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If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to rethink the patient experience from the ground up?
Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming Patient Care in the Digital Age. With over 20 years of experience leading digital transformation for major brands like Oprah, Anthem, and Southern California Edison, Adeline has dedicated her career to bridging the gap between consumer-grade digital experiences and patient care. Her mission is to create healthcare experiences that are accessible, intuitive, and, above all, human.
Adeline Ashley is a digital marketing heavyweight and entrepreneurial force in innovative customer experiences. For over twenty years, working with brands like Oprah, Southern California Edison, Anthem, and major healthcare systems, she has spearheaded pioneering initiatives that merge creativity with data-driven strategies to forge lasting connections.
From award-winning entrepreneurial ventures like her gourmet foods line to developing engaging digital platforms, she has a proven track record of identifying gaps and delivering groundbreaking solutions. This entrepreneurial mindset now fuels her role as the global healthcare lead at Sitecore, where she is revolutionizing the digital patient journey in healthcare by seamlessly blending human insights with cutting-edge technologies.
RESOURCES
Shop Stream Heal: Transforming Patient Care in the Digital Age by Adeline Ashley: amzn.to/4gfoMGu
Sitecore: www.sitecore.com (www.sitecore.com/)
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: cvent.me/AmO1k0
Use code MEDEXP25 for $200 off registration
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
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[@NazarPavlov-p3v]

Adeline Ashley's expertise in digital transformation for healthcare is truly impressive; looking forward to hearing her insights.

[@ТатьянаЛарина-ф6н]

Adeline Ashley's blend of human insights and cutting-edge technologies in healthcare is exactly what we need for a more intuitive patient journey.

[@Елена-п5с4ч]

The innovative initiatives spearheaded by Adeline Ashley are setting a new standard for patient care experiences.

[@Kastalom92]

Adeline Ashley's track record of delivering groundbreaking solutions makes her a true digital marketing heavyweight in healthcare.

[@zaqargrigoryan9096]

It's time to revolutionize the patient experience in healthcare, and Adeline Ashley seems to be leading the way with Shop Stream Heal.

[@magness16]

Excited to dive into Adeline Ashley's book, 'Shop Stream Heal,' to learn more about transforming patient care in the digital age.

[@YuliiaZoabi]

The integration of consumer-grade digital experiences in healthcare is crucial for creating accessible and human-centered patient care.

[@natik-f8x]

The upcoming events like Medallia Experience 2025 and HumanX 2025 seem like great opportunities to explore the future of healthcare technology.

[@Ukraina_ya2006]

The Agile Brand podcast, produced by Missing Link, is a valuable resource for staying informed about the latest trends in digital marketing and technology.