A.I. DESTROYED this Channel (Crazy Case Study)

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I studied a creator who went all-in on A.I. content. The impact on his channel was…. shocking.
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[@ChannelMakers]

I found this case study to be really interesting! I would love to hear your thoughts and have a discussion about it here in the comments. Y'all are awesome! :) - Nathan

[@lys_is_me]

He forgot about the "you" in "youTube"

[@ChannelMakers]

@@lys_is_me Good Point!

[@lys_is_me]

@@ChannelMakers 😊

[@TowPiglet]

Grow with your audience 10 years ago his viewers were teenagers. Now they are not

[@ChannelMakers]

I think you're right, it's important to grow with your audience. I was really interested to see how poorly the changes he made were received. It is possible that the people who expressed their disappointment were just the loud minority. - Nathan

[@RealTechnoPanda]

When any Tom Dick and Harry can make AI videos, the old school videos with human connection will thrive again

[@molamolalaaa2968]

I love how you made it sound like a crime documentary 😂

[@ChannelMakers]

Thanks! It was a fun video to make! Different from what we do normally, but I was so intrigued by the story!

[@nataliesweet-cw6cr]

Look at what he did. He got us to watch and comment. Think of that as the lesson

[@llllldrijcsujhddghjkclllllllll]

I really appreciate when large channels test new ides and generate data we can all learn from. Now we know.

[@ChannelMakers]

I also appreciate it! Someone has to do it! :) - Nathan

[@GamerGrade]

This video kept me hooked until the end. Good job!

[@ChannelMakers]

Wow! That's awesome! Can you pinpoint what it was that kept you hooked? - Nathan

[@nataliesweet-cw6cr]

You guys are getting more interesting... This video and the last are great videos. And this one is a GREAT example of DOING what you preach. If you disagree with his title and stance, he still got your view and comment! Very nicely done guys!! Thanks for the lesson, in all honesty. Have an opinion, state it firmly.

[@ChannelMakers]

Wow! Thank you! We are working hard to improve and try new things! Hopefully, we can keep learning and growing! :) - Nathan

[@ElectroTone]

What did he do wrong? He bought into the idea that AI generated content is a replacement for genuine human effort and interactions. Most people can se through the scam of having a computer generate videos by the thousands, with zero effort on part of the channel owner. Imagine a yacht race with real world sailboats. Yet with the human crews having been replaced with AI driven machinery to sail the competing sailboats through automation. Who would watch such a competition? Almost nobody. Might as well watch two inert rocks compete in the 100 m dash (the competition may drag on a bit...). It is the same thing with AI generated content of all forms. We humans cannot mirror ourselves in the creators, when we know there is none. KZbin knows this as well. Last year a flood of AI generated channels sprung up, and back then I watched a few videos, then realized this was pointless content. Now the YT algorithm appears to identify and _heavily_ suppress any such video. Because the YT staff knows that we, the audience, looses all interest once we catch on to the automation.

[@ChannelMakers]

Thanks for sharing! I really liked your example! - Nathan

[@laner.845]

I dunno about the suppression thing. I get oodles and oodles of fake science and documentary channels in my recommended pretty much daily. I watch mostly real science and nature documentaries from legitimate sources (and these guys recently as I'm making a go at my own channel and this is a great resource) and the algorithm tries to shove all this fake science attention-retention crap video mess down my throat.

[@GoneWithFilm]

I like how ChannelMakers seems to be finding its own voice again after Nate. Please make more videos like this and in the same style, we'll watch them.

[@PepperedASMR]

Very good Storytelling in this video. It kept me engaged till the end. Bravo 👏🏾

[@lys_is_me]

Hi Nathan 😊 For newer creators like myself he really is a cautionary tale. My husband asked me the other day why I'm not interested in getting into AI content (if only for scripts) and I've tried to explain that it takes the soul out of the content. I know AI has its place in the world, but maybe not on youtube or content platforms which are built around the audience experience.

[@ChannelMakers]

It is a good question to ask yourself. When I use A.I in creative processes, I try and ask myself if it is adding to the value of the content, or taking away. If you can find ways it improves your content, that is great, but it is good to be careful so the soul isn't sucked from your videos. :) - Nathan

[@lys_is_me]

@@ChannelMakers exactly. In not sure it will ever be a good fit for me and my channel I would rather be more open and genuine in how I speak to people about about things, and I figure that for my channel I'm passionate enough about food that I will never lack content ideas 🥰 Even just chatting with you makes me think of doing a taste review of an Idaho Spud lol 😆, haven't had one in about 17 years

[@ATRestoration]

10 years from now, we will not tell the difference is it a real person or AI.

[@ChannelMakers]

That seems scary now, do you think in 10 years we will be so used to it, it won't seem scary anymore?

[@laner.845]

@@ChannelMakers I hope humanity always has a firm distrust of AI and anything they can't determine the validity of. I will NEVER be comfortable with it. I was uncomfortable with self checkouts. I was uncomfortable with call line robots. I was uncomfortable with fake art generation. I will always be scared by the implications of AI on the future of humanity in many, many ways.

[@ChannelMakers]

@@laner.845 I agree! - Nathan

[@TheEducat0r]

Well, he said he wasn’t worried about the channel revenue anymore. Sounds like a win.

[@nemesiscomix]

I think our current version of ai is the equivalent of a majic 8 ball. Its just spits random garbage. People hope and search for deeper meaning within it.

