$6M/Year Reselling Sneakers (Here's How!)

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In just a few years, Marcus Sharf has grown his sneaker business, Hyp Miami, from a side-hustle into a go-to destination for shoe collectors that brings in a 7-figure yearly revenue. He’ll share how to start a sneaker reselling business in this episode.
Like many teens, Marcus’ parents wanted him to get a job when he turned 14. He started selling things from around their house to finance his sneaker collection. After he sold his first pair of Nikes for $300, he realized this could be more than a hobby-and Hyp Miami was born.
Hyp Miami started as an online business, opening its first brick-and-mortar store in 2022. Marcus will share how he connected with customers to grow his online sales, and his unique strategies for building buzz around his brand.
We’ll also hear how he used those profits to open up his retail store and the challenges of pivoting from online-only to a brick-and-mortar. Maybe the most impressive thing: Marcus built this business while still in college. We’ll learn how he managed his time to balance school with being an entrepreneur and what systems he’s put in place to keep both his stores and his online wholesale business running smoothly.
Getting your hands on rare new sneakers can be a challenge in and of itself. Marcus will explain his strategy to securing this in-demand inventory, both from online vendors and at sneaker conventions. Negotiation skills are a big part of his success, and he’ll talk about how he learned those and his advice for other aspiring entrepreneurs who want to become better negotiators.
If you’re interested in the sneaker industry, make sure you check out some of our other interviews:
From $50 to $4.2M/Year Sneaker Reselling Business ►
• From $50 to $4.2M/Year...
How Afshan Makes $60K/Month From Her Shoe Business ►
• How Afshan Makes $60K/...
Resources
hypmiami.com/ - Find out more about Hyp Miami at their website
www.upflip.com - Learn more tips to start and run a business at UpFlip
www.upflip.com/blog/reselling... - See more insights on how to start a sneaker business on the UpFlip blog
#sneakers #sneakerreselling #howtoresellsneakers

[@UpFlip]

Check out www.upflip.com to start, build, and grow your business.

[@Sterkeziel]

How did you call that thing where the shoe float

[@profanitytalker]

No hate on the kid, but his dad (Roman Sharf) has a company in the watch industry that generates $150,000,000+ a year. I only state this because you said in the beginning "no silver spoon and no trustfund." Now you have the facts.

[@bajansixfooter]

Ooh. You done done it now 😜 @upflip, Care to reply? Admittedly, I haven't finished watching the video I'm at 10min!

[@UpFlip]

Absolutely, I see where you're coming from. It may seem like he had an unfair advantage, but he genuinely paved his own path to success. Many in his position choose to do nothing. Ultimately, the key question is, did he offer real value? What do you think? We’re only inviting guests who do offer value.

[@nikcherney]

@@UpFlip yeah yeah... of course... if you want to share some really valuable content... check the background of your guests...

[@SinnMaster]

@@UpFlip his dad is a scammer who sells fake goods, but sure yea whatever you say there guy

[@tspiels23]

LMAO! good lord man@@UpFlip

[@hansonel]

“No silver spoon, no trust fund.” Kind of odd to say that right at the start when his father, as others pointed out, is Roman Sharf who founded a luxury watch company and is worth over $100 million dollars…. This is worth repeating since it gives him a huge leg up, connections to suppliers, mentorship etc… Not trying to hate either, go him! But also let’s be realistic. He most likely isn’t as self made as he makes himself out to be.

[@UpFlip]

No hate, either. We appreciate all comments and feedback. While it's common knowledge that he's the son of a millionaire, we can't ignore the hard work he's been putting into his business. We do have mad respect for the kid. 🙌

[@GezVeliu]

Clearly the guy has done well and takes guidance from others. The reality is that his dad was main reason why this made it

[@UpFlip]

Absolutely. What we like about him is his transparency. He openly credits his parents' support. While many in his shoes opt for the easy ride, he chose entrepreneurship.

[@mikulcek]

​@@UpFlip he chose his passion.

[@Hshshsksb]

Don’t forgot , he kept getting a shoutout from his father who is Roman shard which owns 100million a year company. Don’t forget that

[@dmac3576]

Roman Sharf right?

[@UpFlip]

No, we're not forgetting where he came from, and it appears he hasn't either. However, we can't ignore the hard work he's putting in. It's worth noting that there are many teenagers from affluent families who don't make the most of their advantages.

