7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides)

Discover 7 brand guidelines examples and style guide examples including Spotify, Audi, Mailchimp and more in this tutorial.
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0:00 7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides)
0:54 Brand Guidelines vs Brand Style Guide
1:11 What Is A Brand Style Guide?
1:54 What Are Brand Guidelines?
3:15 What Should The Brand Guidelines Include?
4:16 Why Do You Need Brand Guidelines?
5:46 7 Examples Of Stunning Brand Guidelines
6:12 Spotify Brand Guidelines
7:37 Slack Brand Guidelines
9:07 Starbucks Brand Guidelines
10:29 Mailchimp Brand Guidelines
12:03 Zendesk Brand Guidelines
13:14 KZbin Brand Guidelines
14:34 Audi Brand Guidelines
15:51 Tips On How To Create Brand Guidelines
16:29 Tip #1: Attention To Detail
17:13 Tip #2: Brand The Brand Guidelines
17:54 Tip #3: Make The Guidelines Accessible
18:53 Tip #4: Include Helpful Features
First, you’ll discover the difference between brand guidelines and brand style guides and how they each direct the strategy and / or visual identity of the brand including the logo usage, colour, brand personality, tone of voice and more.
Then, we’ll explore what a brand guidelines template should include and the questions it should answer to provide clarity and direction.
Next, in this brand guidelines presentation, we’ll explore some of the best brand guidelines and brand style guide designs from top brands including Spotify, Zendesk, Audi, Mailchimp, Slack and KZbin.
Finally, you’ll learn some of the best tips for how to create brand guidelines and brand style guides for your own brand or your client’s.
#brandguidelines #brandstrategy #brandstyleguide
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[@tadfrizzell]

Excellent video-so thorough! Thank you.

[@BrandMasterAcademy]

Glad it was helpful!

[@henryfromlagosbrand]

Such rich, quality piece of informative video! I love structured content, and this is structured content.

[@BrandMasterAcademy]

Glad to hear it!

[@adrianwahl5107]

Thanks for sharing. The Audi Brand Guide is dope

[@BrandMasterAcademy]

You bet

[@ahmedmaasher6610]

You are the best ! Please keep doing this videos

[@BrandMasterAcademy]

Great to hear thank you 🙏

[@shaquandadenise]

One of my favorite brand guidelines is the charity: water guide ... and glossier's social media guidelines

[@muskduh]

Thanks for the free presentation! I appreciate educational content!

[@BrandMasterAcademy]

So glad to hear that you enjoyed the presentation - we're always striving to create helpful and educational content, so it's great to hear when people find it valuable.🙏

[@FelippeSenne]

awesome content 👏👏

[@BrandMasterAcademy]

Thank you 🙌

[@edujyoung]

Mastery indeed, my man.

[@BrandMasterAcademy]

Thank you !!

[@elizabethjohnny4789]

Thank you for a great video!

[@BrandMasterAcademy]

My pleasure!

[@faharkhan9772]

I am a graphic designer. and just start brand identity work your video is very helpful & informative Thanks.

[@BrandMasterAcademy]

Delighted you got value 👍

[@michaeloamen2038]

mad helpful and insightful, thank you!

[@BrandMasterAcademy]

Glad it was helpful!

[@ayakouda3658]

Excellent ❤ thank you

[@BrandMasterAcademy]

Most Welcome

[@broadcastGEMs250]

What's missing from all these are Motion Brand Toolkits for use in Video Presentations. And due to the dynamic and wide-ranging applications of video, the way to do it is with Adaptive and Responsive Motion Graphics Brand Toolkits.

[@BrandMasterAcademy]

Thanks for sharing

[@mohamedtsattia]

Brilliant!

[@BrandMasterAcademy]

👍👍👍👍

[@TheSanatv]

Very details you explained. Thanks ❤

[@BrandMasterAcademy]

So nice of you

[@aubrieghhudson]

Thank you!

[@BrandMasterAcademy]

You're welcome!

[@liheroeverhero1519]

Sir Stephen is a legend, I celebrate you sir!

[@BrandMasterAcademy]

Than you 👍👍👍

[@ronniecreed6023]

Brilliant work ! ! ! Thank you, Maestro👍x10

[@BrandMasterAcademy]

Many thanks! 👍👍👍👍👍

[@FrankSalas]

Goat

[@BrandMasterAcademy]

Thank you

[@paulaCvenecia]

8:23 Acme Inc?... Oh well, in any case, I work as a customer service rep and I was a little bit puzzled when the brand didn't provide the tone of voice for us. Then, my employer didn't do it either and it was a bit baffling, specially as a person that can be very blunt at times , so not getting fired during training was my objective... In that phase I began poking around and found where the chat history was, all I can tell you: I couldn't help but to laugh at the lack of tact, some people can display in professional settings. If you care about your Brand, please provide the guidelines as to how to address customers. Most reps are young (mid 20s), there is no training on non violent communication, and even internally there might be no guidance, on empathy and such. In a nutshell, do the homework.

[@BrandMasterAcademy]

Hope you achieved your objective 😁 Not providing training to anyone on the front lines of your brand is a disaster waiting to happen

[@notforyou8473]

can you tell me which app or website to use to bulid those thing

[@wififw0141]

canva is great for most professional creativity

[@qawigreen1]

So is brand guidelines same as brand strategy document

[@BrandMasterAcademy]

Yes, Many use the term “brand guidelines” interchangeably with “Style guides” but the difference is the strategy and application of the brand beyond the visuals.

[@roshanvijay5399]

No valuable info.

[@Dell_Diddy]

What valuable information were you looking for in this video?