7 Surprising SaaS Trends Every Founder Must Know in 2024

[@LucianoDevoto]

My assumption with the 3-founder magic number is as follows: Founder #1 - Technical background. Responsible for product development Founder #2 - Creative background. Responsible for product design and assisting with marketing Founder #3 - People background. Responsible sales and growth

[@Cygx]

@@LucianoDevoto I think the technical founder should also sell

[@ManPursueExcellence]

@@Cygx If it’s only one founder, yes, but not with this proposed 3 founder set up.

[@CaseyFahey]

​@@Cygxeverybody sells in a startup, especially the CTO

[@MikeLocke]

Love the insights, super valuable, thanks for sharing.

[@milanvasarhelyi]

One explanation could be for the difference in the CC required/not required differences is that the not requiring SaaS apps might be more mature, so they're making more money and growing less. As you discussed before, not requiring it makes more sense when you know your customer well already.

[@Insight-.-]

The 3 co-founder dynamic works, because the 1st will focus on the bare bones, the 2 will focus on ui and customers, the 3rd joins the 1st and 2nd with api's and communication between all of them.

[@nodalFx]

This is gold. Clearly researched by people who live in the space.

[@GeorgeBudwick]

That is a terrific report. Thank you so much for investing your $ into that study and providing it for free. It gave me some great insight.

[@MicroConf]

Very welcome!

[@Cygx]

You guys have to download the pdf! So many interesting tidbits in there. I think free trial with no CC is the way to go. Let them experience the value asap and get them hooked on the product in two weeks then they will happily subscribe!

[@rajatsx]

It is not working for me though! I have been running that almost 2 years now.

[@Cygx]

@@rajatsx do you have pmf

[@rajatsx]

@@Cygx The other companies in my domain have the pmf. The particular service does not.

[@Cygx]

@@rajatsx Continue to iterate on the problem that your service is solving. Are the customers signing up for the free trial and not buying it after? Could be that there is not enough value to justify prices?

[@same.7939]

I continue to be surprised that Facebook Ads are more effective than LinkedIn for B2B SaaS!

[@swish6143]

Yes, I thought Facebook is more consumer, but think about how many people scroll Facebook during working hours.

[@same.7939]

@@swish6143 Good point. And apparently LinkedIn ads are so much more expensive.

[@nandeyanen_chiggachan]

B2C yes. B2B no.

[@same.7939]

@@nandeyanen_chiggachan but the scope of this video and the survey is B2B.

[@RobWalling]

I agree. I think it's because LinkedIn's ad tech is not very good.

[@netmusicdotcom]

Can't find LinkLo. What's their URL?

[@MicroConf]

Here you are: linklo.io/

[@netmusicdotcom]

@@MicroConf Thanks!

[@Linklo-io]

Thanks for the shoutout @MicroConf !

[@laserflip8094]

Super interesting - but just remember that correlation does not = causation

[@webdeveloperninja9220]

thanks brah

[@mariojohnson4695]

Rubrik has 4 founders and they just went public with over 600 million in revenue, I’m not sure if they are a SaaS company, they are cloud management backup company.

[@YoungHBIC]

I'd love to see the data assessed with inferential statistics. I'm curious to know if there are statistically significant differences between the reported findings.

[@fifaham]

In what zone of the Earth Map those 700 statistical points were collected from? Was it only from North America? Have you guys tried including collection points from Europe, Asia, Middle East, Russia and so on? My guess is most probably the 3 point domination may collapse - so what is your take on that?

[@MicroConf]

We sent the survey out to our worldwide audience.

[@scorpio8428]

Bing Ads has left the chat. (last slide 22:15)

[@artur-visualsitemaps]

re: CCard vs non CCard --> --> Has anyone A/B tested this for B2C2B? what were the results? thanks!

[@harriewheatley]

Is cc upfront increase probably caused by increase in AI startups, therefore higher unit cost per user and greater surface area for fraud?

[@MicroConf]

I don’t have any evidence to suggest that it’s tied to AI. Credit card fraud has long been an issue for SaaS companies.

[@noel8659]

I suspect much of the trial without credit card is simply due to Stripe enabling that feature.

[@Jon-hb6gx]

Those companies - for a specific reason - have decided that those three people are needed to drive the business forewards. This doesn't mean that EVERY company is better off having three co-founders.

[@MicroConf]

I agree. In this video we were just highlighting the surprises we found in the data.

[@jankool01]

3 people may be successful as one acts as the leader. There is a saying in Islam "When three persons set out on a journey, they should appoint one of them as their leader".