[@Hector34837]

“No silver spoon”is crazy lol

[@UpFlip]

We don't shy away from the fact he came from a wealthy family, but undeniably, his parents taught him the value of hard-earned money 🔥

[@hypmiami]

Thanks for checking us out, see you next time in Miami! ❤️

[@UpFlip]

Thank you brother! 🙏

[@kismetuniversalstudios]

Yay! So cool to have met you all of you guys this day, I’ve been waiting for this episode 😂❤ Cheers to success!

[@UpFlip]

That's awesome! We hope you had as much fun watching this episode as we did making it! 😄

[@downey416Toronto]

good content!! i love the business details.. love from Toronto

[@circleforalanding]

Roman's your Dad? Good for you, kid. Dad's business advice is priceless.

[@eschdaddy]

Marcus being our future gives me hope! I love that magnetic display!

[@UpFlip]

We're hoping to inspire more teenagers to kickstart their own businesses as well. And oh boy, that display is truly a work of art! 🙌

[@naturepower9930]

Bro I love This channel

[@androidsecrets1017]

Lol the kid went to best private school paid by his dads 100 million dollar / a year company . No hate to the kid. Let’s be realistic and not say he made out the mud

[@thewhiteknight02]

Probably a benefit of having a father and hard working family.

[@JCizzleSoCal]

Clearly sounds like envy and hate towards the kid to me! Haha

[@SidewaysInTraffic]

​@JC-xt1nr It only sounds like hate when you're searching for it. Story is unrealistic. His first bulk order was 30-40K lol. He doesn't even remember the exact number, get outta her.

[@trestres236]

@@JCizzleSoCal Not really envy. He makes a good point.

[@UpFlip]

Fortunately for Marcus, he was raised in a supportive family who instilled essential skills and values, turning him into a teenage entrepreneur. Don't you think his achievements are impressive, even for adults in our generation? Let's not hate on the kid. We can't deny his hard work. 💪

[@zalaelle190]

Really like to see this. Very inspirational 😊

[@UpFlip]

Thanks for the support! Did this inspire you to consider starting your own sneaker business, or maybe even a flipping business? 😉

[@user-vl9lj1nw4s]

I love this channel very excited ❤️❤️👏👏

[@UpFlip]

Thank you so much! Your support means the world to us. 🙏

[@Ci_beauty]

I love this show. One day I will be on it. 👍🏾❤️

[@UpFlip]

Can't wait for that day! Our best of luck! 💪

[@user-fw6kc6mt7h]

This is very inspiring 🎉❤

[@UpFlip]

Absolutely thrilled to inspire! Have you ever considered diving into the shoe business or maybe even starting your flipping journey? 🙌

[@bajansixfooter]

I gotta respect the kid. I also respect how you approached the subscribe ask - as opposed to the played out approach everyone else spits out. 🔥🔥

[@UpFlip]

He's solid. Clearly, his parents raised him right. Despite the harsh words, he holds his head high and pushes forward. Nothing but respect for this young man. 💪

[@rqt2007]

That coffee got that man zooted!! He couldn’t stop moving lololololol … dope he found a way to success financially relatively early. He took the info & applied it …

[@tonyphan8300]

Great episode! Love the hustle! Would love to see a Luxury Bazaar interview next

[@UpFlip]

Great suggestion! Thank you for watching! 🙏

[@perezs245]

we should get an upflip video about upflip

[@UpFlip]

We appreciate the request and we just might make one in the future 🥳

[@thevcountdown9824]

The display of the sneakers in the store is so cool!

[@Realrryl1]

My best episodes ever, i love Sneakers, upflip contents and i love HYP Miami❤

[@UpFlip]

That's awesome! Thanks for tuning in! Happy to spot a fellow sneakerhead in the comments! 👟

[@Adhxm]

Isn’t that Roman’s of luxury bazar kid?

[@UpFlip]

Yeah, he's Roman Sharf's son. Thanks for watching! ☺️

[@baibureh8816]

People are so mad because their parents wirked their whole life and achieved nothing and now they are stuck in a dead end job working for peanuts.

[@Kapon33]

The host is a good man✍🏼

[@OHANA-Beach-Suites-CDO]

Great job Kid! LETS GO ENTREPRENEURS!!!!🎉🎉🎉🎉

[@UpFlip]

Let's goooo!!! 🔥

[@user-nz7ye8fp7q]

Love it

[@UpFlip]

It's great to hear that you loved it! By the way, are you also a sneaker enthusiast? 😉

[@veronicaharwood8033]

How is he monitoring if they are “real” when buying in bulk from vendors ?

