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Remember Betamax? Sky 3D? Minidisc? Sometimes, technologies fail. One of the best determining factors of whether a technology will become a widespread innovation or a drawn out failure is the method of implementation. Supply and demand are natural forces. If a technology works well, it may take time to be adopted by the population at large, but if there is alignment between its usefulness, effectiveness, cost, problem solving, it will naturally survive and thrive. If, though, it is forced via "top-down" Soviet style policies, there may be an initial uptake by the incentivised few, as well as some with faith in the system, but if the technology is poor, it will fail. This video examines how this method of implementation has influenced society from the ancient Greeks, to the present day...