6. Navigating Life, Love, and Business: A Modern Couple’s Guide with George & Toviah Carter

George and Toviah Carter take us through their journey from corporate America and retail to selling weed on the side of a mountain to starting a family. As business owners and collaborators, parents, and a couple that’s been together for over 20 years, Sam & Elliot ask them about their strategies for keeping all the plates spinning at once, navigating conflict, and the keys for staying happy in marriage.
More about Toviah & George:
The two live in Albuquerque with their daughters, Hendrix Lou & Halston Bowe Loren, and their Miniature Schnauzer, Scout. Grab their favorite playlist here: open.spotify.com/playlist/7B9...
The two have left the cannabis industry and now run a consulting business in the Ag-Tech space: Skout Strategy. Skout Strategy is a diverse team of controlled environment agriculture (CEA) experts who bring a combined 20 years of experience to developing, designing, and executing indoor agriculture projects across the globe.
Website: www.skoutstrategy.com/
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instagram: / somethingmorehuman
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(00:00) Intro
(00:48) George & Toviah’s love story
(10:23) Building the first business together
(20:36) How do you collaborate? Are you more similar or more opposite?
(22:51) Aligned values are paramount
(27:10) Dealing with conflict as a couple, business partners, and parents
(36:20) Fighting styles
(40:59) Children and partners as a mirror
(48:40) How do you manage your time and balance marriage, family, and business?
(54:19) What does your community look like and how has it changed?
(1:07:00) Themes and tangible strategies