[@MrMlbfan6]

What new balances are those going for 400 ? Unless the bapes

[@nashgraham1384]

2002r protection pack. We're up to 700 at one point. More like 200 now. 400 maybe whenever this was filmed.

[@arman8097]

When your dad is a millionaire and Russian 👍🏻

[@UpFlip]

And don't forget hard work, consistency and dedication! 😉

[@ahmedlaasri1053]

Guys where do you find vendors/suppliers to buy pairs up?

[@umixed2832]

where did you source this ? Please let me know

[@UpFlip]

Could you clarify what you're referring to? Anyway, thank you for watching! ☺️

[@jatinbhatoya8420]

I think they need to open a store in dubai. The sales will skyrocket there.

[@UpFlip]

Yeah, that's a good suggestion! Market in Dubai is crazy high.

[@JnrMedia......]

First to comment ,a dedicated subscriber ❤

[@UpFlip]

Thank you so much for your continued support! We always appreciate you guys! 🙌

[@sergyyoubi3739]

Where can i find a sneakers suppliers ?

[@PikasoArts]

Do his dad next!

[@1stPrinciples455]

How can selling something that is no barrier to entry make you standout from the rest of competitors doing exactly the same thing? Oh, make Google rich by paying for ads and boosts such that having a revenue of 4million but getting only say 50k profit? Upflip should do the same and earn millions rite?😅

[@UpFlip]

There are a couple of ways you can market yourself. It's not just Google ads. If you want to start but have no budget, you can begin building a community through social media. It's free. Your budget would depend on where you are in your business 😉

[@SVRHobby]

Impressive kid, good for him!

[@UpFlip]

Thanks for watching and supporting our channel! ☺️

[@BrandonLaskowski]

Supreme a new brand in 1994. 10 years before this kid was born.

[@loneranger7877]

Something doesn’t sound right with the figures boss 🤔

[@UpFlip]

Please help us figure out if there has been a mistake. Before putting out content, we always make thorough background checks. It would help us and the community. Thank you 🙇

[@Brodragon2225]

this type of business is not consistent u have to be very very very good

[@Wheelztotheworld]

💯

[@UpFlip]

We hope you enjoyed the video - thank you for watching! ☺️

[@Alfan_222]

Super Excited much thanks Like it

[@JorgeMetria-yo9rh]

😮😮😮😮 Nice

[@UpFlip]

We hope you enjoyed the video - thank you for watching! ☺️

[@John-xd9no]

having rich parents to fund it aint it bruh lmao

[@UpFlip]

What his rich dad gave him isn't money but knowledge and confidence to make his own cash. Now that's priceless 🙌

[@AAsg-ut5sx]

Fight the feedbacks all you want but not many gonna resonate with this type of content! You held back 33 mins to tell the audience it’s basically a family business! Dodging the question on how he financed $1M for the store says it all!

[@GeorgeGV]

Does anyone recognize the brand of the Keyboard?

[@methodsby1kjay925]

Corsair

[@scoubydoodle]

are these second hand sneakers?

[@Rimrock300]

no,, it's new sneakers that he is able to get a hand on just after they are realeased from the factory, and it's items that there are a higher demand than supply for

[@scoubydoodle]

@@Rimrock300 looks like it is impossible to compete.

[@BatsiraiMusuka]

I believe him when he says no silver spoon. If you listen carefully: his first sale of sneakers, needing money to fund his sneaker hobby, his first realization of profit, Dad refuses to negotiate on his behalf, he’s on salary. All these are hallmarks of he did a lot himself. I’m sure at some point Dad did assist, but I’m sure he had to make business sense and pitch to him.

[@warrenlowe676]

If his dad is rich, why is Upflip sharing misinformation? Care to reply Upflip and clear the confusion for your viewers?

[@UpFlip]

Could you please point out the "misinformation" we shared? With every video, we try our best to put out helpful and accurate information for our viewers.