[@ChannelMakers]

Do you think it will get to the point where it will be able to provide the deeper meaning people are looking for? - Nathan

[@nemesiscomix]

​@@ChannelMakersIt's possible, but probably not. The main reason it can never match personal interaction is because as humans we pick up facial cues from each other that are based on emotion. An AI can only emulate what it thinks the emotional response should be, but it can never feel it. Therefore, it will always feel a little off to the viewers.

[@Sammyli99]

This is a great summary of life, and Brand-Bounce😮 THIS CHANNEL: What happened to the other dude? Speaking of pivots, all the back library is deleted 😢😮

[@ChannelMakers]

He did pivot for sure! And yes! We are pivoting too! We are gathering a bunch of data as we make the pivot and will be sharing how everything goes. 😀 - Nathan

[@ChillAndSketch]

Well he doesn't have the time, so it's not a mistake it's a choice. Of something with way more money in it probably.

[@cannablissdreams]

EXACTLY!!!

[@ChannelMakers]

That totally make sense. I agree with you. I think the change was very intentional.

[@OdyMeister]

Very interesting!

[@Randuski]

ai didn’t kill his channel. he killed it himself, he just used ai to do it

[@ChannelMakers]

True. At the end of the day he was the one calling the shots. - Nathan

[@badassoptic]

Use ai for faceless channel that isn't about emotional things. How it is made does well with AI voice, but footage must be real.

[@ChannelMakers]

Good idea!

[@frostylonewolf1700]

audience comes first

[@ChannelMakers]

So true!

[@cannablissdreams]

how does this anecdote equate to "AI is a scam" tho?? it isn't.. your vid makes zero sense.. pivoting is essential.. and.. if homie is developing an AI technology on which he can capitalize.. what difference does the status of his youtube channel make?? I mean.. innovation and making moves is what advancement is all about.. if he's done youtube for a decade and was this successful?? it's a PEEFECT time to move his talents and skills to another level.. are you seriously suggesting that youtube is a lifetime career choice?? come on now.. humans are fickle.. entertainers and influencers need to constantly reinvent themselves to be relevant.. in order to STAY in the game.. you gotta take chances and make moves.. I don't understand the relevancy of this vid.. youtube stars shine BRIGHTLY for their moment.. then.. they fizzle out.. where's Jeffery Star? what happened to allllllllllllllllll those beauty influencers from just TWO years ago?? not everyone can be Mr Beast.. they gotta enjoy it while they can and maneuver so when the dust settles.. they're not stuck.. broke and back at a regular 9 to 5

[@xBLACKSTAR]

Yes creators need to reinvent themselves and constantly improve, but to say a shift to an AI format like this is good is ridiculous. A lifeless robot will never overtake the personality of a real person. It's YOU-Tube, not ai-tube. And speaking of pivoting, this man has ruined his legacy with this AI stuff so I don't know how far he could really get after this.

[@ChannelMakers]

The thumbnail was meant to convey the sentiment that A.I. might seem like the perfect fix for everything, when in the case of Kwebblekop's channel, the A.I. videos ended up being far less successful (In terms of views) than his older content. I totally agree with you that reinventing yourself and pivoting is key. I should have made that more clear in the video. Thanks for your thoughts! - Nathan

[@ChannelMakers]

@@xBLACKSTAR Interesting points, thanks for sharing. It seems to me that KZbin is playing a different role now for Kwebblekop than it used to. I think it's hard for the audience to understand that since so many of them feel connected to him and his old style of content. - Nathan

[@cannablissdreams]

@@ChannelMakers oh.. that's a great point.. thanks for your kind and comprehensive reply

[@ChannelMakers]

@@cannablissdreams Of course! I really appreciated your perspective! :)

[@tet-life]

AI only killed the channel in so much as that's not what most of the audience signed up for. You could make the argument that the audience is simply adjusting to demand for AI style content which, at this time, is a pretty niche audience. An AI channel done well with attention to the audience could do well so long as that's what people signed up for.

[@ChannelMakers]

Really good point. I think the BLU channel is a perfect example of that. It has been really successful since people subscribed knowing it was an A.I based channel. -Nathan

[@curbyvids]

nobody wants to watch AI content

[@ChannelMakers]

I have seen some A.I content that is interesting, but that might just be because I think A.I is interesting. 🤣 - Nathan

[@phrebh]

You should be against AI, or at least what's being pushed as AI. The process steals from artists, creates content more mediocre than a room full of television producers, and adversely affects the climate. And, as I hinted, it's a misnomer. It's not artificial intelligence, but a collection of poorly written algorithms.

[@ChannelMakers]

I can see where you're coming from. I think A.I has some great applications, but don't think it should replace everything we do. - Nathan

[@phrebh]

@@ChannelMakers Very diplomatic reply. 😀

[@DataRae-AIEngineer]

So you say that AI destroyed his channel but it sounds like it was his marketing decisions, not the AI stuff. And there was nothing in your video to show how "AI is a scam" like your thumbnail claimed. You click baited me.

[@ChannelMakers]

I can see where you're coming from. The intent with the thumbnail was to express the sentiment that A.I. might seem like the perfect fix for everything, when in the case of Kwebblekop's channel, the A.I. videos ended up being far less successful (In terms of views) than his older content.