Steve left

[@joseantoniocanorosas]

Inspiring video...Thank You! 👍

[@tylerdred]

He’s a national treasure

[@davidkoba]

If I was at a national park and saw Tim Cook hiking that would be incredible.

[@tehaunuiart]

Loved this video. It’s awesome seeing what’s important to some of the big business people in the world.

[@franklinosh]

Thank you Tim for the inspiring words. Quick question GQ did your editor use Enhance Speech coz this is clean.

[@jeffrey_jpeg]

I use Android, but can appreciate Tim and the apple team. They enable many things and this video is great imo

[@fray3dendsofsanity]

Tim Cook got me looking up National Parks lmao, I've been to a handful but now I am inspired to go to more

[@lpulotu]

Such a compelling reason to go into the outdoors

[@Skjoldborg8]

What an inspiration! ✨🙏

[@nrg1018]

Tim Cook is such an inspiration! I hope to be the CEO of Apple at some point in my life! That's what drives me during my times in college.

[@rockysridhar]

After Steve, i was thinking how Apple is going to capitalize the global market, but Tim turned out to be a leader first, then a business CEO and he did make American market best for the Apple , then for rest of the world.

[@dreamer6737]

I have some serious issues with Apple nowadays but can’t deny how much Apple has grown during the Tim era.

[@somelocalduellistza]

I’m curious to know or discuss what your gripes are with Apple

[@alexhsu8031]

Very inspirational talk!!

[@dominic7012]

Great interview.

[@AnkitSinghKushwah]

Love apple products. Consistency, design and security is remarkable across all products.

[@lisedionne4649]

Merci !!! Thank you !!!

[@iamdevendrasingh]

Tim Cook forgot to ask GQ to turn off the comments section as Apple does.

[@TheStringBreaker]

*Tim Cook is the best CEO Apple could’ve had after Steve Jobs!*

[@raymondhartono]

Thank you for making my life better with Apple products Tim! 😎😎😎

[@KevRMA2000]

One of the best or even the best CEO ever in existence. How he made Apple so big since Steve Jobs passed away is honestly incredible. If he retires then it will be very difficult for Apple to find a successor who can even match him...

[@MikeLikesChannel]

They actually have the replacement already working as their COO. Jeff Williams is basically a Tim Cook clone. Same Duke MBA. Same no-nonsense supply chain genius. Only issue there is, they’re both ~60.

[@dtxgmoney]

Tim Apple is truly inspirational 🫡

[@tsanimation7758]

Tim cook is really cool handsome kind and everything nice he’s a real definition of awesome & cool CEO. We love Tim cook 😍🥰🤗💕

[@lelekendude]

Tim Apple is so inspiring

[@ImWesHarris]

Good stuff!

[@ramkrishn4762]

SJ was always demanding; TC is always praising all groups in business; not only creative group. Expressing himself on need and method of relaxation. 👍

[@itslightanddark]

TC is the real deal. I'm really grateful for the positive change He and Apple affect in our lives.

[@bailey6430]

This video and mr. cook inspire me !!

[@blazebeezle]

This guy himself is an true inspiration

[@qwertzuiop875]

He is so nice. Really like him.

[@phongle1772]

Really keeping to the apple mission of "think different"

[@downeastboy84]

Hopes he goes to Acadia ( in my opinion one of the best parks out there)

[@Cosmos273]

Bold and brilliant Leader !

[@thedeeprot]

🔥🔥🔥

[@davidpieropan6242]

Great inspiring guy

[@jordanchen23]

1) Steve jobs 2) Steve jobs 3) Steve jobs 4) Steve jobs 5) Steve jobs

[@youngrenzel7462]

Let's make the team cook!

[@otakugaming1829]

Tim Cook is smarter than people think

[@GauravSingh-qf6un]

One of the best CEO of one of the biggest tech companies in world 🌎. No layoff still 👏

[@dreamlogic1563]

GQ has more than 7M Followers but even with such an huge an professional channel Apple has done videoproduction of this video by them self I think. At least it has the same visual language their commercial videos have.

[@sylvesteruchia5263]

Tim Cook really sounding like a preacher for Apple.

[@jackcheung4301]

1. Money 2. Money 3. Money 4. Money 5. Money

[@Stringboiler]

Always sunny in the rich man's world

[@youknowwithMartyKauffman]

Interesting stuff

[@kpopmember1233]

this is apple campus? steve wozniak is still alive hes pretty cool :)

[@BadMannerKorea]

Tim Cook is a really hard working guy. Apparently he wakes up at 3-4am. For a job like that his job is his life.

[@hugodamiao]

Man shout out to Tim

[@kevin.o]

Isn't it funny to see how big the Apple Watch Ultra is that Tim Cook can't even button up his shirt cuff? 😂

[@fedorgolubovskii7638]

I think that Steve would proud of him.

[@fameisforever]

Tim is such an icon because he has the ability to clearly see how he can best contribute to the world and other people.

[@mil546]

That is awesome..

[@enopio_O]

I cannot forget the chequered flag waving

[@josephhoffman2958]

Sigh

[@Owen-ub3fv]

Correction: 1. Money 2. Money 3. Money 4. Money 5. World domination

[@todo870]

Smartest CEO alive.

[@Ricardo0954]

Apple always innovates and makes the most amazing products. If so interesting how Tim thinks

[@os2171]

Excellent, Tim Apple.

[@chanda616]

Let Tim Cook

[@thetrickster4526]

Tim Cook is the best cook in the world.😊

[@Ardns]

Look at Tim Cook cooking man so Inspirational

[@sevespas]

maybe we need to get inspired by the congo and the cobalt we use

[@BloodThirstyEagle]

Rightly said! Am sick and tired of every phone company hiding that fact! To Tim Cook, the life of people who are enslaved in Congo for cobalt mining does not matter!

[@valkenhaynr.hellsing5201]

Cook it 😭!

[@mydiem-uu6ov]

now do a story on the factory's suiside nets. What an amazing humble person lol.

[@thejokerthereal]

Let Tim cook

[@The_Mewster69]

The 5 things that inspire Mr.Cook are: Money Money Money Money Money

[@lolollolol5654]

african mines with children working in there is really the most inspiring for apple

[@ChromaSup]

Genius

[@aminnakib5188]

Tim cook doing great with the jobs legacy

[@pouhongman3466]

He had some red wine before the interview ?😊

[@Timo_9000]

Tim loves sport. Especially F1😂

[@thomascooperhopewelljr109]

I want to buy the Maxwell in New York also 2:44

[@klchen1726]

Tim Apple!!!

[@kpopmember1233]

thats a big building tim who built that? :)

[@emirr3406]

I really like this guy's accent.

[@therealgmoneyd]

Looks at the previous designed an said add more glass

[@joyce3790]

I like him. Cool guy.

[@AllenHanPR]

There is a reason Steve chose him to continue the legacy, there must be a reason.

[@demonshinobi66]

We all should be able too operate @ 90% however that isn't the case...

[@RolyShorts7]

POV: You saw cook in his name. Let that man cook?!?!?

[@tadeastolverpliestik5949]

He looks like a nice person

[@DynastyGeneral214]

Speaking of “notes” can yall fix the notes bug?

[@kpopmember1233]

hi tim :)

[@interpol900]

Tim Cook is the goat of entrepreneurship. ❤