[@ConquistadorChristopher]

@@UpFlipyou call this kid self made and no handouts. His dad is rich. This story is invalid

[@bunyann90]

why let the truth get in a way of a good story ! @upflip keep killing it, who cares if people tell white lies kids out here crushing it. Im sure roman only gave him a small line of credit ! he probably did the rest or at least some on his own! I'd deffo take the know how and credit to set up a flipper business if it was available

[@UpFlip]

You're absolutely right! Money doesn't just magically grow on its own (no matter how small or big the credit is). It takes dedication, hard work, and the right guidance to build a successful business, especially when you're just starting out. The mentoring he receives from his father is indeed priceless. 🙌

[@RealityTrailers]

The kid litterally lived luxury life since birth, look at the hundreds of millions his dad made.

[@charlesarnesworld]

Rich kids Capping..They had another rich kid on one of these rags to richest shows he was flipping sneakers they hyped the kid up to be this boy genius of the sneaker game he had never before seen sought after nikes. The kid was making over 150k or so a year he was even selling to rappers the kid would never revile how he was getting these exclusive Nike's come to find out his mom was a high level executive at NIKE and was bringing shoes home that was unreleased behind nikea back to her son.. i think Nike asked her to step down from nike when it got exposed she said no😅

[@blackhistoryonsteroids8196]

I thought I was a sub. Now I am.

[@UpFlip]

Appreciate the support, fam! 🙌

[@hazmaouini6291]

Even if his father got his back, at least he wanted to be independent at an early age. Not many will want that if they're in his position, they'd rather spend, spend, spend...

[@lunasky5029]

For some the knowledge is kept from them... It's nice that this channel is here.

[@kedjfj798]

pinky ring? lol.

[@franchise79]

Posting dude like he was self made, then I just find out that his dad's a millionaire watch dealer. C'mon man, spotlight some people who actually had to put in that work to get there.

[@richspizzaparty]

Isn't it great when they start a video with a huge lie? Selling false hope is big business, they should do a video for that.

[@Anisha..Alayna]

‼️‼️‼️💯🤾🏽‍♀️

[@tamaraosasosifo5006]

👋🏻👋🏻👋🏻👋🏻👋🏻👋🏻👋🏻👋🏻👋🏻👋🏻

[@UpFlip]

Hey! Hope you enjoyed this episode. Thanks for watching!

[@headyboi7877]

Supreme wasnt new

[@UpFlip]

He was actually referring to the time when he started, which was six years ago. Time flies! ☺️

[@bobbyloads]

Now if you said kid was lucky to have a successful father to help him get started and took advantage of to then I could respect this video. The beginning totally was lies and not true. He will have a trust fund and had a silver spoon that being said sure other kids would be losers and yes he seems like he has a good head on his shoulder but come on bro 🤦‍♂️

[@guitar911rock]

$100 profits on shoes.... let's hear about real profits not sales numbers.

[@UpFlip]

He clarified that those figures are not his revenue. He's wisely taking a salary and reinvesting the remainder of his profits back into the business. Smart move! 💡

[@bandzkid206]

The only reason he he got this money because his dad Roman gave him a trust fund of millions of dollars is a rich white kid 💯💯💯 I’m stating facts his dad generates 150 million a year

[@healthrestoration7522]

I am a subscriber to yoyr channel and i appreciate the content yoy orovide. But if you make another video where yiy dont do your homework, i will unsubscribe! Knowing that his dad is a billionaire is a HUGE piece of info left out of this story!

[@mywayout9467]

I don't knock the hustle cause I know the it, but this sounded like a bunch of BS and fluf! and F bots these a bunch of young cheats networking... couldnt even listen to the whole episode, for once.

[@akeemjones1813]

lmao sneakers are dead nobody's paying those prices anymore that's why they all selling Stanley cups and trump shoes

[@zainpo7a708]

Every loser in comment section crying about why his father is a hard working man.

[@UpFlip]

What's impressive about this young entrepreneur is that he seized the opportunities available. His parents must be proud of having such a hardworking son. We would be too! 💪

[@ConquistadorChristopher]

@@UpFlipgreat job to Marcus for "seizing" his fathers money 🙏🏼🙏🏼🙏🏼 woo hoo great work Marcus keep seizing the opportunity buddy

[@larrysmith6797]

Daddy's work included getting sued for selling counterfeit RayBan sunglasses.

[@soufsouf8805]

PAPA is multimiljonair

[@maslahhussein7673]

@upflip, could you link me with these young entrepreneur.

[@BatsiraiMusuka]

6:20 that’s shocking because I’m from Afrika hunting for quality business channels like these and in the first minute l knew I’d landed a big fish. I reeled it in immediately with a sub 🫶🏾🇿🇼